Affiliate marketing in the UK is booming, with brands investing £1.1 billion in 2023 alone. The influencer advertising market is projected to grow by £526.2 million (+57.41%) between 2024 and 2030, reaching an estimated £1.4 billion. Fashion-related content featuring discount codes already sees an average engagement rate of 30.6% (CORQ).
With tools like Creator Hero, a storefront platform tailored for creators, it’s easier than ever to showcase your recommended brands alongside other products your followers love.
In this article, we’ll explore the top 10 best London influencer affiliate programs—covering features, commission rates, pros, cons, and how you can join to maximize your earnings.
Founded in London in 2004, KNOMO London specializes in creating stylish and functional accessories, ranging from briefcases to laptop backpacks. Their mission is to design products that are both beautiful on the outside and smart on the inside.
Not specified.
KNOMO London provides affiliates with regularly updated banners reflecting seasonal offers and trends, ensuring your promotional content remains fresh and relevant.
The commission structure varies between new and existing customers, which may require targeted marketing strategies to maximize earnings.
The brand's emphasis on combining style with functionality appeals to a broad audience, offering affiliates the chance to promote products that are both fashionable and practical.
Affiliates manage their promotions through the Webgains platform, a high-performance affiliate marketing company supporting a wide range of businesses.
KNOMO London seeks influencers and bloggers who align with their brand values, particularly those focusing on fashion, lifestyle, and travel, to promote their products online.
https://knomo.com/pages/affiliate-programme
ASOS is a leading online fashion retailer offering over 85,000 branded and own-label products. With a global reach, ASOS caters to fashion-forward individuals seeking the latest trends.
30 days.
ASOS's extensive product range and frequent new arrivals provide ample content opportunities for affiliates to engage their audience.
High competition among affiliates may require innovative strategies to stand out and drive conversions.
ASOS offers a diverse range of products, including exclusive lines and collaborations, appealing to a wide audience.
The affiliate program is managed through the Awin network, providing robust tracking and reporting tools.
Fashion, beauty, and lifestyle influencers with an engaged audience interested in affordable and trendy fashion.
https://www.asos.com/affiliates/
Anthropologie is a retailer offering a curated mix of clothing, accessories, and home décor, designed for those seeking personal style and creativity. The brand collaborates with established and upcoming artists to provide unique fashion pieces.
Women's clothing
30 days.
The brand's unique and artistic product offerings allow affiliates to promote distinctive items that stand out in the market.
The mid-to-upper price range of products may appeal to a specific audience, requiring targeted marketing efforts.
Anthropologie's collaborations with artists and focus on creativity provide affiliates with exclusive content to share with their audience.
The affiliate program is available in multiple markets, including the UK, US, and Australia, allowing for a broad promotional reach.
Influencers focusing on fashion, home décor, and lifestyle, with an appreciation for unique and artistic products.
https://www.anthropologie.com/en-gb/become-an-affiliate
British Airways, the UK's flagship carrier, operates flights to over 180 destinations in more than 70 countries, serving millions of passengers annually. As part of the International Airlines Group, it stands as one of the world's leading global premium airlines.
30 days.
Partnering with a globally recognized brand like British Airways can enhance your credibility as a content creator. The diverse range of travel-related products offers multiple avenues for monetization.
The commission rates are relatively modest, which may require higher sales volumes to achieve significant earnings. Additionally, the travel industry is highly competitive, necessitating effective marketing strategies.
British Airways' extensive global network and comprehensive travel services provide affiliates with a broad spectrum of promotional opportunities, catering to various audience interests.
The program operates on a last-click attribution model, crediting the affiliate whose link was last clicked before a purchase. Payments are processed monthly, with a minimum payout threshold of £20/US$30/€30.
Travel bloggers, lifestyle influencers, and content creators focusing on tourism, adventure, and luxury travel are ideal partners for British Airways. Content that highlights travel experiences, destination guides, and flight reviews aligns well with the brand's offerings.
https://www.britishairways.com/content/information/about-ba/affiliate-programme
Marks & Spencer (M&S) is a renowned British retailer established in 1884, offering a diverse range of products, including clothing, home goods, and food. With over 1,400 stores worldwide and a significant online presence, M&S reported a revenue of £10.2 billion in 2023.
30 days.
M&S's strong brand reputation and diverse product range make it appealing to a broad audience, enhancing the potential for higher conversion rates.
The competitive retail market may require affiliates to employ strategic marketing efforts to stand out.
M&S offers a wide array of quality products across multiple categories, providing affiliates with versatile promotional opportunities.
The affiliate program is managed through the Awin network, ensuring reliable tracking and timely commission payments.
Lifestyle, fashion, and food influencers with an engaged audience interested in quality products and British heritage brands.
https://www.awin.com/gb/publishers/advertiser-directory/marks-and-spencer
Boots is a leading health and beauty retailer in the UK, with over 2,500 stores nationwide. Established in 1849, it has become a household name, offering a wide range of products from skincare to pharmaceuticals. In 2023, Boots reported a revenue of £6.8 billion.
