Pet Brands Looking For UGC Creators

By combining UGC’s engaging potential with pet content’s emotional appeal, big and small creators can leverage their content creation skills to the max when partnering with these special brands. According to HeySocial.io, 86% of consumers find UGC to be more authentic than traditional advertising, and as pet brands value genuine storytelling, user-generated content creators become extra valuable when enhancing trust and boosting audience engagement.

Whether you are a nano, micro, macro, or mega creator, discover the top 10 pet brands ready to partner with UGC experts and monetize your influence while expanding your portfolio.

From pet eco-friendly dog food and veterinarian-developed supplements, to wrinkle pastes and design-conscious accessories, these brands are actively seeking UGC creators who can showcase their products in a relatable and engaging way. Don’t miss out on the opportunity to turn your passion into profitable partnerships.

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What Do Pet Brands Look For In UGC Creators

When looking to partner with user-generated content creators, pet brands often prioritize qualities like:

• Brand Alignment: When a brand ensures the values your content showcases aligns with their own. This is important so brands make sure the partnership feels as authentic and credible as possible.
• Authenticity and Passion for Pets: Influencer pet parents often participate in pet brand collabs due to their ability to showcase real life pet experiences and enthusiasm, guaranteeing high quality, credible storytelling.
• Social Media Engagement: With UGC boosting Instagram engagement by 1.43% last year, according to RivalIQ, pet brands are already prioritizing engagement rates over follower count to leverage its reach and purchasing decisions influence.
• Creativity and Trend Awareness: Pet brands thrive on content that is both trendy and original. They look for creators who can easily incorporate viral trends, such as TikTok pet challenges or ASMR pet treats while maintaining their unique storytelling style. 

Key Takeaway: Pet brands seek UGC creators who align with their values, showcase authentic pet experiences, drive high engagement, and stay on top of viral trends. Authenticity, passion, and creativity are key factors in securing successful brand partnerships.

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10 Pet Brands Looking For UGC Creators

1. Ferapets

• About The Brand: Ferapet is a pet wellness brand that specializes in veterinarian-formulated products made with organic ingredients to support dog and cat health.
• What They’re Looking For: Transparent pet parents who focus on dog/cat health and are interested in keeping their pets healthy and happy with organic ingredients and veterinarian-formulated products.
• Why It's Beneficial for UGC Creators: Ferapets is ideal for owners passionate about pet wellness and natural products. For UGC creators, their veterinarian-formulated products help them establish credibility in the pet health niche. Additionally, the popularity and demand for organic ingredients on clean, natural pet care serves as an incentive for pet owners who prioritize health-conscious choices for their pets.‍
• UGC Example: @expeditionwilder’s Instagram post on adding Ferapets to her dogs dental care routine as an easy alternative as brushing isn’t always an option for them

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2. Hilde & Phil

• About The Brand: Is a pet furniture brand focused on stylish, mid-century modern cat furniture that blends seamlessly with home decor.
• What They’re Looking For: US-based content creators and pet influencers with cats. Must own a mid-century modern sofa to showcase their Cat-e-Corner.
• Why It's Beneficial for UGC Creators: Since the brand has specific requirements, it’s perfect for niche cat parents who want to focus on high-quality, aesthetic content. Additionally, working with a design-conscious brand can help attract future home decor and pet lifestyle collaborations.
• UGC Example: @megs.adventurecats’ unboxing and before and after Reel post fixing the “ugliest” thing about her couch (cat scratches) with Hilde & Phile’s Maple Corner.

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3. Jope

• About The Brand: Jope values raw, unedited content to highlight real pet owner experiences through simple, authentic storytelling.
• What They’re Looking For: U.S. based pet owners to create raw, genuine UGC. They favour unedited footage, including three hooks and one testimonial. 
• Why It's Beneficial for UGC Creators: Jope is an ideal brand for creators who enjoy making simple, unpolished content. They focus on quality storytelling rather than heavily edited videos, and their specific content requests (hooks and testimonials) provide clear direction, making it easier for new UGC creators to get started.
• UGC Example: @fenrirdebeauceroni’s owner Kat reviewed Jope’s joint supplements on helping Henry with his joint injury, which was shared through the brand’s socials.

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4. GO! Solutions

• About The Brand: GO! is a premium pet food brand designed for pets with dietary sensitivities, offering targeted nutrition solutions.
• What They’re Looking For: UGC creators who have experience in pet food allergies, sensitivities, and health issues. Creators should pitch a hook related to how their pet struggles with intolerances. 
• Why It's Beneficial for UGC Creators: GO! Solutions focus on pets with dietary sensitivities. Given pet health popularity, working with GO! can position creators as trustworthy voices in pet nutrition. This can lead to future partnerships with pet wellness brands as well.

