Nordstrom Affiliate Program: In-Depth Review, Pros, and Cons

The Nordstrom Affiliate Program offers an exciting opportunity for content creators and businesses to earn commissions by promoting one of the leading fashion and luxury retailers in the U.S.

With Nordstrom reporting $14.6 billion in net sales in 2023 and a vast selection of high-end products, affiliates can tap into a lucrative market. The program offers competitive commission rates of up to 5%, with a 7-day cookie duration for tracking conversions

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What is the Nordstrom Affiliate Program?

The Nordstrom Affiliate Program allows individuals and businesses to earn commissions by promoting Nordstrom products.. Affiliates can generate income by sharing special links that direct their audience to Nordstrom's online store, where they earn up to 5% commission on qualifying purchases. This program is ideal for content creators, bloggers, and influencers looking to partner with a high-end retail brand.

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What Do You Get As A Nordstrom Affiliate Partner?

As a Nordstrom affiliate partner, you receive the following benefits:

• Commission Percentage: Earn up to 5% commission on qualifying purchases.
• Cookie Duration: Benefit from a 7-day cookie duration to track referrals.
• Product Access: Promote a wide range of Nordstrom’s luxury fashion, beauty, and home products.
• Tracking and Reporting: Access detailed tracking and reporting through Rakuten’s Affiliate Network for real-time data on sales and performance.
• ‍Marketing Materials: Use exclusive Nordstrom banners, logos, and product images for promotional purposes.

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What Are The Benefits Of The Nordstrom Affiliate Program?

The Nordstrom Affiliate Program offers several additional perks that enhance the earning potential for affiliates, making it a well-rounded choice for partners. These perks range from dedicated support to exclusive promotions designed to boost affiliate success.

Exclusive Promotions and Sales

Affiliates can capitalize on Nordstrom’s frequent sales events, including the highly anticipated Nordstrom Anniversary Sale, which drives significant traffic and conversions. Affiliates can promote these events with special offers, increasing their earning potential.

Dedicated Affiliate Support

Nordstrom provides dedicated affiliate support through the Rakuten Affiliate Network. This ensures affiliates can resolve issues quickly, access personalized advice, and optimize their campaigns for better performance.

Wide Product Range

With access to a broad range of luxury items in fashion, beauty, and home, affiliates can cater to diverse audiences, boosting their chances of generating more sales and commissions.

Brand Reputation

Partnering with Nordstrom gives affiliates the benefit of promoting a trusted, well-established brand. Nordstrom’s reputation for quality and customer service can help increase trust and conversions through affiliate links.

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How To Become A Nordstrom Affiliate Partner

Becoming a Nordstrom affiliate partner is a straightforward process. Follow these simple steps to get started:

Step 1: Sign Up via Rakuten Affiliate Network

To begin, head over to the Rakuten Affiliate Network website (https://rakutenadvertising.com/affiliate/). Complete the Nordstrom Affiliate Program application by providing your website details and relevant information.

Step 2: Wait for Approval

Once you’ve submitted your application, Nordstrom will review it to ensure your site meets their guidelines. You’ll receive notification of your acceptance or rejection through Rakuten’s platform.

Step 3: Access Special Links and Tools

‍Upon approval, you’ll gain access to Nordstrom’s marketing materials, including banners, logos, and product links, via Rakuten. Use these special "tagged" links on your website or social media to track referrals and earn commissions.

Step 4: Start Promoting Nordstrom Products

‍Begin sharing the special links on your website, blog, or social platforms. Promote Nordstrom’s products to your audience, and track your performance through Rakuten’s dashboard.‍‍

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Best Options To Sign Up For The Nordstrom Affiliate Program

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Rakuten Affiliate Network

• Commission Rate: Up to 5% on qualifying purchases.
• Cookie Duration: 7 days.
• Countries: Accessible globally, though regional restrictions may apply depending on Rakuten’s policies.
• Sign-Up URL: https://rakutenadvertising.com/affiliate/

Post Affiliate Pro

• Commission Rate: 10%
• Cookie Duration: 30 days
• Countries: Globally
• Sign-Up URL: https://www.postaffiliatepro.com/affiliate-program-directory/nordstrom-affiliate-program/

FlexOffers

• Commission Rate: 0.8%
• Cookie Duration: 12 hours
• Countries: Globally‍
• Sign-Up URL: https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1266046&aid=158527&utm_source=getlasso

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What Are The Requirements Of Becoming A Nordstrom Affiliate Partner?

