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If you’re a Pinterest creator looking to grow your income, landing brand deals on Pinterest is an opportunity you don’t want to miss. With 500 million monthly active users, Pinterest offers a unique platform that functions as both a social network and a visual search engine, making it perfect for creators to showcase their content and connect with brands.
In this guide, we’ll walk you through how to get brand deals on Pinterest, from optimizing your profile to leveraging affiliate marketing and creating sponsored content.
Whether you’re focused on growing your followers or increasing monetization, we’ve got you covered.
Pinterest stands out due to its audience demographics. Approximately 80% of Pinterest users are women, with 85% of female users using the platform to plan life events, making it a go-to destination for brands related to fashion, home decor, beauty, and lifestyle.
Additionally, nearly 8 in 10 users affirm getting a positive feeling when using the platform. That’s something you’d want to be affiliated to!
As users primarily engage during the discovery and planning phases, they are more likely to make purchasing decisions based on content found on Pinterest, offering a great chance for creators to partner with brands seeking to engage customers during their decision-making process.
Aesthetic content is not all that matters. Brands also pay attention to your target audience to ensure it aligns with their own customer base.
They tend to prioritize influencers who have a strong understanding of their niche and can effectively communicate their brand's values.
Brands evaluate engagement rates over follower count. For example, features like "Try-On" pins see 5x higher purchase rates, making influencers who use such tools more valuable.
97% of Pinterest’s top searches are unbranded, and 40% of users prefer discovering new products and brands over established ones.This means creators providing aspirational experiences are highly valuable for brands seeking partnerships on Pinterest.
Brands prefer influencers who post regularly, as Pinterest engagement is highest on Sundays, Mondays, and Tuesdays.Consistent content creation is essential for staying relevant and maintaining an active presence in users’ feeds, which is critical for brand visibility.
Boost the performance of its digital advertising campaigns in the final quarter of the year—a crucial period in retail due to events like Black Friday, Christmas, and the launch of new collections.
The campaign aimed to:
Hoff collaborated with Pinterest, leveraging a mixed strategy that combined prospecting and retargeting campaigns. The campaigns were built around:
Hoff was an early adopter of Pinterest’s direct links feature, which connects users to brand product pages. According to Pinterest, retailers using product catalogs see a 30% increase in checkouts compared to those who don’t.
These direct links were used in both static and video pins, further improving product discovery and purchase potential.
Using a dynamic and custom audience approach, the primary audience was identified as women over 25, based on market research.
Campaigns were divided into two content types:
The strategy led to impressive outcomes, some key metrics include:
The division between Lifestyle and Product Pins produced Varied Results:
Hoff's early adoption of Pinterest's direct links optimized the user journey, resulting in increased engagement and conversions, highlighting the importance of embracing new digital tools for a competitive advantage.
By combining prospecting for new customers and retargeting past visitors, Hoff maximized audience acquisition and retention, achieving better targeting through a mix of lifestyle and product-focused pins.
While product pins drove direct conversions, lifestyle content featuring influencers generated higher CTR, indicating that influencer partnerships effectively enhance brand engagement and awareness.
Pinterest's tailored approach, focusing on audience demographics and market trends, enabled Hoff to effectively target the right segments, underscoring the importance of understanding audience behavior for campaign success.
Hoff's experience illustrates that utilizing tools like Pinterest's direct links and targeted strategies can significantly enhance advertising efficiency, improving key metrics such as ROAS, CPC, and CPA.
Hoff’s collaboration with Pinterest and the use of direct links led to a successful campaign, increasing traffic, conversions, and return on investment while lowering ad costs. This case underscores the value of adopting new digital tools, customizing campaigns for target audiences, and balancing prospecting with retargeting for optimal results.
There are many ways for your Pinterest presence and profile to prepare for brand deals, so today let’s cover the basics.
Before you start building brand partnerships, it is essential that you establish a professional and engaging Pinterest profile. Brands want to work with creators who provide data-driven insights, so it's essential to create a business account or convert your personal account into one.
