Hulu Affiliate Program: In-Depth Review, Pros, and Cons
Hulu, a leading American streaming service, has experienced significant growth, boasting over 52 million subscribers in the United States as of 2025. In 2024, the platform generated $12 billion in revenue, reflecting a 7.4% increase from the previous year.
For affiliates, Hulu offers a commission structure of $1.60 per free trial sign-up and $9.60 per paid subscription, with a 14-day cookie duration.
With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like Hulu alongside other recommended products becomes easier, allowing you to share trusted options your followers love.
What Is The Hulu Affiliate Program?
The Hulu Affiliate Program allows marketers, influencers, and content creators to earn commissions by promoting Hulu’s streaming service through tracked referral links. Affiliates can earn up to $9.60 per paid subscription and $1.60 per free trial sign-up, with a 14-day cookie duration. This program is ideal for those with an audience interested in entertainment, movies, and TV streaming services.
What Do You Get As A Hulu Affiliate Partner?
As a Hulu affiliate partner, you get the following benefits:
Commission Structure: Earn $9.60 per paid subscription and $1.60 per free trial sign-up.
Cookie Duration: 14 days, ensuring you receive credit for conversions within that period.
Marketing Materials: Access to banners, creatives, and promotional assets to optimize conversions.
Tracking & Reporting: A dedicated dashboard to monitor clicks, conversions, and earnings in real-time.
Support: Affiliate assistance and guidance to help maximize your performance.
What Are The Benefits Of The Hulu Affiliate Program?
The Hulu Affiliate Program offers more than just commissions—it provides valuable tools and support to help affiliates succeed. From marketing resources to performance tracking, here are the additional perks you can expect:
Reliable Tracking System
Hulu’s affiliate program includes a robust tracking system that records clicks, sign-ups, and conversions in real time. This ensures affiliates receive accurate credit for their referrals and can analyze performance effectively.
High Brand Recognition
As one of the top streaming services in the U.S., Hulu’s well-established reputation makes it easier to drive conversions. Promoting a trusted and widely known brand increases the likelihood of sign-ups.
Diverse Promotional Assets
Affiliates get access to a variety of banners, landing pages, and pre-made creatives. These materials are optimized to enhance engagement and improve conversion rates.
Affiliate Support and Guidance
Hulu provides dedicated affiliate support, offering insights and recommendations to improve campaign performance. Whether you need technical help or marketing advice, assistance is readily available.
How To Become A Hulu Affiliate Partner
Becoming a Hulu affiliate partner involves a straightforward process through their official affiliate network, FlexOffers.com. Here's how to get started:
Step 1: Sign Up on FlexOffers.com
Visit Hulu’s affiliate program page at FlexOffers at https://www.flexoffers.com/affiliate-programs/hulu-com-hulu-affiliate-program/ and create a publisher account by providing your email address and setting a password.
Step 2: Complete the Application Form
Fill out the publisher application form with details about your website, audience, and promotional strategies.
Step 3: Agree to Terms and Conditions
Carefully read through the Hulu affiliate program's terms and conditions, then indicate your agreement by checking the appropriate box on the application form.
Step 4: Await Approval
Submit your application and wait for the FlexOffers compliance team to review it. They typically notify applicants of their approval status within one business day.
Step 5: Access Affiliate Resources
Once approved, log in to your FlexOffers account to access your unique Hulu affiliate tracking links, promotional materials, and performance reports.
By following these steps, you can effectively join the Hulu affiliate program and start promoting their streaming services to earn commissions.
Best Options To Sign Up For The Hulu Affiliate Program
To become a Hulu affiliate partner, you can sign up through the following third party official affiliate network:
Affiliate Network
Commission Rate
Cookie Duration
Countries
Flex Offers Affiliates
From $1.60 up to $9.60 per paid subscription
14 days
United States
Commission Rate: $1.60 per free trial sign-up; $9.60 per paid subscription.
Cookie Duration: 14 days.
Accessible Countries: Primarily the United States.
What Are The Requirements Of Becoming A Hulu Affiliate Partner?
To become a Hulu affiliate partner, you should meet the following requirements:
Established Online Presence: While there are no strict minimum requirements, having an established website, blog, YouTube channel, or social media presence is preferred.
Relevant Audience: Your platform should cater to an audience interested in streaming TV, movies, and related entertainment content.
Compliance with Program Policies: Adherence to Hulu's affiliate program terms and conditions is mandatory.
By ensuring you meet these criteria, you can effectively partner with Hulu to promote their streaming services and earn commissions.
Hulu Affiliate Program Vs Other Brands
Hulu vs. Amazon Prime Video
Commission Rate: Hulu offers a commission of $1.60 per free trial sign-up and $9.60 per paid subscription. In contrast, Amazon Prime Video provides a flat $3 commission for each new customer who signs up for a 30-day free trial of Amazon Prime. While Amazon's commission is slightly higher for free trials, Hulu's higher payout for paid subscriptions may be more appealing to affiliates aiming for long-term conversions.
Cookie Duration: Hulu provides a 14-day cookie duration, whereas Amazon Prime Video offers a 24-hour cookie window. Hulu's longer cookie duration offers affiliates a more extended period to convert referrals into sign-ups.
