As a content creator looking to increase your awareness and create revenue, you’ve probably looked into brand partnerships. These collaborations are a great way to reach new audiences, enhance credibility, boost engagement rates, and more. But securing brand partnerships isn’t always easy.
Many brands seek creators who align with their values and target audience to maintain credibility, so having a clear voice is key. Consistently posting high-quality content, engaging with your audience, and reaching out to brands professionally can make you a more attractive partner.
In this article, we will cover 10 brands from niches like fashion, beauty, jewelry, and more, that work with content creators like you. Discover how to find these brand partners and explore ideal affiliate programs for creators looking to monetize their influence today.
10 Brands That Work With Content Creators
1. ASOS
About the Brand: ASOS is a leading online fashion retailer catering to young audiences worldwide, offering a wide range of clothing, accessories, and beauty products.
Campaign Objective: To reignite brand engagement and showcase the latest fashion trends by leveraging authentic voices within the fashion community.
Campaign Example & Content Creator Partner: In February 2024, ASOS relaunched its "ASOS Insiders" program, selecting 36 fashion enthusiasts from within the company to serve as brand ambassadors. These insiders shared personal style tips and fashion advice across social media platforms, aiming to inspire and connect with ASOS's target audience.
2. Glossier
About the Brand: Glossier is a beauty brand that emphasizes skin-first, minimalist beauty products, fostering a strong community-driven approach.
Campaign Objective: To build brand loyalty and drive sales through authentic user-generated content and community engagement.
Campaign Example & Content Creator Partner: Glossier continues to partner with over 100 micro and nano influencers like Nydia (@parkedonbliss) to share their daily beauty routines featuring Glossier products. In the past, this strategy led to a 600% year-over-year revenue increase and a 75% boost in repeat purchase rates.
3. Dunkin' Donuts
About the Brand: Dunkin' Donuts is a popular American coffee and doughnut company, known for its wide variety of baked goods and beverages.
Campaign Objective: To engage younger audiences and boost sales through viral content on emerging social media platforms.
Campaign Example & Content Creator Partner: In 2020, Dunkin' Donuts launched "The Charli," a signature drink inspired by the favorite coffee order of TikTok star Charli D'Amelio. Dunkin' and Charli D'Amelio have a long-standing relationship, with Charli being a big fan of Dunkin' and the company recognizing her influence.
4. Canon
About the Brand: Canon is a multinational corporation specializing in optical, imaging, and industrial products, including cameras and printers.
Campaign Objective: To connect with a younger demographic and promote Canon products through relatable and authentic content.
Campaign Example & Content Creator Partner: Canon established a college ambassador program, engaging student influencers to create TikTok content featuring Canon products. This initiative aimed to showcase the brand's support for various lifestyles and resonate with Gen-Z audiences.
5. HelloFresh
About the Brand: HelloFresh is a meal kit delivery service providing fresh ingredients and recipes to customers' doorsteps, promoting convenient home cooking.
Campaign Objective: To showcase the joy of cooking with fresh ingredients and expand their customer base through authentic promotion.
Campaign Example & Content Creator Partner: HelloFresh launched the ReFresh Campaign, partnering with around 15 micro-influencers to highlight the convenience and quality of their meal kits. As of today, the brand continues to partner with creators from various food niches like creators @joshandmomma to reach new audiences.
6. Lululemon
About the Brand: Lululemon is a global athletic apparel retailer specializing in yoga-inspired activewear, focusing on performance and style. The brand also emphasizes mental health and well-being.
Campaign Objective: To reinforce brand loyalty and promote the brand’s ethos of fitness, health, and community support.
Campaign Example & Content Creator Partner: Lululemon collaborated with instructor and wellness creator @calliegullickson to promote the Glow up studio pop up where all proceeds from registration supported the ongoing LA fire relief efforts of the non- profit “It’s Bigger Than Us”. This collaboration resulted in organic Instagram engagement through likes and comments, and targeted social impact by reinforcing Lululemon’s commitment to wellness and community support.
7. Mejuri
About the Brand: Mejuri is a fine jewelry brand offering handcrafted, everyday pieces designed for modern consumers seeking quality and style.
Campaign Objective: To empower individuals and challenge traditional gender norms in jewelry through meaningful collaborations.
Campaign Example & Content Creator Partner: Mejuri collaborated with Jenna Lyons to re-imagine the traditionally male-associated pinky ring, designing new stylish takes on this timeless piece. The campaign featured notable women like Olympian Allyson Felix and actress Tommy Dorfman, highlighting their individuality and stories.
