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With the Beauty & Personal Care market worldwide projected to generate a revenue of over $600 billion in 2024, brands are eager to partner with creators who can help reach their expanding audience. High-paying affiliate programs from NYX and ETUDE offer up to 12% / 13% commissions on sales, giving you opportunities to monetize your influence.
By using a platform like Creator Hero, you can seamlessly showcase your recommended makeup essentials, creating a personalized storefront to drive engagement and earnings.
In this article, we will cover the 10 best US makeup affiliate programs and brands looking for influencers like you, offering details on each program’s features, commission rates, pros, cons, and how to join.
NYX Professional Makeup, part of the L'Oréal Group, is known for affordable, high-quality products, reaching $450 million in annual revenue last year. As a leading brand in bold, inclusive beauty, NYX targets a wide demographic with trend-driven makeup products.
30 days
NYX’s commission rate is competitive, and affiliates often receive exclusive event invitations, making it perfect for creators looking to align with a brand that values inclusivity and trendsetting.
High competition due to NYX’s popularity may make it challenging for new affiliates to stand out.
NYX stands out for its inclusive product range, with a commitment to diversity and bold color options, ideal for content creators who focus on expressive looks.
The brand often promotes its affiliates through features on its social media, giving exposure to influencers within its community.
NYX seeks creators passionate about inclusive beauty and bold, creative makeup looks. They’re particularly interested in influencers who cater to diverse audiences and often experiment with trends.
https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1266046&aid=206607
Founded by Rihanna, Fenty Beauty brought inclusivity to the forefront with its 40-shade foundation range, generating over $600 million in annual revenue. The brand emphasizes diversity and caters to a broad range of skin tones.
7 days
Fenty’s strong focus on diversity and celebrity backing from Rihanna provides excellent brand recognition, increasing conversion potential for affiliates.
The lower commission rate and shorter cookie length compared to some other programs might not appeal to those seeking high payouts per sale.
Fenty Beauty’s commitment to inclusivity makes it highly relevant for creators focused on diverse representation in beauty.
Fenty offers personalized support and sometimes includes affiliates in marketing campaigns, which can greatly boost visibility.
Fenty seeks creators who celebrate diversity and inclusivity, especially those who focus on underrepresented skin tones and unique makeup styles.
https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1266046&aid=214878
Tarte Cosmetics, known for its cruelty-free and eco-friendly products, achieved over $35 million in annual revenue. The brand is popular for its Amazonian clay-based products and sustainable approach.
7 days
Tarte’s eco-friendly focus appeals to a wide audience, and its generous commission rate allows influencers to earn well through sales.
The lower commission rate and shorter cookie length compared to some other programs might not appeal to those seeking high payouts per sale.
Tarte’s eco-conscious products and vegan formulations make it attractive to influencers in the green beauty space.
Tarte regularly features influencers on its website and social media, increasing exposure for affiliates aligned with its values.
Tarte seeks eco-conscious influencers who promote cruelty-free beauty, particularly those focused on natural looks and sustainable practices.
https://tartecosmetics.com/shop/affiliates-info.html
Morphe is well-known for its bold, affordable makeup, including popular eyeshadow palettes. With strong backing from beauty influencers and a significant social media presence, Morphe generated an estimated over $300 million in revenue in recent years.
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Morphe’s well-known products and influencer collaborations increase visibility and make it easy to promote to beauty audiences.
An undisclosed cookie duration leaves affiliates uncertain about how long they will earn commissions from customer referrals. This lack of transparency may make it challenging to estimate potential long-term earnings.
Morphe’s frequent influencer collaborations and limited-edition releases keep the brand trending, providing ample content for affiliates.
Morphe’s strong social media presence makes it ideal for influencers with large followings who are active on platforms like Instagram and YouTube.
Morphe is ideal for influencers who focus on bold looks and are comfortable promoting colorful, statement-making products.
https://cli.linksynergy.com/cli/publisher/programs/advertisers.php
Benefit Cosmetics, known for its innovative brow and complexion products, is a favorite among makeup enthusiasts. The brand reported over $1.5 billion in sales globally, making it a key player in the beauty market.
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Benefit’s popular brow products and high brand visibility make it easy to promote to audiences interested in everyday and professional looks.
An undisclosed cookie duration leaves affiliates uncertain about how long they will earn commissions from customer referrals. This lack of transparency may make it challenging to estimate potential long-term earnings.
Benefit is highly regarded for its brow products and unique packaging, setting it apart as a go-to for creators focused on polished looks.
The brand frequently holds special events and activations, offering additional exposure opportunities for affiliates.
