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The UK is a thriving hub for affiliate marketing, with an industry worth £2.3 billion annually, showcasing its immense potential for creators like you.
With brands increasingly turning to affiliate programs to boost their reach, there’s never been a better time to explore these opportunities. Over 71% of companies rely on affiliate marketing, and UK consumers spent an estimated £9 billion via affiliate links in 2023.
In this article, we’ll cover the Top 10 Best Influencer Affiliate Programs in the UK and brands looking for influencers in the UK, including features, commission rates, pros, cons, and how to join. With tools like Creator Hero, a storefront platform tailored for creators, you can showcase your favorite beauty, fitness, or tech brands alongside other products your followers love.
ASOS is one of the UK’s largest online fashion and beauty retailers, boasting over 850 brands and generating annual revenue of £3.91 billion in 2023. Known for targeting Millennials and Gen Z, ASOS serves millions of customers globally with trendy, affordable fashion.
30 days.
ASOS offers a wide range of products, making it easy to cater to diverse audiences. Their high customer loyalty ensures strong conversion rates for affiliates.
Lower commission rates compared to niche luxury retailers. High competition in the affiliate space due to ASOS’s popularity.
ASOS’s affiliate program stands out for its frequent sales and trend-driven product offerings, which make it highly appealing to younger audiences.
ASOS ships to over 200 countries, making it a great choice for influencers with global audiences.
ASOS seeks fashion and beauty influencers with a strong presence on Instagram, TikTok, and YouTube. They look for creators who engage Millennial and Gen Z audiences.
https://www.asos.com/affiliate-program
Boots is a household name in the UK, offering pharmacy, health, and beauty products. With over 2,200 stores and a robust online presence, it’s a trusted brand generating billions annually.
30 days.
Boots’ reputation as a trusted retailer ensures high conversion rates. Their extensive product range allows affiliates to appeal to various audience niches.
Commissions are lower compared to some luxury beauty brands. Limited free product offerings for influencers.
Boots’ established presence and trusted reputation in health and beauty make it a reliable choice for affiliates.
Boots regularly runs high-profile sales campaigns like the 3-for-2 offer, which affiliates can leverage to drive sales.
Boots partners with health, beauty, and wellness influencers who focus on family-friendly or self-care content.
https://www.awin.com/boots-affiliate-program
Made.com is a leading UK furniture and home decor retailer, renowned for its modern designs and sustainable practices. In 2023, its revenue exceeded £200 million.
30 days.
Made.com’s design-focused and sustainable ethos appeals to eco-conscious consumers, leading to strong audience engagement.
Limited international shipping options could hinder creators with global audiences.
Made.com is celebrated for its custom-designed, high-quality furniture that appeals to trend-conscious shoppers.
Made.com frequently collaborates with emerging designers, providing affiliates fresh content to promote.
Interior design, DIY, and lifestyle influencers with engaged audiences on Instagram, Pinterest, and YouTube.
https://www.made.com/
Marks & Spencer (M&S) is a UK retail giant offering quality food, clothing, and home products. With an annual revenue of over £10 billion in 2023, it’s a household name across the UK.
30 days.
M&S’s strong brand reputation ensures customer trust and repeat purchases, boosting affiliate earnings.
Lower commission rates on food and grocery items compared to other categories.
M&S’s diverse product range allows affiliates to target multiple niches in one program.
Their sustainable sourcing initiatives are a unique selling point for eco-conscious creators.
Lifestyle, family, and food influencers with engaged UK-based audiences.
https://www.awin.com/ms-affiliate-program
John Lewis is a premium UK retailer known for its quality products and excellent customer service. With annual revenue exceeding £4 billion in 2023, it’s a trusted name for home, fashion, and tech products.
30 days.
John Lewis’s premium reputation ensures high conversion rates and an affluent customer base.
Lower commission rates on some categories like electronics.
John Lewis is synonymous with quality and trust, making it a safe choice for affiliates targeting UK audiences.