8. LaCroix Sparkling Water
About the Brand: LaCroix is a leading brand in the flavored sparkling water market, known for its vibrant colors, refreshing taste, and zero calories. The brand promotes a healthy, active lifestyle.
Campaign Objective: To maintain authenticity and credibility while increasing brand visibility through targeted influencer partnerships.
Campaign Example & Content Creator Partner: Since 2022, LaCroix has partnered with Olympian Julie Ertz, who shares Instagram posts featuring the brand. Through ongoing partnerships like this, LaCroix reaches health-conscious and active lifestyle audiences, reinforcing its image as a refreshing, everyday beverage choice.
9. Subaru
About the Brand: Subaru is an automobile manufacturer known for its all-wheel-drive vehicles and a strong emphasis on safety and adventure.
Campaign Objective: To showcase the brand's support for various lifestyles and resonate with Gen-Z audiences through authentic content.
Campaign Example & Content Creator Partner: Subaru collaborated with approximately 20 influencers like creator @Zachking who created content featuring Subaru vehicles for the #MeetTheOwner campaign, highlighting the brand's alignment with diverse lifestyles and appealing to younger audiences.
10. Target
About the Brand: Target is a major American retailer offering a wide range of products, including clothing, electronics, and home goods.
Campaign Objective: To foster authentic promotion and wider reach through influencer partnerships and user-generated content.
Campaign Example & Content Creator Partner: Target collaborates with both micro-influencers like @sincerelymonicaa and celebrities, encouraging user-generated content through hashtags like #TargetStyle. Check out our Target affiliate program guide as well to access an 8% commission whenever you promote Target products.
How To Find Brand Partnerships as a Content Creator
Finding brand partnerships, especially monetized ones, can be hard as a content creator. With an overcrowded sea of creators on each platform, and a demanding audience to please, it’s natural for creators like you to feel a bit lost when searching for brand partnerships.
Navigate these 5 tips to find brand partnerships as a content creator and make sure your profile stands out from the crowd:
1. Have a Clear Voice
Exploring different social media niches like fashion, beauty, or fitness can be fun, but once you’ve found the one that can be both interesting and rewarding to you, make sure it has a strong presence in your profile. After all, niche influencers do tend to have higher engagement rates than generalist creators, according to Curemedia.com.
2. Leverage Affiliate Networks
Affiliate Networks can be a great way to connect to multiple brands through trustworthy platforms. Here is an updated list on some of the best affiliate programs for creators according to Shopify:
Kit (Commissions up to 50%)
Elementor (Commissions up to 50%)
Leadpages (Commissions up to 50%)
Click Funnels (Commissions up to 30%)
Amazon Associates (Commissions up to 20%)
Pro Tip: Learn about Creator Hero
This all-in-one solution can help you secure brand deals efficiently.
Creator Hero allows content creators to discover and apply for brand collaborations, manage campaigns, and even build their own storefronts to sell or promote products.
By adding your favorite affiliate marketing products into your storefront you can earn commissions ranging from 20% to 50%, allowing you to seamlessly monetize your influence.
3. Engage with Brands
Engaging with brands is a great way to get their attention on social media so your profile gets noticed. Instead of waiting for a brand to reach out to you, be the one who shows enthusiasm first. Here is how you can engage with your favorite brands:
Tagging brands: Whenever that product you love get featured in your stories or posts, tag the brand so your profile stands out from other users.
Commenting on their posts: Show support on platforms like instagram or TikTok by commenting on their engaging content.
Creating organic content like user-generated content: Showcase your genuine love for the brand by creating authentic content like product reviews or unboxings on platforms like TikTok. According to Backlinko, UGC creators can influence shopping decisions of up to 40% of shoppers, so they will definitely appreciate the shoutout.
4. Attend Industry Events and Webinars
As an excellent way to connect with brands, meet other creators, you can attend creator events to learn about new trends and network with potential collaborators.
Here are 5 industry events happening this year:
WITS Travel Creator Summit (May 16-18, New York)
CreatorConf (May 28/29, Online)
VidCon (June 19/21, various locations)
Open Sauce (July 18/20, San Francisco)
Creator Economy Expo (Aug 24/26, Ohio)
5. Reach Out
Instead of waiting for the perfect brands to reach out, don’t be afraid to pitch brands you really want to work with. Reaching out professionally can open doors to potential partnerships , here is how you can structure your outreach:
1. Personalization is key: Don’t let it be just another generic message, brands already receive tons of those. Instead, you can mention how you admire a specific campaign or product of theirs and why.
