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As a content creator in the grocery niche, joining a high-converting affiliate program can boost your earnings while partnering with some of the largest brands in the industry. This year, grocery sales in the US reached $74.46 billion, up 1.46% from last year.
Using a platform like Creator Hero, you can seamlessly showcase your recommended Grocery products, from organic and natural foods to household essentials, creating a personalized storefront to drive engagement and earnings. With over 60% of consumers relying on social media for product discovery, your influence could play a pivotal role in promoting trusted brands.
In this article, we will cover the top 10 best US grocery affiliate programs, focusing on their features, commission rates, pros, cons, and steps to join.
Walmart is one of the largest retailers in the US, with over 4,700 stores nationwide and annual revenues surpassing $600 billion in 2024. Known for offering a wide range of groceries and household products, Walmart provides significant opportunities for affiliate marketers looking to capitalize on its massive consumer base.
3 days
Walmart’s vast selection and competitive prices make it easy for affiliates to convert traffic into sales. The brand is widely trusted, increasing consumer confidence in your promotions.
The commission rate is relatively low, especially for grocery-related items. The short cookie duration (3 days) may limit potential earnings.
Walmart’s affiliate program stands out because of its brand recognition and wide product selection, which allows affiliates to promote a range of goods beyond just groceries.
Walmart frequently runs special sales, including its famous “Rollback” deals, allowing affiliates to promote seasonal and time-sensitive offers, driving urgency among buyers.
Walmart seeks content creators with audiences interested in everyday savings, budget shopping, and family-friendly products. Ideal for bloggers, YouTubers, and influencers focused on lifestyle, parenting, and grocery shopping.
https://affiliates.walmart.com
Kroger, the largest supermarket chain in the US by revenue, generated over $100 billion in sales in 2023. It operates over 2,700 stores in 35 states, offering fresh groceries, organic products, and private-label items.
7 days
Kroger's commitment to affordable organic foods and sustainability resonates with health-conscious consumers, making it easier for affiliates to promote.
Limited to grocery and health-related products, which can reduce the overall earning potential compared to other affiliate programs offering a wider range of goods.
Kroger’s extensive loyalty programs and its focus on organic, local, and private-label products give affiliates a unique value proposition when promoting the brand.
Kroger often collaborates with local farmers and promotes sustainability initiatives, allowing affiliates to tap into a socially responsible brand image.
Kroger prefers influencers with a focus on health, wellness, sustainability, and family-friendly content, particularly those who promote eco-friendly and organic living.
https://www.flexoffers.com/affiliate-programs/kroger-affiliate-program/
Thrive Market is a popular online retailer specializing in organic and non-GMO groceries. As of 2024, Thrive Market's revenue crossed $750 million as more consumers opted for healthier, eco-friendly food products.
30 days
Thrive Market has a loyal customer base that values organic, sustainable products, which can result in higher conversion rates for affiliates.
Higher-end pricing for products may limit your audience to those with a budget for premium organic items.
Thrive Market is one of the few grocery affiliates focused exclusively on organic, non-GMO, and eco-friendly products, making it a niche program for health-conscious creators.
Thrive Market’s commitment to environmental sustainability, including carbon-neutral shipping and zero-waste warehouses, aligns well with creators advocating for green living.
Thrive Market is ideal for influencers focused on health, fitness, organic living, and eco-conscious content. Ideal for creators who highlight sustainable, eco-friendly lifestyles.
https://thrivemarket.com/affiliate
Instacart, a leading grocery delivery service in the US, served over 600,000 households daily in 2022. As the gig economy grows, Instacart has become an increasingly popular choice for customers seeking grocery convenience.
14 days
Instacart’s growing popularity and wide service coverage make it a high-conversion affiliate opportunity. The convenience factor also appeals to busy families and professionals.
The 3% commission rate may seem low compared to other affiliate programs, especially for smaller purchase amounts.
Instacart’s service-based model and widespread availability make it stand out in the grocery affiliate space, especially for content creators targeting convenience and time-saving.
Instacart partners with major grocery stores like Costco, Aldi, and Safeway, allowing affiliates to promote a variety of retailers while earning commissions.
Instacart is perfect for influencers in the lifestyle, family, and convenience niches, particularly those who focus on time-saving tips, meal prep, or grocery delivery.
https://www.instacart.com/tastemakers
Amazon Fresh, part of the broader Amazon ecosystem, offers grocery delivery services across the US. In 2022, Amazon reported grocery revenue of over $29 billion, largely driven by its Fresh and Whole Foods divisions.
24 hours
Amazon’s reputation for fast delivery and convenience means you can expect high conversion rates, especially among frequent online shoppers.
The short cookie duration (24 hours) can limit your earning potential, as conversions need to happen quickly after the initial click.
Amazon Fresh benefits from Amazon’s Prime service, offering expedited shipping and a massive customer base, giving affiliates unique selling points.
Amazon Fresh is available in major cities across the US, making it a reliable choice for promoting convenient, fast grocery delivery.
Amazon Fresh targets creators who focus on convenience, time-saving solutions, and online shopping. Perfect for influencers promoting meal prep, grocery shopping, and family-friendly content.
https://affiliate-program.amazon.com
Gourmet Food World is an online retailer specializing in high-quality, gourmet products like cheeses, meats, and specialty foods. Known for its premium offerings, Gourmet Food World is a top choice for food lovers, chefs, and those seeking unique ingredients. The platform caters to consumers across the US who are willing to spend more on exclusive, high-end food items.
