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Being an influencer is more than just creating content - it’s also about thinking like a business owner. You need to know how to get the most out of your platform, explore different monetization opportunities. And while brand partnerships and collaborations are lucrative, the truth is that not all months are the same, and some months you may experience fewer brand deals than others.
One powerful way to diversify your earnings is through Amazon’s Influencer Program. This program allows creators to set up a personalized Amazon storefront, featuring curated product recommendations. You can upload videos, photos, and even host Amazon Live streams to showcase and review products, earning a commission on every qualifying sale made through your storefront.
So, how do you step up an Amazon Storefront as an influencer? To create your Amazon storefront you need to be part of the Amazon Influencer Program, which is not the same one as the Associates Program. To apply you need to have an active social media presence, and while there are no specific guidelines, most users recommend applying with at least 1,000 followers.
In this guide, we’ll walk you more in detail through the eligibility requirements, the step-by-step process to create your storefront, and expert tips to optimize your page for maximum conversions.
An Amazon storefront is a customizable page within Amazon where influencers and brands can showcase and recommend their products. Influencers have a dedicated space to curate their favorite items, create themed lists, and share product reviews through images, videos, or Amazon Live streams.
The first thing you need to know about creating your Amazon storefront is that you need to be part of the Amazon influencer Program, which is not the same as the Associates program.
Amazon has two primary programs: The Associates Program and the Amazon Influencer Program. While both programs allow you to earn commission through affiliate links, they work differently.
The Amazon Influencer Program provides a personalized storefront designed specifically for influencers with an engaged following. In contrast, the Amazon Associates Program is open to anyone, including bloggers and website owners who instead of promoting a curated storefront, promote individual affiliate links.
Setting up your Amazon Storefront is a straightforward process, but you’ll need to meet the eligibility requirements and follow a few key steps to get started.
To create your Amazon storefront, you first need to be accepted into Amazon’s Influencers Program.
To create your account go to the Amazon Influencer Program page, and click on Sign Up. You can use your pre-existing Amazon account, or create a new one.
Here, you’ll submit your social media account. You can choose between Instagram, YouTube, TikTok, or Facebook. Make sure that you’re applying with an account that has a relevant number of followers and good engagement, so it’s easier for you to get approved.
When it comes to Amazon’s Influencer Program requirements, there’s no threshold as to what qualifies you. Some influencers have reported that beyond the number of followers, what truly matters is engagement. Some have been accepted while having a low number of followers while others have been rejected despite having thousands of followers, all due to engagement.
Generally, accounts that have the following traits are more likely to get accepted than does who doesn’t:
If you get rejected, don’t be discouraged. You can simply apply again once you feel you have better engagement.
Once you’ve been approved you can start navigating your storefront. You’ll also get a unique URL that is useful to post on your bio of your social media platforms.
Takeaway: Ensure you apply with an account that has strong engagement and an active following to increase your chances of approval. If rejected, focus on improving engagement before reapplying.
Once you’ve been approved you can start navigating your storefront. The first thing you’ll notice is that you’ll get a unique URL, that you can post on your bio of your social media platforms.
For people to find you and engage with your shop it’s always better to add your personal touch on it. Make sure to:
Alix Earle, lifestyle influence, has a short yet engaging description: “Some of my fav Amazon finds :))”
Other Amazon influencers, opt for a lengthier description, like its the case with JD Roberto, that focuses on tech and lifestyle gadget reviews:
Takeaway: A well-branded storefront with a profile picture, engaging bio, and links to your social platforms makes it easier for followers to recognize and trust your recommendations.
Now, it’s the fun part: Creating and customizing your storefront. When creating your storefront you’ll notice you have different options into how you want to present the products you’re promoting: Photos, videos, idea list, and Livestreams.
To upload any item to your Amazon storefront, the process is the same. You go to your storefront and click on “Create Content”, there you choose what you want to upload, if it’s a photo, a review video, a livestream, or if you want to create a product list.
Let’s explore each of these categories more in detail:
One of the most popular formats that influencers use when creating their storefronts are curated lists. These consist of themed lists (For example: “My Skincare Must-Haves” or “Kitchen Essentials”) to organize your recommendations. These are useful so your followers can easily find products based on their interests.
Beauty influencer Mikayla Nogueria, who became popular showing her artsy makeup as well as tutorials, has a well-organized Amazon Storefront divided with product lists.
Adding a product to your lists is simple, as you search for the product you’re looking for and then on the right section of the page, below the shopping options you click on “Add to List.” Here, you can directly add the product to your list, and that’s it!
