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If you're a content creator looking to boost your income through trusted supplement brands, you’re in the right place. The US supplement industry reached over $45 billion in 2023, driven by high demand for health and wellness products, offering lucrative affiliate opportunities for you to explore.
With tools like Creator Hero’s newsletter feature, a tailored platform for creators, it’s easier than ever to reach your audience directly and recommend your favorite supplement brands and other products they’ll love. Keep followers engaged and informed even outside social media!
In this article, we’ll cover the top 10 best US supplement affiliate programs, highlighting leading brands like Onnit and Seed eager to partner with you. We’ll explore key features, commission rates, pros, cons, and how to join each program.
GNC (General Nutrition Centers) has been a leader in the health and wellness market, offering a wide variety of supplements and health products for over 80 years. With 4,000+ locations across the U.S. and millions of customers worldwide, GNC continues to dominate the market, reporting a revenue of $2.55 billion in 2022.
7 days
GNC offers a high level of brand recognition, making it easier for affiliates to convert sales. Additionally, the program provides frequent discounts and promotions to increase potential earnings.
The commission rate is relatively low compared to other supplement brands, which may impact profitability.
GNC’s long-standing reputation and diverse product line appeal to a broad audience, offering affiliates a wide range of products to promote.
GNC frequently rolls out limited-time offers on popular products, which affiliates can leverage for better conversion rates.
GNC partners with health and fitness influencers, wellness enthusiasts, and lifestyle bloggers who focus on promoting a balanced, healthy lifestyle.
https://signup.cj.com/member/signup/publisher/?cid=4851262#/branded
Vitamin Shoppe is a well-known retailer with over 700 stores in the U.S., specializing in nutritional products. The company had revenues of approximately $1.2 billion in 2023, making it a popular choice for those looking to support their wellness journeys.
60 days
Vitamin Shoppe has a diverse product range and a strong reputation, making it easy for affiliates to find products that appeal to their audiences.
The shorter cookie duration may limit potential earnings for affiliates with longer sales cycles.
Vitamin Shoppe’s extensive range of high-quality wellness products sets it apart from competitors, allowing affiliates to target a niche audience.
The Vitamin Shoppe affiliate program regularly updates affiliates with trending wellness products, making it easier to promote relevant items.
Ideal affiliates include fitness enthusiasts, wellness coaches, and lifestyle influencers with a focus on holistic health and well-being.
https://www.vitaminshoppe.com/lp/affiliate
Bulk Supplements is known for its affordable, high-quality supplements, and it’s a popular choice for fitness enthusiasts and athletes. The brand has served over 500,000 customers and continues to grow in popularity.
30 days
With a high commission rate and a diverse range of products, Bulk Supplements provides strong earning potential for affiliates in the fitness space.
The brand is more niche, which could limit conversion for broader wellness or lifestyle audiences.
Bulk Supplements offers one of the highest commission rates in the supplement industry, making it attractive for high-volume influencers.
Affiliates often receive special promotions and deals, allowing them to pass extra savings to their followers.
Bulk Supplements partners with fitness influencers, bodybuilders, and wellness coaches who have an engaged audience in the fitness and sports niche.
https://www.shareasale.com/shareasale.cfm?merchantID=53326
Performance Lab is a premium supplement brand specializing in advanced nutritional products designed to optimize daily performance and long-term health. Their products are known for clean formulations and cutting-edge ingredient technologies.
365 days
The high commission rate and extended cookie duration provide substantial earning potential for affiliates.
The premium pricing of products may limit the target audience to those willing to invest in high-quality supplements.
Performance Lab's commitment to clean, effective formulations and extensive product testing sets it apart in the supplement industry.
Affiliates can benefit from promoting a brand that emphasizes transparency and quality, appealing to health-conscious consumers.
Health and fitness influencers, biohackers, and wellness bloggers who focus on optimizing performance and well-being.
https://www.ubernet.com/performance-lab-associates/
Bodybuilding.com, a well-known brand in the fitness community, offers a wide range of supplements, apparel, and training resources. In 2023, the company reported over 10 million monthly website visitors, showing its popularity in the fitness and bodybuilding space.
7 days
Bodybuilding.com’s extensive product range and established reputation help affiliates tap into an engaged fitness audience.
The commission rate is mid-range and the shorter cookie duration could impact long-term conversions.
Bodybuilding.com is known for its educational content, including fitness plans and expert advice, which can drive more engagement from audiences.
The brand often promotes exclusive deals and discounts, giving affiliates timely opportunities to boost conversions.
