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YouTube is a social media platform that holds billions of active daily users. These viewers tend to consume an approximate of 1 billion hours of video content each day.
Hitting 100,000 views on YouTube is a milestone worth celebrating. Combined with a solid strategy, your chances of making money out of your content will increase significantly. However if you are planning to make money out of YouTube you must know that it is not going to happen based only on views but on ad views.
If your video gets those 100K ad views you can make from $100 to $2,500 for just one video. Nonetheless, understanding the way YouTube’s monetization system works and the different revenue streams on the platform, will allow you to earn even more! In this article, we’ll cover every detail you need to know to make the best amount of money out of your 100K views.
Estimating how much YouTube pays for 100K views depends on various factors, including niche, audience location, and ad engagement. If you consider the average CPM $0.018 per ad view you can take that and multiply it for 100,000 you will earn $1,800 in total earnings if you get 100k views. But always remember that for the views to count they must be ad views.
Nonetheless, to that number you have to subtract the 45% YouTube keeps to get to a more realistic figure.
Depending on the CPM and RPM you get, the earnings you are going to make each month from ad revenue. Lifestyle youtubers usually get lower CPM than the ones making content in the finance niche. If you are in the entertainment arena you can be making around $100 up to $500 whilst if you are in the financial world your earnings could go up to $2,500.
Quick note: These numbers are approximations. There are multiple factors that influence the exact numbers such as niche, audience demographic and advertiser demand.
If you are wondering how much money you can make with fewer views, go check out our article on How Much Does YouTube Pay for 1,000 Views and find out!
There are two things you need to understand if your goal is to make money on YouTube.
Number 1: Having 100K views is amazing but what really affects your revenue are the ad views.
Number 2: In order to make money, join the YouTube Partner Program.
If your video has 100,000 views but no ads, you won’t be making any money. If your video has 100,000 views and 70,000 ad views, you’ll be making money from those 70,000 ad views.
You can apply to the program on YouTube Studio. Once you are in, you are going to be able to earn money as a creator.
Once the creator joins the YouTube Partner Program is going to be able to monetize. How? That’s the best part! There are multiple monetization strategies to pursue once you are willing to make profit out of your creativity.
Creators in the program can earn money through:
Earnings from ads displayed on their videos. How does it work? Different brands or advertisers buy ad placements through AdSense auctions using different bidding strategies.
A Google advertisement program that connects advertisers with your content. Creator’s earnings depend on CPM (Cost Per Mille), which represents the amount advertisers pay for every 1,000 ad impressions. On average, creators earn approximately $0.018 per ad view meaning that every 1,000 ad views they earn $18.
Subscribers pay monthly fees for exclusive perks.
This British duo launched their own set of memberships for their viewers to get. By purchasing them they get access to exclusive emoji, live streamings, behind the scenes, extra video, discounts on their own merch and much more!
Memberships vary from $0.99 to $14.99 per month.
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A share of subscription revenue when Premium members watch your content.
Don shares a selection of anime and games reaction & review videos. His calm and relaxed style is seen across all his content, attracting lots of viewers that enjoy the world of gaming. Most of his viewers are Premium YouTube Subscribers which contributes to his total revenue.
Fans pay to highlight their messages during live streams. The higher the price, the longer their comment stands out.
Emily is a legal analyst who actively engages with her viewers on weekly livestreams. Known as everyone's favorite legal commentator, she helps her audience understand the law with humor and in doing so she receives substantial support via Super Chats and Super Stickers, enhancing both her interactions and final revenue.
There are 2 key metrics you need to take into account to understand the way YouTube’s monetization system works and how it affects your total earnings.
Let’s say one of your videos got 100,000 views, 65,000 ad views / impressions and brands are paying a CPM of $8 to showcase their ads on your video.
In this scenario you’ll be making almost $300 as we said before. However, we also claim that your earnings for 100K views could go up to $2,000. Does that mean that there is something wrong with the metrics? Not at all! This just shows that there are factors determining your final revenue. It may take time to get to know all of them, but once you do, you’ll be able to elaborate the best strategy for your channel.
If you want to learn more, you can check out our article and find out more YouTube Monetization Metrics to Keep in Mind!