2. Highlight your value: How can partnering with you benefit this brand? Showcase your audience demographic, engagement rates, and more, to prove you’re the perfect match.
3. Provide past examples: A media kit with past successful collaborations and their results can help you organize your profile’s performance and help brands understand your value in a clear way.
4. Include a clear call to action: Ask if they’re open to collaboration and suggest a call, follow-up, or link to your social media.
Discover what Reddit creators have to say about growing your influence and monetizing your hard work on this thread on how to find paid partnerships.
Best Affiliate Programs For Content Creators
Affiliate marketing has become one of the best ways for creators to monetize their influence. This profitable industry allows creators to promote brands and products they already use and love, and earn substantial commissions on each sale.
From health and wellness to travel and finance, many social media niches are already exploring affiliate marketing as a great alternative for an awareness boost with low risk.
Let’s explore 3 different niches that already leverage the power of affiliate marketing:
Fashion Affiliate Programs
Why Fashion? Fashion is a booming industry in affiliate marketing, with constantly evolving trends and consumers seeking new outfit inspirations. If you create GRWMs, style guides, OOTD, or haul videos, fashion affiliate programs can be a great revenue stream.
Commission Rates: Up to 20%
Popular fashion brands that offer affiliate programs: ASOS, Amazon Associates, Nordstrom, Revolve, and more.
Why Beauty? From Rhode to Fenty Beauty, beauty brands and products have high customer demand. With so many options available, beauty enthusiasts are frequently looking for reviews, tutorials, and recommendations online. This is a great opportunity to become a trusted creator and work with some of your favorite brands.
Commission Rates: Up to 30%
Popular beauty brands that offer affiliate programs: MAC Cosmetics, Ulta Beauty, Glossier, Kylie Skin, Pat McGrath, and more.
Why Fitness? With the rise of health-conscious consumers, fitness affiliate programs offer great earning potential. Whether you are a gym enthusiast, supplement consumer, or wearable tech user, there’s a fitness affiliate program to suit your niche.
Commission Rates: Up to 20%
Popular fitness brands that offer affiliate programs: Nike, Lululemon, Oonit, Reebok, Fabletics, and more.
Navigate these 20 fitness affiliate programs and maximize your revenue by working with brands like MyProtein and Gymshark.
Final Thoughts on Brands That Work With Content Creators
By strategically aligning with brands and having a clear social media presence, you can leverage brand partnerships to not only create revenue, but also provide valuable content for your engaged audience while maintaining credibility.
Whether you are a YouTube blogger or TikTok podcast host, collaborating with these brands can contribute to long-term partnerships to maximize your revenue and continue to reach new audiences. With Creator Hero, you can streamline the process of finding and securing brand collabs by making influencer marketing more accessible and efficient.
FAQs
How do I know if a brand is open to working with content creators?
Many brands showcase their influencer or ambassador programs directly on their websites under sections like "Collaborate," "Affiliate Program," or "Ambassador Program." You can also check their social media bios for contact details or observe if they’re reposting creator content—an indicator that they actively work with influencers. LinkedIn and influencer platforms like Creator Hero also list brands actively seeking partnerships.
Do content creators get paid for brand partnerships?
Yes, content creators can get paid through brand partnerships in several ways—flat fees for sponsored posts, affiliate commissions per sale, or product exchanges. Rates vary based on your following size, niche, engagement rate, and content quality. Many brands offer tiered collaboration structures, with more established creators receiving higher compensation.
What are the most popular niches for brand deals?
Some of the most popular niches for brand deals include fashion, beauty, fitness, travel, tech, parenting, and lifestyle. These areas have high consumer demand and offer lots of product integration opportunities, making them attractive to both creators and brands. Brands in these niches frequently collaborate with creators to drive engagement and sales.
Can small influencers work with big brands?
Absolutely. Many brands now focus on micro-influencers (10k–100k followers) and nano-influencers (under 10k followers) due to their high engagement rates and niche audiences. Companies like Glossier, HelloFresh, and Mejuri actively partner with smaller creators who have strong communities and authentic content, often preferring trust over reach.
What platforms are best for finding brand collaborations?
Top platforms for finding brand deals include Creator Hero, Aspire, Upfluence, Influencity, Impact, and Collabstr. These tools help you pitch to brands, track campaigns, and manage affiliate partnerships. You can also find collaborations via social media DMs, email outreach, or networking at creator events like VidCon and CreatorConf.
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