Hobby Lobby Affiliate Program: In-Depth Review, Pros, and Cons

Hobby Lobby, a prominent American arts and crafts retailer, reported an annual revenue of $8 billion in 2024, ranking 69th on Forbes' list of America's Largest Private Companies. The company operates over 1,000 stores nationwide, employing more than 46,000 individuals.

For content creators and influencers, Hobby Lobby's affiliate program offers commission rates ranging from 1.6% to 4% per sale, with a three-day cookie duration.

With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like Hobby Lobby alongside other recommended products becomes easier, allowing you to share trusted options your followers love.
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What Is The Hobby Lobby Affiliate Program?

The Hobby Lobby Affiliate Program allows content creators and digital marketers to earn commissions by promoting Hobby Lobby’s wide range of arts, crafts, and home décor products. 

Affiliates earn between 1.6% and 4% per sale, with a three-day cookie duration, making it a solid option for those targeting creative and DIY-focused audiences. This program provides access to a trusted, billion-dollar brand with a strong national presence.
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What Do You Get As A Hobby Lobby Affiliate Partner?‍

As a Hobby Lobby affiliate partner, you get:

• Commission Percentage: Earn between 1.6% and 4% per sale.
• Cookie Duration: 3-day cookie window, meaning you earn commission on purchases made within three days of a user clicking your affiliate link.
• Access to a Trusted Brand: Promote products from Hobby Lobby, a billion-dollar company known for arts, crafts, and home décor.
• Diverse Product Selection: Recommend a wide range of creative and DIY products that appeal to a broad audience.
• Potential for High Earnings: Leverage Hobby Lobby’s strong national presence and customer loyalty to boost affiliate sales.
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What Are The Benefits Of The Hobby Lobby Affiliate Program?‍

The Hobby Lobby Affiliate Program offers more than just commissions — it provides valuable perks that help affiliates grow their audience and maximize earnings. Here’s a closer look at the benefits:

Brand Recognition

Hobby Lobby is a well-established, billion-dollar company with a strong reputation in the arts and crafts industry. Promoting their products adds credibility to your content and makes it easier to attract engaged buyers.

High-Quality Creative Products

With a wide range of home décor, DIY supplies, and seasonal items, Hobby Lobby offers products that consistently appeal to creative and design-savvy audiences. This variety gives you more opportunities to recommend items your followers will love.

Marketing Support

Affiliates often receive access to promotional materials like banners, product links, and special offers. These tools help you create engaging content and drive more conversions with less effort.
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How To Become A Hobby Lobby Affiliate Partner

Joining the Hobby Lobby Affiliate Program is simple and straightforward. Follow these easy steps to get started:

Step 1: Sign Up Through Their Affiliate Network

Hobby Lobby manages its affiliate program through FlexOffers. Visit the Hobby Lobby affiliate program page at https://www.flexoffers.com/affiliate-programs/hobby-lobby-affiliate-program/  and you can start with the application process.

Step 2: Complete the Application

Fill out the required details about your website, audience, and promotional methods. Be clear about how you plan to promote Hobby Lobby’s products.

Step 3: Get Approved

Once you submit your application, the network will review it. Approval time can vary, but you’ll usually hear back within a few days.

Step 4: Access Affiliate Resources

After approval, you’ll gain access to affiliate links, banners, and promotional materials. Use these tools to start sharing Hobby Lobby products with your audience.

Step 5: Start Earning Commissions

Every time someone clicks your link and makes a purchase within the 3-day cookie window, you’ll earn a 1.6% to 4% commission on the sale.

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Best Options To Sign Up For The Hobby Lobby Affiliate Program

You can sign up for the Hobby Lobby Affiliate Program through FlexOffers, a well-known affiliate marketing network. Here’s what you need to know:

• Commission Rate: Earn 1.6% to 4% per sale.
• Cookie Duration: 3-day cookie window, meaning you get credit for purchases made within three days of a user clicking your affiliate link.
• Availability: Accessible to affiliates in the United States.
• Sign-Up URL: https://www.flexoffers.com/affiliate-programs/hobby-lobby-affiliate-program/
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What Are The Requirements Of Becoming A Hobby Lobby Affiliate Partner?‍

To join the Hobby Lobby Affiliate Program, you’ll need to meet a few key requirements:

• Active Website or Platform: You must have a functional website, blog, or social media presence with quality content relevant to Hobby Lobby’s products (like arts, crafts, home décor, or DIY projects).
• Relevant Audience: Your audience should align with Hobby Lobby’s target customers, such as creative enthusiasts, DIYers, or home decorators.
• Compliance with FlexOffers Policies: Since the program runs through FlexOffers, you must adhere to their affiliate guidelines and ethical marketing practices.
• Approval from the Network: Your application will be reviewed, and approval depends on factors like content quality, audience engagement, and traffic levels.
• Location: Currently, the program is available to affiliates based in the United States.

