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If you're a hiking content creator looking to monetize your passion for the outdoors, affiliate programs from top US hiking brands offer a great opportunity. In 2024, North America's Outdoor Equipment market generated a revenue of $5.5 billion, with the hiking industry growing significantly as more people seek adventure.
By partnering with brands like Backcountry, Patagonia, and Nomadik, you can earn competitive commissions—some programs offer up to 10% per sale. With tools like Creator Hero’s Storefront Analytics, it’s easier than ever to showcase your recommended hiking brands and monitor your affiliate performance. This way, you can optimize your strategy and boost earnings while sharing the gear your followers love.
In this article, we’ll cover the top 10 best hiking influencer affiliate programs, including features, commission rates, pros, cons, and how to join.
Backcountry is a leading outdoor gear retailer in the U.S., known for high-quality hiking, camping, and outdoor adventure products. With a wide selection of over 1,000 brands, Backcountry’s affiliate program is perfect for hiking content creators looking to promote premium gear.
30 days
Backcountry offers a generous commission rate of up to 12% and a 30-day cookie window, allowing you ample time to earn from referred customers. Their wide range of premium products ensures high-value sales.
The program may be highly competitive, given the brand's popularity, so standing out among other affiliates could be challenging.
Backcountry is known for its high average order values, often leading to larger commissions per sale.
Affiliates benefit from regular promotions and seasonal deals, which can enhance conversion rates. They also provide detailed analytics for tracking performance.
Backcountry seeks content creators passionate about hiking, outdoor exploration, and adventure travel. If your followers love gear reviews, trail recommendations, or outdoor challenges, this program is a great fit.
https://www.backcountry.com/info/affiliate-program
Ruffwear specializes in performance dog gear, perfect for hiking enthusiasts who bring their furry companions on the trails. Their focus on durable, outdoor-ready products has made them a top brand for pet-loving hikers.
30 days
Ruffwear offers a 30-day cookie, giving you more opportunities to earn commissions. The brand also has a loyal customer base among outdoor-loving pet owners.
Ruffwear’s product range is highly specialized, focusing primarily on dog gear for outdoor activities, which may limit affiliate earnings for creators with a broader audience. This niche focus may require affiliates to target this specific segment of dog owners.
Ruffwear’s focus on performance dog gear makes it a unique niche for hiking content creators who engage with pet-loving audiences.
Ruffwear affiliates often receive exclusive access to limited-edition products, making it easier to provide unique content to your followers.
This program is ideal for hiking content creators who often include their dogs in their adventures. If your followers are dog owners who love the outdoors, Ruffwear is a great match.
https://ruffwear.com/pages/affiliate-program
GSI Outdoors is a leading brand in camping and outdoor cooking gear, known for its innovative, high-quality cookware and accessories tailored for hikers and campers. The brand’s dedication to sustainable and efficient outdoor solutions has made it a popular choice, with estimated annual revenue in the $10-50 million range.
10 days
GSI Outdoors offers a range of unique, niche products for outdoor cooking, making it highly appealing for content creators with audiences interested in camping and outdoor meals.
The 10 cookie length is lower than some competitors, though the uniqueness of their products can still lead to strong sales in the right niche.
GSI Outdoors is known for its innovative, compact camping cookware, ideal for content creators who enjoy promoting gear for outdoor cooking experiences.
The brand regularly introduces new and limited-edition products, providing affiliates with fresh content to share with their followers.
GSI Outdoors is perfect for creators who focus on camping, hiking, and outdoor cooking. If your followers love meal prep in nature or sustainable outdoor products, GSI Outdoors is a great fit.
https://gsioutdoors.com/pages/affiliate-program
Nomadik is a subscription box service offering outdoor and adventure gear tailored to hikers, campers, and travelers. Their monthly boxes include innovative, high-quality gear, perfect for content creators who love reviewing new products.
30 days
Nomadik’s free products for review makes it highly attractive for influencers focused on gear reviews and outdoor subscriptions.
Since Nomadik is a subscription service, the customer’s lifetime value may depend on retaining subscribers, which can impact long-term earnings.
Nomadik is one of the few outdoor subscription boxes offering hiking gear, which sets it apart from other affiliate programs focused on single-product sales.
Affiliates can capitalize on seasonal boxes and limited-edition gear to generate excitement and exclusivity in their content.
Nomadik looks for content creators who enjoy reviewing gear and sharing unboxing experiences. If your audience loves discovering new products for hiking and outdoor adventures, this program is a great fit.
https://account.shareasale.com/shareasale.cfm?merchantID=65276&u=942247
Osprey is a renowned brand for high-performance hiking and travel backpacks, with a reputation for durable, eco-friendly products. With a strong presence in the outdoor market, Osprey generated $155 million in revenue in 2020.
30 days
Osprey’s 30-day cookie duration and exclusive product releases make it an appealing program for content creators in the hiking niche. Their backpacks are a high-demand product with a loyal following.
The 8% commission rate is lower compared to other programs, but the high value of Osprey products can offset this.
Osprey is known for its eco-friendly approach, using sustainable materials in its products, which can appeal to environmentally conscious audiences.
Osprey’s affiliate program includes seasonal product launches, which can create exciting promotional opportunities for affiliates.
Osprey is looking for content creators who are passionate about hiking, trekking, and outdoor exploration. If your audience values sustainability and high-performance gear, this program is a perfect fit.
https://www.osprey.com/culture/affiliate
Marmot is a well-respected outdoor apparel and gear brand, known for its quality and reliability, with a strong reputation for durable, weather-resistant clothing and equipment.