Between the different factors that are going to influence your total earnings, the niche you are working in is one of the most important ones. The topics you cover on your videos are strictly related to the type of brands willing to advertise their products and services on your videos. And as here we are mainly focusing on ad revenue, it’s important to understand what brands are the best fit for your content.
The higher CPM, the higher revenue potential. If you are working in the area of really big brands, chances are they are willing to invest more money on ads, making your CPM higher and final revenue higher as well.
Youtubers like Graham Stephan, Andrei Jikh and Nate O'Brien are well known in the personal finance and investment arena. Combining their communities, they hold almost 8 million subscribers.
The finance world attracts high paying advertisers, becoming the niche with higher CPM on Youtube and getting a huge impact on their monthly ad revenue. If we consider the average CPM to be $30 and a scenario of 100,000 ad views you could think the earnings would be $3,000 every month. However, we need to subtract Youtube’s 45% cut. So, with 100,000 ads views and a CPM of $30, you’ll get $1,650.
Creators like PewDiePie, Fernanfloo, Mikecrack have significantly impacted the gaming community. Together they gathered more than 200 million subscribers.
Even though they have lots of followers, they have a lower CPM due to the niche they are in. If we consider the average CPM to be $6 and a scenario of 100,000 ad views if safe to say they earn $330 every month from ad revenue (after YouTube’s 45% cut).
At first glance, this might seem wrong. The difference between two popular niches is huge. And if you compare the audience size of each channel it is also a little bit unfair. But that’s only if you consider ad revenue your only stream of income.
Gamers and other niches with not a profitable CPM have diversified their moneystreams to make the most out of their views and interactions!
If you want to make a living out of YouTube you need to understand the different monetization options and combine them to make the best strategy for your content. YouTube is going to pay you based on the ad views you get but as a creator you have so much more possibilities to make money on and off the platform.
A partnership with brands to promote their products or services on your videos. Depending on the type of agreement, the term to fulfill and the type of content to produce.
Most times, what starts with a one time deal can lead to a sponsorship or an ambassador role that implies a relationship over time. Rates are negotiated between the creator and the brand. YouTube doesn't take a share of these deals.
Gamer youtubers hold large audiences meaning that most times it’s not hard to get to 100,000 views. This is why lots of brands are interested in partnering with them. The average CPM is $20 making the cost for this kind of deal $2,000.
Brands really care for those views as they get to showcase their products to lots of people that might be already interested and willing to make a purchase. In some cases, if your 100,000 guaranteed views do not happen, creators can commit to additional promotion in other videos to make it up to the brand.
The famous spanish youtuber got together with Kinguin, a global marketplace for video games, to promote the site offering discounts on several games to his viewers.
As a creator you can promote different products with a tracking link. For every sale made through your exclusive link, you’ll earn a commission.
You can also create your own personalized storefronts on platforms like Creator Hero to showcase recommended products. Storefronts are online platforms or designated sections of e-commerce websites where creators can showcase and recommend products to their viewers.
Ali-A is a gaming youtuber known for his Call of Duty and Fortnite content. He has many videos with different links to recommend different games and gadgets to their audience. This not only gives him the chance to make extra money but also provides a chance to connect more with your followers by sharing your favorite gadgets.
Youtubers can offer memberships to their audience. In exchange for a monthly fee they offer exclusive content such as behind the scenes, early product releases, private Q&A sessions, and more.
SuperChats are a way viewers have to pay extra money to have a comment highlighted in the comment section.
Dr DisRespect offers membership tiers and members-only chat features. His wild energy during his livestreams attract lots of viewers, many of whom use SuperChats to get their messages noticed.
Youtubers design merchandise, list it on an e-commerce platform (like Shopify), and promote it to their audience.
Many creators have already developed their own line of custom merchandise. Products like T-shirts, hoodies, mugs, phone cases, skincare and sweets are popular choices.
Seán McLoughlin, a.k.a Jacksepticeye, co-founded the clothing brand Cloak with fellow Youtuber Markiplier. Cloak offers clothes and accessories designed for gamers.
The couple of youtubers promote their brand on their videos and with every sale they make, they enlarge their total monthly earnings by selling branded products on top of any other YouTube monetization opportunity.
There are multiple factors influencing your final revenue each day, month and year. Where are your viewers based is one of them. The location of your audience is also going to determine the location of the brands willing to pay to appear on your videos.
