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Millions of people go to YouTube every day. Lots of channels are unmonetized as the creators upload content for fun, as a hobby. However, there are more and more people who call themselves YouTubers as they create content on a full time job basis.
Making a living out of YouTube requires meeting monetization criteria, leveraging revenue streams, and optimizing your content strategy. Tools like Social Blade can help you through your YouTube journey by providing information regarding your channel views, CPM, subscribers and potential earnings so you can estimate your daily, monthly or yearly revenue.
In this article we’ll dive into the specifics of this tool in order to get the most out of your content creator strategy!
CPM and RPM are 2 key metrics you need to take into account to understand the way YouTube’s monetization system works and how it affects your total earnings.
Cost Per Mille (CPM) stands for the cost to the advertiser, most in particular the amount of money brands are willing to pay for 1,000 ad impressions.
Revenue Per Mille (RPM) stands for the revenue to the creator earned from all revenue sources (ads, memberships, super chats, etc.) per 1,000 video views.
Another thing that is important to know is that YouTube works on a revenue share model basis, creators earn a 55% share of ad revenue, while the remaining 45% is for YouTube to keep as a platform fee.
Let’s make this clearer with an example. You made a video that got 1,000 views. Typically 60% of your total views are also ad impressions, so let's say you got 600 ad views. The average CPM brands are paying ranges from $2 to $15.
With 1,000 views and this CPM as reference, you can be making from $1.5 to $9 over 1,000 views. However, this is before YouTube's 45% cut! If you want to know more about these revenue metrics, check out our guide on YouTube CPM & RPM!
The Social Blade YouTube Money Calculator is a free tool for creators to estimate how much their YouTube channel can make through ad revenue.
How does it work? The calculator analyzes available information like views, subscribers count and average RPM’s and provides an estimated range of daily, monthly or yearly earnings.
Quick note: It’s important to know that every time you use this tool, the earnings provided are estimates. Actual revenue is going to be determined by other factors like audience location, niche, video length and engagement rate.
If you are interested, you can go check our article on Most Profitable YouTube Niches to learn how to maximize earnings with high CPM content!
Social Blade uses average RPM and your total views to estimate your potential earnings from ad revenue.
What is ad revenue? Basically brands pay YouTube to showcase ads on different videos. When these ads are displayed on your videos, you as a creator get a share of this money as well.
Social Blade takes the real views on your videos or channel and estimates your earnings based on an average RPM.
All you have to do is enter your channel views and pick and estimate RPM (the platform suggests a $0.25 to $4 range, which may not reflect actual RPMs for all creators) and you’ll be able to see your potential earnings.
What Social Blade shows is a minimum and maximum estimated revenue for daily, monthly, and yearly earnings.
Here are the simple steps you need to follow in order to estimate your earnings with Social Blade’s Calculator.
Go to Social Blade’s Calculator and look around for a bit to get used to the interface and the information provided and asked of you.
You can either enter your channel’s URL or manually add the exact amount of views you have or use the sidebar to increase the number until you get to your ideal.
You can type an RPM of your choice or go with the average ones provided by Social Blade. The one you choose is directly going to impact your potential earnings.
Watch the estimates provided and compare them to your actual ad revenue earnings. This way you’ll be able to determine the variation between real money and Social Blade’s estimated money over time.
You can also play with your RPM value or views count in order to clearly see in which way they can affect your earnings and how much.
As most of the tools out there, Social Blade has both advantages and disadvantages.
Let’s focus on the benefits first!
1. Free Tool: Social Blade is open and free to use to everybody. It does not require a sign up nor a fee. You can just go to their website and start using the tool right away.
2. Easy To Understand: Social Blade gives you a quick understanding of your YouTube channel situation. It shows your views and subscribers count by day, month or year so you can track your growth. Also, you can see your estimated earnings depending on the amount of views your channel gets.
3. Allows Comparison Between Channels: Social Blade not only lets you estimate your earnings and look up your channels data, but you can also type in any channel on their search bar and look up a particular channel to see how other creators are doing.
Social Blade’s calculator can be helpful if you want to compare yourself to similar YouTube channels in order to see if there is any difference between your earnings and theirs. Or you can also look for bigger channels and see what creators with bigger communities and more views are making on the platform to get inspired and keep working on your content!
On the other hand, this tool also presents some drawbacks worth considering before deciding whether to add it to your YouTube strategy or not.
1. Broad earnings range: The estimates provided by Social Blade range a lot between the lowest and highest CPM used to calculate. This can lead to inaccurate earnings, misleading your future revenue estimates.
2. Only Considers Ad Revenue: Social Blade does not account for other monetization streams available on YouTube. Channel memberships, Brand deals, Affiliate marketing or merchandise sales are huge money making opportunities for creators yet not considered at all on Social Blade’s calculations.
The potential earnings given are only based on ad revenue.
3. Does Not Consider CPM Variability: Social Blade does not differentiate between CPM and RPM. It doesn't factor in seasonal fluctuations, ad-blocker usage, or advertiser demand changes, all of which can significantly impact a YouTuber’s actual earnings.
