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Brilliant Earth Affiliate Program: In-Depth Review, Pros, and Cons

The Brilliant Earth Affiliate Program offers a rewarding opportunity for creators looking to monetize their platforms by promoting ethical, sustainable, and lab-grown diamond jewelry. 

With the U.S. jewelry market projected to reach over $96 billion by 2030, tapping into this growing sector can be highly profitable. Affiliates can earn competitive commissions, with some reports suggesting rates up to 10% per sale.

With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like Brilliant Earth alongside other recommended products becomes easier, allowing you to share trusted options your followers love while increasing your affiliate revenue.

What is the Brilliant Earth Affiliate Program?

The Brilliant Earth Affiliate Program allows creators and marketers to earn commissions by promoting Brilliant Earth's ethically sourced, conflict-free, and lab-grown diamond jewelry. By joining the program, affiliates can monetize their content by sharing affiliate links, earning a percentage of each qualifying sale made through their referrals. 

What Do You Get As A Brilliant Earth Affiliate Partner?

  • Commission Rates: 5% on sales of loose diamonds, gemstones, engagement rings, and wedding bands. 7% on fine jewelry purchases. (Commission cap: $500 per order.)
  • Cookie Duration: 30 days.  
  • Access to program newsletters featuring upcoming promotions and brand initiatives.
  • A partner dashboard with customizable reports, payment tracking, campaign tracking links, and detailed statistics.

What Are The Benefits Of The Brilliant Earth Affiliate Program?

Access to Exclusive Promotions

Stay ahead of the competition with early access to Brilliant Earth's promotions, seasonal sales, and special discounts. This allows you to create timely, high-converting content that drives more clicks and sales during peak shopping periods.

Dedicated Affiliate Support

Affiliates receive ongoing support from the Brilliant Earth affiliate management team. From technical assistance to campaign advice, dedicated support ensures you have everything you need to optimize your performance and increase conversions.

User-Friendly Affiliate Dashboard

The affiliate dashboard provides real-time tracking for clicks, conversions, and commissions. It also offers detailed performance insights, allowing you to refine your promotional strategies.

Custom Marketing Materials

Access ready-to-use banners, ad creatives, and product images to streamline your promotional content. These resources ensure your marketing materials align with Brilliant Earth’s branding, enhancing brand trust with your audience.

Timely Payouts and Flexible Payment Options

Enjoy timely commission payouts via trusted payment processors. This ensures you receive your earnings on time, with flexible payment options to suit your preferred payout method.

How to Become A Brilliant Earth Affiliate Partner

Step 1: Visit the Brilliant Earth Affiliate Page

Head to the official affiliate page at https://www.brilliantearth.com/affiliates/. Here, you’ll find all the key information about the program, including commission rates, perks, and an option to apply.

Step 2: Get in Touch

Scroll to find the “We Look Forward to Partnering Together!” sentence(?) and reach out to Brilliant Earth via email (affiliates@brilliantearth.com) to find out more about this affiliate program.

Step 3: Wait for Approval

After applying, the affiliate team will review your profile. This process typically takes a few days, and you’ll receive an email notification once you're accepted.

Step 4: Access the Affiliate Dashboard

Once approved, you’ll gain access to the affiliate dashboard. From here, you can track your commissions, access marketing materials, and create affiliate links for products.

Step 5: Start Promoting Brilliant Earth Products

Now you’re ready to promote. Use affiliate links to showcase Brilliant Earth’s ethical jewelry on your website, blog, or social media. You can also use banners, creatives, and marketing materials provided in the dashboard.

Best Options To Sign Up For The Brilliant Earth Affiliate Program

Affiliate Platform Table
# Platform Commission Rates Cookie Duration Geographical Availability
1 Official Website 5% - 7% 30 days Global
2 AffJumbo Affiliate Network 2% – 4% 30 days Not specified
3 InfluencerRate Affiliate Platform Not specified Not specified Not specified

1. Official Website

  • Commission Rates: 5% on sales of loose diamonds, gemstones, engagement rings, and wedding bands. 7% on fine jewelry purchases. (Commission cap: $500 per order.)
  • Cookie Duration: 30 days.
  • Geographical Availability: Global.
  • Sign-Up URL: https://www.brilliantearth.com/affiliates/

2. AffJumbo Affiliate Network

  • Commission Rates: 2% – 4%.
  • Cookie Duration: 30 days.
  • Geographical Availability: Not specified.
  • Sign-Up URL: https://www.affjumbo.com/new-offer-launched-brilliant-earth-affiliate-program/

3. InfluencerRate Affiliate Platform

  • Commission Rates: Not specified.
  • Cookie Duration: Not specified.
  • Geographical Availability: Not specified.
  • Sign-Up URL: https://www.influencerrate.com/affiliate-program/brilliantearth

What Are The Requirements Of Becoming A Brilliant Earth Affiliate Partner?