To become a Nordstrom affiliate partner, you need to meet the following requirements:

• Website Ownership: You must have a functioning website or blog where you will promote Nordstrom products. This site must be reviewed and approved by Nordstrom to ensure it aligns with their brand values and guidelines.
• Content Guidelines: Your website must not contain any inappropriate content, including nudity, violence, discrimination, or illegal activities. Sites promoting rewards, points, miles, cash back, or discounted Nordstrom gift cards are also not eligible.
• Geographical Limitations: The program is generally accessible globally, but certain regional restrictions may apply based on local laws or Rakuten’s policies.
• Compliance with Terms: As an affiliate, you must adhere to Nordstrom's specific branding and marketing rules, such as using the provided logos and links and avoiding unauthorized use of Nordstrom trademarks.‍
• No Personal Purchases: Affiliates are not allowed to earn commissions on personal purchases or purchases made on behalf of friends, family, or customers using their own affiliate links.

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Nordstrom Affiliate Program vs Other Brands

When comparing the Nordstrom affiliate program to other leading brands in the fashion and luxury category, several key factors stand out, such as commission rates, cookie duration, and product range.

1. Nordstrom vs. Macy’s

• Commission Rate: Nordstrom offers up to 5% commission on qualifying purchases, while Macy’s provides a 6% commission.
• Cookie Duration: Nordstrom has a 7-day cookie duration, while Macy’s has a 10-day cookie duration.
• Product Range: Both retailers offer a variety of fashion, beauty, and home goods, but Nordstrom is known for its more exclusive luxury products, while Macy’s includes a broader mix of mid-range and high-end brands.

2. Nordstrom vs. Saks Fifth Avenue

• Commission Rate: Nordstrom offers up to 5%, while Saks Fifth Avenue typically offers 2.4% commission, depending on the product.
• Cookie Duration: Saks Fifth Avenue provides a 14-day cookie window.
• Target Audience: Both brands focus on luxury fashion and high-end goods, but Saks Fifth Avenue often appeals to a more exclusive, luxury-driven clientele, whereas Nordstrom offers a wider price range with strong customer loyalty programs.

3. Nordstrom vs. Bloomingdale’s

• Commission Rate: Nordstrom offers up to 5%, while Bloomingdale’s offers a commission rate of 2% depending on the product category.
• Cookie Duration: Bloomingdale’s offers an extensive 90-day cookie duration.
• Brand Focus: While both are luxury department stores, Nordstrom has a broader appeal across different price points, whereas Bloomingdale’s focuses more on premium, high-fashion customers.

4. Nordstrom vs. Neiman Marcus

• Commission Rate: Neiman Marcus offers affiliates 5%, similar to Nordstrom’s up to 5% commission structure.
• Cookie Duration: Both Neiman Marcus and Nordstrom offer a 7-day cookie window for tracking sales.
• Product Range: Both focus on luxury fashion, but Neiman Marcus leans toward exclusive designer labels and high-end fashion, whereas Nordstrom offers a balance of luxury and more accessible brands.

Each of these programs has its strengths, but Nordstrom’s combination of luxury products, competitive commission rate, and strong brand reputation makes it an appealing option for affiliates looking to target a broad audience.

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What Are The Drawbacks Of Nordstrom’s Affiliate Program Compared To Other Similar Programs?

While the Nordstrom Affiliate Program offers several advantages, there are a few drawbacks compared to other programs in the same category:

• Lower Commission Rates: Nordstrom offers up to 5% commission, which is lower than some competitors like Macy’s, which can go up to 10% in certain categories. Affiliates targeting higher commissions might find better rates elsewhere.
• Shorter Cookie Duration: Nordstrom’s 7-day cookie duration is relatively short compared to brands like Adidas or Fabletics, which offer 30-day cookies, giving affiliates less time to capture a sale after a referral.
• Limited Product Discounts: Unlike some affiliate programs that frequently offer discount codes and promotions for affiliates to share, Nordstrom is more selective with its sales and promotions, limiting these opportunities.‍
• Strict Content Guidelines: Nordstrom’s eligibility criteria are strict, excluding sites that promote rewards, cashback, or discounted gift cards. This reduces the flexibility for affiliates with broader monetization models.

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Final Takeaways On The Nordstrom Affiliate Program

The Nordstrom Affiliate Program offers a great opportunity for content creators and marketers to earn commissions by promoting a trusted luxury brand. While it provides up to 5% commission and access to a wide range of high-end products, its shorter cookie duration and strict content guidelines may limit some affiliates.

However, with Nordstrom’s strong brand reputation and frequent sales events, it remains a solid choice for those looking to partner with a leading fashion retailer. Sign up through Rakuten to get started!