The brand’s partnership model allows affiliates to tap into a wide variety of exclusive products and offers.
Home, fashion, and tech influencers with UK-focused content and audiences.
https://www.awin.com/john-lewis-affiliate-program
Debenhams, a longstanding UK department store brand, has pivoted to focus on its online presence, offering a wide range of fashion, beauty, and home goods. In 2023, it reported significant online sales growth, reflecting its popularity among UK shoppers.
30 days.
Debenhams offers a diverse product range, making it appealing to various audiences, and its established brand name fosters trust among consumers.
Competition with other department stores can make conversion rates lower in niche categories.
Debenhams is widely recognized for its extensive beauty and home categories, giving creators access to highly sought-after products.
The brand regularly features discounts and clearance sales, which affiliates can leverage to attract price-sensitive audiences.
Fashion, beauty, and home lifestyle influencers who focus on UK audiences.
https://www.awin.com/debenhams-affiliate-program
The Body Shop is a globally recognized ethical beauty brand founded in the UK. Known for its cruelty-free and sustainable practices, the company generated £806 million in sales in 2023.
30 days.
The Body Shop’s strong ethical stance and loyal customer base make it a reliable choice for affiliate marketers.
High competition from other ethical beauty brands in the market.
The Body Shop stands out for its commitment to sustainability and its strong appeal to eco-conscious audiences.
Affiliates can align with The Body Shop’s values, which focus on cruelty-free and vegan products.
Beauty and skincare influencers who emphasize ethical practices and sustainability in their content.
https://www.awin.com/the-body-shop-affiliate-program
Argos is a leading UK retailer, offering a vast range of products across categories such as home, electronics, and toys. Generating over £4 billion in revenue in 2023, Argos remains a favorite among British households.
7 days.
Argos offers a wide variety of products, making it suitable for affiliates targeting diverse niches.
Shorter cookie duration compared to other programs.
Argos’s fast delivery options and click-and-collect service make it a popular choice among UK shoppers.
Argos frequently runs sales events, like Black Friday, that affiliates can use to maximize earnings.
Tech, home, and family-focused influencers with UK audiences.
https://www.awin.com/argos-affiliate-program
Currys is a leading UK electronics retailer specializing in tech products and home appliances. With revenue exceeding £5 billion in 2023, it’s a trusted destination for high-quality electronics.
7 days.
Currys’ reputation as a reliable retailer ensures high conversion rates, particularly for tech-savvy audiences.
Lower commission rates on high-ticket electronics items.
Currys is renowned for its extensive tech offerings and competitive pricing, which drive sales volumes.
The brand often features flexible payment options like interest-free financing, which affiliates can promote.
Tech, gaming, and electronics-focused influencers with strong engagement on platforms like YouTube and TikTok.
https://www.awin.com/currys-affiliate-program
PrettyLittleThing is a popular UK-based fast-fashion retailer catering to young women, with millions of customers worldwide. In 2023, the brand’s sales exceeded £700 million.
30 days.
PrettyLittleThing’s trendy product range and frequent sales drive high engagement and conversion rates.
Strong competition in the fast-fashion affiliate space.
PrettyLittleThing’s program is ideal for affiliates targeting Gen Z and Millennial audiences, thanks to its focus on affordable, trendy fashion.
The brand frequently collaborates with celebrities and influencers, adding a buzzworthy edge to its campaigns.
Fashion and lifestyle influencers who appeal to younger audiences and focus on Instagram, TikTok, and YouTube content.
https://www.awin.com/prettylittlething-affiliate-program
Affiliate marketing in the UK continues to grow, offering incredible opportunities for creators. The programs listed here, from trusted brands like ASOS, Boots, and PrettyLittleThing, cater to a range of niches, including fashion, beauty, tech, and home.
With commission rates up to 10% and unique benefits like early access and exclusive promotions, these programs can help you monetize your influence effectively.
Start exploring these partnerships today to grow your earnings and deliver value to your audience!
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