Furniture Brands That Work With Influencers

According to the Home Furnishings Association, 6 in 10 people planning to buy furniture admit that social media influencers play a key role in their purchasing decisions. As the shopping experience keeps evolving, an influencer’s trusted recommendation becomes crucial for brands to stand out in a crowded market. 

For creators like you, these established brands can provide profitable opportunities that align with your niche, and tap into new audiences already interested in all things home. Explore how brands like Wayfair and Basset Furniture leverage influencer partnerships, and what do they look for in potential influencer collaborators like you.

Whether you promote high end, budget-friendly, DIY, modern, or vintage furniture, this article will help you discover which partnership type best suits your profile and niche to start monetizing your influence today.

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10 Furniture Brands That Work With Influencers

1. Shoppe Amber Interiors

• About the Brand: Shoppe Amber Interiors offers a curated selection of home decor, furniture, and lifestyle products. 
• Partnership Example: This home essentials brand by @amberinteriors partners with big and small influencers like Megan through Instagram, with creators posting high quality furniture images with the #shoppeliving hashtag.
• Influencer Partner: @megan.d.miller‍
• Why it Works: This partnership aligns with the brand’s aesthetic-driven audience, leveraging Megan’s ability to capture high-quality, aspirational interior shots. The #shoppeliving hashtag fosters community engagement while increasing brand visibility.

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2. Hooker Furnishings

• About the Brand: Hooker Furnishings is a trusted name in high-quality furniture, offering a mix of traditional, transitional, and modern designs.
• Partnership Example: As an #HFpartner, Kate Rumson shared a creative reel where she furnished a living room from start to finish, showcasing the furniture different options Hooker furnishings offers.
• Influencer Partner: @katerumson‍
• Why it Works: Kate Rumson’s reel showcases the versatility of Hooker Furnishings' pieces in a practical yet stylish way. Her established credibility in home design makes her a trusted voice, driving engagement and purchase consideration.

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3. Article

• About the Brand: Specializing in modern, mid-century, and Scandinavian-inspired furniture, Article delivers high-quality, stylish pieces directly to consumers.
• Partnership Example: Article partnered with lifestyle macro influencers Katerina and Yinon for their new couch room set up. Both brand and influencers shared the high quality Instagram reel. 
• Influencer Partner: @katerinandyinon‍
• Why it Works: Katerina and Yinon’s content presents Article’s furniture in a real-life setting, making it more relatable and aspirational. Their high-quality reel maximizes engagement and reinforces Article’s brand identity as stylish and modern.

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4. Bobochic

• About the Brand: Bobochic Paris is a French home decor and furniture brand that blends elegance, comfort, and modern aesthetics.
• Partnership Example: Bobochic partnered with lifestyle micro influencer Carla Carrasco to share a cute and relatable Instagram reel showcasing Bobochic sofas for both her and her adorable pomeranian.
• Influencer Partner: @carlacrrsc‍
• Why it Works: Carla’s content highlights Bobochic’s mix of elegance and comfort in a way that feels authentic and engaging. Including her pet adds a personal touch that resonates with pet owners looking for stylish yet functional furniture.

Discover our top 10 list of brands who work with dog influencers and partner with top brands while working with your best friend, like Carla.

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5. Lulu and Georgia

• About the Brand: Lulu and Georgia is a modern home decor and furniture brand that brings elevated design to everyday living.
• Partnership Example: Lulu and Georgia partnered on Instagram with Hannah from @thistle.harvest to showcase how Lulu pieces fit perfectly on her curated spaces while tagging and mentioning the brand.
• Influencer Partner: @thistle.harvest‍
• Why it Works: Hannah’s curated aesthetic aligns perfectly with Lulu and Georgia’s brand identity. By integrating the pieces naturally into her space, she makes them feel essential to an elevated home, inspiring her audience to shop.

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6. Basset Furniture

• About the Brand: Bassett Furniture is a leading American furniture brand known for its high-quality craftsmanship and customizable designs.
• Partnership Example: To end traditional advertising and leverage influencer marketing, Basset partnered with Jenni Holmes from Dear Lillie Studio for seven months to tap into younger audiences and increase social media engagement. 
• Influencer Partner: Jennifer Holmes from @dearlillie‍
• Why it Works: The long-term partnership with Jennifer Holmes ensures consistent brand storytelling, making the content feel authentic rather than transactional. Her audience, interested in timeless home design, engages deeply with the brand.