For reference, here is Pinterest influencer’s Kath Younger profile.
Take into account that for now, you can only create a new business account from your desktop device.
1. From the top-right of your screen, click sign up.
2. Click on create a business account.
3. Enter your email, new password, age, then click on create account.
4. Fill out the fields to build your profile and describe your business, then click next.
5. Select if you want to run ads.
6. Select where you'd like to start or click the x icon to go to your new Pinterest business account.
1. Log into your personal Pinterest account.
2. Click the directional chevron-down icon at the top-right corner.
3. Click Settings.
4. Click Account management at the left of the screen.
5. Find the Convert to a business account option, then click Convert account.
6. Fill out the fields to build your profile and describe your business, then click next.
7. Select if you want to run ads.
8. Select where you'd like to start or click the x icon to go to your converted Pinterest business account.
You don’t need a large following to get brand deals on Pinterest. While having a big following can build trust, having a Pinterest business account and the right skills to pitch brands is all you really need to kick off your monetization journey.
Many brands are looking for influencers with a minimum engagement rate of 2% or higher, rather than just follower count. Even micro-influencers with 1,000 to 10,000 followers can land large deals if their audience is active.
This proves that your ability to connect with your audience effectively has become far more valuable than a large follower count.
Posting at least once a week shows brands that you are serious about your content and committed to delivering results.
A steady posting schedule builds trust and signals reliability, which is more attractive to brands than just your follower size.
In summary, getting brand deals on Pinterest isn’t about having thousands of followers; it’s about showcasing genuine engagement, reliable posting habits, and the ability to connect with your audience.
By focusing on these areas, you can attract brand partnerships that value quality engagement over sheer numbers.
Reduce the stress associated with back-to-school shopping by inspiring parents to get creative with DIY school supplies using Scotch™ Brand products.
The campaign aimed to:
Combine and leverage Pinterest's unique platform, tools, and creator collaborations:
Scotch™ leveraged Pinterest Trends to identify popular search terms like "preschooler crafts" and "back-to-school crafts." This helped align their campaign’s creative direction with users' interests.
The brand developed how-to videos showcasing simple, kid-friendly crafts, such as pencil holders and teacher gifts, using Scotch™ Brand Tape.
The videos were structured as Idea ads, a Pinterest ad format that includes multiple pages of content. This format allowed for clear step-by-step guidance while promoting the product.
Scotch™ partnered with Kailo Chic, a well-known Pinterest creator specializing in kid-friendly crafts. This collaboration brought authenticity and credibility to the campaign, as Kailo Chic was already recognized and trusted by Pinterest users for her expertise in crafting.
By featuring Kailo Chic in their videos, Scotch™ tapped into her established audience and extended their campaign's reach.
The creator’s involvement added a personal touch to the content, making it more relatable and engaging for viewers.
Scotch™ utilized Pinterest's multi-page Idea ads, combining video and static slides.
This interactive element enhanced engagement by providing step-by-step instructions through sound, motion, and visuals.
Additionally, it increased brand awareness and positive association with creativity and back-to-school preparation, reinforcing Scotch™ Brand Tape as a key tool for DIY projects.
Using Pinterest Trends helped Scotch™ align content with audience interests. This data-driven approach increased relevance and engagement with parents seeking back-to-school crafts.
Partnering with Kailo Chic, a well-known trusted creator and Pinterest micro - influencer, added credibility and made the content feel organic and relatable rather than promotional.
The combination of video and static images kept users interested and provided a clear, step-by-step guide to the crafts, which likely contributed to the high click-through rates.
The campaign reduced cost per impression by 64%, showing that targeted, relevant content can optimize ad spending and results.
By tapping into the right audience with highly relevant content, Scotch™ achieved better results with fewer resources.
Scotch™ Brand’s Pinterest campaign effectively used a combination of trend insights, creator partnerships, and interactive ad formats to drive engagement and lower advertising costs.