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5. Homerunpet

• About The Brand: As a pet tech brand, Homerunpet creates innovative, high-tech pet care solutions for modern pet owners.
• What They’re Looking For: Pet creators passionate about pets and tech. Requires a TikTok creator account with over 5K followers. Offers free samples, high commission opportunities, and ad support.
• Why It's Beneficial for UGC Creators:
  Given Humerunpet’s free samples, high commission rates, and advertising support, this opportunity is ideal for creators who want to earn from UGC. Their focus on pet tech makes this partnership valuable for modern pet parents with dynamic content ideas, wanting to break into the pet technology space.‍
• UGC Example: @mydearlunaa unboxing and first try of the Homerun pet’s Grooming Kit Vacuum on her Cat’s first shedding season.

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6. Chippin

• About The Brand: Chippin is an eco-friendly pet food brand committed to sustainability, using alternative proteins and environmentally responsible ingredients.
• What They’re Looking For: UGC creators to showcase their eco-friendly dog food and treats. Content should highlight their sustainability focus.‍
• Why It's Beneficial for UGC Creators: For sustainable and eco-conscious creators, Chippin is a great partnership opportunity to answer the increasing demand for eco-conscious pet products Additionally, highlighting environmental benefits can also attract similar brands looking for green-focused content.

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7. WuffWell

• About The Brand: As a pet wellness brand, WuffWell focuses on nutrition and holistic health solutions for both dogs and cats.
• What They’re Looking For: Passionate pet lovers with experience in pet care or nutrition. Looking for engaging content, personal success stories, and creators with a relatable style.
• Why It's Beneficial for UGC Creators: WuffWell offers creators a chance to produce meaningful content by sharing real pet health journeys. This collaboration opportunity is great for creators whose storytelling mixes education with a heartfelt message, allowing them to establish credibility in the pet wellness space.‍
• UGC Example: Product reviewer @homeholidayheaven sharing WuffWell’s hip & joints benefits for her 7 year old dog Petey to try.

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8. Litter Robot

• About The Brand: Litter Robot is a pet technology brand known for its self-cleaning litter boxes that simplify cat care. 
• What They’re Looking For: Authentic UGC highlighting product benefits, unboxings, tutorials, and storytelling about why Litter Robot is the perfect solution.
• Why It's Beneficial for UGC Creators: As a leading brand in pet tech, Litter Robot’s partnerships are a must in any UGC pet creator’s portfolio. By working with a well-established and trusted brand, creators can gain credibility when collaborating. Additionally, their product is highly efficient, making it easier to create problem-solving content.‍
• UGC Example: Creator @kelly.marcelo partnered with Litter Robot to share her thoughts after trying different litter box alternatives and setting up the Litter Robot 4 to match her apartment's aesthetic while providing the best for her cats.

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9. Squishface

• About The Brand: Squishface is a pet skincare brand offering solutions for cleaning and protecting the sensitive skin of short-faced dog breeds.
• What They’re Looking For: UGC focused on cleaning and protecting wrinkles, tear stains, and tail pockets in short-faced dog breeds like Bulldogs, Pugs, and Shar-Peis.
• Why It's Beneficial for UGC Creators: By targeting a very specific audience, nano or micro UGC creators who own these breeds can address these common pet pain points and easily make relatable, highly engaging content.‍
• UGC Example: Ajax’s owner discussing how the Squishface wipes help clean irritated areas, which the brand shared on TikTok crediting the creator.

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10. Canine Clear

• About The Brand: Canine Clear provides all-natural, plant-based supplements to support your dog's joint health and mobility.
• What They’re Looking For: UK-based dog owners to review their joint supplements for older dogs. ‍
• Why It's Beneficial for UGC Creators: With a structured partnership collaboration, Canine Clear becomes a great opportunity for creators looking for consistent content creation instead of one time partnerships. Since joint supplements are a high-interest product among pet owners with senior dogs, this content can have strong engagement potential.

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Benefits Of Working With Pet Brands

Free Products and Compensation

For UGC creators, some brands may offer treats or toys for your best friend to try in exchange for high-quality reviews and unboxings. They may even offer commission-based affiliate programs, allowing you to earn revenue from referrals.

Expand Your Portfolio

Featuring pet brands in your content enhances your social media portfolio and credibility, showcasing your versatility as a creator. This authentic content creation opportunity can serve as a future strong selling point when pitching other brands.

A great example of a versatile yet captivating UGC is TikTok creator @albaniquintero25, sharing high-quality lifestyle content while seamlessly incorporating creative pet brand partnership UGC with her adorable Yorkshire terrier Oddie.

