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The Netherlands is a thriving hub for influencer marketing, with the industry projected to grow significantly in 2024. Dutch consumers are highly engaged with social media, with over 14.3 million active users across platforms like Instagram, TikTok, and YouTube. Moreover, ad spending in the Influencer Advertising market in the Netherlands is forecasted to reach US$204.40 million in 2025, highlighting the growing investment in influencer-driven promotions.
With brands like Bol.com, Coolblue, and Rituals offering competitive affiliate programs, you can earn up to 10% commission promoting high-demand products. Whether you specialize in fashion, beauty, tech, or travel, partnering with Dutch brands gives you access to high conversion rates and local audiences eager for recommendations.
With tools like Creator Hero, a storefront platform tailored for creators, it’s easier than ever to showcase your recommended Dutch brands alongside other products your followers love!
Bol.com is one of the largest e-commerce platforms in the Netherlands, offering over 23 million products ranging from books and electronics to home goods and toys. Serving millions of customers annually, Bol.com has established itself as a household name in Dutch retail.
5 days.
Bol.com's extensive product range allows you to promote a variety of items that cater to diverse audiences, increasing the potential for higher conversions.
The competitive nature of the platform means that many affiliates may be promoting similar products, which could impact individual earnings.
Bol.com offers a well-established affiliate platform with a wide array of promotional tools and real-time tracking, enhancing your ability to optimize campaigns effectively.
Regular promotions and seasonal sales provide additional opportunities for affiliates to boost their earnings through targeted marketing efforts.
Bol.com seeks content creators with audiences interested in consumer goods, tech reviews, home improvement, and lifestyle products.
https://partnerprogramma.bol.com/
Coolblue is a prominent online retailer in the Netherlands, specializing in consumer electronics and home appliances. With a customer-centric approach, Coolblue has achieved a turnover exceeding €2 billion in recent years.
10 days.
Coolblue's strong brand reputation and excellent customer service can lead to higher conversion rates for affiliates.
Commission rates may vary significantly between product categories, affecting potential earnings.
Coolblue offers detailed product information and reviews, enabling affiliates to create compelling content that resonates with their audience.
The company frequently updates its inventory with the latest tech products, providing fresh content opportunities for affiliates.
Tech enthusiasts, gadget reviewers, and home appliance experts with engaged audiences are ideal partners for Coolblue.
https://www.coolblue.nl/affiliate
3. KLM Royal Dutch Airlines
KLM is the flag carrier airline of the Netherlands, operating since 1919 and serving over 145 destinations worldwide. As part of the Air France-KLM group, it has a significant presence in global aviation.
30 days.
Associating with a reputable airline like KLM can enhance your credibility and attract travel-focused audiences.
The commission rates are relatively modest compared to other affiliate programs.
KLM offers cross-country tracking, ensuring affiliates are compensated for bookings made from various regions.
Affiliates can leverage KLM's extensive destination network to create diverse travel content.
Travel bloggers, adventure seekers, and lifestyle influencers focusing on global exploration are ideal partners for KLM.
https://www.klm.nl/en/information/corporate/affiliate
Wehkamp is a leading online department store in the Netherlands, offering a wide range of products including fashion, electronics, and home goods. With millions of active customers, Wehkamp has a strong foothold in Dutch e-commerce.
30 days.
Wehkamp's extensive product range allows you to cater to a broad audience, increasing the potential for higher conversions.
The competitive market may require more strategic efforts to stand out among other affiliates.
Wehkamp offers regular exclusive deals and promotions, providing affiliates with fresh content to attract and retain customers.
The platform's user-friendly interface and efficient logistics enhance customer satisfaction, potentially leading to repeat purchases through your affiliate links.
Lifestyle, fashion, and tech influencers with an engaged Dutch audience are ideal partners for Wehkamp.
https://www.wehkamp.nl/affiliate-programma/
Booking.com, headquartered in Amsterdam, is one of the world's leading digital travel companies, offering a wide array of accommodations, flights, and car rentals. The platform features over 28 million reported accommodation listings, including more than 6.2 million homes, apartments, and other unique places to stay.
30 days.
Booking.com's global recognition and extensive inventory can lead to high conversion rates for travel-related content.
The travel industry can be seasonal, potentially affecting consistent earnings.
