Back Market Affiliate Program: In-Depth Review, Pros, and Cons
Back Market, established in 2014, has rapidly become a leader in the refurbished electronics marketplace, offering high-quality pre-owned devices. By 2024, Back Market's revenue had grown by 45%, reaching €320 million, with projections indicating the company will increase its value.
The refurbished electronics market is experiencing significant growth, driven by consumer demand for affordable and sustainable technology solutions. Its affiliate program is an amazing opportunity for content creators to earn commissions while promoting Back Market.
With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like Back Market alongside other recommended products becomes easier, allowing you to share trusted options your followers love.
What Is The Back Market Affiliate Program?
The Back Market Affiliate Program allows partners to earn commissions by promoting refurbished electronics from Back Market's marketplace.
Affiliates receive a percentage of each sale made through their unique referral links, benefiting from competitive rates, a long cookie duration, and access to a growing market of eco-conscious consumers.
This program is ideal for content creators, bloggers, and tech reviewers looking to monetize their audience while promoting sustainable technology solutions.
What Do You Get As A Back Market Affiliate Partner?
As a Back Market affiliate partner, you receive the following benefits:
Commission Rate: Earn a competitive commission of 5% on each sale generated through your referral links.
Cookie Duration: Benefit from a 30-day cookie window, ensuring you receive credit for purchases made within 30 days of a user's initial click on your affiliate link.
Product Variety: Access to over 150 categories of refurbished electronics, including smartphones, laptops, gaming consoles, and more, allowing you to cater to diverse audience interests.
Marketing Materials: Gain access to regularly updated promotional materials, such as banners and text links, to effectively market Back Market products.
What Are The Benefits Of The Back Market Affiliate Program?
The Back Market Affiliate Program offers more than just commissions—it provides affiliates with valuable tools and perks to maximize their earnings. From exclusive promotions to advanced tracking, here are some additional benefits of joining the program:
Exclusive Promotions
Affiliates may receive access to special discounts and promotional campaigns, increasing conversion rates and making it easier to attract buyers. Limited-time offers and seasonal sales can help drive urgency among potential customers.
Advanced Tracking & Analytics
The program provides detailed performance reports, allowing affiliates to monitor clicks, conversions, and earnings. With real-time insights, affiliates can optimize their marketing strategies for better results.
Sustainability-Focused Brand
As a leader in refurbished electronics, Back Market appeals to eco-conscious consumers. Affiliates can align with a growing movement that prioritizes affordability and environmental responsibility, adding credibility to their promotions.
Global Reach
The platform operates in multiple countries, allowing affiliates to tap into international markets. This broad reach means more opportunities for sales and a diverse audience base.
How To Become A Back Market Affiliate Partner
Joining the Back Market Affiliate Program is simple and straightforward. Follow these steps to get started and start earning commissions:
Step 1: Sign Up on the Affiliate Network
Back Market runs its affiliate program through Awin. To join, visit the affiliate program at https://ui.awin.com/merchant-profile/18275?setLocale=de_DE to apply.
Step 2: Get Approved
After applying, your site or platform will be reviewed. Approval time varies, but having relevant content about tech, sustainability, or e-commerce can increase your chances.
Step 3: Access Your Affiliate Dashboard
Once approved, log in to your Awin dashboard to find tracking links, banners, and other promotional materials.
Step 4: Promote Back Market Products
Share your affiliate links through blogs, social media, email newsletters, or YouTube content. Focus on Back Market’s unique selling points, such as affordability and sustainability.
Step 5: Earn Commissions
Every time a customer makes a purchase through your affiliate link, you earn a commission. Monitor your performance in the dashboard and optimize your marketing efforts for higher earnings.
Best Options To Sign Up For The Back Market Affiliate Program
You can sign up for the Back Market Affiliate Program exclusively through Awin, a leading affiliate network. Here are the key details:
Affiliate Network
Commission Rate
Cookie Duration
Countries
Awin affiliates
Earn up to 5%
30 days
United States, United Kingdom, France, Germany, and Spain
Commission Rate: Earn up to 5% per qualified sale
Cookie Duration: 30 days
Available Countries: The program is available in multiple regions, including the United States, United Kingdom, France, Germany, Spain, and other European markets.
What Are The Requirements Of Becoming A Back Market Affiliate Partner?
To become a Back Market affiliate partner, applicants must meet specific criteria to align with the company's goals and values. The primary requirements include:
Website Approval: Applicants must submit their websites for approval to ensure alignment with Back Market's objectives and values.
Content Restrictions: Certain types of websites, such as deal sites, promotion aggregation sites, cashback, and loyalty sites, are not eligible to join the program.
Content Alignment: Ensure that your platform's content aligns with Back Market's goals and values. This alignment increases the likelihood of approval and fosters a successful partnership.
