Skyscanner Affiliate Program: In-Depth Review, Pros, and Cons

The Skyscanner affiliate program presents a compelling opportunity for travel-focused content creators, offering commission rates of up to 20% on travel bookings worldwide. With Skyscanner's presence in over 180 countries and partnerships across thousands of airlines, hotels, and car rental agencies, affiliates gain access to a vast audience.

With tools like Creator Hero, a Creator storefront platform tailored for creators, showcasing brands like Skyscanner alongside other recommended products becomes easier, allowing you to share trusted options your followers love.

In 2023, Skyscanner attracted over 100 million monthly users, showcasing its strength in the travel industry. Furthermore, the travel sector is projected to grow by 5.5% annually through 2025, adding value for affiliates joining the program.

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What is the Skyscanner Affiliate Program?

The Skyscanner Affiliate Program allows content creators, bloggers, and travel sites to earn commissions by promoting Skyscanner’s travel search services for flights, hotels, and car rentals.

Affiliates receive access to Skyscanner’s wide array of booking options, enabling them to monetize their audiences by driving traffic to Skyscanner and earning up to 20% commission on referred sales.

The program offers various integration options, such as widgets and deep links, to enhance user engagement and optimize conversions.

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What Do You Get As A Skyscanner Affiliate Partner?

As a Skyscanner affiliate partner, you gain access to several benefits that can enhance your revenue and audience engagement:

• Commission: Earn up to 20% commission on completed bookings through your referral links.
• Cookie Duration: Enjoy a 30-day cookie duration, ensuring you receive credit for any bookings made within this period after a user clicks your link.
• Integration Options: Access Skyscanner’s wide range of tools, including customizable widgets, banners, and deep links to seamlessly integrate Skyscanner’s services into your website or content.
• Global Reach: Promote Skyscanner’s extensive network of flights, hotels, and car rentals available in over 180 countries, maximizing potential conversions.‍
• Performance Tracking: Utilize detailed reporting and analytics tools to monitor clicks, conversions, and revenue in real time.

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What Are The Benefits Of The Skyscanner Affiliate Program?

The Skyscanner Affiliate Program offers additional perks designed to support affiliates in boosting conversions and maximizing earnings. These extra benefits go beyond standard commissions and integrations, making it an attractive choice for travel-focused creators.

Dedicated Affiliate Support

Affiliates have access to Skyscanner’s dedicated support team, which provides assistance with technical integration, performance optimization, and customized strategies to help affiliates succeed.

Localized Content and Multilingual Tools

With Skyscanner's global presence, affiliates can leverage multilingual tools and localized content options to target audiences in specific regions, making it easier to cater to diverse users worldwide.

High-Quality Brand Recognition

Skyscanner is a trusted name in travel, which means users are more likely to book with confidence when directed to their site, increasing the likelihood of successful conversions.

Access to Exclusive Promotions

Affiliates can participate in seasonal promotions and exclusive offers, giving audiences extra incentives to book, which can further boost affiliate earnings and engagement.

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How To Become A Skyscanner Affiliate Partner

Joining the Skyscanner Affiliate Program is a straightforward process. Follow these steps to start earning as a Skyscanner partner:

Step 1: Sign Up on Skyscanner’s Affiliate Page‍

Head to the Skyscanner Affiliate Program page (https://www.partners.skyscanner.net/product/affiliates)  and click on the signup button to start the application process through Impact. You’ll need to provide basic details about yourself and your website or social media channels to complete the application.

Step 2: Wait for Approval

Once submitted, Skyscanner’s team reviews your application to ensure it aligns with their program requirements. Approval times may vary, but you’ll typically receive a response within a few business days.

Step 3: Access Your Affiliate Dashboard

After approval, you’ll gain access to Skyscanner’s affiliate dashboard, where you can retrieve your unique affiliate links, explore marketing tools like banners and widgets, and track your performance.

Step 4: Integrate Links and Tools on Your Platform

Use the tools provided—such as customizable links, deep links, and widgets—to promote Skyscanner’s services. Embed these on your website, blog, or social media posts for easy user engagement.

Step 5: Start Earning Commissions

Every booking made through your referral links earns you up to 20% commission. Monitor your clicks and earnings in the dashboard and optimize your placements to maximize conversions.