Let’s take Logan Paul’s channel as an example. Social Blade shows that his potential earnings range between $1,400 and $23,000. That’s the amount of money Logan is making only from ad revenue.
Social Blade is a great tool for providing a potential scenario of your earnings based on little information from your channel. There are multiple factors such as niche, audience demographics, location, engagement rate and so many other monetization opportunities influencing the revenue you can make out of YouTube.
If you want to know more in detail, go check our article on How Much Do YouTubers Make and find more about different income streams and how they impact your total earnings as a creator!
There are tons of tools aimed at creators and social media influencers. Adding different things to help you understand and track your growth online is going to be really helpful at the time of manufacturing your monetization strategy. The more you know about your channel, how YouTube monetization system works and different revenue streams, a more detailed and straightforward online strategy can be.
How to know which tool is best for me? There’s not a straight answer. In order to find the best match for your channel, you have to try different tools until you find the one that fits your needs and expectations.
Here are some other free YouTube Calculator tools you can try to find the perfect match!
Creator Hero also offers its own YouTube Money Calculator. In this one, you can type your channel’s name and it will collect the necessary data to come up with average ad revenue, average, average sponsorships revenue and average affiliate earnings from your own Creator Hero’s storefront.
Main features:
Step 1: Enter your YouTube channel name on the search bar.
Step 2: The calculator automatically gathers all your channel’s data such as views, engagement and monetization potential.
Step 3: You get an estimate of your ad revenue plus sponsorship earnings and affiliate marketing potential.
The tool considers different factors and data in order to estimate your earnings:
Unlike many other YouTube Calculators, Creator Hero does not only focus on the money you can make from ad revenue. It analyzes different factors so you can unlock more ways to earn money on the platform.
With Creator Hero you can maximize your earnings! How? creating your own personal storefront! Storefronts are online platforms or designated sections of e-commerce websites where creators can showcase and recommend products to their viewers and make the most out of affiliate marketing!
With Creator Hero’s Calculator you not only get to see your potential ad revenue earnings but also discover the possibilities in exploring other income streams like brand deals and affiliate marketing. With this you don’t only rely on ad revenue but also on other monetization strategies that have an impact on your overall earnings.
NoxInfluencer also has a free YouTube Money Calculator where you can input your data and estimate your potential earnings as a YouTuber.
Main features:
Step 1: Input your daily views into the tool
Step 2: Pick your CPM
Step 3: The calculator will show your potential ad revenue and sponsorship fees
Step 4 (optional): You can paste your YouTube channel URL for even more detailed results.
The tool considers different factors and data in order to estimate your earnings:
You can also paste your channel URL on the YouTube Channel Calculator bar to get access to more specific insights.
With NoxInfluencer you can get a more accurate total earnings estimation as the platform provides a potential sponsorship price you can be making. This is really important as brand deals are a huge part of revenue streams for YouTubers.
By using this tool you’ll get a more complete picture of your potential revenue as it includes the possible brand partnerships income, that most of the time is more money than ad revenue alone.
Influencer Marketing Hub also offers a YouTube Money Calculator. In this one, adjust the sidebars to establish an amount of daily views and engagement rate to estimate your potential earnings.
Main features:
Step 1: Input your channel daily views in the sidebar.
Step 2: Input your channel engagement rate, all your likes, comments and shares, for better estimations.
Step 3: The calculator will show your potential ad revenue.
The tool considers different factors and data in order to estimate your earnings:
The Influencer Marketing Calculator stands out because it provides a more holistic estimate as it takes into account how actively your viewers interact with your content.
Focusing on Engagement rather than in CPM leads to more accurate estimates tailored to the specific dynamics of your channel.
All these tools are free and open to the public. They are user-friendly, which makes them easy to use and understand. Even though they provide possible YouTube earnings outcomes, there are multiple factors that are not considered to get to those estimates.
While they can be great tools to add into your monetization strategy to keep an eye on your stats and possible outcomes, you can’t trust them 100%. Always remember the money you make out of YouTube is the result of many many factors combined.
Social Blade YouTube Calculator is a great tool for beginner YouTubers as it gives you a panoramic view of your channel stats and provides earnings estimates so you can fully understand what your views are worth.
However, once you dig deeper into YouTube´s monetization system and different revenue possibilities, the limitations of these kinds of tools becomes more clear. In order to know how much money you can make on YouTube you can’t consider ad revenue as your only income stream. Brand deals, channel memberships and affiliate marketing can often become even bigger income streams than ads alone.
But beyond the numbers, there’s real value in regularly reviewing your stats and playing around with future scenarios. This practice helps you get familiar with how your content performs, identify trends, and even stay motivated to keep improving.
In YouTube, there are no exact formulas that work for everyone. The key is to stay consistent, try new things, and find out what works best for your specific channel and strategy. If you stay true to your content and keep up with a posting schedule, growth will come!
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