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Hobby Lobby Affiliate Program Vs Other Brands‍

Hobby Lobby vs Michaels 

• Commission Rate: Hobby Lobby offers 1.6% to 4% per sale, while Michaels provides a 2% to 5% commission rate. Michaels offers a slightly higher earning potential, which may attract affiliates looking for better commissions on creative and home décor products.
• Cookie Duration: Hobby Lobby has a 3-day cookie window, while Michaels offers a 7-day cookie duration, giving affiliates more time to earn credit for referrals.
• Unique Feature: Hobby Lobby is known for its wide range of home décor and seasonal items, appealing to a DIY and home improvement audience. Michaels, on the other hand, focuses more on crafting supplies and art products, making it ideal for art enthusiasts and creative hobbyists. Affiliates targeting home decorators may prefer Hobby Lobby, while those with a craft-focused audience might lean toward Michaels.

Hobby Lobby vs Joann Fabrics

• Commission Rate: Hobby Lobby offers 1.6% to 4% per sale, while Joann Fabrics offers a 2% to 5% commission rate. Joann’s higher commission range gives affiliates more earning potential on sales.
• Cookie Duration: Hobby Lobby provides a 3-day cookie window, whereas Joann Fabrics offers a 7-day cookie period, allowing more time for customers to complete purchases and affiliates to earn commissions.
• Unique Feature: Hobby Lobby stands out for its home décor and DIY product variety, while Joann Fabrics is best known for its extensive fabric and sewing supplies. Affiliates targeting home décor and seasonal shoppers may find more success with Hobby Lobby, while Joann appeals more to the crafting and sewing community.

Hobby Lobby vs Etsy

• Commission Rate: Hobby Lobby offers 1.6% to 4% per sale, while Etsy provides a 4% commission rate plus a fixed fee per sale. Etsy’s consistent commission structure can lead to more predictable earnings.
• Cookie Duration: Hobby Lobby has a 3-day cookie duration, whereas Etsy offers a 30-day cookie window, giving affiliates much more time to convert clicks into sales.
• Unique Feature: Hobby Lobby features mass-produced creative and home décor products, while Etsy is known for its handmade, vintage, and unique items. Affiliates promoting DIY and mainstream creative products may prefer Hobby Lobby, while those highlighting independent creators and custom pieces might choose Etsy.
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What Are The Drawbacks Of Hobby Lobby's Affiliate Program Compared To Other Similar Programs?

While the Hobby Lobby Affiliate Program has its perks, there are some notable downsides when compared to competitors:

1. Low Commission Rate:
   Hobby Lobby offers a 1.6% to 4% commission rate, which is lower than Michaels (2% to 5%) and Etsy’s 4% + fixed fee. Affiliates looking for higher earnings may find other programs more appealing.
2. Short Cookie Duration:
   With only a 3-day cookie window, Hobby Lobby gives affiliates a very limited time to earn credit for sales. In comparison, Michaels and Joann Fabrics offer a 7-day window, and Etsy provides 30 days, making them better for long-term conversions.
3. Limited Availability:
   The program is only available in the United States, unlike Etsy and other international affiliate programs, which allow global participation.
4. Niche Product Focus:
   Hobby Lobby’s emphasis on home décor and DIY products means fewer options for affiliates targeting art supplies, fabrics, or handmade goods, which other programs like Joann Fabrics and Etsy specialize in.
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Final Takeaways On The Hobby Lobby Affiliate Program

The Hobby Lobby Affiliate Program offers a solid opportunity for content creators targeting DIY and home décor audiences, thanks to its strong brand recognition and diverse product selection. 

However, its lower commission rates, short 3-day cookie duration, and U.S.-Only availability makes it less competitive compared to programs like Michaels, Joann Fabrics, and Etsy. 

For affiliates prioritizing higher earnings and longer conversion windows, exploring alternative programs may provide better results. Still, Hobby Lobby’s trusted reputation can appeal to the right niche audience.
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Looking For More Affiliate Programs? 

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