60 days
Gourmet Food World’s niche focus on high-end, premium foods appeals to affluent customers willing to spend more, leading to higher average order values for affiliates.
The specialized nature of the products may limit the broader audience appeal, focusing more on food enthusiasts rather than everyday grocery shoppers.
Gourmet Food World stands out for its premium, exclusive food offerings, making it a go-to platform for influencers focusing on gourmet cuisine and food trends.
Affiliates benefit from promoting seasonal gourmet items and holiday gift baskets, driving demand during special occasions like Christmas and Thanksgiving.
Gourmet Food World is ideal for influencers in the food, cooking, and gourmet space. Creators focusing on fine dining, food reviews, and upscale meal prep are a perfect fit.
https://www.avantlink.com/programs/11305/gourmet-food-world-affiliate-program/
BistroMD offers a specialized meal delivery service focusing on healthy, doctor-designed meal plans for weight loss and wellness. With more than 15 years of experience, BistroMD has grown into one of the leading providers of customized, healthy meals delivered straight to consumers’ doors.
30 days
BistroMD’s focus on health and wellness, along with its high commission structure, makes it an attractive affiliate program for influencers promoting fitness, weight loss, and healthy living.
Flat-rate commissions may not scale as well as percentage-based programs, and it may be more suitable for affiliates targeting convenience-seeking audiences.
BistroMD offers a unique value proposition as a doctor-designed meal plan provider, catering to specific dietary needs like diabetes and heart health.
The high average order value and recurring nature of meal plans provide steady commissions for affiliates over time.
BistroMD is looking for health, fitness, and wellness influencers who focus on balanced diets, weight management, and medical-based nutrition advice.
https://www.bistromd.com/pages/affiliate
FreshDirect is a popular online grocer delivering fresh, high-quality groceries across major metro areas in the northeastern US. Founded in 2002, FreshDirect has built a loyal customer base, offering both organic and conventional grocery items.
7 days
FreshDirect’s focus on high-quality, fresh groceries makes it a top choice for health-conscious consumers, driving higher conversion rates for affiliates.
FreshDirect’s service area is limited to specific regions, which may reduce audience reach for affiliates outside the northeastern US.
FreshDirect is known for its emphasis on farm-to-table groceries and sustainable sourcing, providing affiliates with unique selling points for eco-conscious audiences.
FreshDirect also offers wine and spirits delivery in select regions, giving affiliates additional product categories to promote for higher earnings.
FreshDirect looks for influencers focusing on fresh, organic, and local food content. Ideal for creators in the health, fitness, and sustainability niches.
https://www.flexoffers.com/affiliate-programs/freshdirect-affiliate-program/
FarmFoods Market specializes in delivering high-quality, sustainably raised meats from small family farms across the US. Known for transparency in sourcing and offering grass-fed, pasture-raised meats, FarmFoods Market caters to health-conscious consumers seeking sustainably sourced, non-GMO, and hormone-free meats.
30 days
FarmFoods Market’s focus on transparency and sustainability resonates with eco-conscious consumers, making it easier for affiliates to promote ethical food consumption.
FarmFoods’ niche focus on premium, pasture-raised meats may limit appeal to only specific, health-conscious audiences who are willing to pay higher prices for quality.
FarmFoods Market is unique in offering direct transparency into each farm’s practices, allowing affiliates to share detailed sourcing information about the meats they promote.
FarmFoods Market emphasizes eco-friendly packaging and offers a subscription service for regular deliveries, giving affiliates opportunities to promote recurring orders for higher commissions.
FarmFoods Market is ideal for influencers in the food, wellness, sustainability, and farm-to-table niches. It’s perfect for creators promoting ethical consumption, healthy living, and eco-friendly practices.
https://www.farmfoodsmarket.com/pages/affiliates
Gopuff is a leading delivery service providing everyday essentials, including groceries, snacks, and household products. Operating in over 500 cities across the US, Gopuff has grown exponentially due to its convenience and fast delivery. It targets consumers seeking fast delivery for items they need right away.
28 days
Gopuff’s focus on fast, convenient delivery of everyday essentials ensures high demand, making it a strong program for affiliates. The service’s availability in many cities means a broad reach.
Flat-rate commissions may not scale as well as percentage-based programs, and it may be more suitable for affiliates targeting convenience-seeking audiences.
Gopuff is unique in its ability to deliver groceries, snacks, and household essentials in under 30 minutes in many areas, making it ideal for last-minute needs.
With alcohol delivery and late-night snacks available in some areas, Gopuff offers additional product categories to promote and generate higher conversions, especially for a younger demographic.
Gopuff is perfect for influencers focusing on convenience, lifestyle, and city living, particularly those targeting busy professionals, students, and younger audiences who value speed and convenience.
https://www.gopuff.com/e/partnership-request
Joining one of the top US grocery affiliate programs can significantly boost your income by partnering with leading brands in the industry. With options ranging from everyday essentials to organic and premium groceries, each program offers distinct benefits, from competitive commission rates to unique promotions.
Whether you're targeting convenience-driven consumers or health-conscious shoppers, these affiliate programs provide ample opportunities for content creators to grow. To start earning through high-conversion partnerships today, check out the top 10 best US cooking influencer affiliate programs and discover even more opportunities to maximize your affiliate earnings!