The success of this campaign underscores the importance of aligning brand messaging with platform-specific trends and leveraging creator-led content.
Pinterest relies heavily on visual content, so it's crucial to ensure that your images are of high quality and visually appealing. Utilizing original images can help you differentiate yourself and attract more followers.
Here is an example on how to best organize your Pinterest board with clear titles, descriptions, and even hashtags for each pin:
To create effective Pinterest posts:
Explore this Guide To Types Of Pinterest Aesthetics and discover your source of inspiration.
Focusing on a specific topic and targeting a particular audience gives your Pinterest account a clear path for growth. If you try to cover too many topics and lack consistency, you'll appear uncertain and experience slow growth.
For reference, here are popular home decor Pinterest influencer Maryann Rizzo’s organized boards:
Learning how to set up keyword targeting in your pins, boards, and profile helps your content show up in search results making it easier for both users and potential partners to find you.
To implement keyword targeting, choose terms that are relevant to the product or content you're promoting. For instance, if you're showcasing skincare products, target users searching for phrases like “skincare routine” or “natural beauty tips.”
Here is how:
Discover what’s trending on Pinterest by exploring audience-specific Pinterest trends tailored to your niche.
Make your pitch personal. Show brands how your audience aligns with their target market and include examples of relevant pins. To strengthen your case, include data like monthly views and click-through rates.
Why should brands hire you? Is there a timely reason that this collaboration should happen? This is your chance to truly impress a brand with your pitch email. Since the person receiving it is probably busy, keep it short and sweet.
With that in mind, your email pitch should make a specific request and satisfy the interest of the recipient of it. Instead of an empty “I’d love to team-up!” try to find a personalized and creative way to express and communicate how you can add special value to the brand and its audience.
Here is a Pinterest email prompt with home decor as an example niche,to reach out to brands and get your deal started!
Hi [Brand Name],
I’ve been a huge fan of [Brand Name] and how your [specific products] bring style and functionality to any space! I’m a Pinterest creator with [X followers] and [monthly views], and I’d love the opportunity to collaborate!
I’m excited to feature your products in my [relevant board], creating eye-catching pins and exclusive boards that will engage my home decor-loving audience. I’m confident we can inspire them to explore your brand even more!
Can’t wait to hear your thoughts and get started!
Warmly,
[Your Name]
[Your Pinterest Handle]
The best ways to monetize your Pinterest brand deals include:
Pinterest excels at driving traffic to websites and blogs, some estimates showing that users can generate up to 33% more referral traffic than other platforms like Facebook.
With 48% of U.S. Pinterest users prioritizing shopping, you can effectively sell digital products like Pinterest templates and design services.
Tip: Focus on providing high-quality, visually appealing templates or services that solve a problem for your audience.
Gatorade aimed to enhance awareness of its Gatorade Zero product while promoting healthy living and exercise among its audience.
The campaign aimed to:
Gatorade implemented a creator-led approach using Pinterest’s Idea ads, focusing on:
The campaign showed impressive outcomes, indicating its effectiveness in driving awareness and engagement:
Leveraging creators who already had a following and a unique style made the content feel authentic and relatable.
Providing valuable content, such as workout inspiration, helped Gatorade Zero stand out. Consumers are more likely to engage with content that offers them something beneficial rather than just promotional material.
The combination of trends, interests, and keyword targeting proved to be an effective strategy to ensure the ads reached the right audience.
Partnering with creators not only expanded Gatorade's reach but also provided a platform for a more dynamic and engaging narrative, as creators brought their unique perspectives and audiences into the campaign.
Brand deals on Pinterest are an effective way for creators to increase their revenue and engage with their audience in a meaningful way. By building a strong business profile, creating niche-focused content, and using tools like paid collaborations and affiliate links, you can showcase your value to brands and turn your Pins into profits.
Start small, stay consistent, and by delivering high-quality content, you'll attract lucrative brand partnerships that align with your niche and audience.
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