30 days
Marmot’s high-quality, durable products and well-established brand name make it a solid choice for affiliates. The 8% commission rate is competitive in the outdoor apparel market.
Since Marmot products are often high-end, the price point may limit appeal to budget-conscious audiences.
Marmot is renowned for its advanced, weather-resistant gear designed for extreme conditions, ideal for hardcore hikers and adventure travelers.
Affiliates benefit from a loyal customer base and regular seasonal promotions, especially in fall and winter when outdoor gear demand peaks.
Marmot seeks content creators focused on serious hiking, climbing, and outdoor adventures. If your followers are active in challenging environments or value technical gear, Marmot is an excellent partner.
https://www.marmot.com/affiliate-program.html
Patagonia is one of the most well-known outdoor gear brands globally, focusing on high-quality, sustainable products for hiking, climbing, and outdoor activities. The company generated over $1.5 billion in revenue in 2022, with a strong commitment to environmental causes.
30 days
Patagonia’s strong brand recognition and commitment to sustainability make it easy to promote to eco-conscious audiences.
Given Patagonia’s premium pricing, the higher cost of products could lead to fewer impulse purchases compared to more affordable brands.
Patagonia is known for its strong environmental activism and sustainable product lines, setting it apart from many other outdoor brands.
Patagonia’s Worn Wear initiative, which promotes repairing and recycling gear, offers unique content opportunities for affiliates interested in sustainability and eco-friendly practices.
Patagonia seeks content creators focused on hiking, outdoor adventures, and sustainability. If your audience values eco-friendly products and social responsibility, Patagonia is an ideal partner.
https://www.patagonia.com/affiliates.html
Longhorn Tactical specializes in high-performance outdoor flashlights and gear, making it a perfect affiliate program for hiking influencers who focus on safety and preparedness. The brand offers a curated selection of tactical gear that appeals to outdoor enthusiasts and hikers.
30 days
Longhorn Tactical provides quality products with a dedicated niche in the hiking and outdoor safety space. The 10% commission rate is competitive for this category, and the program offers free product samples to boost content creation.
The limited product range, which might restrict influencers seeking a wider variety of outdoor gear beyond flashlights and tactical items. The brand's niche focus on high-performance, often premium-priced gear may not appeal to budget-conscious followers.
Longhorn Tactical is known for its high-quality, durable outdoor lighting products, which are essential for hikers who venture into remote or night-time trails.
Affiliates can take advantage of the brand’s frequent sales events and promotions, which can increase conversion rates during peak seasons.
Longhorn Tactical seeks content creators who focus on hiking, survival gear, and outdoor preparedness. If your audience values safety and tactical equipment, this is a great affiliate program to join.
https://account.shareasale.com/shareasale.cfm?merchantID=87449
Outdoor Gear Exchange (OGE) is a Vermont-based retailer that offers a wide range of outdoor gear, apparel, and accessories. Known for their selection of eco-friendly and sustainable products, OGE is popular among eco-conscious outdoor enthusiasts.
30 days
Outdoor Gear Exchange offers a unique blend of eco-friendly and budget-friendly products, making it easier to promote to a wide audience of outdoor enthusiasts.
OGE is a smaller retailer, which may not have the same brand recognition as larger companies, potentially affecting conversion rates. The 6% commission rate is slightly lower than some other outdoor gear affiliate programs.
OGE is known for its focus on sustainability and eco-friendly outdoor gear, which sets it apart from larger, mass-market outdoor retailers.
OGE also offers a consignment program, which can be an additional point of interest for content creators who focus on sustainability and responsible consumption.
Outdoor Gear Exchange is looking for content creators who are passionate about sustainable and eco-friendly outdoor adventures. If your audience values low-impact hiking and eco-conscious gear, OGE is a great fit.
https://www.gearx.com/affiliate
Ridgemont Outfitters is an outdoor footwear brand that combines style, durability, and comfort. Their hiking boots and shoes are designed for both urban adventures and rugged trails, catering to those who want both function and fashion in their hiking gear.
30 days
Ridgemont Outfitters offers a competitive 9% commission on footwear sales, making it highly appealing for content creators who focus on hiking and outdoor gear. Their stylish approach to outdoor footwear also sets them apart in the market.
As a smaller brand focused primarily on footwear, Ridgemont Outfitters may not have the wide product range some content creators prefer to promote.
Ridgemont Outfitters is unique for blending fashion and function in hiking footwear, appealing to both outdoor adventurers and urban explorers alike.
Affiliates can capitalize on Ridgemont’s seasonal sales and new product launches to create engaging content around limited-edition footwear and stylish outdoor gear.
Ridgemont Outfitters is looking for content creators who value both style and functionality in their hiking gear. If your audience is interested in outdoor footwear that looks great on the trail and in the city, this program is a perfect fit.
https://ridgemontoutfitters.com/pages/affiliates
Partnering with top hiking affiliate programs opens up a rewarding path to monetize your outdoor content while connecting your audience with quality gear. From well-established brands like Patagonia and Marmot to unique offerings like Nomadik and GSI Outdoors, each program provides competitive commissions, exclusive promotions, and niche products.
Explore our top 10 best camping affiliate programs and top 10 best travel affiliate programs to expand your reach within the outdoor niche and build a well-rounded monetization strategy, fueling both content engagement and creator earnings today!
