Fashion Brands That Work With Micro Influencers

According to a Shopify study, 74% of marketers say micro influencers top their list of ideal influencers to partner with. Whether you are looking for bigger fashion brand partnerships, or creative and fun businesses to explore new collaborations with, these 10 brands can represent a great opportunity to upscale your profile and gain exposure.

For fashion brands, micro influencers are more than engagement rates, they represent transparent communicators who can earn consumer trust by delivering reliable, authentic content, like user-generated content, which not only fosters brand loyalty but also influencer purchasing decisions. For micro influencers, fashion brands can help them access larger, dynamic audiences, as they explore original content ideas while being featured in that brand's socials. 

Platforms like Creator Hero help bridge the gap between brands and influencers, making collaborations seamless and impactful.

In this article, we’ll explore what these brands are looking for when wanting to collaborate, 10 brands that already work with micro influencers, the benefits of fashion brand partnerships, and 4 key tips to land your next fashion brand deal as a micro influencer.

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What Do Fashion Brands Look for In Micro Influencers

1. Brand Alignment

By searching for creators who align with their values, style, and overall identity, brands make sure their message reaches the right audience in a coherent, seamless way. To maintain consistent messaging and foster brand trust, it’s crucial that all aspects of a campaign, from visuals to influencer partners, remain aligned with the brand’s essence, to deliver what consumers already expect.

For instance, during the Autumn/Winter 2025 fashion month, brands like Dior and Valentino collaborated with influencers such as South Korean artist Mingyu and Thai actress Freen Sarocha. These partners were strategically chosen to reflect both brands' aesthetics and values, contributing to the Paris fashion week scene.

2. Audience Engagement

As micro influencers rely on smaller but engaged audiences, they often boast higher engagement rates compared to their macro counterparts. Their interested followers are more likely to interact with and act on their suggestions. 

According to Tomoson, brands like Nike achieved an impressive 8.7% engagement rate by partnering with athletes who had between 1K to 100K followers. These valuable collaborators generated over 70% more comments than bigger creators, proving the effectiveness of micro influencer collaborations. 

When deciding to pitch fashion brands for potential collaborations, it might be useful to showcase past examples of successful partnerships and their engagement rates. 

3.Longevity

A large yet momentary buzz around a brand or product is what brands would expect from larger creators like macro influencers. In contrast, micro influencers are experts in building long-term lasting relationships between a brand and its audience. Their organic content becomes ideal for ongoing partnerships with deeper storytelling that don’t end overnight.

4. ROI

According to social pilot, micro influencers often boast conversion rates over 20% higher than bigger creators, at a relatively lower cost. This means micro influencers have a direct impact on a campaign’s ROI due to their cost-effectiveness and ability to deliver results.

Explore our list of 10 brands that work with UGC creators and start monetizing your influence today.

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10 Fashion Brands That Work With Micro Influencers

1. ABLE

• About the brand: A fashion and accessories brand committed to ethical production, empowering women through fair wages and sustainable practices.
• Micro-influencer: Travel and fashion micro influencer @skhammer (49K followers)
• Targeted Audience: Consumers who value ethical sourcing, inclusive sizing, and timeless wardrobe staples.‍
• Partnership example: ABLE worked with nano and micro-influencers like Sarah to raise awareness for their Rise Against Hunger campaign, highlighting their transparent and ethical spirit for conscious consumerism.

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2. Thinx

• About the brand: A company that produces period-proof underwear as a sustainable alternative to traditional menstrual products. 
• Micro-influencer: Macro and micro influencers like @iamcarlyanderson (92.5K followers)
• Targeted Audience: Women looking for eco-friendly and innovative menstrual solutions.
• Partnership example: The brand focuses on partnering with both macro and micro influencers by sharing the #thinxpartner hashtag, to create educational and relatable content with personal testimonials about the comfort and effectiveness of Thinx products.

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3. Fabletics

• About the brand: An activewear brand co-founded by Kate Hudson, offering stylish and affordable workout apparel. 
• Micro-influencer: World champion, coach and micro influencer @leticiaesparza (21.1K followers)
• Targeted Audience: Active individuals who prioritize style and performance. 
• Partnership example: Both Fabletics and Leticia shared an Instagram Reel highlighting women empowerment while showcasing sporting Fabletics gear.

If you are also interested in the fitness of wellness niche, access these 10 fitness brands that work with micro influencers and collaborate with leading brands in this industry. 

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4. Maison Miru

• About the brand: Maison Miru is a New York-based jewelry brand that creates versatile and unisex pieces designed for everyday wear. 
• Micro-influencer: @Eleonoraaricò (62.9K followers), a creative director and lifestyle influencer. 
• Targeted audience: Fashion-forward individuals who appreciate minimalist and customizable jewelry. 
• Partnership example: Eleonora has collaborated with Maison Miru for several years, creating authentic and high-quality content.

Explore these 10 best jewelry affiliate programs and start promoting leading brands to gain competitive commissions as a micro influencer.

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5. Everlane

• About the brand: A clothing brand focused on transparency and ethical production with minimalist designs. 
• Micro-influencer: Fashion and lifestyle influencer @Simansays (19.7K followers)
• Targeted Audience: Consumers interested in ethical and timeless activewear. 
• Partnership example: Michelle Siman and many other creators shared Instagram visuals with the brand hashtag #everlaneonyou while offering a discount code for her engaged followers.

Navigate Everlane’s affiliate program in-depth review and align with its eco-conscious values while benefiting from a 10% affiliate commission rate as an affiliate partner.

