Brands That Work With Nano Influencers

Nano influencers may be the smallest group among social media creators, but their engagement rates and ability to create authentic content tell a different story. An aspire.io study recently showed 70% of brands are already working with smaller creators whose following is less than 60K. This highlights how a brand's business model recognizes the power of nano influencers in building trust, driving conversions, and fostering genuine brand advocacy through all social media channels. 

Purchasing decisions are often shaped by nano influencers because of their ability to turn an ad into a piece of content that feels genuine, relatable, and personal, qualities modern consumers are often influenced by. Unlike mega or celebrity influencers, who have an over 500K audience, nano influencers often have a highly engaged, niche audience that values their recommendations. As a result, brands from fashion, wellness, fitness and other niches have been investing in partnerships with these smaller but engaging creators to amplify their marketing efforts even more.

In this article, we’ll explore 10 brands that have embraced nano influencer collaborations, showcasing how these partnerships continue to drive visibility, engagement, and meaningful campaign results.

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What is a Nano Influencer?

A nano influencer is a social media creator with a follower count ranging from 1K to 10K. 

They tend to have a larger profile than the average user but a smaller one than micro influencers, and are often participating in brand partnerships given their ability to foster a sense of community and drive meaningful results. In fact, a recent study done by Aspire.io found that nano influencers have an average engagement rate of 3,69%, which is twice the rate macro influencers collect, and can be beneficial for brands looking for a cost-effective partnership which fosters authentic connections with a specific audience demographic.

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Why Do Brands Choose Nano Influencers?

1. High Engagement Rates

‍Nano influencers are often perceived as experts within their own niche or industry, making their recommendations highly trustworthy. Their smaller, more engaged audience allows them to promote a brand or product in a genuine and relatable way, directly impacting their engagement rates with authenticity and showcasing the influence they have on their followers.‍

2. Lower Fake Follower Rate

‍A study done by collabstr.com showed 5-15% of Instagram accounts do have fake followers, but those with a higher following tend to have a higher percentage. Both nano and micro influencers (10K-100K) typically don’t engage in this method, resulting in a smaller but much more engaged audience.‍

3. Targeted Reach

‍As a nano influencer, you are not only successful at targeting specific niches like fitness, food, travel, or beauty, but you can be highly effective when targeting a specific demographic as well. Given the similarities in interests you share with your audience, brands can ensure their message reaches the right audience and aligns with their marketing goals when making a partnership proposal and aligning with your profile.‍

4. High Conversion Rates

‍When a brand’s credibility strengthens and consumers trust the brand they are buying from, high conversion rates often see a spike. Nano influencers are key when creating positive word-of-mouth due to their ability to foster a sense of trust by creating genuine, relatable content often impacting purchasing decisions, as nealschaffer.com states 49% of customers depend on influencer recommendations.

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10 Brands That Work With Nano Influencers

1. MAC Cosmetics

• Industry: Beauty & Cosmetics
• Nano Influencer: @koni.manis
• Audience Targeted: Makeup enthusiasts, beauty lovers, Gen Z and Millennials
• Objective: Showcase product quality and create authentic engagement through user-generated content.
• Example: MAC Cosmetics collaborated with nano influencer Koni Manis, sharing her Instagram post where she tried out one of their #MACnudes. The post highlighted Koni’s genuine reaction to the product, creating relatable and authentic content for MAC’s Instagram audience. The collaboration was part of MAC's ongoing strategy to engage smaller creators for brand awareness and community-building.

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2. Clinique

• Industry: Skincare and Cosmetics
• Nano Influencer: @shaynetfukala
• Audience Targeted: Beauty enthusiasts and everyday makeup users seeking versatile and iconic products
• Objective: Promote Clinique's Pop Lip, Cheek Oil in Black Honey and High Impact Mascara in Black Honey by showcasing how these products suit several individuals and create timeless looks.‍
• Example: Clinique featured content from several influencers, ranging from nano to mega influencers, tying the campaign around their iconic "Black Honey" products.

3. La Croix Water

• Industry: Beverage (flavored sparkling water)
• Nano Influencer: @lifebyherlens
• Audience Targeted: Young adults, health-conscious consumers, and lifestyle enthusiasts
• Objective: To promote La Croix as a fun, refreshing, and trendy beverage option for everyday moments.‍
• Example: La Croix partnered with nano influencer and UGC creator Hannah (@lifebyherlens), who showcased herself enjoying a Strawberry Peach La Croix as her midday "girly pop" drink. Her relatable content highlighted the drink's refreshing quality and tied it to a fun, youthful lifestyle

4. Edge Clothing

• Industry: Fashion/Apparel
• Nano Influencer: @hayleemcphee
• Audience Targeted: Young, fashion-forward Australians interested in casual versatile wear
• Objective: Promote Edge Clothing’s trendy collection and encourage user-generated content through collaborations with nano influencers and smaller creators.‍
• Example: Edge Clothing collaborated with nano influencer and UGC creator @hayleemcphee, inviting her to the Listen Out 2024 festival while showcasing a piece of their collection. The brand also encourages smaller creators to use the #edgeclothing hashtag for a chance to get featured on their Instagram account, fostering a sense of community and promoting authentic UGC.

5. SKIMS

• Industry: Apparel (loungewear and shapewear)
• Nano Influencer: @marisa_anne
• Audience Targeted: Users interested in comfortable and stylish loungewear
• Objective: Promote the Logo Pointelle set and other sets  through authentic user-generated content‍
• Example: Marisa Anne shared a post on Instagram featuring herself wearing the SKIMS Logo Pointelle Cropped Cami Set, highlighting its comfort and design. SKIMS amplified this content by sharing Marisa's post on their official Instagram account, showcasing their engagement with nano influencers and appreciation for genuine customer experiences.

