Hitting 200,000 views on YouTube is not an everyday thing. Just to put it into perspective, the Super Bowl holds around 70,000 people every year, so 200K means almost 3 Super Bowls combined.
With more than 2.7 billion users going to Youtube every single day, you may think that the chances of getting 200, 000 views are not that hard. However, in order to do so you must focus on providing good quality content.
Once that is settled, you can move on to finding the best monetization strategy for your channel. With 200,000 views you can make from $200 - $5,000. Understanding factors such as CPM, RPM, different monetization opportunities and audience engagement are going to become key to maximizing your potential earnings!
From 200,000 views on YouTube you can make between $200 and $5,000 only from ad revenue. However, the revenue you can make is going to be determined by different factors such as niche, ad engagement and audience location.
Always remember that in order to be able to make money out of ads, you as a creator must join the YouTube Partner Program.
How do we get to these numbers? Using two key YouTube metrics CPM (Cost Per Mille) and RPM (Revenue Per Mille).
The CPM shows us how much advertisers are willing to pay in order to get 1,000 ad views. That’s why whenever you are talking about making money through ads on YouTube you need to focus on ad views, not all views.
The average CPM is $0.018 per ad view so if we multiply it by 200,000 views we know that the earnings would be around $3,600 in total.
Here´s where RPM makes its appearance to get to a more realistic figure. YouTube works on a shared revenue model that establishes that for every amount of money made through advertising, the platform keeps 45% and the 55% left is for the creator to keep.
Depending on the CPM and RPM you get, the earnings you are going to make each month from ad revenue.
Quick note: These numbers are approximations. There are multiple influencing factors such as niche, audience demographic and advertiser demand that will play a role in determining your potential final revenue. There is also a CPM variability related to specific dates or occasions like holidays or festivities where the advertiser demand grows, growing the CPM as well.
If you want to learn more, check our guide about YouTube CPM & RPM to fully understand the importance of these metrics!
The amount of money you can make on YouTube not only is determined by the number of brands willing to advertise on your videos, but also by the audience you hold and the interaction you have with them, the niche you are working in and the type of videos you are uploading.
In order to correctly estimate how much money you can make on YouTube with 200K views, you need to contemplate these key factors so you will be able to craft the best monetization strategy.
The location where your audience is based is going to be important at the time of determining their power of purchase. Stronger economies means more chances of economic support to your channel and / or expensive brands aiming at them.
Here's a table of the top 5 countries with higher CPM and RPM!
The type of content you create is going to be what determines what type of brands are aligned with your channel. It's not the same to be in a more micro niche like technology gadgets than being in beauty and fashion, where there’s probably more brands involved, or the finance niche that typically moves more money.
Some of the most profitable niches include Finance & Investment, Tech & Gadgets, and Business & Marketing because advertisers in these industries are willing to pay premium rates for leads, making the CPM range between $10 - $30. On the other hand, niches like Gaming, Lifestyle, Cooking, and Entertainment have lower CPM, from $3 to $8, and ad revenue potential because they target broader audiences and often feature lower-cost consumer products.
The way your subscribers react to your content is going to be key in defining your monthly earnings. A loyal subscriber often interacts more with your content therefore with ads too. A higher subscriber count can lead to more views.
Remember that when talking of ad revenue, we need to focus on ad views rather than just views. Views are the amount of views your video gets while ad views are the number of view ads your video gets when viewers watch the ad for more than 30 seconds.
Typically between 40% - 70% of your total views are also ad views. More views can lead to better engagement and increase your ad revenue.
Longer videos can include more ads, increasing potential earnings. However, the content must be engaging to retain viewers until the end of the video.
Videos longer than 8 minutes can include multiple ad breaks, increasing your revenue opportunities in the same video. There are different ad types that can be included in your videos:
YouTube Monetization System mainly works on ad views. You need to understand this in order to make money on the platform
Having 200K views is amazing but what really affects your revenue are the ad views.
If your video has 200,000 views but no ads, you won’t be making any money. If your video has 200,000 views and 140,000 ad views, you’ll be making money from those 140,000 ad views.
Once that difference is clear, you also need to know that in order to make money based on ads, you must join the YouTube Partner Program.
To be part of the program you must meet the following criteria:
AdSense is the Google platform that is going to let you monetize your videos through ads. How? Different brands or advertisers buy ad placements through AdSense auctions using different bidding strategies.
Creator’s earnings depend on CPM (Cost Per Mille), which represents the amount advertisers pay for every 1,000 ad impressions.
You can go check our other article and find out How Much Money Is 100K views!
Up until now we only consider one of the different ways youtubers have to make money out of their content. And that's from the different ads displayed on their videos.
An income stream for creators where they earn money based on the amount and quality of the ads displayed on their content.
Metrics like CPM and RPM become relevant as well as being a member of the YouTube Partner Program and having an AdSense account. Without these, monetization through ads wouldn't be possible.
However, YouTube offers many other monetization opportunities that can increase your total earnings by the end of the month. Here are the most common you can add to your revenue strategy:
When you have lots of views, brands are more interested in partnering with you because those views show that your content is good, liked by viewers.
A partnership with brands to promote their products or services can significantly increase your earnings. Depending on the type of agreement, the term to fulfill and the type of content to produce the amount of money you can make out of it.
Most times, what starts with a one time deal can lead to a sponsorship or an ambassador role that implies a relationship over time. Rates are negotiated between the creator and the brand. And the best part is: YouTube doesn't take a share of these deals.