As an Amazon influencer, another popular way to monetize your storefront is through video reviews. These videos can appear directly on product pages, which increases the visibility of your page and commission potential.
Some format requirements to have in mind when doing these videos:
Your videos can be distributed across Amazon once you have three videos that pass Amazon’s moderation requirements.
When uploading the video, don’t forget to add a good thumbnail so you can attract users to your storefront. Additionally, make sure you only tag one product per video, as tagging too many products often results in Amazon rejecting your videos, or in videos that don’t perform well.
Often, influencers don’t tag the products correctly, which results in unsuccessful videos. To tag products you need to use the ASIN (Amazon Standard Identification Number), so it helps viewers find the exact item you’re showing.
You can look for the ASIN at the product’s URL, or in the product’s page, you scroll down onto where it says “Product Details.”
Make sure that for each video you post you also give it a description into what you’re reviewing and an engaging title.
Similarly to videos, you can also upload lifestyle images featuring Amazon products. This is a great way to show different types of content on your storefront, in a real-life setting, so it may appear more appealing to buyers.
A great example of this is fashion and lifestyle influencer Monet McMichael, who shares photos of her with great outfits, which gives her followers the possibility of buying everything she’s wearing, as she tags the products:
Similarly, Madeleine White, a fashion influencer has a curated list called “Shop My IG” where she has some of her Instagram Posts with the tagged items of the things she’s wearing on them.
When followers tap on any of her posts, they can buy her entire look.
With Amazon Live, influencers can host live shopping events where they showcase products, demonstrate how they work, and interact with their audience in real time. This feature is great for Amazon users to discover your page, and boost your sales.
Nearly 96% of all Amazon Live shoppers take some action related to brands while watching livestreams, which makes it a monetization strategy for content creators.
To go live you need to:
Takeaway: Use curated lists, review videos, and shoppable photos to showcase products in an engaging way. Tag products correctly using ASINs to maximize visibility.
After you have customized your storefront, to maximize your chances of earning more commission, you need to promote it. Make sure to include your unique storefront URL in your bio—whether through Linktree, another link aggregator, or by adding the direct link—so your audience can easily access and shop your recommendations.
There are different types of content you can make around your Amazon storefront, including:
Unboxings are one of the most popular content formats as they are engaging and easy to watch. Here you can make an unboxing about a specific product and tell your audience that everything you’re showing in the video is linked to your Amazon Storefront.
A detailed product review helps establish trust and credibility. Share your honest thoughts, highlight key features, and demonstrate how the product works. Encourage your audience to check out your storefront for direct links to the items you recommend.
Seasonal content is the perfect excuse to promote your storefront naturally. You can make engaging videos like “Valentine’s Gifts for Him” or “Fav dresses for Valentine’s” which can invite your followers to shop exactly what you're showing in the videos.
The “Amazon Finds” trend is huge, and followers love discovering unique and useful products. Create content around cool, unexpected, or must-have Amazon products while linking them in your storefront. This type of content works well for TikTok, Instagram Reels, and YouTube Shorts.
Many times, influencers don’t directly address what they’re wearing or using, and make lifestyle videos. Here, their followers tend to ask about specific products to their response is usually a: “It’s all linked in my bio”
This is a simple and easy way to promote your storefront without having to make a video that surrounds specific products.
Takeaway: Use different content styles like unboxings, reviews, and seasonal content to drive traffic to your storefront. The more authentic and useful your content, the higher the conversion rates.
After setting up your Amazon storefront, it’s always useful to learn ways you can improve it so you can increase your conversions. For this, you need to check your analytics.
In your homepage, go to “Manage Content” and select whether you wan to check analytics on photos and idea lists or videos.
Here you’ll be able to see how much money you’re making and how many clicks you are getting. This is useful as you’ll notice which products get the most conversions, so you’ll know more specifically what niche you can focus on, and target those products. that are doing really well.
Takeaway: Regularly tracking your clicks, earnings, and top-performing products helps you refine your strategy and focus on items that drive the most sales.
Creating an Amazon Storefront as an influencer is a powerful way to diversify your income and engage your audience with curated product recommendations. By joining the Amazon Influencer Program, you gain access to a personalized storefront where you can showcase your favorite products through videos, photos, and livestreams—all while earning commissions on sales.
To maximize your success, focus on promoting your storefront across your social media platforms, experimenting with different content formats like unboxings, reviews, and lifestyle videos, and optimizing your storefront for conversions. The more strategic and consistent you are in integrating Amazon products into your content, the greater your earning potential.
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