Bodybuilding.com works with fitness enthusiasts, bodybuilders, and lifestyle content creators who can appeal to a fitness-focused audience.
https://www.bodybuilding.com/fun/affiliate.html
Onnit is a health and wellness brand offering supplements, fitness equipment, and apparel. Known for products like Alpha BRAIN, Onnit has gained endorsements from athletes and celebrities, contributing to its strong market presence.
45 days
Onnit's diverse product line and strong brand reputation can lead to higher conversion rates for affiliates.
It requires affiliates to have an established website or social media account with at least 5,000 followers, which can be a hurdle for newer marketers or smaller influencers.
Onnit's emphasis on total human optimization and endorsements from high-profile individuals set it apart.
Affiliates receive regular updates on new product launches and promotional opportunities.
Health and fitness influencers, athletes, and lifestyle bloggers who promote holistic wellness.
https://www.onnit.com/affiliate-program/
Life Extension has been a leader in the supplement industry for over 40 years, offering a wide range of high-quality vitamins and supplements. The company is known for its commitment to scientific research and innovation.
30 days
Life Extension's extensive product line and strong reputation can enhance affiliate credibility and conversion rates.
Affiliates outside the U.S. may face limitations, as commissions are only payable on transactions completed in U.S. dollars. Plus, the rate is moderate compared to some competitors.
Life Extension's focus on scientific research and quality assurance distinguishes it in the supplement industry.
Affiliates can access educational resources to better understand and promote products.
Health professionals, wellness bloggers, and influencers focused on longevity and healthy living.
https://www.lifeextension.com/aff
Seed is a health and wellness company specializing in scientifically-backed probiotics and synbiotics aimed at improving human and planetary health. Their flagship product, the Daily Synbiotic, combines probiotics and prebiotics for systemic benefits.
30 days
Seed's commitment to scientific research and high-quality products enhances credibility, potentially leading to higher conversion rates.
The niche focus on probiotics may limit the target audience to those specifically interested in gut health.
Seed emphasizes education through SeedUniversity, ensuring affiliates are well-informed about the products they promote.
Affiliates are required to complete a course and pass a final exam via SeedUniversity before promoting products, ensuring a knowledgeable partnership.
Health and wellness influencers, nutritionists, and lifestyle bloggers who focus on gut health and scientific-backed supplements.
https://seed.com/seeduniversity
MegaFood is a supplement company committed to producing high-quality, whole-food-based vitamins and supplements. The company emphasizes transparency and sustainability in its sourcing and manufacturing processes.
30 days
MegaFood's commitment to quality and sustainability can resonate with health-conscious audiences, aiding in conversions.
The niche focus on whole-food supplements may limit the target audience.
MegaFood's dedication to using real food ingredients and transparent sourcing sets it apart in the supplement industry.
Affiliates can leverage MegaFood's storytelling around sustainability and quality to engage their audience.
Health and wellness influencers, nutritionists, and eco-conscious bloggers who value transparency and sustainability.
https://www.shareasale.com/shareasale.cfm?merchantID=84037
HerbsPro is a leading online retailer offering a vast selection of over 50,000 health and wellness products, including herbal supplements, vitamins, beauty care items, pet care products, and organic groceries. The company is known for its competitive pricing and extensive product range, catering to a diverse customer base.
60 days
HerbsPro's extensive product range and competitive pricing can lead to higher conversion rates for affiliates. The generous 60-day cookie duration provides ample time for conversions.
The commission rate is standard, and there may be restrictions on bidding for certain keywords in search engines.
HerbsPro offers one of the largest selections of health and wellness products online, providing affiliates with a wide array of items to promote.
Affiliates are prohibited from bidding on specific keywords such as "HerbsPro" or variations of the domain name in search engines. This ensures brand protection and fair competition among affiliates.
Health and wellness bloggers, fitness enthusiasts, and lifestyle influencers who focus on natural and organic products are ideal partners for HerbsPro.
https://www.shareasale.com/shareASale_b.cfm?merchantId=10220&storeId=0
For content creators in the health and wellness space, the U.S. supplement market offers numerous affiliate opportunities with robust earning potential. From well-established brands like GNC and Vitamin Shoppe to niche-focused names such as Seed and MegaFood, you have a range of options to authentically align with your brand and audience.
If you’re ready to dive deeper, check out this article on the 20 best health and wellness affiliate programs for a comprehensive guide to high-quality programs, their commissions, and benefits, ensuring you find the perfect affiliate match to enhance your income and connect with your followers.
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