Unique Feature: Amazon Prime Video is part of the larger Amazon ecosystem, offering additional perks like free shipping, music streaming, and more, which can be attractive to a broader audience. Affiliates targeting a diverse audience interested in various services might find Amazon Prime Video more appealing.
Hulu vs. Disney+
Commission Rate: Hulu offers $1.60 per free trial sign-up and $9.60 per paid subscription. Disney+'s affiliate program, managed through Impact Radius, has an unclear commission rate, with some affiliates reporting earnings between 0-11% per sale. Hulu's transparent and fixed commission structure may be more straightforward for affiliates.
Cookie Duration: Hulu provides a 14-day cookie duration, while Disney+'s cookie duration is currently unspecified. The defined cookie duration of Hulu offers clarity for affiliates regarding the conversion window.
Unique Feature: Disney+ boasts exclusive content from Disney, Marvel, Star Wars, and Pixar, appealing to fans of these franchises. Affiliates with an audience passionate about these brands may find Disney+ more suitable.
Hulu vs. CBS All Access
Commission Rate: Hulu offers $1.60 per free trial sign-up and $9.60 per paid subscription. CBS All Access provides a $9 commission per sale. Both programs offer competitive commissions, but Hulu's additional earning potential from free trial sign-ups can be advantageous.
Cookie Duration: Hulu's cookie duration is 14 days, whereas CBS All Access offers a 10-day cookie window. Hulu's longer cookie duration provides affiliates with a more extended period to convert referrals.
Unique Feature: CBS All Access offers a mix of live TV, on-demand content, and exclusive original series, which can attract viewers interested in live television and CBS's unique programming. Affiliates focusing on audiences seeking live TV options might prefer CBS All Access.
Hulu vs. Sling TV
Commission Rate: Hulu provides $1.60 per free trial sign-up and $9.60 per paid subscription. Sling TV's affiliate program offers commissions ranging from $3 to $20 per sale, depending on the package the customer chooses. Sling TV's higher potential commission per sale may be attractive to affiliates targeting customers interested in live TV streaming packages.
Cookie Duration: Hulu offers a 14-day cookie duration, while Sling TV provides a 7-14 day cookie window, depending on the specific offer. Both programs offer similar cookie durations, giving affiliates a reasonable timeframe to convert leads.
Unique Feature: Sling TV is known for its customizable channel packages, allowing subscribers to tailor their viewing experience. Affiliates targeting audiences interested in personalized live TV options may find Sling TV appealing.
What Are The Drawbacks Of Hulu's Affiliate Program Compared To Other Similar Programs?
Lower Commission Rates: Hulu pays $1.60 per free trial sign-up and $9.60 per paid subscription. Competitors like Sling TV offer up to $20 per sale, and Paramount+ provides a flat $9 commission, making Hulu’s payouts less competitive.
Shorter Cookie Duration: Hulu’s 14-day cookie duration is shorter than Paramount+ (30 days) and Disney+ (unspecified but likely longer). A shorter window means fewer opportunities for affiliates to earn commissions.
Limited International Reach: Hulu’s affiliate program is primarily U.S.-based, while Amazon Prime Video and Disney+ operate in multiple countries, offering a broader audience for affiliates.
No Tiered or Performance-Based Bonuses: Unlike services like Sling TV, which offer higher commissions for larger sales volumes, Hulu’s fixed rates limit earning potential for high-performing affiliates.
Restricted Promotional Flexibility: Hulu affiliates must adhere to strict marketing guidelines, whereas Amazon and Sling TV provide more flexibility in promotional strategies, allowing affiliates to optimize their conversions.
Final Takeaways On The Hulu Affiliate Program
The Hulu Affiliate Program presents an opportunity for content creators and marketers to earn commissions by promoting one of the leading streaming services in the U.S.
While its commission rates and cookie duration may not be as competitive as some alternatives, Hulu’s strong brand recognition and marketing support make it a viable choice for affiliates targeting entertainment-focused audiences.
If you're looking to promote streaming services, consider comparing Hulu with other programs to maximize your earnings and find the best fit for your audience.
Is the Hulu Affiliate Program available in countries outside of the U.S.?
Hulu's affiliate program is primarily available in the United States and select regions. Although Hulu is accessible as a streaming service in other countries, the affiliate program is only offered in the U.S. and a few additional locations. This limitation means that affiliates must be based in eligible countries to participate.
How do I track my earnings and performance as a Hulu affiliate?
As a Hulu affiliate, you can track your earnings and performance using the FlexOffers dashboard. The platform provides detailed reports on clicks, conversions, and commissions in real-time, helping you optimize your campaigns.
How often do I get paid as a Hulu affiliate?
Affiliate payments are processed monthly through FlexOffers. You can choose to receive payments via check, direct deposit, or PayPal, depending on your preference and account settings.
Are there any restrictions on how I can promote Hulu’s services?
Yes, Hulu provides specific guidelines on how affiliates should market its services. These include restrictions on using misleading claims or advertising on certain platforms. Affiliates must review and follow the program’s policies to ensure they remain in good standing.
Do I need a specific type of audience to join the Hulu Affiliate Program?
While there are no strict requirements for your audience, it’s beneficial to have a platform with an audience interested in entertainment, streaming services, movies, and TV shows. Affiliates with relevant content are more likely to see higher engagement and conversions.
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