If you are interested in the possibility of working with different brands, check out our article on 10 Ways to Get Brand Deals on YouTube!
Having lots of people watching your videos means your content is good, which increases the chances of your viewers following your recommendations.
With Affiliate Marketing you get to have your own personal link to different products or services and you earn a commission every time someone makes a purchase using your link. Depending on the product price, the percentage you get but most of the time youtubers earn way more from affiliate links than from ads.
You can also create your own personalized storefronts on platforms like Creator Hero to showcase recommended products. Storefronts are online platforms or designated sections of e-commerce websites where creators can showcase and recommend products to their viewers.
YouTube offers a premium account in exchange for a monthly fee. If Premium members watch your content, you as a creator get a share of the subscription revenue.
These are YouTube functionalities that will allow you to make extra revenue from fan support.
As a creator you can offer memberships to your audience. In exchange for a monthly fee, ranging from $0.99 to $49.99, they offer exclusive content such as behind the scenes, early product releases, private Q&A sessions, and more. On average, youtubers make between $3 to $7 per member per month after YouTube's 30% cut.
SuperChats are a way viewers have to pay extra money to have a comment highlighted in the comment section during your live streams. As a youtuber you can kindly ask your viewers for support to be able to keep providing the content they enjoy. Some youtubers make $100 to $500 per stream, while high-profile creators can earn thousands per live session. The platform also gets 30% of this revenue.
If you want to know more about going live on YouTube, check out our article How Much Does YouTube Pay for Live Streaming!
YouTube Shorts earnings are significantly lower because ad revenue is pooled across creators. With an average of 200,000 views each month on Shorts youtubers can make an estimate of $2 to $100 monthly.
Shorts ad revenue is distributed based on collective views. For instance, if your Shorts account for 10% of all Shorts views in the U.S., you’ll receive 10% of the revenue from the YouTube Creator Pool for that region.
There’s a huge difference in the amount of money you can make with long vs. short videos. In the scenario where you get 200k views on a longer video you could be making from $400 up to $2,400 whereas the same amount of views on Shorts might only make $2 to $100.
The niche you are working in is one of the most important factors influencing your potential revenue on YouTube.
The topics you cover on your videos are strictly related to the type of brands willing to advertise their products and services on your videos. If you are working in the area of really big brands, chances are they are willing to invest more money on ads, making your CPM higher and final revenue higher as well. The higher CPM, the higher revenue potential.
At first glance, this table might seem wrong. The difference between some niches is huge and it seems a little bit unfair as well. But remember that this only helps understanding the potential earnings from ad revenue alone. Multiple youtubers diversify their income streams in order to make the most out of their content.
Understanding your niche and its monetization potential will help you strategize your content and partnerships more effectively.
The finance niche is the one with higher CPM on YouTube. Videos about personal finance and investment are pretty popular on the platform which makes it a niche with high advertiser demand. High paying advertisers bring higher CPM as a result.
If we consider the average CPM to be $30 and a scenario of 200,000 ad views you could think the earnings would be $6,000 every month. However, we need to subtract YouTube’s 45% cut. So, with 200,000 ads views and a CPM of $30, you can get $3,000.
The gaming niche gathers a really large and engaged audience on YouTube, which makes it appealing to advertisers looking to target younger demographics. However, the products offered by the gaming industry, such as mobile games, gaming accessories and snacks, have lower prices and that affects the amount brands are willing to pay for ads. CPM tends to be lower in this category, $6 on average. With 200,000 views you can make $660 in final earnings!
The lifestyle niche, which includes every video related to fashion , wellness or personal vlogs, the CPM tends to be the lowest because the content is so broad, that targeting a specific audience is a little bit difficult for brands. With an average CPM of $4.50 and 200,000 views you’ll be making $900 on ad revenue!
Most often youtubers working on niches with lower CPM’s put a lot of efforts on other monetization opportunities like affiliate marketing or brand deals to make a lucrative income from their audience and content without having to rely on YouTube ads.
If you are interested, check out our article on How Do Influencers Make Money to learn more about different ways to monetize your content! You can also check How Much Does YouTube Pay for 1,000 Subscribers and find out how your audience affects your potential earnings!
There are tons of youtubers with 200K views out there. Here´s a few of them who shared their experiences with the platform so others can have it as inspiration for their own YouTube monetization journey.
Molly is a teacher and youtuber who makes videos about different ways to make a passive income online. One of her videos got over 200, 000 views and generated $2,725.
She also offers a YouTube course for beginners for $29. She added the link into her video description and this way she expands her income streams.
Tammboy made a video analyzing and recreating the most impressive goals from the Blue Lock series, a Japanese manga and anime focusing on a rigorous soccer training program.
He made another video where he shares how much money got. With more than 200K views he made $420 from ads on that video.
You can check our article on How Much Does YouTube Pay You For a Billion Views to get inspired and search for those extra views!
Hitting 200K views on YouTube could potentially give you from $200 to $5,000 or even more if you know how to take advantage of it.
In order to maximize your earnings on YouTube you not only have to focus on high CPM's, longer videos and more possibilities for ad breaks. This is great, but only considering ad revenue!
To make the most money out of your content you must consider every monetization opportunity available. Explore affiliate marketing, sponsorships, fan support and any other ways that fit you and your channel.
Keep consistent and focus on high quality content while searching for the best monetization strategy!
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