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6. Mejuri

• About the brand: A Toronto-based fine jewelry brand that redefines luxury through accessible, everyday designs. 
• Micro-influencer: @Sanjkumar (23K followers), a content creator and loyal customer turned brand partner. 
• Targeted audience: Women seeking timeless and affordable fine jewelry. 
• Partnership example: Sanj showcased her genuine love for Mejuri through her content, which resonates with her audience.

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7. Rothy’s

• About the brand: A sustainable fashion brand that creates shoes and bags from recycled materials. 
• Micro-influencer: Fashion and lifestyle micro influencer @by.ivanaramirezm (16.3K followers). 
• Targeted audience: Consumers who value classic style and sustainability. 
• Partnership example: Rothy’s Instagram posts highlight micro nano and influencers who showcase their products in alignment with the brand’s fashionable and sustainable approach.

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8. Reformation

• About the brand: A sustainable fashion brand known for trendy, eco-friendly clothing made from sustainable materials. 
• Micro-influencer: Fashion and lifestyle micro influencer Marina Torres (50.1K followers)
• Targeted Audience: Style-conscious consumers who prioritize eco-friendly fashion choices. 
• Partnership example: Both nano and micro influencers like Marina are showcased wearing Reformation's pieces on the brand’s Instagram mixing branded and everyday content to target a professional yet casual content strategy. 

Discover the Reformation affiliate program in-depth review and navigate this opportunity’s pros and cons to make an informed decision before partnering.

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9. Girlfriend Collective

• About the brand: An ethical activewear brand focusing on sustainable, size-inclusive pieces made from recycled materials.
• Micro-influencer: Creative director and micro influencer @tessbee (12.1K followers)
• Targeted Audience: Eco-conscious consumers looking for stylish yet functional activewear.
• Partnership example: Tessa and other nano / micro influencers feature Girlfriend Collective’s leggings and sports bras in organic workout and athleisure content, seamlessly integrating the brand’s products into their daily routines.

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10. Boyish Jeans

• About the brand: A sustainable denim brand creating vintage-inspired jeans with eco-friendly materials and ethical production methods.
• Micro-influencer: Fashion and lifestyle creator Helene Sørensen (97.6K followers)
• Targeted audience: Denim lovers who seek stylish, high-quality jeans with minimal environmental impact.
• Partnership example: Boyish Jeans partners with micro-influencers like Helene, who create aesthetic content, styling the brand’s denim in daily outfits. The brand also encourages influencers to share the environmental benefits of its products and tags creators when showcasing their content on the brand’s feed. 

Explore more micro influencer partnerships with these 10 brands that work with micro influencers and navigate meaningful connections with top brands from every niche.

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Tips To Land Your Next Fashion Brand Deal As A Micro Influencer

1. Niche Focus

As a social media creator, consistency is key. Define what your niche interest is, that will set you apart from other micro influencers. Fashion niches like high fashion critics, street / casual wear enthusiasts, or vintage fashion thrifters target a specific demographic fashion brands can connect with when partnering with you.

2. High Quality Content

As a micro influencer, focus on quality over quantity. Brands understand your following may not be the biggest, they want to be associated with the content quality you create. Apps like CapCut have great free plans for you to experiment with content editing, and with good lighting, high quality visuals are right around the corner. 

3. Brand Relationships

Even if some brands seem unlikely to collaborate with micro influencers, try interacting with their profiles. By tagging them to your posts and stories, or commenting and sharing their content, aligned brands will notice how your profile and influence impacts their targeted audience and engagement, increasing the likelihood of a successful partnership.

4. Reach Out Professionally

Don’t always wait for brands to reach out to you, pitch your proposal professionally instead. Have a media kit prepared showcasing your content creation skills and its results in metrics. Personalize your outreach emails by highlighting how this collaboration can benefit that specific brand and explain enthusiastically why you would be a great fit for this partnership.

Check out this Reddit thread to explore even more tips on how to land brand deals as a micro influencer including helpful checklists questions to consider when searching for brand partnerships.

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3 Key Benefits of Collaborating with Fashion Brands as a Micro Influence

• Exposure To Larger Audiences: Partnering with fashion brands can expose your content to a wider audience who is already interested in your niche. Sharing your visuals on social media, websites, or other marketing materials, can boast your follower count and overall brand visibility
• Monetization Opportunities: Your hard work should not go unnoticed. Many brands offer compensation in the form of free products, gifting, cash payments, or exclusive discounts. And as creating high quality content can sometimes get costly, fashion brand partnerships can represent a great revenue stream. ‍
• Building Credibility In The Fashion Niche: According to embryo.com, 82% of consumers are more likely to trust a micro influencer’s recommendation than a bigger creator's suggestions. As exposure can go hand in hand with credibility, leverage working with established fashion brands to market your name as a trustworthy creator when it comes to a specific niche or aesthetic.

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Final Thoughts on Fashion Brands That Work with Micro Influencers

‍As an aspiring fashion influencer, getting brand deals on a saturated market can be challenging. It takes more than just posting stylish outfits. Fortunately, more and more brands are recognizing the power of a micro influencer’s engaged audience to drive conversions, so your hard work can’t go unnoticed.

Let fashion brands be aware of your high quality content creation skills by defining your niche and professionally reaching out. Your relatable yet unique content and personal audience relationship is ultimately what will attract these enhanced visibility opportunities to showcase fashion content like never before. Check out these 10 women’s clothing affiliate programs and start monetizing your influence today!

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