Adherence to Guidelines: Strictly follow Back Market's guidelines regarding the use of their creative assets, such as trademarks and logos. Unauthorized modifications or misuse can lead to disqualification from the program.
Compliance with Terms: Review and comply with all terms and conditions outlined by Back Market for their affiliate program. This includes understanding payout rates, payment methods, and any specific rules or restrictions.
Back Market Affiliate Program Vs Other Brands
Back Market vs. Jameco Electronics
Commission Rate: Both Back Market and Jameco Electronics offer a 5% commission per sale.
Cookie Duration: Back Market provides a 30-day cookie duration, whereas Jameco Electronics offers a more extended 120-day cookie window, giving affiliates a longer period to earn commissions after a user's initial click.
Unique Feature: Back Market specializes in refurbished electronics, catering to eco-conscious consumers seeking sustainable tech solutions. In contrast, Jameco Electronics offers a vast inventory of over 35,000 electronic components, appealing to DIY enthusiasts and professionals needing specific parts.
Back Market vs. GoPro
Commission Rate: Back Market offers a 5% commission per sale, while the GoPro affiliate program provides the same 5% rate.
Cookie Duration: Back Market's 30-day cookie duration surpasses GoPro's shorter 7-day cookie window, offering affiliates a more extended timeframe to convert leads into sales.
Unique Feature: Back Market focuses on a wide range of refurbished electronics, promoting sustainability and affordability. GoPro, however, is renowned for its high-quality action cameras, appealing primarily to adventure enthusiasts and content creators seeking durable recording equipment.
Back Market vs. Logitech
Commission Rate: Back Market offers a 5% commission per sale, while Logitech's commission rates vary by product line, going from 4% up to 10%.
Logitech's tiered commission structure allows affiliates to earn higher percentages on specific product lines, potentially increasing earnings depending on the products promoted.
Cookie Duration: Both Back Market and Logitech provide a 30-day cookie duration, offering affiliates a full month to convert referrals into sales.
Unique Feature: Back Market specializes in refurbished electronics, appealing to eco-conscious consumers seeking sustainable and affordable tech solutions. Logitech, on the other hand, is renowned for its innovative input and interface devices, including high-performance peripherals for gamers and professionals. Affiliates targeting sustainability-focused audiences may prefer Back Market, while those focusing on tech enthusiasts and gamers might find Logitech more suitable.
What Are The Drawbacks Of Back Market's Affiliate Program Compared To Other Similar Programs?
Lower Commission Rate Back Market offers a 5% commission rate, which is competitive, but other programs, like Logitech's, offer higher rates depending on the product line (up to 10%). This can limit earning potential for affiliates promoting high-ticket items.
Shorter Cookie Duration Back Market has a 30-day cookie window, which is reasonable but shorter than some competitors, such as Jameco Electronics, which offers a 120-day cookie duration. Longer cookie windows can give affiliates more time to convert clicks into sales.
Limited Product Range Back Market specializes in refurbished electronics, which appeals to eco-conscious consumers. However, if you’re looking to promote a broader range of products (like gaming peripherals or home tech), other programs like Logitech or GoPro may offer a wider variety of options to target different audiences.
Content Restrictions Back Market has stricter content guidelines, limiting participation for certain types of websites, such as deal sites and cashback platforms. This makes it more challenging for some affiliates to join compared to more open programs like those offered by Amazon or Best Buy.
Final Takeaways On The Back Market Affiliate Program
The Back Market Affiliate Program offers an excellent opportunity for affiliates looking to promote eco-friendly, refurbished electronics and earn competitive commissions. With a 30-day cookie window and a 5% commission rate, it stands out for its focus on sustainability and affordability.
However, compared to other affiliate programs, it may have some limitations in commission potential and product range. Overall, it is a solid choice for those targeting a growing market of environmentally-conscious consumers.
Can I promote Back Market products on social media?
Yes, you can promote Back Market products on platforms like Instagram, YouTube, Twitter, and Facebook. You’ll be provided with affiliate links, banners, and other promotional materials to share on these platforms.
Is there a minimum payout threshold for affiliates?
Yes, there is a minimum payout threshold, which varies depending on the payment method. For PayPal, the minimum payout is typically around $20, while for bank transfers, it may be higher.
How often are commissions paid out?
Commissions are generally paid out on a monthly basis. However, the exact payment schedule can depend on the affiliate network (Awin) and your payment method selection.
Can I track my performance in real time?
Yes, Back Market provides affiliates with an advanced dashboard through Awin, where you can track clicks, conversions, and commissions in real time. This helps optimize your marketing strategies.
Are there any restrictions on the types of content I can create for promotions?
Yes, Back Market has certain content restrictions. Websites or platforms that focus on deal sites, cashback, and loyalty promotions are not eligible for the program. It’s important to ensure that your content aligns with Back Market’s mission and guidelines.
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