Scheels Affiliate Program: In-Depth Review, Pros, and Cons
Affiliate marketing has become a significant revenue stream for many brands, accounting for 16% of all online orders in the U.S. The global affiliate marketing industry is valued at over $17 billion and is expected to grow to a market size over $27 billion by 2027.
In this expanding market, Scheels, a prominent sporting goods retailer, offers an affiliate program that allows partners to earn commissions by promoting their extensive range of products.
With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like Scheels alongside other recommended products becomes easier, allowing you to share trusted options your followers love. This article provides an in-depth review of the Scheels Affiliate Program, examining its pros and cons to help you determine if it's the right fit for your marketing efforts.
What is the Scheels Affiliate Program?
The Scheels Affiliate Program allows creators, publishers, and website owners to earn commissions by promoting Scheels' wide range of sports, outdoor, and lifestyle products. By partnering with Scheels, affiliates can share custom referral links and earn a percentage of each sale made through their unique links. This program offers an opportunity for creators to monetize their audience while promoting a trusted retailer in the sporting goods industry.
What Do You Get As A Scheels Affiliate Partner?
Commission Rate: Earn up to 5% commission on qualified sales.
Cookie Duration: Benefit from a 7-day cookie period, allowing you to earn commissions on purchases made within a week of the initial referral.
Diverse Product Range: Promote a wide array of products, including outdoor gear, apparel, and sporting goods, catering to various audience interests.
Marketing Support: Access promotional materials and resources to enhance your marketing efforts and drive conversions.
Trusted Brand Association: Partner with Scheels, a reputable retailer known for quality products and exceptional customer service, enhancing your credibility with your audience.
What Are The Benefits Of The Scheels Affiliate Program?
Diverse Product Range
Scheels offers an extensive collection of sporting goods, outdoor gear, fitness equipment, apparel, and lifestyle products. This variety allows you to cater to a broader audience with niche-specific products, boosting your chances of conversions and higher earnings.
Marketing Resources & Support
Affiliates gain access to creative banners, text links, and other marketing materials to enhance promotional efforts. Scheels provides support to ensure affiliates have everything they need to create high-converting content.
High-Quality Brand Association
Partnering with Scheels means associating with a well-known, trusted retailer in the sports and outdoor industry. This affiliation can enhance your brand's credibility and encourage your audience to make purchases through your referral links.
Reliable Tracking & Payment
The affiliate program uses industry-standard tracking technology to ensure every sale is accurately recorded. You’ll receive timely payouts based on confirmed sales, making it easy to predict and manage your affiliate earnings.
Opportunities for Long-Term Partnerships
As a Scheels affiliate, you have the chance to build a long-term relationship with a reputable brand. Consistent performance could open the door to exclusive offers, higher commissions, and personalized support.
How to Become A Scheels Affiliate Partner
Step 1: Visit Impact's Affiliate Network
Access the Scheels affiliate program page athttps://www.scheels.com/affiliate-program/ and discover how the program works plus a contact email to ask any questions that may arise.
Step 2: Sign Up for an Impact Account
Click “Join Now”, get redirected to the impact affiliate network, and complete the signup.
You’ll need to provide information about your promotional methods, such as:
The type of content you create (blog, YouTube, social media, etc.)
How you plan to promote Scheels products
Your traffic and audience demographics
This information helps Scheels determine if you’re a good fit for their program.
Step 3: Wait for Approval
After submitting your application, the Scheels team will review it. The review process typically takes a few business days, but the timeline can vary. Make sure your website, blog, or social media presence is well-developed to increase your chances of approval.
Step 4: Access Affiliate Dashboard and Generate Links
Once your application is approved, you'll receive a confirmation email. Log into Impact's Affiliate Dashboard, where you can generate your unique affiliate links to Scheels products. You can embed these links on your website, blog posts, YouTube videos, or social media content.
Step 5: Start Promoting Scheels Products
Share your custom affiliate links through your blog posts, YouTube reviews, and social media. Every time a visitor clicks on your link and makes a purchase, you’ll earn a commission. Track your clicks, sales, and commission payments through the Impact Dashboard.
Best Options To Sign Up For The Scheels Affiliate Program
To become a Scheels affiliate partner, you can sign up through the Impact affiliate network. Here are the details:
Criteria
Details
Commission Rate
Up to 5%
Cookie Duration
7 days
Geographical Availability
Primarily the United States
Commission Rate: Up to 5% on qualified sales.
Cookie Duration: 7 days.
Geographical Availability: The program is accessible to affiliates primarily in the United States.
By joining the Scheels Affiliate Program via Impact, you gain access to a reputable retailer's extensive range of sporting goods, outdoor equipment, and apparel, providing a valuable opportunity to monetize your content effectively.
What Are The Requirements Of Becoming A Scheels Affiliate Partner?
To become a Scheels affiliate partner, you typically need to meet the following requirements:
Active Online Presence: Maintain a website, blog, or social media platform with quality content relevant to Scheels' product offerings, such as sports, outdoor gear, or lifestyle products.
Audience Alignment: Have an audience demographic that aligns with Scheels' target market, primarily individuals interested in sports, outdoor activities, and related lifestyles.
