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As an influencer, brand partnerships aren’t the only way to monetize your platform. Other strategies, like Amazon Influencer Storefronts, can help you increase your income through passive revenue streams. Similarly, platforms like Creator Hero offer influencers an alternative way to monetize by empowering them to connect directly with brands and curate products, giving creators more control over their earnings.
By now, you’ve probably seen videos where influencers mention, “It’s all linked in my Amazon storefront” or more subtly, “Link in my bio” to redirect viewers to their curated storefronts. The Amazon Influencer Program enables creators to curate personalized product pages and earn commissions, making it a powerful tool for income diversification and maximizing the value of your social media presence.
Over 94% of consumers who’ve made influencer-inspired purchases have done so through Amazon, emphasizing the platform's dominance as a trusted shopping destination. In this article, we’ll explore how Amazon Influencer Storefronts work and guide you on how to set yours up!
An influencer’s Amazon storefront is a personalized page on Amazon where influencers can curate and showcase products they recommend to their followers.
When creating content on social media, you’re likely to receive questions like: “Where did you get that?” or “What’s the name of the brand?” An easy way to answer this while earning money is by gathering your favorite products in one place. This allows you to simply share the link or respond with a “link in bio.”
As part of the Amazon Influencer Program, the storefront allows you to create collections of your favorite products in various categories, such as beauty, tech, fitness, home decor and more.
When followers shop through the Amazon storefront, you earn a commission (usually between 1%-20%) on qualifying purchases. This setup makes it easy for you to share product recommendations directly from Amazon while your followers have a streamlined, trusted place to find and purchase the items you endorse.
You first need to create an account for the Amazon Influencer Program, and wait for their approval.
Once accepted, you can start building your storefront and promote it through a unique affiliate link.
Once followers click on your product and make a purchase, Amazon will pay you a small percentage of the commission they receive from the sale. The amount of commission varies, going from 1% to 20%, depending on the category of the product.
In the table below, you can see Amazon’s fixed standard commission income rates depending on specific product categories:
To be able to create your own Amazon storefront as an influencer, you need to meet specific requirements, such as:
Amazon’s influencer program policy specifies that the team evaluates applications based on the applicant's follower count and engagement metrics.
Building an Amazon influencer storefront is a straightforward process. Here’s what you have to do:
Go to the Amazon Influencer Program Page. Click “Sign Up” and log in to your Amazon account or create a new one.
Here, Amazon will review your social media accounts (Instagram, YouTube, TikTok, or Facebook) to ensure you meet their criteria. They take into account factors like follower count (you need to have more than 1K followers) and other metrics like engagement.
Usually, they take within a week to accept or reject your application. Keep in mind that if you are applying with your Instagram or Facebook account, you need to use a business account.
Once you’re approved, you can log into your Amazon Influencer dashboard. Make sure to customize your storefront, adding a profile photo, bio and links to your social media platforms.
For example, lifestyle influencer Monet McMichael, has a fun and engaging bio, as well as all of her social media accounts.
Based on the type of content you make (Beauty, lifestyle, skincare, etc) you can organize your storefront by adding your favorite products into categories that make it easy for followers to find your products.
Additionally, Amazon also allows you to make curated lists.
Here’s fashion influencer Madeleine White’s storefront that besides having the regular categories, she also provides other curated lists like “Shop my IG” or “Halloween Costumes 2024”
If you go to the “Shop my IG” you’ll be able to see the different looks she has posted on her IG page:
Once you click on them, her followers will be able to purchase the exact look she’s wearing:
To create your lists and categories, all you have to do is search on Amazon for specific products and click on “Add to List” - this will help you streamline the shopping experience for your followers.
Once you have your storefront ready to go, it’s time to promote it. From the moment you get approved in the program, you’ll receive your customized URL that you can share with your followers.
The URL generally looks like: amazon.com/shop/[YOUR PERSONAL NAME]
There are different options to promote your storefront such as:
Besides promoting it through social media, another way that you can monetize with your Amazon influencer storefront is directly through Amazon. You can create videos with specific products that are then shown on product pages, category pages and Amazon Live Streams.
For example, let’s say you’re looking for Amazon influencers, and when exploring the Livestreams you’ll not only find live videos of influencers talking about products, but you also have featured influencers.
To appear here and have more chances of users to purchase your products, it’s key to make these high-quality videos specifically for Amazon. These are a few useful tips:
Amazon provides an influencer dashboard that is useful to see how your storefront is doing. Here, you can monitor clicks, orders, earnings, etc.
You can see what type of content is working, which links are driving the most sales, and how to further refine your content in a way that resonates best with your audience. This will help you adjust your lists as needed.
Link to products you actually like and use. It may be tempting to create lists with thousands of products, but what users seek more than anything is authenticity. Share products that you genuinely use and recommend rather than just for the sake of the commission.
Having a blog or newsletter is an excellent way to promote your storefront, but as an influencer, you can also create organic social media content that naturally guides your followers to visit. Here are some creative ideas to turn your content into high-converting traffic.