To become a Brilliant Earth affiliate partner, you should meet the following criteria:

  • Relevant Platform: Own a website, blog, or active social media presence that aligns with Brilliant Earth's brand and values.
  • Quality Content: Produce high-quality, original content that resonates with your audience and complements Brilliant Earth's offerings.
  • Ethical Alignment: Share a commitment to ethical sourcing and sustainability, reflecting Brilliant Earth's mission.
  • Approval: Await approval from the Brilliant Earth affiliate team, who will review your application to ensure alignment with their brand.

Brilliant Earth Affiliate Program vs Other Brands

Brilliant Earth vs. James Allen

  • Commission Rate:
    Brilliant Earth offers a 5% commission on bridal jewelry and 7% on fine jewelry, with a $500 commission cap per order. In comparison, James Allen provides a 5% commission per sale with no cap, allowing affiliates to earn more on high-ticket items.
  • Cookie Duration:
    Both programs offer a 30-day cookie duration, which is standard in the industry, giving affiliates a reasonable timeframe to earn commissions from referred traffic.
  • Unique Feature:
    Brilliant Earth emphasizes ethically sourced, conflict-free diamonds and gemstones, appealing to eco-conscious consumers. James Allen stands out with its 360° HD video technology, allowing customers to view every diamond in stunning detail, making it a popular choice for online jewelry shoppers.

Brilliant Earth vs. Kay Jewelers

  • Commission Rate: Brilliant Earth's commission structure is 5% for bridal and 7% for fine jewelry, with a $500 cap per order. Kay Jewelers offers up to a 7% commission per sale.
  • Cookie Duration: Brilliant Earth provides a 30-day cookie window, whereas Kay Jewelers has a 1-day cookie duration, offering a much shorter period for affiliates to earn commissions.
  • Unique Feature: Brilliant Earth's commitment to sustainability and ethical sourcing distinguishes it in the market. Kay Jewelers, with over a century in the industry, is known for its wide range of classic and contemporary jewelry designs, appealing to a diverse customer base.

Brilliant Earth vs. Rockford Collection

  • Commission Rate: Brilliant Earth offers 5% on bridal and 7% on fine jewelry, capped at $500 per order. Rockford Collection provides a 5% commission rate, with an average order value of up to $3,000, potentially yielding higher earnings per sale.
  • Cookie Duration: Brilliant Earth's 30-day cookie duration is standard, while Rockford Collection offers a generous 60-day cookie window, allowing affiliates more time to earn commissions from referred traffic.
  • Unique Feature: Brilliant Earth focuses on ethically sourced fine jewelry, attracting socially responsible consumers. Rockford Collection specializes in high-end men's wedding bands, catering to a niche market seeking unique and luxurious designs.

What Are The Drawbacks Of The Brilliant Earth Affiliate Program Compared To Other Similar Programs?

1. Commission Rate

Brilliant Earth offers a 5% commission on bridal jewelry and 7% on fine jewelry, but earnings are capped at $500 per order. Other programs, like Kay Jewelers, offer up to 7% across all categories with no cap, allowing affiliates to earn more from high-value purchases.

2. Cookie Duration

Brilliant Earth provides a 30-day cookie duration, which is standard for the industry. However, Rockford Collection offers a 60-day cookie window, giving affiliates more time to earn commissions on referred traffic. This longer window can be beneficial if customers take time to make purchasing decisions.

3. Approval Process

While the Brilliant Earth application process is straightforward, affiliates must demonstrate alignment with the brand’s ethical mission. Some competitors, like Blue Nile, have a less stringent application process, making it easier to get accepted into their affiliate programs.

4 .Commission Cap

Affiliates face a $500 commission cap per order with Brilliant Earth, regardless of the total order value. Other jewelry affiliate programs, like Rockford Collection, have no commission cap, which allows affiliates to earn higher payouts on large purchases.

5. Content Alignment Requirements

Brilliant Earth prefers affiliates whose content aligns with ethical and sustainable values. This can be a barrier for affiliates who don't focus on sustainability in their content. By contrast, brands like Kay Jewelers have more flexible content alignment requirements, allowing a broader range of affiliates to join.

Final Takeaways on The Brilliant Earth Affiliate Program

The Brilliant Earth Affiliate Program offers a unique opportunity to promote ethical, conflict-free jewelry while earning competitive commissions. With rates of 5% for bridal jewelry and 7% for fine jewelry, affiliates can monetize their platforms while supporting a sustainable mission. The 30-day cookie duration and access to the Impact dashboard provide essential tools for tracking performance. 

For more opportunities in the jewelry niche, explore the 10 best jewelry affiliate programs and discover other high-earning affiliate options, tapping into a growing industry while promoting products that resonate with your audience.

FAQs
How are commissions paid to affiliates?
Is there a limit to how much I can earn per order?
Does Brilliant Earth provide marketing materials to affiliates?
Are there any geographical restrictions for joining the affiliate program?
How can I contact the affiliate support team for assistance?

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