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Best Options To Sign Up For The Skyscanner Affiliate Program

The Skyscanner Affiliate Program can be accessed primarily through the Impact platform or Post Affiliate Program. Here’s a quick overview of key details:

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Impact Platform

• Commission Rate: Up to 20% on completed travel bookings.
• Cookie Duration: 30 days, allowing affiliates to receive credit for any bookings made within this period.
• Accessible Countries: Available globally, with Skyscanner’s reach extending to users in over 180 countries.
• Sign-Up URL: https://app.impact.com/bla/Skyscanner/login.user

Post Affiliate Pro

• Commission Rate: 50% commission.
• Cookie Duration: 30 days, allowing affiliates to receive credit for any bookings made within this period.
• Accessible Countries: Available globally.‍
• Sign-Up URL:https://www.postaffiliatepro.com/affiliate-program-directory/skyscanner-affiliate-program/

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What Are The Requirements Of Becoming A Skyscanner Affiliate Partner?

To become a Skyscanner affiliate partner, applicants must meet certain criteria to ensure they align with Skyscanner’s quality standards and target audience:

• A Complete Website with Working Links: Your website should be fully functional, with all links properly working to provide a seamless experience for users.
• HTTPS Status: A secure HTTPS status is required, ensuring the site is safe and trustworthy for visitors.
• Minimum Traffic Volume: Your website should have a traffic volume of at least 5,000 unique visitors per month, indicating an engaged audience with potential to convert.
• Up-to-Date Travel Content: Websites should feature fresh, relevant travel content to resonate with Skyscanner’s target audience.
• Good User Experience (UX): The site should offer an intuitive, well-designed experience for visitors, with easy navigation and fast loading times.
• No Direct Booking for Customers: Websites cannot book travel directly on behalf of customers; they should direct users to Skyscanner’s platform instead.

For influencers looking to join, the following requirements apply:

• Minimum of 1,000 Followers on Social Media: Influencers should have a minimum follower count of 1,000, with consistent travel-related content that engages their audience.

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Skyscanner Affiliate Program vs Other Brands

When comparing the Skyscanner program to other major travel affiliate programs, several key factors stand out, such as commission rates, cookie duration, and the variety of offerings.

Skyscanner vs. Booking.com

• Commission Rate: Skyscanner offers up to 20% on bookings, while Booking.com’s program provides around 25% on hotel bookings.
• Cookie Duration: Both have a 30-day commission rate.
• Target Audience: Skyscanner covers flights, hotels, and car rentals, making it versatile for general travel audiences. Booking.com affiliate program primarily focuses on accommodations, which might limit reach for affiliates looking to promote a wider range of travel options.

Skyscanner vs. TripAdvisor

• Commission Rate: TripAdvisor and Skyscanner provide 50% of commission rate.
• Cookie Duration: Skyscanner’s 30-day cookie window surpasses TripAdvisor’s 14-day window, benefiting affiliates with a longer tracking period.
• Affiliate Tools: Skyscanner offers a variety of widgets and deep links, while TripAdvisor affiliate program mainly focuses on hotel content, giving Skyscanner affiliates more flexibility to promote across flights, car rentals, and accommodations.

Skyscanner vs. Viator

• Commission Rate: Viator’s affiliate program offers 8% commission on tours and experiences, which differs from Skyscanner’s focus on travel bookings at up to 20%.
• Cookie Duration: Viator’s cookie duration is 30 days, matching Skyscanner’s, providing equal tracking time for conversions.
• Target Audience: While Skyscanner focuses on flights, hotels, and car rentals, Viator specializes in experiences and tours, making it ideal for affiliates targeting audiences interested in activities and local experiences rather than general travel bookings.

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What Are The Drawbacks Of Skyscanner’s Affiliate Program Compared To Other Similar Programs?

Here are some potential drawbacks of Skyscanner’s affiliate program compared to other travel affiliate programs:

• Higher Payout Threshold: Skyscanner’s minimum payout threshold may be higher than some other platforms, which could delay earnings for affiliates just starting out or with lower traffic.
• Limited Support for Niche Travel Needs: Skyscanner primarily focuses on flights, hotels, and car rentals, whereas platforms like Viator specialize in tours and unique travel experiences, offering more options for affiliates targeting adventure or experience-driven audiences.
• Limited Customization Options: While Skyscanner offers widgets and deep links, other programs may provide more customizable tools and advanced marketing features, allowing for more tailored audience engagement.‍
• No Direct Booking: Skyscanner redirects users to partner sites for bookings rather than hosting a full booking process on its platform, which may disrupt the user experience compared to all-in-one booking platforms.

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Final Takeaways On The Skyscanner Affiliate Program

The Skyscanner Affiliate Program is an excellent option for travel-focused affiliates seeking high commissions, flexible tools, and access to a global travel audience. With a strong brand presence, generous 30-day cookie duration, and comprehensive offerings across flights, hotels, and car rentals, Skyscanner empowers affiliates to monetize effectively.

While some limitations exist, such as fewer loyalty incentives and niche options, Skyscanner’s strengths make it a competitive choice in the travel affiliate space for those targeting a broad audience of travelers.