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Express VPN Affiliate Program: In-Depth Review, Pros, and Cons

ExpressVPN, established in 2009, has become a leading provider in the VPN industry, offering affiliates the opportunity to earn commissions ranging from $13 to $36 per sale, depending on the subscription plan purchased by customers.

The global market value for Virtual Private Network (VPN) is estimated at US$72.89 billion in 2024, and it's expected to reach US$534 Billion by 2034. With Express VPN, affiliates have a 30-day cookie duration, which translates to a substantial window to convert referrals into sales. 

With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like ExpressVPN alongside other recommended products becomes easier, allowing you to share trusted options your followers love.

What Is The Express VPN Affiliate Program?

The ExpressVPN Affiliate Program allows partners to earn commissions by promoting ExpressVPN’s services through unique tracking links. Affiliates receive commissions ranging from $13 to $36 per sale, depending on the subscription plan purchased, with no cap on earnings. The program also offers a 30-day cookie duration, dedicated affiliate support, and marketing materials to help maximize conversions.

What Do You Get As An Express VPN Affiliate Partner?

As an Express VPN affiliate partner, you receive the following benefits:

  • Commission Earnings: Earn between $13 to $36 per sale, depending on the subscription plan purchased.
  • Cookie Duration: Benefit from a 30-day tracking cookie, giving you a longer window to earn commissions.
  • No Earnings Cap: There’s no limit on how much you can earn, allowing you to scale your affiliate business.
  • Dedicated Affiliate Support: Access specialized support to help optimize campaigns and increase conversions.
  • Marketing Materials: Get banners, landing pages, and promotional assets to drive sales effectively.
  • Work With A Trusted Brand: Promote a top-rated VPN service known for its strong security, speed, and reliability.

What Are The Benefits Of The Express VPN Affiliate Program?

The ExpressVPN Affiliate Program offers more than just high commissions—it provides additional perks that help affiliates maximize their earnings and grow their audience. Below are some key benefits that make this program stand out:

Fast and Reliable Payouts

Affiliates receive their earnings on time every month, ensuring a steady revenue stream. Payments are made via PayPal, wire transfer, or other preferred methods, offering flexibility for global affiliates.

Strong Conversion Rates

ExpressVPN is a leading brand in the VPN industry, known for its security, speed, and reliability. High demand and a well-optimized website help increase conversions, meaning more earnings for affiliates.

Multi-Platform Compatibility

ExpressVPN works on Windows, Mac, iOS, Android, routers, and more, making it easy to promote to a wide audience. The broad device support ensures potential customers can use the service regardless of their preferred platform.

Exclusive Promotions and Deals

Affiliates sometimes get access to special promotions and seasonal offers, which can boost conversion rates. Limited-time discounts encourage customers to sign up faster, helping you earn more commissions.

Comprehensive Affiliate Dashboard

A user-friendly affiliate portal allows you to track clicks, conversions, and earnings in real time. This helps you analyze performance and optimize your marketing strategies effectively.

How To Become An Express VPN Affiliate Partner  

Joining the ExpressVPN Affiliate Program is a straightforward process that anyone can follow. Here’s how to get started:

Step 1: Sign Up on the ExpressVPN Affiliate Website

Go to the ExpressVPN Affiliate Program page at https://www.expressvpn.com/affiliates and fill out the application form. You’ll need to provide details about your website, marketing methods, and audience.

Step 2: Get Approved by the Affiliate Team

Once you submit your application, the ExpressVPN team will review it. If approved, you’ll receive access to your affiliate dashboard, where you can generate tracking links.

Step 3: Access Marketing Materials

ExpressVPN provides promotional assets like banners, landing pages, and pre-made content. Use these materials to create engaging content and attract potential customers.

Step 4: Start Promoting ExpressVPN

Share your unique affiliate link through your website, social media, email campaigns, or paid ads. The program’s 30-day cookie ensures you get credited for sales even if the user purchases later.

Step 5: Earn Commissions and Get Paid

Once your referrals make a purchase, you start earning commissions ranging from $13 to $36 per sale. Payments are made monthly through PayPal, wire transfer, or other available methods.

Best Options To Sign Up For The Express VPN Affiliate Program

To become an Express VPN affiliate partner, you can sign up through their affiliate network. Here are the details:

Affiliate Network Commission Rate Cookie Duration Countries
Express VPN Affiliate Program From $13 up to $36 per sale 30 days Global
  • Commission Rate: Earn from $13 up to $36 per sale, depending on the subscription plan.
  • Cookie Duration: 30-day tracking cookie, ensuring commissions for referred sales.
  • Available Countries: The program is available worldwide, allowing affiliates from any region to participate
  • Sign-Up URL: https://www.expressvpn.com/affiliates

What Are The Requirements Of Becoming An Express VPN Affiliate Partner?

To become an Express VNP affiliate partner, consider the following requirements:

  • Active Online Presence: Maintain a functional website, blog, or social media platform where you can promote Express VPN services.
  • Compliance with Program Policies: Adhere to Express VPN's affiliate program terms and conditions, which include guidelines on promotional methods and brand representation.
  • Application Submission: Complete and submit the affiliate application form with accurate information about your platform and promotional strategies.

