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Amazon influencers are reshaping the way products are discovered and purchased online. 94% of social media users in the United States purchased a product on Amazon after seeing it promoted by an influencer.
By blending creativity with commerce, these creators use platforms like Instagram, TikTok, and YouTube to share recommendations, reviews, and tutorials for their favorite Amazon finds.
If you're looking to connect with creators who can drive sales and inspire audiences, this guide will introduce you to the top 30 US Amazon influencers. Learn how to identify them, explore their unique styles, and uncover how they turn everyday products into must-haves.
An Amazon influencer is a creator who partners with Amazon to recommend products to their audience through curated storefronts or affiliate links.
These influencers share product reviews, recommendations, and shopping lists on platforms like Instagram, TikTok and YouTube.
By driving sales through their unique links, they earn commissions typically ranging from 1% to 20% while providing value to their followers by sharing trusted and relatable product suggestions.
Looking to collaborate with top Amazon influencers and boost your brand’s visibility? Learn how the Amazon Influencer Program works and how to get started in our comprehensive guide: Amazon Influencer Program: How Does It Work?
Amazon has become a favorite place for influencers to share their top product picks and connect with their followers. It’s no surprise that many creators have made a name for themselves by recommending everything from must-haves to everyday items. From TikTok creators to lifestyle bloggers, here are some of the top US Amazon influencers:
Topics: Lifestyle, Fashion, Beauty, Essentials
Followers: 1M+
Madison shares a glimpse into her luxurious lifestyle on Instagram and TikTok. From stylish outfits to beauty tools and everyday must-haves, her 1M+ followers love her curated recommendations.
Topics: Tech, Gaming, Toys, Geekchic Fashion
Followers: 300K
Trish blends her passion for tech and gaming, sharing gadgets she loves across TikTok, Instagram, and YouTube. With 300K followers, she’s a go-to for gaming setups and tech finds.
Topics: Fashion, Home, Beauty
Followers: 1M
Allie specializes in Amazon finds, posting daily about fashion, home, and beauty. Her Instagram has over 1M followers who enjoy her consistent, stylish content.
Topics: Home, Kitchen, Tech, DIY
Followers: 1.1M
Sal highlights useful Amazon products through reels and stories. With 1.1M followers on Instagram, his engaging content covers a variety of categories.
Topics: Home, Kitchen, Organization, Decor, DIY
Followers: 1M
This twin duo creates home decor content that’s both stylish and practical. With over 1M followers, they share daily “must-have” videos and manage a storefront packed with favorites.
Topics: Home, Decor, Organization, Styling, DIY
Followers: 900K
Known for her aesthetic home decor finds, Courtney showcases products through reels. Whether it’s “kitchen essentials” or “bestsellers,” her content inspires her audience.
Topics: Home, Tech, Pets, Gadgets
Followers: 2.1M
Jared Andersen is all about discovering clever, useful products. His videos highlight unique Amazon finds, often categorized as “genius” or “weird.”
Topics: Home, Decor, DIY, Organization, Travel
Followers: 1M
Arin shares affordable home and lifestyle products, focusing on natural, relatable content. Her gift guides and home organization tips are especially popular with her audience.
Topics: Home, Decor, Organization, Cleaning
Followers: 1M
Jill’s reels tackle everyday cleaning and organization challenges, presenting Amazon products as simple solutions. Her 800K followers love her practical tips.
Topics: Midsize Fashion, Home, Beauty, Baby, Toddler, Mom Life
Followers: 1.1M
Nina focuses on Amazon clothing hauls and seasonal favorites. From “fall must-haves” to stylish outfits, her videos blend fashion and practicality.
Topics: Home, Decor, Organization
Followers: 700K
Lela’s all about home organization, showing how products work through step-by-step videos. Her nearly 800K followers appreciate her tips and neat ideas.
Topics: Fashion, Home, Beauty, Baby, Toddler
Followers: 1.3M
Shelby mixes lifestyle and product recommendations, sharing everything from home decor to fitness finds. Her posts feel personal, often featuring glimpses of her family life.
Topics: Home, Deco, Organization
Followers: 1.8M
Delancey shares her home makeover journey, featuring Amazon finds for decor and organization. With over 1.8M followers, she posts engaging stories and detailed reels.
Topics: Home, Deco, Organization, Fashion
Followers: 1M
Sharing her farm life, she highlights non-toxic and family-friendly Amazon products. Her reels often feature hacks, gift ideas, and healthy living tips.
Topics: Fashion, Beauty, Lifestyle
Followers: 900K
Chloee focuses on affordable fashion, sharing daily Amazon deals and discounts. Her reels and story updates keep her audience excited about the latest finds.
Topics: Tech, Gadgets, Home
Followers: 400K
This TikTok creator shares daily deals and top-rated Amazon finds, using screenshots and videos to spotlight the best products across categories.
Topics: Fashion, Lifestyle
Followers: 553K
Known for casual, everyday outfits, Nina Lacher highlights stylish Amazon clothing in daily videos. Her seasonal favorites and basics are a hit with moms.