Benefit looks for influencers with a focus on beauty tips, tutorials, and polished, natural looks, especially those skilled in brow and complexion routines.
https://www.benefitcosmetics.com/en-us/affiliates.html
NARS Cosmetics, founded by makeup artist François Nars in 1994, is renowned for its high-quality, bold products and minimalist packaging. The brand has a significant presence in the luxury beauty market, with products available in over 30 countries.
30 days
NARS's strong brand reputation and high-quality products make it appealing to a wide audience, facilitating easier promotion and higher conversion rates.
The luxury price point may limit the target audience to consumers willing to invest in premium products.
NARS is celebrated for its iconic products like the "Orgasm" blush and collaborations with renowned artists, offering unique content opportunities for affiliates.
The brand frequently releases limited-edition collections, providing fresh content for affiliates to promote regularly.
NARS seeks influencers with a focus on luxury beauty, artistry, and those who can create high-quality, engaging content showcasing their products.
https://www.affjumbo.com/
Etude is a renowned South Korean cosmetics brand established in 1985, celebrated for its playful and innovative approach to beauty. The brand offers a wide range of products, including skincare, makeup, and beauty tools, appealing to a global audience seeking quality and affordability.
60 days
Etude's extensive product range and global recognition provide affiliates with diverse content opportunities and a broad audience appeal.
The brand's playful aesthetic may not align with all influencer styles, potentially limiting collaboration opportunities.
Etude is known for its innovative products and commitment to making beauty fun and accessible, offering unique content angles for affiliates.
The brand often features affiliates in its marketing campaigns, providing additional exposure opportunities.
Etude seeks influencers who embody a fun and creative approach to beauty, particularly those who create vibrant and playful makeup looks.
https://www.shareasale.com/shareasale.cfm?merchantID=94769
Founded by makeup artist and beauty influencer Huda Kattan in 2013, Huda Beauty has rapidly become a global beauty powerhouse, known for its high-quality products and innovative launches.
30 days
Huda Beauty's strong online presence and innovative products provide affiliates with engaging content opportunities and a broad audience reach.
The brand's premium pricing may limit the target audience to consumers willing to invest in higher-end products.
Huda Beauty is known for its trendsetting products and strong social media engagement, offering affiliates dynamic content opportunities.
The brand frequently collaborates with influencers and offers opportunities for affiliates to be featured on its platforms.
Huda Beauty seeks influencers with a strong social media presence and a passion for makeup trends, particularly those who can create high-quality tutorials and reviews.
https://join.partnerize.com/hudabeauty/en
Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced Cosmetics is renowned for its innovative, cruelty-free makeup products and playful packaging. The brand has achieved significant growth, becoming a leader in the beauty industry.
7 days
Too Faced's strong brand identity and innovative products provide affiliates with engaging content opportunities and a broad audience appeal.
A shorter cookie duration can limit the time you earn commissions on referred sales, which might affect potential earnings if followers don't make immediate purchases.
Too Faced is celebrated for its best-selling "Better Than Sex" mascara and chocolate-scented palettes, offering unique content angles for affiliates.
The brand often features affiliates in its marketing campaigns, providing additional exposure opportunities.
Too Faced seeks influencers who embody a fun and fearless approach to beauty, particularly those who create vibrant, creative makeup looks.
https://www.flexoffers.com/affiliate-programs/too-faced-cosmetics-affiliate-program/
Urban Decay, established in 1996, is known for its edgy, high-performance makeup products. The brand has a strong presence in the beauty industry, with products available globally.
30 days
Urban Decay's unique product offerings and strong brand identity provide affiliates with engaging content opportunities and a broad audience appeal.
The commission rate is on the lower side, which may be a consideration for affiliates seeking higher earnings per sale.
Urban Decay is known for its iconic "Naked" eyeshadow palettes and long-lasting setting sprays, offering unique content angles for affiliates.
The brand often features affiliates in its marketing campaigns, providing additional exposure opportunities.
Urban Decay seeks influencers who embody an edgy and bold approach to beauty, particularly those who create unique and creative makeup looks.
https://www.viglink.com/merchants/90539/urban-decay-affiliate-program
These 10 best makeup affiliate programs offer outstanding opportunities for content creators like you to earn through top beauty brands while promoting products you love.
Explore our top 10 US beauty affiliate programs for more partnership options in the beauty industry. Whether you’re passionate about eco-friendly products, bold makeup, or high-end cosmetics, these programs offer exclusive benefits, competitive commissions, and tailored perks for creators. Leverage tools like Creator Hero and elevate your beauty recommendations to drive engagement and revenue for your personal brand.