6. Glossier

• Industry: Cosmetics
• Nano Influencer: @oskinadya
• Audience Targeted: Young adults interested in minimalist and trendy beauty products
• Objective: Promote the new Shadow Stick formula through authentic UGC‍
• Example: Glossier collaborated with nano influencer @oskinadya to showcase their new Shadow Stick formula. Nadya shared an Instagram post demonstrating the finish of the product, highlighting its suitability for everyday looks.

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7. Djerf Avenue

• Industry: Fashion
• Nano Influencer: @onyinyeotti
• Audience Targeted: Fashion enthusiasts seeking timeless designs
• Objective: To showcase real customers wearing Djerf Avenue pieces, promoting authenticity, community engagement and new Djerf Ave outfit ideas‍
• Example: Djerf Avenue shared a post featuring nano influencer @onyinyeotti wearing one of their outfits, highlighting her personal style and appreciation for the brand.

8. Dyson

• Industry: Hair Care
• Nano Influencer: @brittney.christinee
• Audience Targeted: Individuals with curly hair seeking effective styling solutions
• Objective: Showcase the versatility and effectiveness of the Dyson Chitosan styling products on various hair types, especially curly hair‍
• Example: In an Instagram reel, @brittney.christinee demonstrates the drying process of her curly hair using Dyson's products, highlighting the ease and efficiency of the styling routine. This collaboration underscores Dyson's strategy of leveraging nano influencers to authentically engage with target audiences and showcase product performance.

9. Maybelline

• Industry: Cosmetics
• Nano Influencer: @vivian.ob
• Audience Targeted: Beauty enthusiasts, especially those interested in long-lasting makeup products
• Objective: Increase brand awareness and drive engagement with a focus on Maybelline’s Super Stay Vinyl Ink‍
• Example: Maybelline shared a post by nano influencer @vivian.ob on Instagram, showcasing her trying out the Super Stay Vinyl Ink. The post highlighted the product's long-lasting formula and vibrant finish, resonating with her audience and promoting the product’s benefits in a high quality, authentic way.

10. Fenty Skin

• Industry: Skincare
• Nano Influencer: @alyssanguyentn
• Audience Targeted: Young adults interested in skincare and beauty products
• Objective: Promote Fenty Skin's products through authentic user experiences shared by different types of influencers‍
• Example: Fenty Skin collaborated with nano influencer @alyssanguyentn, who shared her experience using The ShimmerNSpice Lip and Body Duo, along with Fenty Hair products, on Instagram. The brands used the hashtag #fentypartner to denote the partnership.

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How Much Do Brands Pay Nano Influencers?

According to Shopify, these are the 2025 influencer pricing for Instagram and TikTok.

Nano influencers (1K–10K followers) on Instagram may charge between $10 – $100 per post, depending on their niche and engagement. For example, a beauty or fitness influencer with high engagement might charge closer to the upper end, while someone in a less competitive niche might start at a lower rate.

On TikTok, nano influencers typically charge $5 – $25 per post, as the platform often values virality and engagement over follower count.

Keep in mind compensation may vary depending on niche and industry, engagement rates, audience size, content formats, and location.

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Examples Of Successful Nano Influencer Campaigns

1. Daniel Wellington

Campaign Objectives:

• Increase brand awareness and visibility.
• Encourage micro and nano-influencers to create UGC.
• Promote affiliate discounts and commission opportunities.

Results:

• The #danielwellington hashtag used on over 2 million posts.
• Increased brand awareness through organic reach.
• Strengthened brand trust with potential customers.

Key Takeaways:
Daniel Wellington’s strategy highlights the power of micro and nano-influencers in expanding a brand’s reach and driving sales through a UGC-based approach.

Check out these 10 brands working with UGC creators and discover how to grow your influence around partnerships based on authenticity, relatability, and trust 

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2. Gymshark

Campaign Objectives:

• Encourage community participation in the 66-day fitness challenge.
• Expand reach through UGC.
• Promote brand values centered on consistency and progress.

Results:

• Widespread engagement from fitness enthusiasts.
• The #gymshark66 hashtag used on over 1 million posts.
• Authentic storytelling through before-and-after content.

Key Takeaways:
Gymshark successfully used nano and micro-influencers to share inspiring and relatable content, fostering a strong sense of community around its brand while promoting its values of celebrating small wins every day.

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3. Coca-Cola

Campaign Objectives:

• Leverage everyday consumers as brand ambassadors.
• Generate authentic content through the #cokeambassador campaign hashtag.
• Boost brand visibility and engagement on Instagram.

Results:

• Increased UGC featuring Coca-Cola products.
• Strengthened brand loyalty by involving fans in marketing efforts.
• Exposure to 2.8 million Instagram followers through boosted content.

Key Takeaways:
Coca-Cola’s approach to influencer marketing showcases how a major brand can maintain authenticity by turning its own customers into ambassadors, reinforcing brand love and engagement with all kinds of influencers also participating.

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Final Thoughts on Brands That Work With Nano Influencers

As a nano influencer, social media can present many challenges, but rest assured that brands value your creative potential and are already exploring partnerships with profiles similar to yours. 

Make sure you leverage Creator Hero’s analytics tool to gain in-depth insights into your performance and showcase your value to potential collaborators. Make the most of collaborating with brands that align with your values, and continue to grow your influence by experimenting with different content formats or platforms. Now is the best time to discover what works best for your social media image and start leveraging the value you bring to both small and large brands.