Topics: Kitchen, Home, Deals, Discounts, Hacks
Followers: 700K
Focusing on kitchen and home products, this creator shares Amazon favorites through reels and “top 10” lists, making practical finds fun and engaging.
Topics: Kitchen, Home, Organization, Decor
Followers: 2.8M
Sam is all about kitchen finds, sharing curated Amazon products on Instagram and TikTok through stories and video posts that her audience loves.
Topics: Savings, Deals, Discounts, Lifestyle
Followers: 1.7M
Stephanie tests Amazon products in her videos, sharing tips and hacks that resonate with her followers. Her content focuses on home improvement and must-have items.
Topics: Home, Fashion, Lifestyle, Family
Followers: 190K
Jessi shares daily deals and Amazon gift ideas, focusing on clothing, home décor, and affordable products that fit any budget.
Topics: Kids, Toys, Mom Life, Family
Followers: 145K
Hillary shares a mix of Amazon products for kids, from clothing to toys. Her posts often feature her children using the products, adding a relatable touch for moms.
Topics: Home, Organization, DIY, Decor
Followers: 1.3M
A mother-daughter duo, they focus on home finds, sharing engaging reels and deal alerts. With 1M followers, their content combines practicality and style.
Topics: Fashion, Accessories, Lifestyle
Followers: 200K
Daisy highlights affordable Amazon clothing through unboxing videos and daily deal stories. Her content focuses on sharing the best value with her audience.
Topics: Fitness, Supplements, Health
Followers: 90K
A fitness influencer, Shauna shares gym gear, supplements, and apparel on her Instagram. Her Amazon storefront links make it easy for followers to find her picks.
Topics: Fashion, Lifestyle
Followers: 750K
Jenna focuses on Amazon and brand clothing, sharing daily reels and stories featuring outfit ideas and linked products her audience can shop directly.
Topics: Fashion, Lifestyle, Family
Followers: 142K
This account is a hub for practical Amazon finds, featuring family-friendly products shared in fun reels and daily story updates packed with useful links.
Topics: Tech, Gadgets, Home, Deals
Followers: 336K
Austin shares daily Amazon discounts and tech gadgets with his girlfriend, creating content that highlights promo codes and deals for his engaged audience.
Topics: Reviews, Gadgets, Home, Organization, Deals
Followers: 980K
With 1.4M followers, this account offers Amazon product reviews and recommendations through Instagram reels and YouTube videos, making it a go-to for deal hunters.
Topics: Fashion, Outfits, Lifestyle, Deals
Followers: 100K
This sister duo focuses on Amazon fashion, sharing seasonal favorites and clothing finds through engaging Instagram reels and relatable style tips.
Ready to take your Amazon storefront to the next level? Discover how to use User Generated Content effectively with these 9 tips: 9 Ways Creators Can Use UGC in Amazon Storefronts
Amazon Live is like a virtual shopping channel for Amazon creators. It’s where creators host live streams to showcase their favorite Amazon products and connect with their audience in real-time.
By hosting live streams, influencers can showcase your Amazon products and interact with their audience in real time
When you’re looking to find Amazon influencers, exploring hashtags on social media is one of the easiest and most effective ways. Hashtags like #AmazonFinds, #AmazonDeals, and #AmazonHaul are commonly used by creators when promoting Amazon products.
Most creators tag their posts with these hashtags to make their content easier to find—for both followers and brands.
Browsing through these hashtags not only helps you identify influencers but also gives you a chance to see their unique content styles and how they connect with their audiences.
Here are some of the most popular Amazon-related hashtags to get you started:
If you’re ready to dive deeper into finding Amazon influencers, check out our full guide: How to Find Amazon Influencers.
To start, try searching #FoundItOnAmazon in Amazon’s search bar. This tag connects you to influencer storefronts, where creators have handpicked items they personally recommend.
Browsing these storefronts helps you discover influencers who align with your niche and see how they organize and promote their recommendations.
Many also link their social media profiles, so you can easily check out their content and engagement style. It’s a quick, effective way to find creators who are active in the Amazon community.
Finding Amazon influencers is much easier with tools like Influencer Hero, which streamline your search with advanced filters. For example, you can use the lookalike filter to find creators similar to a specific influencer in your niche.
To narrow down your search, add filters like location (e.g., US), age, gender, or engagement rate. Don’t forget to include hashtags like #amazon, #amazonstorefront, or #amazoninfluencer to identify creators active on Amazon.
In one search, you can find over 8,000 Amazon influencers in specific niches, all active and ready to collaborate. By reviewing their profiles, you can explore their curated Amazon storefronts, showcasing their product recommendations and content style.
Amazon influencers are transforming how products are marketed, blending authenticity with creativity to inspire purchasing decisions.
Whether you're looking to discover trends, grow your network, or collaborate with creators, the top 30 US Amazon influencers showcased here offer valuable insights and inspiration.
From curated storefronts to engaging social media content, these creators excel at connecting with their audiences and driving results. As the Amazon influencer community continues to grow, exploring these partnerships can be a powerful way to boost your visibility and impact.