Booking.com provides real-time availability and instant confirmation, enhancing the user experience and trust in the booking process.
The platform supports multiple languages and currencies, allowing you to cater to an international audience.
Travel bloggers, adventure enthusiasts, and lifestyle influencers focusing on travel experiences are ideal partners for Booking.com.
https://www.booking.com/affiliate-program/v2/index.html
Goldentree specializes in health and cosmetic products, focusing on natural supplements and wellness items. The brand has gained recognition for its commitment to quality and customer satisfaction.
30 days.
The high commission rate and growing market for natural health products provide substantial earning potential.
Niche market focus may limit audience reach compared to broader retailers.
Emphasis on natural and high-quality products appeals to health-conscious consumers.
Regular product updates and health tips can aid in creating engaging content.
Health and wellness bloggers, fitness enthusiasts, and lifestyle influencers focusing on natural products.
https://www.vivnetworks.com/en/affiliate-catalog/goldentree-nl/
Hionidis Europe is a fashion retailer offering a curated selection of high-end clothing and accessories. Known for its exclusive collections, it caters to fashion-forward consumers.
30 days.
Associating with luxury products can enhance your brand image and attract a premium audience.
Higher price points may result in lower conversion rates among budget-conscious followers.
Exclusive access to limited-edition collections and designer collaborations.
Seasonal promotions and fashion events provide timely content opportunities.
Fashion influencers, style bloggers, and content creators focusing on luxury and designer wear.
https://www.vivnetworks.com/en/affiliate-catalog/hionidis-europe/
Joujoubotanicals.com offers a range of health and cosmetic products, emphasizing natural and organic ingredients. The brand appeals to consumers seeking eco-friendly and sustainable beauty solutions.
30 days.
High commission rates and a growing market for organic beauty products offer lucrative opportunities.
Niche focus may limit audience reach compared to mainstream beauty brands.
Commitment to sustainability and eco-friendly practices resonates with environmentally conscious audiences.
Educational content on natural ingredients can enhance your promotional efforts.
Beauty bloggers, eco-conscious influencers, and wellness advocates focusing on natural products.
https://www.vivnetworks.com/en/affiliate-catalog/joujoubotanicals-com/
Dedoles is a fashion retailer known for its colorful and unique designs, offering a variety of clothing and accessories that stand out. The brand has gained popularity for its playful and distinctive products.
30 days.
The brand's distinctive products can attract a broad audience, enhancing engagement and conversion rates.
The unique style may not appeal to all audience segments, potentially limiting reach.
Dedoles.nl's emphasis on individuality and self-expression through fashion sets it apart from conventional retailers.
Dedoles regularly collaborates with artists and designers to create exclusive, limited-edition products, giving affiliates fresh content to promote frequently.
Fashion, lifestyle, and sustainability-focused content creators who appreciate colorful, expressive fashion and want to promote eco-conscious brands.
https://www.vivnetworks.com/en/affiliate-catalog/dedoles-nl/
Byrokko World is a health and cosmetics brand known for its innovative beauty products, particularly in the tanning and skincare sectors. The brand has garnered attention for its natural ingredients and effective formulations.
45 days.
The high commission rate, especially for top-performing affiliates, offers substantial earning potential.
The focus on tanning products may be seasonal, potentially affecting consistent earnings throughout the year.
Byrokko World emphasizes natural ingredients, appealing to health-conscious consumers seeking effective and safe beauty solutions.
The brand's vibrant marketing campaigns and strong social media presence can aid affiliates in creating engaging content.
Beauty bloggers, skincare enthusiasts, and lifestyle influencers focusing on natural and effective beauty products are ideal partners for Byrokko World.
https://www.vivnetworks.com/en/affiliate-catalog/byrokko-world/
Partnering with the best Netherlands influencer affiliate programs allows you to monetize your content while promoting top Dutch brands across fashion, travel, e-commerce, and wellness.
With competitive commission rates, long cookie durations, and exclusive perks, these programs offer great earning potential. Whether you're promoting Bol.com, Coolblue, Wehkamp, or Byrokko, choosing the right brand ensures better engagement and conversions.
Ready to start earning? Explore these programs, create high-quality content, and maximize your affiliate success today!
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