30 days.
Boots' extensive product range and strong brand recognition can lead to high conversion rates for affiliates.
The competitive nature of the health and beauty sector may require targeted marketing strategies.
Boots offers a trusted brand with a loyal customer base, providing affiliates with a reliable partner in the health and beauty industry.
The affiliate program is managed through the Awin network, ensuring reliable tracking and timely commission payments.
Health, beauty, and wellness influencers with an engaged audience interested in quality products and services.
https://ui.awin.com/merchant-profile/2041
John Lewis & Partners is a renowned British department store chain, operating over 50 stores across the UK. Known for its quality products and exceptional customer service, the brand reported a revenue of £10.15 billion in 2023.
30 days.
John Lewis's reputation for quality and trust can enhance affiliate credibility and conversion rates.
The premium pricing of some products may appeal to a specific audience, requiring targeted marketing efforts.
The brand's commitment to quality and customer satisfaction provides affiliates with a reliable partner.
The affiliate program is managed through the Awin network, ensuring reliable tracking and timely commission payments.
Lifestyle, home décor, and fashion influencers with an audience interested in premium products.
https://merchant.skimlinks.com/network/3987/John-Lewis-Partners-affiliate-program
Founded in 1976, The Body Shop is a global beauty brand known for its ethically sourced and cruelty-free products. With over 3,000 stores worldwide, it reported a revenue of £806 million in 2023.
30 days.
The Body Shop's commitment to ethical practices and quality products can resonate with a socially conscious audience.
The niche market focus may limit the audience reach for some affiliates.
The brand's strong ethical stance and global recognition provide affiliates with a unique selling proposition.
The affiliate program is managed through the Awin network, ensuring reliable tracking and timely commission payments.
Beauty and lifestyle influencers who advocate for ethical and sustainable products.
https://www.thebodyshop.com/pages/affiliates
Founded in 2006, Not On The High Street is a UK-based online marketplace that specializes in unique, personalized, and handcrafted products from independent sellers. The platform offers a diverse range of items, including gifts, homeware, and fashion accessories, catering to consumers seeking distinctive alternatives to mainstream retail offerings.
30 days.
Partnering with Not On The High Street allows affiliates to promote a vast array of unique products that appeal to consumers looking for personalized and handcrafted items. The platform's focus on supporting small businesses and independent artisans can resonate with audiences who value originality and ethical shopping.
The niche market focus may limit the audience reach for some affiliates. Additionally, as products are often handcrafted or personalized, delivery times may be longer, which could affect purchasing decisions for time-sensitive buyers.
Not On The High Street's emphasis on unique, personalized products from independent sellers sets it apart from mainstream e-commerce platforms. Affiliates can offer their audience distinctive items that aren't available elsewhere, enhancing the value proposition.
The affiliate program is managed through the Awin network, ensuring reliable tracking and timely commission payments. Affiliates can access a comprehensive dashboard to monitor performance and optimize their campaigns.
Lifestyle, home décor, and gift-focused influencers with an audience interested in unique, personalized, and handcrafted products. Content creators who emphasize ethical shopping and supporting small businesses would align well with the brand's values.
https://www.notonthehighstreet.com/join/affiliates
Argos is one of the UK’s largest retailers, offering over 60,000 products both online and in-store. Established in 1972, Argos is known for its convenient "Click & Collect" service and widespread presence, with over 800 stores across the UK.
30 days.
Argos is a household name in the UK, making it easier to convert sales. With 60,000+ products, affiliates have a diverse range of items to promote, making it an ideal program for various content niches.
The commission rate (3%) is lower than some competitors, which may require high sales volumes to generate significant earnings. Additionally, certain product categories (e.g., electronics) have lower commissions.
Argos’ Click & Collect service is one of its biggest advantages, allowing customers to order online and pick up in-store within hours—a feature that increases conversions and buyer confidence.
Affiliates can target multiple audiences, from tech lovers to home decor enthusiasts. The brand frequently runs exclusive deals, which affiliates can leverage for higher engagement.
Argos is best suited for tech reviewers, home & lifestyle influencers, gaming YouTubers, and parenting bloggers who can showcase its extensive product range.
https://uppromote.com/affiliate-program-directory/argos/
London offers some of the most lucrative affiliate programs across fashion, travel, beauty, and retail, giving you multiple ways to monetize your content. With the UK’s affiliate marketing industry surpassing £1.1 billion and influencer ad spending expected to reach £1.4 billion by 2030, the earning potential has never been greater.
Whether you're promoting luxury fashion from Harrods, travel deals from British Airways, or tech gadgets from Argos, these programs offer great commissions and growth opportunities.
With tools like Creator Hero, you can easily showcase your favorite brands and maximize your affiliate earnings!
Check out these programs as well:
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