Fun and Fulfilling Content

Although UGC is considered a genuine content alternative and format, brand-related posts can feel repetitive or be perceived as ads. That’s why featuring pets and pet brands adds a visually exciting touch to your profile, as pet content is highly shareable and emotionally engaging.

Great for Small and Large Creators

In a campaign with Rover, pet influencers Lily, Boris, and Darcy had a combined follower base of 55K but achieved an impressive 3% engagement rate. These successful campaign results demonstrate how creators can connect effectively with their audience, regardless of follower count, and the importance of engagement in pet brand partnerships.

‍Key Takeaway: Working with pet brands helps UGC creators earn rewards, expand their portfolios, and create engaging, shareable content. With strong engagement often outweighing follower count, both small and large creators can benefit from these partnerships.

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5 UGC Ideas for Pet Brand Partnerships

If you are new to pet brand partnerships and want to learn how to leverage your UGC creation skills in this industry, here are some creative ideas to try:

1. Unboxings: Instead of your regular unboxing of a product, try sharing your pet’s first reaction to that specific product. Is their first instinct to smell or taste it? To play with it? Showcase the adorable curiosity the product sparks on them and create a personalized, emotional experience for that specific product.
2. Before and After Transformations: Share measurable improvements your pet has had from a specific product. For example, you can highlight a health transformation by sharing the before and after from using a particular shampoo or a new type of food. This creates trust with your engaged audience through clear, meaningful results.
3. Pet POV Videos: Combine the creative idea of attaching a camera (GoPros are often used for this trend) on your pet’s collar with their enthusiasm for a product. You can share their unique point of view while chasing a pet brand’s new treat or toy, creating an engaging and lighthearted Reel, TikTok or Story.
4. Seasonal Adventures: If seasonal activities such as hikes or winter walks are something you and your pet enjoy, you can showcase how products like pet waterproof jackets or travel bowls work in real-life scenarios. This can highlight a product's practical benefits while creating aesthetic, interesting content with your best friend.
5. Day in the Life: As a UGC creator, who already masters seamlessly integrating a product into your life, you can share how a product fits into your pet’s every day routine. Whether it’s feeding time with a specific food brand or using a pet accessory throughout the day, this format makes content feel organic and relatable to other pet parents and influencer

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Successful Examples Of UGC Pet Brand Campaigns

1. BarkBox

• Objective: BarkBox, a subscription service for dogs, aimed to increase brand engagement and showcase customer satisfaction by encouraging subscribers to share photos and videos of their pets enjoying the monthly boxes with #BarkBoxDay and #BarkBoxDog examples.
• Results: This initiative led to a significant increase in UGC, enhancing BarkBox's online presence and fostering a community of engaged customers.
• Key Takeaway: Encouraging customers to share authentic moments with products can build a loyal community and provide valuable content for marketing purposes.

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2. PetSmart

• Objective: PetSmart sought to strengthen its connection with pet owners and increase brand visibility by showcasing real customer experiences along with the hashtag #AnythingForPets. The brand launched a social media campaign encouraging pet owners to share adorable pictures of their pets using PetSmart products, often incentivizing participation through features on their official channels.
• Results: The campaign successfully engaged a wide audience, resulting in an increase of shared pet photos and interaction on PetSmart's socials.‍
• Key Takeaway: Leveraging customers' love for their pets by featuring them in brand campaigns can enhance engagement and humanize the brand.

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3. RACQ Pet Insurance

• Objectives: Increase awareness of RACQ’s pet insurance and engage online audiences through UGC. To launch a social competition encouraging Queenslanders to submit photos or videos of their pets, offering a $5,000 gift card for the winner and $500 gift cards for the runners-up. Promotions included paid and organic social media, radio ads, magazine features, and ads showcasing UGC submissions in real time.
• Results: Over 31,500 entries, with 22,700 unique submissions and 33,000 public votes in the final phase. Personalized UGC marketing emails achieved a 45% click-through rate, outperforming typical email campaigns.‍
• Key Takeaways: Personalizing follow-up marketing with UGC enhances audience connection, and hosting an interactive UGC contest with strong incentives can significantly boost engagement, brand awareness, and help repurpose UGC for future marketing campaigns.

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Final Thoughts on Pet Brands Looking For UGC Creators

Partnering with pet brands opens exciting opportunities for UGC creators to showcase their passion while monetizing content. From free products to high commissions, these collaborations help build credibility and expand your portfolio. To maximize success, tracking your performance is essential. 

Try Creator Hero's analytics tool for a simple, intuitive dashboard that helps you understand your business better. Whether you're a new or seasoned creator, pet brands offer a rewarding way to engage audiences and create authentic, impactful content.