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The beauty industry in the US is expected to grow to $90.4 billion by 2027, with digital marketing and influencer partnerships leading the way. If you're a beauty content creator, now is the time to leverage affiliate programs to monetize your influence. In 2023, spending on social media ads reached 72.3 billion dollars, and investments are projected to exceed 80 billion dollars by 2026.
With beauty brands offering commission rates up to 30% and cookie durations as long as 90 days, there’s a wealth of opportunity to grow your earnings. In this article, we’ll cover the top beauty affiliate programs and brands looking to hire beauty influencers, their features, commission rates, pros, cons, and how to join each program, so you can find the best fit for your content strategy.
Sephora is a beauty giant, with over 2,600 stores in 35 countries and a dominating online presence. Known for carrying over 340 brands, Sephora’s rewards program, offering exclusive perks, is a major fan favorite.
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Sephora's program offers a competitive commission rate, with access to one of the largest selections of beauty products globally. Affiliates benefit from the brand’s strong reputation and marketing.
The commission structure may not be as high as some niche beauty brands, and competition among affiliates is intense due to Sephora's popularity.
Sephora's program is known for offering a wide range of top beauty brands and exclusive launches, making it easy for beauty content creators to share diverse products with their audience.
Sephora often runs special events like "VIB sales," which give affiliates additional earning opportunities during high-traffic periods.
Sephora works best with beauty content creators who focus on skincare, makeup, and general beauty advice. They prefer influencers with an engaged following interested in beauty products.
https://www.sephora.com/beauty/affiliates
Ulta is a top competitor in the beauty industry, with over 1,300 stores across the U.S. It blends prestige, drugstore brands, and salon services all under one roof. As of 2023, Ulta reported $10.2 billion in annual revenue. Its mix of affordable and luxury products attracts a diverse customer base.
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Ulta’s extensive range of both luxury and affordable beauty products allows affiliates to promote a variety of price points, appealing to diverse audiences.
Ulta's commission rates are lower compared to some other beauty programs, especially for luxury brands.
Ulta is unique in its blend of drugstore and high-end beauty products, giving affiliates flexibility in the types of products they promote.
Ulta often provides exclusive promotions for holidays and special events, which gives affiliates more opportunities to increase earnings.
Ulta seeks beauty influencers who cater to a wide demographic, from budget-conscious shoppers to luxury buyers. The brand values diversity in content.
https://ulta-beauty-connect.creatoriq.com/connect#welcome
MAC remains one of the most recognized global makeup brands, known for its wide range of shades and professional quality. In 2022, it earned about $1.5 billion in revenue. MAC continues to thrive through frequent limited-edition collections and collaborations with celebrities and influencers.
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MAC Cosmetics provides a solid commission rate and the opportunity to promote a world-renowned brand, especially beneficial for professional makeup artists and beauty enthusiasts.
MAC’s higher price points might limit conversions for audiences with budget constraints, though the brand's prestige often offsets this.
MAC is known for its professional-grade products and collaborations with well-known celebrities and artists, giving affiliates access to exclusive content and product lines.
MAC frequently collaborates with influencers for limited-edition product lines, giving top affiliates the chance to be part of these partnerships.
MAC prefers professional makeup artists, beauty educators, and content creators with a focus on high-quality makeup tutorials and artistry.
https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1266046&aid=201336
This trendy, millennial-focused beauty brand is best known for its minimalist aesthetic and skin-first makeup. In 2023, Glossier brought in about $100 million in sales.
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Glossier’s minimalist product range and strong brand loyalty among young consumers make it easy for affiliates to promote.
Since Glossier focuses on a smaller, niche product range, content creators might find it limiting compared to other beauty affiliate programs.
Glossier’s affiliate program is known for its strong community focus and high levels of brand loyalty. Affiliates often receive personalized discount codes to share with their audience.
Glossier often features its top-performing affiliates in campaigns and on social media, giving creators extra visibility.
Glossier is looking for creators who promote natural beauty, skincare-first routines, and minimalist makeup. The brand resonates well with Millennial and Gen Z audiences.
https://www.glossier.com/pages/affiliates
Estée Lauder, a massive player in luxury beauty, is behind several well-known brands. As a whole, the Estée Lauder Companies generated $16 billion in revenue in 2022. Its foundation and skincare lines are iconic, and they continue to grow thanks to loyal customers and constant innovation.
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Estée Lauder’s program offers excellent commission rates and access to a wide range of luxury beauty products, which can attract a higher-end audience.
Higher price points can sometimes limit conversions, especially among audiences that may prefer more affordable beauty products.
Estée Lauder’s luxury status makes it stand out in the affiliate space. The brand’s focus on premium skincare and anti-aging products appeals to beauty creators focused on higher-end markets.
Estée Lauder often offers luxury gift sets and exclusive promotions for affiliates to share during high-shopping seasons like holidays and events.