Get Ready with Me (GRWM) videos are an easy way to insert some of your favorite Amazon products naturally. You can mention in your video that the products you’re using “Are linked in my Amazon storefront” or also add the URL in the bio.
Creating videos dedicated solely to Amazon products is a straightforward way to drive traffic. Try themes like “Best Amazon Basics” or “My Amazon Skincare Routine” to align with your niche, offering an easy way for followers to shop your curated picks.
Authentic product reviews help your followers decide if a product is right for them. Share genuine feedback (highlighting benefits when possible) to build trust while encouraging followers to check out your storefront for more product information.
Take your followers along for a “Day in the Life,” naturally incorporating Amazon products you use throughout your day. Label these items with “shop in my Amazon storefront” and keep the experience authentic while adding value.
Capitalize on seasonal themes and niche topics, like “Fall Amazon Essentials” or “Top Kitchen Gadgets for Busy Moms.” Tailor your Amazon lists to specific audiences or events to create timely, relevant content that resonates with your followers.
The Amazon Influencer Program and the Amazon Associates Program differ in how content creators promote products. Both operate on an affiliate model, with the Amazon Influencer Storefront falling under the broader Amazon Associates umbrella, but each targets different types of creators. Let’s dive into their key distinctions:
While Amazon’s storefront is a great way for influencers to diversify their monetization, it also has some drawbacks like limited customization, only allowing you to change the banner and profile picture or the fact that you can only create one storefront per country, limiting the possibilities of earning commissions through followers from other countries.
This is why it’s useful to consider other storefront alternatives, such as:
Creator Hero allows you to create your own storefront with a higher level of customization in comparison to Amazon. You can edit product pages by uploading your own images, changing and updating product descriptions, and linking to the website’s brand directly.
Here’s how it works:
Additionally, Creator Hero also offers you the possibility to create your own blog, newsletter and adding ad sense to monetize your traffic.
Creator Hero and Amazon Storefront both offer influencers powerful tools to create curated, shoppable pages—but they each cater to different levels of customization and control. Amazon’s Influencer Program is a streamlined way to promote products directly within the familiar Amazon ecosystem, enabling creators to earn commissions on items they recommend. It’s especially convenient for influencers looking to leverage Amazon’s trusted platform and existing customer base.
In contrast, Creator Hero functions more like a Shopify for influencers, providing a much higher level of personalization. While Amazon Storefronts are limited to Amazon’s product listings and layout, Creator Hero empowers influencers to fully customize their storefronts. You can upload your own product images, adjust and personalize product descriptions, and link directly to the brands’ websites rather than keeping sales confined to Amazon.
LTK is a creator-driven platform where you can create curated storefronts, allowing followers to easily shop your recommendations. Similar to an Amazon storefront, it provides a centralized place for you to share products, but it’s designed specifically for affiliate marketing and social media integration.
Amazon Storefront provides a streamlined shopping experience within Amazon’s ecosystem, making it ideal for influencers seeking a familiar, all-in-one platform to promote products available on Amazon. In contrast, LTK can be a valuable alternative to Amazon storefronts due to its extensive retailer partnerships and user-friendly mobile app, which makes it simple for followers to purchase recommended items directly from posts.
Essentially, Amazon Storefront excels in convenience and trust, while LTK offers broader brand options and a visually stylized shopping experience.
ShopYourLikes is an affiliate marketing platform designed for influencers and content creators to monetize their social media presence by sharing shoppable links to various products. Unlike Amazon storefronts, which are confined to Amazon products, ShopYourLikes partners with a range of retailers across multiple industries, including fashion, beauty, home decor, and more. This allows influencers to create and share affiliate links for products beyond Amazon, giving them more flexibility to match their unique audience’s preferences and interests.
Amazon Storefront and ShopYourLikes both help influencers earn commissions but serve different monetization styles. Amazon Storefront offers a dedicated shop within Amazon’s ecosystem, perfect for influencers who primarily promote Amazon products and want a centralized, trusted storefront for their followers to browse.
ShopYourLikes, by contrast, allows influencers to create affiliate links for a wide range of retailers, enabling them to monetize on various platforms, from social media to blogs. This flexibility makes ShopYourLikes ideal for influencers looking to diversify across multiple brands and channels, while Amazon Storefront excels in providing a cohesive, Amazon-focused shopping experience.
The Amazon Influencer Storefront offers creators a powerful tool to monetize their social media presence by providing a curated, personalized shopping experience for their followers. With its easy setup, comprehensive analytics, and Amazon’s vast product selection, it empowers influencers to share recommendations authentically and earn through affiliate commissions.
By promoting the storefront through various content types—like product reviews, favorites, and "day-in-the-life" videos—creators can build trust with their audience and encourage engagement. Ultimately, Amazon’s platform provides a streamlined way to enhance creators’ affiliate marketing strategy, making it an effective choice for those looking to leverage their influence into revenue.
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