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The Global art and crafts industry is estimated to be $50.9 billion by 2024, with an ever-growing demand for handmade and DIY projects. As a content creator, partnering with top U.S. craft brands allows you to earn commissions by promoting products your audience loves. With brands like Creativebug and Annie’s Kit, offering commissions up to 30% and exclusive benefits, these partnerships can be a lucrative source of income.
With tools like Creator Hero, a storefront platform tailored for creators, it’s easier than ever to showcase your recommended craft related brands alongside other products your followers love, creating a personalized storefront to drive engagement and earnings. In this article, we’ll cover the best US craft influencer affiliate programs, including details on features, commission rates, pros, cons, and how to join.
The Crayola Experience is an interactive, family-friendly destination that showcases the magic of color and creativity. With over 65,000 square feet of attractions at locations across the U.S., this hands-on experience invites visitors to engage with art in imaginative ways.
14 days
The Crayola Experience affiliate program is perfect for family-focused creators who wish to promote fun, educational content. Affiliates can capitalize on Crayola’s established brand reputation and its appeal to parents, teachers, and caregivers looking for quality experiences for children.
The program is more niche, catering primarily to family-centric and arts/crafts audiences, which may limit its broader appeal. Additionally, earnings depend on ticket sales, which could vary by season.
This program is set apart by the brand’s century-long reputation for fostering creativity and its wide array of interactive attractions. The Crayola Experience is not just about selling products; it’s about promoting an immersive experience that builds lifelong memories.
Affiliates can benefit from Crayola’s heavy involvement in community events and its partnerships with educational institutions. This makes the program appealing for content creators who focus on educational content and child development.
The program seeks family-oriented influencers, parenting bloggers, and educational content creators. Ideal partners are those who emphasize child-friendly activities, art and craft tutorials, or family adventures.
https://tickets.crayolaexperience.com/signups/affiliates.asp
Joann is a leading retailer in the fabric and craft industry, with over 850 stores across the U.S. The company reported $2.7 billion in revenue for 2022.
30 days
Joann’s extensive range of craft products and higher commission rate makes it an attractive choice for content creators focused on DIY and textile projects.
The product focus on fabric and sewing might limit creators targeting broader craft niches.
Joann’s specialization in fabric and textiles sets it apart from other craft retailers, making it the go-to choice for sewing and quilting content creators.
Joann frequently collaborates with creators on exclusive seasonal collections, providing more opportunities to feature unique products.
Textile and sewing influencers, DIY fashion creators, and quilters are perfect for Joann’s affiliate program.
https://www.joann.com/affiliate-program
Etsy is a global marketplace for handmade, vintage, and craft supplies, with over 96 million active buyers. The platform reported $2.9 billion in revenue in 2024.
30 days
Etsy’s wide range of handmade and vintage products offers a highly unique selection, which can appeal to audiences looking for special or customized items.
Commissions apply only to first-time customers, limiting repeat sales opportunities.
Etsy’s diverse, handmade product offerings set it apart from mass-produced craft suppliers, making it perfect for creators focused on authenticity and creativity.
Etsy's affiliate program offers opportunities to promote curated collections, which can increase your engagement and sales.
Creators who focus on handmade crafts, DIY projects, and unique artisan goods will find Etsy’s affiliate program a perfect match.
https://www.etsy.com/affiliates
Cratejoy is a subscription box marketplace, offering a wide range of monthly subscription boxes, including DIY craft boxes. The company is valued at over $3.2 m in 2024.
60 days
The high commission rate and opportunities to review free products make Cratejoy’s affiliate program particularly appealing for creators.
Since it focuses on subscriptions, it may not be suitable for creators who don’t have an audience interested in long-term commitments.
Cratejoy is well-known for its niche, highly curated subscription boxes, making it a unique offering in the craft affiliate market.
Craft subscription boxes are increasingly popular, and Cratejoy affiliates benefit from the recurring nature of these purchases.
Craft enthusiasts, unboxing video creators, and DIY project influencers are ideal for promoting Cratejoy’s craft boxes.
https://www.cratejoy.com/pages/affiliates
Paper Source is a leading retailer for high-quality paper, stationery, and crafting supplies, with over 135 retail locations in the U.S. The company generated $750 million in revenue in 2024.
30 days
Paper Source offers an attractive commission rate along with access to premium, high-quality paper products that appeal to crafting audiences.
The program is more niche and focuses heavily on paper products, which may not appeal to creators outside of the stationery or gift crafting sectors.
Paper Source’s curated, high-quality stationery and paper goods distinguish it from other craft retailers.
Paper Source often collaborates with creators to launch exclusive DIY kits, providing new and exciting products to promote.
