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Affiliate marketing in Europe is thriving, with the industry projected to surpass $27.8 billion globally by 2027. The European influencer marketing platform market alone generated $3,438.2 million in revenue in 2022 and is expected to grow at a CAGR of 25.7% from 2023 to 2030, highlighting the increasing demand for brand collaborations. As a content creator, you can leverage high-paying influencer affiliate programs in Europe in fashion, beauty, travel, tech, and finance, earning up to 50% commission with cookie durations of up to 90 days.
With tools like Creator Hero, a storefront platform tailored for creators, it’s easier than ever to showcase your recommended fashion, beauty, and lifestyle brands alongside other products your followers love.
In this article, we’ll cover the Top 10 Best Europe Influencer Affiliate Programs and brands looking for influencers, exploring features, commission rates, pros, cons, and how to join—helping you turn your content into a profitable revenue stream.
O2 is a leading telecommunications provider in the UK, offering a wide range of products including mobile phones, tablets, and broadband services. With a substantial market share, O2 has established itself as a trusted brand in the telecommunications industry.
30 days.
O2's strong brand presence and diverse product offerings provide ample opportunities for affiliates to promote products that appeal to a broad audience.
The commission structure is complex, varying significantly across different products and tariffs, which may require careful navigation by affiliates.
O2 offers a tiered commission structure that rewards affiliates based on the specific products and tariffs they promote, allowing for tailored marketing strategies.
Affiliates are required to register through the Awin network, which involves a refundable fee of €/£/$1. A website URL is mandatory for registration.
O2 seeks influencers with a UK-based audience who focus on technology, lifestyle, and communication topics, capable of effectively promoting their range of telecommunications products.
https://www.awin.com/us
Rail Europe is a premier distributor of European train tickets and passes, serving over 5.5 million travelers. It offers extensive rail travel options across Europe, making it a go-to platform for international travelers.
30 days.
Rail Europe's established reputation and comprehensive travel options make it an attractive choice for affiliates targeting travelers planning European trips.
The commission rates are relatively low, which may require affiliates to focus on high-volume sales to achieve significant earnings.
Rail Europe provides a specialized focus on European train travel, catering to a niche market of travelers seeking convenient and efficient rail transportation options.
Affiliates must join through the Rakuten Advertising network, with a minimum payout threshold of 50 AUD/CAD/EUR/GBP/USD/BRL.
Travel influencers with an audience interested in European destinations, sustainable travel, and cultural exploration are ideal partners for Rail Europe's affiliate program.
https://rakutenadvertising.com/
Time2 Technology specializes in smart home devices, offering products like security cameras, video doorbells, and alarm systems. Their focus is on providing affordable and user-friendly smart home solutions.
30 days.
The growing demand for smart home technology provides affiliates with opportunities to promote innovative products to tech-savvy consumers.
A UK-based audience is required, which may limit the program's suitability for affiliates with a more diverse or international following.
Time2 Technology offers exclusive promotional codes, enabling affiliates to provide added value to their audience and enhance conversion rates.
Registration is through the Awin network, with a refundable fee of €/£/$1. Affiliates must have a UK-based audience to participate.
Tech enthusiasts and home improvement influencers with a UK audience interested in smart home innovations are ideal partners for this program.
https://www.awin.com/us
Meetic is a leading online dating service in Europe, operating in 21 countries with 8 well-known dating brands. It has a significant presence in the European online dating market.
30 days.
Meetic has high conversion rates, a large European user base, and multiple revenue models, making it an attractive choice for affiliates in the dating industry.
The program is highly competitive, requiring effective marketing strategies to stand out, and some regions may have lower commissions depending on the traffic quality.
Meetic provides multiple commission models, allowing affiliates to choose between revenue share and cost-per-action (CPA) payouts, making it flexible for different marketing approaches.
Meetic operates across multiple languages, making it a great option for affiliates targeting different European markets. Additionally, it offers frequent seasonal promotions, boosting affiliate earnings during peak dating periods.
Lifestyle, relationship, and personal development influencers with a European audience who can create engaging content around dating, relationships, and online matchmaking.
https://www.meetic-affiliation.com/en/
Decathlon is one of Europe's largest sporting goods retailers, operating in 70+ countries with over 1,700 stores worldwide. The company generates annual revenue exceeding €12 billion. It offers a wide range of affordable sports equipment, apparel, and accessories, making it a top choice for fitness and outdoor enthusiasts.
30 days.
Decathlon is a trusted global brand with affordable pricing, leading to high conversion rates. Its diverse product selection makes it easy for affiliates to find relevant items to promote.
The commission rate is lower compared to some premium sports brands, and some high-ticket items may have restrictions on commissions.
Decathlon is known for offering quality products at budget-friendly prices, making sports and fitness accessible to a wider audience. Their wide product range means affiliates can target multiple sports niches.