Depending on the country, the average amount of money a brand is willing to invest on YouTube. As a creator you must focus on higher CPM rates, wide audiences and high ad demand. In that case The US, The UK, Canada and Australia are the ones that will likely bring in more revenue.
With 100,000 views and an average CPM of $12 you can make almost $660. The US is the country with one of the larger audiences on the platform. With millions of people uploading content daily, this CPM can also vary based on different factors.
If we were to consider the niche we are working with as a determining factor and take finance as an example, our average CPM can go up to $30 meaning a revenue of $1,650 for 100k views.
With 100,000 views and an average CPM of $10 you can make almost $550. The UK may not have as many daily users as The US but it does have a strong ad demand which makes good CPM’s.
If we were to consider the best paying niche, finance, the average CPM can be $25 meaning a $1,375 ad revenue for 100K views.
With 100,000 views and an average CPM of $10 you can make almost $550. More than half of Australia’s population uses YouTube daily.
If we were to consider the best paying niche, finance, the average CPM can be $27.5 meaning a $1,513 ad revenue for 100K views.
Typically countries with a good economy have higher CPM’s, allowing youtubers to make more money. This shows how many factors, such as the local economy and the wealth of the audience watching, affect your potential revenue.
There are several factors influencing the amount of money you can make every month. The niche you are working in and the type of brands willing to pay for ads in your videos are the most important ones.
However, if you want to correctly estimate how much money you can make on youtube with 100k views, you need to contemplate these other key factors as well.
The type of audience you hold is going to be what determines what kind of brands are aligned with your content. It´s not the same to be in a more micro niche like technology gadgets than being in beauty and fashion where there’s probably more brands involved.
The way your subscribers react to your content is going to be key in defining your monthly earnings. AdSense works based on CPM so the more impressions you have, the higher CPM you can get.
CPM varies considering the amount of advertisers wanting the ad space. Specific occasions like holidays, cyber monday or any other festivity dates can get higher CPM as the demand for advertising grows. The higher CPM, the higher your earnings.
A loyal subscriber often interacts more with your content therefore with ads too. A higher subscriber count can lead to more views. More views can lead to better engagement and increase your ad revenue. Take care of your community and find ways to keep the interactions going.
In order for you to make money, you need your viewers to watch the ads. If most of them are using any kind of ad-blocking tools, ads won’t be shown and your total revenue is going to decrease.
Longer videos can include more ads, increasing potential earnings. However, the content must be engaging to retain viewers until the end of the video.
If a significant amount of your community is a YouTube Premium member, the platform is going to share with you a percentage of the membership fee that will add up to your monthly earnings.
YouTube takes 45% of all ad revenue, meaning creators only receive 55%.
If you are wondering how much you can make with more views, you can check our article on How Much Money Is a Billion Views On YouTube and find out!
Once you know the different ways available to monetize the content you create and share on YouTube here are some tips you can follow to boost your earnings even more!
If you focus on creating content in niches with higher demand for ads, such as finance and technology, you’ll have higher CPM’s. You need to appeal to audiences that advertisers are more interested in reaching in order to make the most money you can.
Make high-quality videos. This will encourage your viewers to watch them until the end, increasing both your watch time and viewer retention. An engaged audience holds value for advertisers willing to pay for ads on your videos.
Optimize video titles, thumbnails and descriptions. Do keyword research to identify what is relevant to your audience and use that information to present your video so it will find the right viewers, improving your video's visibility and ranking on YouTube.
Ask your audience to like, comment and share your videos. Also, ask them to subscribe to your channel as a way to support your daily work. Higher engagement rates can improve your video's ranking and attract more viewers.
100K views on YouTube are not money at all unless they are ad views. Once you understand how YouTube’s monetization system works, you know that relying only on ad revenue to make money is not the best strategy to pursue.
If you want to make a living out of YouTube you must get to know every opportunity there is to make the most money out of your content. Don´t be afraid to try affiliate marketing, reach out to brands for sponsorships and sell your own products as well.
Get to know the niche you are in, the competition and brands that might be interested in advertising and partnering with you. Be consistent: keep uploading material and trying different things until you have the monetization strategy that best fits your channel.
With multiple income streams you can really make a living out of YouTube.
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