Paper crafting, scrapbooking, and DIY stationery creators are a perfect fit for the Paper Source affiliate program.
https://www.papersource.com/affiliate.html
DMC is a leading brand in the world of high-quality needlework supplies, known for its threads, yarns, and embroidery products. With over 270 years of history, DMC products are staples for crafters and artists worldwide. The brand's dedication to quality and tradition makes it a trusted name among both hobbyists and professionals.
30 days
DMC’s long-standing reputation and high-quality products offer affiliates the advantage of promoting well-recognized items with strong customer loyalty. This program is ideal for influencers in the crafting, DIY, and arts communities looking to recommend trusted supplies.
The commission rate is lower compared to some other crafting affiliate programs, which may impact profitability for affiliates looking for higher returns. The niche nature of needlework may also limit its appeal to a broader audience.
DMC is renowned for its wide variety of threads and premium crafting materials, making it a preferred choice among needlework enthusiasts. The brand's heritage and consistent quality set it apart from other programs in the market.
DMC regularly collaborates with artists and designers to create exclusive patterns and kits, providing affiliates with fresh content to share. The brand’s commitment to innovation, alongside its legacy, appeals to audiences that value both tradition and modern creativity.
DMC seeks influencers with a focus on crafting, needlework, and DIY projects. Ideal partners include bloggers and YouTubers who create tutorials, showcase embroidery projects, or share craft inspiration and tips.
https://www.shareasale.com/shareasale.cfm?merchantID=102324
Creativebug is an online learning platform that offers craft video tutorials and classes, with over 1,000 instructional videos in various craft disciplines. The platform is a part of Joann, reaching millions of craft enthusiasts.
30 days
The high commission rate and free access to Creativebug’s entire library of tutorials make this an attractive program for content creators.
As it focuses on subscriptions, it may not be the best fit for creators whose audience isn’t interested in online courses.
Creativebug offers some of the highest commissions in the craft niche, thanks to its subscription model.
With over 1,000 craft classes available, Creativebug affiliates can provide an extensive range of content to their audience.
Craft instructors, DIY tutorial creators, and those who focus on educational content will benefit from this program.
https://www.creativebug.com/site/ambassador
Cricut is a leading brand in DIY cutting machines and design tools, with millions of users worldwide. In 2024, Cricut reported over $167 million in revenue, showcasing its influence in the crafting space.
5 days
Cricut is a trusted name in the craft industry, and its products are highly sought after by serious crafters, making it a valuable affiliate partner.
The program is mainly focused on Cricut machines and accessories, limiting its scope for creators outside the DIY crafting niche.
Cricut is renowned for its innovative cutting machines that allow creators to bring intricate DIY projects to life.
Cricut frequently partners with influencers for exclusive product launches, offering great collaboration opportunities.
DIY creators, home decor influencers, and crafters specializing in personalized projects will thrive with Cricut.
https://cricut.com/en-us/partners
Arteza is one of the fastest-growing arts and crafts suppliers, specializing in affordable, high-quality art materials. The brand offers a wide range of art supplies and has gained immense popularity in the creative community.
30 days
Arteza provides affordable yet high-quality products, making it a great choice for creators looking to promote budget-friendly art supplies.
As Arteza focuses primarily on art supplies, it may not be the best fit for creators who focus more on general crafting rather than fine arts.
Arteza is known for offering high-quality art supplies at affordable prices, appealing to both amateur and professional artists.
Arteza frequently collaborates with influencers for product giveaways and exclusive content.
Art-focused creators, painting and drawing enthusiasts, and creators who enjoy product reviews and tutorials will find Arteza’s program beneficial.
https://arteza.com/pages/affiliates
Annie's Kit Clubs is a subscription box service that provides craft kits for all ages. From quilting to crocheting, the brand offers a variety of crafting kits delivered monthly to subscribers.
Unknown
Annie’s Kit Clubs offers a high commission rate and free products, making it ideal for creators who enjoy unboxings and product reviews.
The focus on subscription boxes means this program may not be a good fit for creators whose audience doesn’t enjoy recurring purchases.
Annie’s Kit Clubs is recognized for its wide variety of crafting kits, catering to different types of crafting enthusiasts.
Subscription boxes like Annie’s are growing in popularity, offering a hands-on experience that keeps your audience engaged.
DIY crafters, quilting enthusiasts, and crochet lovers will find Annie’s Kit Clubs perfect for their content.
https://www.anniescatalog.com/affiliates.html
With a wide variety of U.S. craft affiliate programs, there's a great opportunity for you as a content creator to partner with leading brands and monetize your passion. From established names like Crayola Experience and Joann to niche platforms like Creativebug, each program offers its own unique benefits, commissions, and features.
By choosing the right affiliate program that aligns with your audience, you can increase your earnings while promoting high-quality craft products. Explore these top programs today to start growing your affiliate income.
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