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7. Made.com

• About the Brand: Made.com is a contemporary furniture brand that offers stylish, design-led pieces at accessible prices.
• Partnership Example: Looking to create more meaningful influencer campaigns, Made created “YouTube Madeovers” to partner with YouTube influencers like Salima Aliani through home improvement / decoration videos.
• Influencer Partner: @Salimaalianioff‍
• Why it Works: By leveraging YouTube’s long-form content format, Made.com taps into an engaged audience looking for in-depth inspiration. Salima’s expertise in home styling makes the partnership credible and effective for driving purchases.

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8. Wayfair

• About the Brand: As a leading online home goods retailer, Wayfair offers a vast selection of furniture, décor, and appliances at a range of price points.
• Partnership Example: The brand collaborated with Krystal from @thesmittencollective to showcase how unique Wayfair pieces fit into her designer home while sharing the #wayfairpartner brand hashtag.
• Influencer Partner: @thesmittencollective‍
• Why it Works: Krystal’s designer aesthetic positions Wayfair’s products as stylish yet accessible. The use of the #wayfairpartner hashtag boosts brand awareness while her detailed showcase of pieces helps drive conversion.

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9. H&M Home

• About the Brand: A stylish extension of the popular fashion retailer, H&M Home delivers trendy, affordable home decor and accessories.
• Partnership Example: H&M Home partnered with stylist and micro influencer Sanri on to produce an Instagram reel showcasing a table styling in an organic, simple, and aesthetic style.
• Influencer Partner: @Sanripienaar
• Why it Works: Sanri’s minimalist, organic styling aligns seamlessly with H&M Home’s aesthetic, making the products look effortlessly chic. Her micro-influencer status fosters high engagement and trust among her followers.

Discover 10 best women’s clothing affiliate programs and ensure you look your best when featuring your furniture partners, while also monetizing your influence.

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10. Walmart

• About the Brand: One of the world’s largest retailers, Walmart offers a vast selection of affordable home furniture and decor.
• Partnership Example: As a retailer, Walmart partnered with Hannah to expand its outside furniture collection to home decor interested audiences through an Instagram reel.
• Influencer Partner: @hannah.is.home‍
• Why it Works: By featuring Walmart’s furniture in an aspirational yet affordable context, Hannah expands the brand’s reach to home decor enthusiasts. Her content makes Walmart’s pieces feel stylish and desirable, driving interest and sales.

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What do Furniture Brands Look for When Partnering with Influencers

Relevant Audience

To maximize conversion rates, brands seek influencers whose audience aligns with their target demographic. This ensures the message is received by the right people, already interested in what the brand and influencer have to say. 

Freedom of Motion is a brand that specializes in modular furniture and follows 3 consumer personas, the innovator, the inspirer, and the cultivator. Their #MyFOM influencer campaign aimed to target new audiences who each fit these tech-savvy, creative, and conscious personas. 

The brand chose to partner with micro influencer Allegra Rose, targeting trend-driven innovators, and macro influencer Katy Bellotte, targeting aesthetically driven inspirers, resulting in increased engagement, website traffic, and boosted conversions. 

Credibility

By partnering with key opinion leaders, brands enhance brand reputation by being aligned with trustworthy personalities within their niche. As an example, IKEA prioritized quality of content over quantity of followers when they created an “ambassador club” and partnered with micro influencers who had a close relationship with their audience. 

According to Kolsquare, by collaborating with trusted voices, this IKEA campaign resulted in 11% increase in shop visits and 5% increase in sales, with content generating over 60 million impressions in total.

Aesthetic Alignment

According to Instagram Business, as of 2023, 80% of Instagram users stated they follow accounts with a visually appealing feed that aligns with their personal aesthetic.

To access these aesthetically aligned audiences, brands often partner with creators who resonate with the brand’s style, especially when the furnishing niche can expand into so many different aesthetics.

So, before pitching a new collaborator, you may want to evaluate if both of your online personalities go hand in hand and would make sense for content creation.

Professionalism

Express your unique style and creative home ideas while also maintaining a professional profile as a creator to give brands the right message.