Compliance with Policies: Adhere to Scheels’ affiliate program terms and conditions, which include guidelines on promotional methods, brand representation, and ethical marketing practices.
Application Approval: Submit an application through the affiliate network managing Scheels' program, such as Impact, and receive approval after a review process.
Scheels Affiliate Program vs Other Brands
Scheels vs REI
Commission Rate: Scheels offers a commission rate of up to 5% on qualifying sales, which aligns with REI’s commission rate of up to 5% for select products. Both brands have similar earning potential, but REI’s product-specific commissions may offer higher rates on certain items.
Cookie Duration: Scheels has a 7-day cookie duration, giving affiliates one week to earn a commission after a customer clicks their referral link. In contrast, REI provides a 15-day cookie window, offering affiliates more time to convert traffic into sales.
Unique Feature: While REI emphasizes outdoor education, community events, and co-op membership benefits, Scheels stands out for its focus on a broad range of sporting goods, fitness equipment, and lifestyle products. Scheels' diverse product offerings give affiliates more promotional opportunities across multiple niches.
Commission Rate: Scheels offers up to 5% commission, while Patagonia offers a higher flat 8% commission across its product range. Patagonia’s consistent rate provides affiliates with more predictable earnings, while Scheels’ rate is competitive but varies by product category.
Cookie Duration: Scheels offers a 7-day cookie duration, significantly shorter than Patagonia’s generous 60-day cookie window. This extended period allows Patagonia affiliates more time to earn commissions from referred customers.
Unique Feature: Patagonia is known for its strong stance on environmental activism and sustainability, appealing to eco-conscious audiences. On the other hand, Scheels focuses on a wide range of sports, fitness, and outdoor lifestyle products, giving affiliates more options to promote products that fit different audience segments.
Commission Rate: Scheels provides up to 5% commission, while Backcountry offers up to 12% commission for select items. Backcountry’s higher commission rate can provide greater earning potential for affiliates promoting premium outdoor gear.
Cookie Duration: Scheels has a 7-day cookie window, while Backcountry features a more generous 30-day cookie duration, allowing affiliates a longer window to earn on referred traffic.
Unique Feature: While Backcountry is a go-to for premium outdoor adventure gear, Scheels appeals to a broader demographic, offering sports equipment, apparel, and lifestyle items. Affiliates with a multi-interest audience may find Scheels' product variety more versatile for content creation and promotions.
Commission Rate: Scheels offers a commission rate of up to 5%, while Bass Pro Shops typically offers around 3-5% commission depending on the product category. Scheels' flat rate may offer more consistency, while Bass Pro's rates can vary.
Cookie Duration: Scheels provides a 7-day cookie duration, while Bass Pro Shops offers a 14-day cookie window, giving affiliates a longer period to convert clicks into commissions.
Unique Feature: While Bass Pro Shops focuses heavily on fishing, hunting, and outdoor adventure gear, Scheels offers a broader selection of sporting goods, fitness equipment, and apparel. Affiliates looking for variety in their promotions may prefer Scheels for its wider product range.
What Are The Drawbacks Of The Scheels Affiliate Program Compared To Other Similar Programs?
Lower Commission Rates: Scheels offers up to 5% commission, while competitors like Patagonia (8%) and Backcountry (up to 12%) offer higher rates.
Shorter Cookie Duration: Scheels has a 7-day cookie window, compared to Patagonia (60 days) and Backcountry (30 days), reducing affiliate earning potential.
Limited Niche Focus: Unlike Bass Pro Shops (hunting/fishing) or REI (outdoor/camping), Scheels' broad product range may lack niche-specific appeal.
Restricted International Access: Scheels primarily caters to U.S.-based affiliates, limiting global earning opportunities compared to brands like Patagonia or Backcountry.
No Tiered Commission Structure: Scheels lacks a performance-based tiered commission system seen in some affiliate programs, limiting opportunities for higher payouts.
Final Takeaways on The Scheels Affiliate Program
The Scheels Affiliate Program offers a competitive opportunity for affiliates to earn commissions by promoting a wide range of sports, outdoor, and lifestyle products. With a 5% commission rate and access through Impact's affiliate network, it's a solid choice for U.S.-based affiliates. While its 7-day cookie duration is shorter than competitors like Patagonia and Backcountry, Scheels' diverse product range makes it appealing to a broad audience.
For creators using platforms like Creator Hero, showcasing Scheels alongside other brands becomes even easier, enhancing earning potential through curated product recommendations.
FAQs
Does Scheels provide marketing materials to affiliates?
Yes, Scheels offers affiliates access to a variety of marketing resources, including banners, text links, and product images, to support promotional efforts.
Are there any fees to join the Scheels Affiliate Program?
No, joining the Scheels Affiliate Program is free. Affiliates can sign up without any initial costs.
How are commissions paid to Scheels affiliates?
Commissions are typically paid through the affiliate network managing the program, such as Impact. Payment schedules and methods may vary; affiliates should refer to the network's terms for specifics.
Can affiliates promote Scheels products on social media?
Yes, affiliates are encouraged to share their unique referral links on social media platforms to drive traffic and sales.
Is there a minimum sales requirement to remain in the program?
Scheels does not specify a minimum sales threshold for affiliates. However, active promotion is encouraged to maintain good standing in the program.
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