Estée Lauder seeks content creators who cater to luxury beauty and skincare enthusiasts, particularly those focused on anti-aging, high-end skincare, and professional beauty content.
https://www.esteelauder.co.uk/affiliate
Rihanna’s Fenty Beauty shook up the industry with its inclusive foundation shades. In 2022, Fenty Beauty hit $582 million in annual sales. It's a top contender in the beauty world, known for setting diversity trends and attracting both Gen Z and millennial consumers.
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Fenty Beauty's commitment to inclusivity makes it easy for creators to appeal to a diverse audience. The brand’s celebrity backing and innovative products make it highly marketable.
As a relatively newer brand, Fenty Beauty may not have the legacy or broad range of products some influencers seek in their affiliate partnerships.
Fenty Beauty is known for its inclusivity, offering an extensive range of foundation shades. The brand also frequently collaborates with top influencers for new product lines.
Fenty often provides limited-edition products for high-performing affiliates to review, giving them exclusive content opportunities.
Fenty Beauty works well with beauty influencers who promote inclusivity, bold makeup looks, and celebrate diversity in beauty. The brand appeals to influencers with engaged audiences of Millennials and Gen Z.
https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1266046&aid=214878&
Kylie Skin is a skincare brand launched by Kylie Jenner, focusing on offering simple, effective, and cruelty-free skincare products. It emphasizes the use of high-quality, vegan-friendly ingredients and caters to a broad demographic, particularly young consumers attracted by Jenner's celebrity influence.
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Kylie Skin’s massive social media presence and celebrity backing give affiliates a strong foundation to promote high-demand products.
High competition due to many affiliates promoting similar products and a limited variety of products focused only on skincare.
The brand is unique for its celebrity backing and viral marketing campaigns, making its products extremely popular with a younger audience.
Kylie Skin frequently runs limited-time promotions and product collaborations, giving affiliates more content opportunities to share with their audience.
Type Of Influencers The Brand Is Looking For: Kylie Skin is looking for beauty creators with a strong focus on skincare and lifestyle. Someone who speaks to a young, engaged audience. with experience on Instagram and TikTok promotions.
https://publisherprobeta.flexoffers.com/signup/accountInfo?aid=224336
This luxury brand, led by the iconic makeup artist Pat McGrath, is known for high-end products with artistic flair. It’s valued at over $1 billion and is particularly well-loved for its opulent packaging and runway-quality cosmetics.
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The prestige associated with Pat McGrath Labs makes it an excellent option for creators focusing on luxury beauty products.
As a luxury brand, Pat McGrath's price points can be a barrier for audiences with tighter budgets, potentially limiting conversion rates.
Pat McGrath Labs is renowned for its artistry-driven makeup collections, often seen on red carpets and in editorial shoots, offering affiliates the chance to promote high-end beauty looks.
Pat McGrath Labs is often featured in top beauty publications, which provides extra exposure to affiliates promoting its products.
The brand is seeking professional makeup artists, luxury beauty influencers, and creators who focus on editorial-style makeup tutorials.
https://www.patmcgrath.com/
Tarte’s eco-friendly and cruelty-free products, especially its famous Shape Tape concealer, have made it a cult favorite. It continues to grow, with its 2022 revenue hitting $500 million, and has a strong presence in both Ulta and Sephora.
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Tarte’s eco-friendly focus appeals to audiences looking for clean beauty options. The high commission rate and product quality offer great potential for affiliates.
Some products may have a higher price point, which could affect conversion rates for budget-conscious audiences.
Tarte is known for its cruelty-free and eco-conscious approach, making it a top choice for influencers focused on clean beauty.
Tarte frequently partners with influencers for product collaborations, offering affiliates opportunities to be featured on their platform.
Tarte is looking for beauty influencers focused on eco-friendly, cruelty-free beauty and skincare, especially creators promoting sustainability in the beauty industry.
https://tartecosmetics.com/
ColourPop is known for its trendy, affordable makeup and frequent collaborations. The brand’s fast production cycle allows it to keep up with beauty trends at lightning speed.
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ColourPop’s affordability and frequent product launches make it easy for creators to promote popular items to a wide audience. The high commission rate is an added bonus.
ColourPop’s frequent product launches can be overwhelming for some creators to keep up with, and the sheer volume of promotions might oversaturate the market.
ColourPop is known for its affordable, high-quality makeup, making it a popular choice for creators with younger audiences. Their frequent collaborations with influencers set them apart from other brands.
ColourPop often releases limited-edition collections, giving affiliates ample opportunities to promote exclusive products.
ColourPop is perfect for creators who focus on trendy, affordable makeup looks. The brand resonates with younger audiences, particularly Millennials and Gen Z.
https://colourpop.com/
Partnering with the top US beauty affiliate programs offers a great opportunity for you to elevate your content and maximize earnings. With generous commission rates, long cookie durations, and exclusive promotions, these programs are designed to help you succeed as a beauty creator. Whether you're promoting luxury skincare, trendy makeup, or eco-friendly beauty products, the brands listed provide diverse options to match your audience's needs. Start monetizing your influence today by joining the affiliate programs that best align with your content strategy.