4 ideas worth implementing when wanting to show professionalism are: 

• Having a clear, understandable bio with your name, niche, clear links, etc.
• Creating high-quality content that matches your profile’s aesthetic.
• Prioritizing your audience relationships and engaging with your followers.
• Communicating in a coherent respectful way. 

Experience in Home Decor

Designers and creators Josh and Matt both started to upload their maximalized-style home renovations during the pandemic. After a few years, both creators became relevant in the home renovation space and, with their previous experience in interior design, art, and up-cycling hacks showcased in Instagram and TikTok, the pair landed big collaborations with brands like Apple, Kitkat, Mariemekko, Hugo Boss, Koala, and more. 

No matter your expertise, you can leverage social media to share your creativity and experience and show brands you can be a valuable partner to work with.

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5 Types of Influencer Partnerships with Furniture Brands & How to Land Them

1. Sponsored Posts

Sponsored posts are social media collaboration posts a creator makes across various platforms, that often includes mentioning and tagging the brand and brand product, along with using a brand hashtag like “#BrandNamePartner”. Furniture brands can ask influencers to create aesthetic Instagram posts, TikTok styling videos, or YouTube reviews.

Best for: Micro, Macro, and Mega Influencers

Tips for landing sponsored posts: 

• Create high-quality content featuring your current home setup.
• Tag furniture brands in your posts to get noticed.
• Pitch your services professionally with a media kit showcasing your rates.

2. Affiliate Marketing

Affiliate partnerships are when an influencer promotes a product through affiliate links and discount codes to earn commission on each sale. This can be ideal for influencers who constantly recommend home decor products from big retailers like Amazon or Target.

Best for: Nano, Micro, Macro Influencers

Tips for landing affiliate partnerships: 

• Join affiliate networks like Creator Hero, ShareASale, or CJ  Affiliates.
• Search for and apply to affiliate programs related to your niche.
• Create valuable content that drives conversions, such as product comparisons or “Shop My Home” guides.

Explore our 20 health & wellness affiliate programs list and navigate top monetization strategies to start promoting well-known brands.  

3. Brand Ambassadorship

Influencers who become brand ambassadors tend to be creators who’ve been using and loving a brand or product for a long time, and work on a long-term basis.

Best for: Micro, Macro, and Mega Influencers

Tips for becoming a brand ambassador: 

• Consistently post about your favorite furniture brands.
• Engage with those brands by commenting and sharing their posts.
• Reach out with a proposal showcasing how your audience aligns with their brand, highlight what you have to offer and how this collaboration can benefit them.

4. Gifting & Giveaways

Furniture brands send creators free pieces in exchange for content, like hosting giveaways. There is no guarantee for paid work but remains a great alternative to build brand relationships. 

Best for: Nano and micro influencers

Check out our guided list of 10 brands that work with nano influencers and discover brands from all niches ready to recognise your hard work as a nano creator.

Tips for landing gifting & giveaway partnerships: 

• Engage with furniture brands and express genuine interest in their products.
• Reach out to brands you own and love, offering to co-host a giveaway.
• Showcase your home decor skills with aesthetically pleasing content.

5. Content Creation Collabs

Brands hire influencers to create high-quality contents for use in their ads, website, or social media. This doesn’t always require posting on your own platform.

Best for: Micro and Macro influencers

Tips for landing content creation collaborations: 

• Build a media kit or portfolio for your home and lifestyle content.
• Leverage the transparency and popularity of user-generated content on platforms like TikTok and offer it to brands.
• Pitch your work by highlighting past successful collaborations. 

For UGC creators, check out our top 10 list of brands that work with UGC creators and dominate this popular content format on all platforms, while partnering with your favorite brands.

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Final Thoughts on Furniture Brands That Work with Influencers

For furniture brands, creators like you present a great opportunity to tap into engaged audiences. And with so many different partnership types each creator has a chance to explore how far their social media marketing efforts can go, and deliver measurable results for their brand partners. With platforms like Creator Hero, you can seamlessly connect with top furniture brands looking for influencer collaborators, and create your own customizable storefront to maximize your earning potential. 

Explore our Home Depot affiliate program in depth-review and navigate the pros and cons of further profitable opportunities within the home decor and furniture niche.