Meeting these criteria enhances your chances of being accepted into the Express VPN affiliate program.

Express VPN Affiliate Program Vs Other Brands

ExpressVPN Affiliate Program vs. NordVPN Affiliate Program

  • Commission Rate: ExpressVPN offers commissions up to $36 per sale, depending on the subscription plan. NordVPN affiliate program provides a commission structure where affiliates earn 100% for 1-month subscriptions and 40% for 1-year and 2-year plans, with a 30% commission on renewals.
  • Cookie Duration: ExpressVPN offers a 90-day cookie duration, providing a longer window for affiliates to earn commissions from referred traffic. NordVPN's cookie duration is 30 days.
  • Unique Features: ExpressVPN is renowned for its fast and reliable connections, extensive server network, and strong focus on user privacy. NordVPN is recognized for its advanced security features, such as Double VPN and CyberSec, and has a large global user base, making it appealing for affiliates targeting a broad audience.

ExpressVPN Affiliate Program vs. CyberGhost VPN Affiliate Program

  • Commission Rate: ExpressVPN offers up to $36 per sale. CyberGhost VPN provides a commission rate of up to 100% for the first month and 45% for annual subscriptions.
  • Cookie Duration: ExpressVPN's cookie duration is 90 days. CyberGhost VPN offers a 45-day cookie duration, giving affiliates a reasonable period to earn commissions from referred users.
  • Unique Features: ExpressVPN is known for its user-friendly applications across various platforms and a strict no-logs policy. CyberGhost VPN emphasizes user privacy with features like NoSpy servers and offers dedicated modes for streaming and torrenting, catering to users seeking specialized VPN services.

ExpressVPN Affiliate Program vs. Surfshark Affiliate Program

  • Commission Rate: ExpressVPN provides up to $36 per sale. Surfshark offers a 40% commission on new sales, with performance-based incentives that can increase earnings.
  • Cookie Duration: ExpressVPN's cookie duration is 90 days. Surfshark provides a 30-day cookie duration.
  • Unique Features: ExpressVPN boasts a vast server network and high-speed connections, making it ideal for users prioritizing performance. Surfshark differentiates itself with unlimited device connections under a single subscription and competitive pricing, appealing to cost-conscious users seeking flexibility.

What Are The Drawbacks Of Express VPN’s Affiliate Program Compared To Other Similar Programs? 

While the ExpressVPN Affiliate Program offers strong earning potential, it has some drawbacks compared to other VPN affiliate programs. Below are some areas where it falls short:

1. Lower Commission Rate: Compared to NordVPN (up to 40% per sale) and Surfshark (40% for new sales + 50% for renewals), ExpressVPN’s commission structure (up to $36 per sale) is less competitive. Affiliates looking for long-term recurring commissions may find other programs more rewarding.
2. No Recurring Commissions: Unlike NordVPN (30% recurring commission on renewals) and Surfshark (50% on renewals), ExpressVPN only offers a one-time payout per sale. This means affiliates do not earn passive income from customer renewals.
3. No Tiered Performance Bonuses: Some VPN programs, like Surfshark, offer performance-based incentives for high-performing affiliates, increasing their earnings. ExpressVPN lacks a tiered system, making it less attractive for top-performing marketers.
4. Limited Cookie Duration Compared to Some Competitors: ExpressVPN provides a 30-day cookie duration, which is standard but lower than CyberGhost VPN’s 45-day and Surfshark’s 60-day cookie windows. Longer cookies allow affiliates to earn commissions even if a customer delays their purchase.
5. Limited Promotional Discounts: Competitors like NordVPN and CyberGhost frequently run seasonal promotions and discounts, which help affiliates boost conversion rates. ExpressVPN offers fewer discounts, making it harder to attract price-sensitive buyers.

While ExpressVPN is a strong affiliate program, those looking for higher commissions, recurring earnings, or performance-based bonuses may prefer programs like NordVPN, Surfshark, or CyberGhost.

Final Takeaways On The Express VPN Affiliate Program

The ExpressVPN Affiliate Program offers a competitive commission structure, strong conversion rates, and an extensive range of promotional tools. However, it has some limitations compared to other programs, such as a lower commission rate and the lack of recurring commissions. 

Despite these drawbacks, its reputation for speed, security, and reliability makes it an attractive option for affiliates. By leveraging tools like Creator Hero, affiliates can seamlessly promote ExpressVPN and increase their revenue potential. Overall, it's a solid choice for those seeking reliable and straightforward affiliate opportunities.

Looking For More Affiliate Programs? 

Check out these programs as well:

FAQs
What marketing materials are provided to affiliates?
How are commissions paid to affiliates?
Can I promote ExpressVPN on social media platforms?
Are there any restrictions on promotional methods?
Can I combine the ExpressVPN Affiliate Program with other affiliate programs?

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