Decathlon supports eco-friendly initiatives, with sustainable product lines and recycling programs, making it an attractive choice for affiliates in the sustainability and eco-conscious space.
Fitness, sports, and outdoor adventure influencers who promote active lifestyles and are passionate about affordable, high-quality sporting goods.
https://affiliate.decathlon.com/
IKEA is a globally renowned Swedish-founded retailer specializing in affordable, ready-to-assemble furniture, kitchen appliances, and home accessories. With over 400 stores in more than 50 countries, IKEA has become a household name, known for its modernist designs and eco-friendly products.
30 days.
IKEA's strong brand recognition and extensive product range make it appealing to a broad audience, increasing the potential for higher conversion rates.
The commission rate is relatively modest, and some regions may have specific restrictions or variations in the affiliate program terms.
IKEA's commitment to sustainability and innovative design provides affiliates with unique selling points to attract environmentally conscious consumers.
IKEA frequently updates its product lines and offers seasonal collections, providing fresh content opportunities for affiliates.
Home décor, interior design, and lifestyle influencers who can showcase IKEA products in real-life settings and provide practical design tips.
https://www.ikea.com/es/en/campaigns/home-fanatic-recommend-ikea-pub9a336260/
Wiggle is a leading online retailer specializing in cycling, running, swimming, and triathlon gear. Serving customers worldwide, Wiggle offers a vast selection of high-quality sports equipment and apparel from top brands.
30 days.
Wiggle's extensive product range and reputation for quality make it a go-to destination for sports enthusiasts, enhancing affiliate marketing potential.
The competitive market for sports equipment may require affiliates to implement targeted marketing strategies to stand out.
Wiggle offers a price match policy and free delivery options, providing added value to customers and affiliates alike.
Wiggle frequently collaborates with major sports events and brands, offering affiliates opportunities to promote exclusive products and limited-edition items.
Fitness enthusiasts, athletes, and sports bloggers with an engaged audience interested in cycling, running, swimming, or triathlons.
https://www.wiggle.com
1st Formations is a leading company formation agent in the UK, specializing in online company registration services. They have assisted in forming thousands of companies, offering a range of packages to suit various business needs.
30 days.
The demand for company formation services in the UK provides affiliates with opportunities to target entrepreneurs and startups seeking professional assistance.
The niche market may require affiliates to have a targeted audience interested in business formation and related services.
1st Formations offers a comprehensive range of services beyond company formation, allowing affiliates to promote additional value-added services to clients.
They provide a wealth of educational resources and guides on company formation, which affiliates can leverage to inform and attract potential clients.
Business consultants, entrepreneurship bloggers, and influencers focusing on startups and small business advice.
https://www.1stformations.co.uk/affiliate-program/
Eating Europe is a leading provider of food tours and culinary experiences across several major European cities, including Rome, Paris, London, Amsterdam, and Prague. Since launching in 2011, the company has hosted over 250,000 travelers, offering an authentic taste of local food and culture.
30 days.
Food tourism is highly engaging, and Eating Europe’s high-quality tours convert well due to positive reviews and strong demand for culinary experiences.
The commission rate is lower compared to other travel programs, and the program is limited to select European cities.
Eating Europe focuses on authentic local cuisine, partnering with family-owned restaurants and local chefs, offering a truly immersive culinary experience.
They have been featured in major publications like Lonely Planet, The Guardian, and The New York Times, making their tours highly reputable and easy to promote.
Food bloggers, travel influencers, and lifestyle content creators with an audience interested in European cuisine and travel experiences.
https://eatingeurope.com/affiliate-program/
ASOS is one of Europe’s largest online fashion retailers, serving over 26 million customers worldwide and offering 850+ brands alongside its own clothing line. The company reported £3.9 billion in revenue in 2022, making it a major player in online fashion retail.
30 days.
ASOS’s huge product selection and frequent discounts make it an easy-to-convert affiliate program for fashion influencers.
The commission rate can vary by product category, and some promotional items may have lower commissions.
ASOS frequently collaborates with celebrity brands and exclusive fashion lines, allowing affiliates to promote trending, limited-edition collections.
ASOS has a strong focus on sustainability, featuring eco-friendly brands and second-hand fashion, making it an attractive option for conscious shoppers.
Fashion, beauty, and lifestyle influencers with an engaged audience interested in affordable and trendy fashion.
https://www.asos.com/affiliates/
Europe offers some of the most lucrative influencer affiliate programs, spanning fashion, travel, tech, and lifestyle. Whether you're looking for high commissions, long cookie durations, or exclusive perks, these programs provide great opportunities to monetize your content.
With tools like Creator Hero, you can seamlessly showcase your favorite brands and maximize earnings. Choose programs that align with your niche and audience to drive conversions and long-term partnerships. Ready to start? Explore these top affiliate programs and grow your income today!
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