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In 2023 the U.S. sports market was valued at $49 billion dollars and continues to grow, creating great opportunities for content creators to earn. With brands such as Nike and Under Armour paying commission rates as high as 20% for top-performing partners, sports affiliate programs are a valuable way to monetize your platform. For those interested in fitness-focused options, you’ll also want to check out this list of the top 20 U.S. fitness affiliate programs.
Tools like Creator Hero, a storefront platform tailored for creators, it’s easier than ever to showcase recommended sports brands alongside other products your followers love. These programs, actively seeking influencers, offer great alternatives and pair well with sports affiliate programs for creators aiming to promote an active, health-conscious lifestyle.
In this article, we’ll cover the 10 best US sports affiliate programs and brands actively seeking creators like you.
Under Armour, a powerhouse in athletic apparel and gear, reported revenue of $5.7 billion in 2022, showcasing its popularity among athletes and fitness enthusiasts. Known for its innovative approach to performance-enhancing clothing, Under Armour is a go-to brand for creators in fitness and sports.
30 days
The Under Armour program is reliable, with strong brand recognition and an extensive range of performance gear that appeals to a broad audience.
Lower commission rate compared to some competitors, especially for new affiliates.
Under Armour stands out for its exclusive seasonal promotions, providing affiliates with multiple high-converting marketing opportunities throughout the year.
Under Armour collaborates with top athletes and creators, lending credibility to affiliates associated with the brand.
The brand seeks creators passionate about fitness, athletics, and active lifestyles who can showcase how Under Armour products enhance performance.
https://www.underarmour.com/en-us/t/ua-affiliate-program/
Nike, the world's leading athletic brand with a revenue of $46.7 billion in 2022, appeals to a global audience with innovative products across sports categories. The brand’s affiliate program is perfect for creators in fitness, sports, and lifestyle.
Check out Creator Hero’s Nike affiliate program in-depth review to start promoting a globally recognized brand in the sports and fitness industry today.
7 days
High brand loyalty and frequent product drops keep engagement and conversions high for affiliates.
The Nike affiliate program has strict brand guidelines, which can limit creative flexibility for affiliates in how they promote products.
Nike’s program offers performance-based rewards and early access to trending, limited-edition products.
The brand provides extensive promotional support, from banners to exclusive sales links, ensuring affiliates have everything they need to succeed.
Nike targets creators in fitness, fashion, and lifestyle who can inspire followers to adopt an active lifestyle.
https://www.nike.com/help/a/nike-affiliate-program
Mountain Hardwear specializes in high-quality outdoor gear and apparel, reporting strong sales in North America’s growing outdoor market, valued at over $887 billion. The brand is ideal for creators passionate about outdoor sports and sustainable adventure gear.
21 days
Mountain Hardwear’s focus on sustainability appeals to eco-conscious audiences, making it a top choice for outdoor creators.
Limited to specific product categories, so it may not suit all sports influencers.
Mountain Hardwear is known for its eco-friendly and durable gear, making it highly attractive for creators who promote sustainability.
The brand is highly engaged with the outdoor community, frequently sponsoring events and athletes, adding value to its affiliate partnerships.
Mountain Hardwear looks for outdoor adventure creators who inspire their audiences to explore the outdoors and value eco-friendly gear.
https://signup.cj.com/member/signup/publisher/?cid=3058605#/branded
Sweaty Betty, a UK-founded activewear brand popular in the U.S., earned acclaim for stylish and functional workout apparel. Known for its sustainable practices, the brand resonates with modern creators in fitness and wellness.
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Sweaty Betty is known for its high-quality apparel, giving creators a premium brand to promote within the activewear space.
Affiliates may find limited customization options in the marketing materials, which might restrict flexibility in tailoring campaigns to their unique audience.
Sweaty Betty’s dedication to sustainable fashion a
d stylish athletic wear makes it stand out among activewear brands.
With a strong focus on the wellness lifestyle, Sweaty Betty affiliates are encouraged to promote not just products but the overall wellness journey.
Sweaty Betty seeks wellness-oriented creators who engage audiences in fitness, yoga, and sustainable lifestyles.
https://www.sweatybetty.com/affiliates.html
TaylorMade, a leader in golf equipment, reported a significant market share in the U.S. golf industry, which is worth over $84 billion. This brand is perfect for golf content creators looking to promote premium gear.
Check out Creator Hero’s 10 best Golf affiliate programs and start earning by sharing what you love about the sport today.
30 days
TaylorMade’s established reputation and high-quality products make it appealing for golf enthusiasts and serious players.
The niche focus on golf limits the program’s suitability for general sports creators.
TaylorMade is celebrated for its premium golf equipment and innovative designs, which are well-respected in the golfing community.
Affiliates have access to a wealth of content and educational materials, making it easier to engage a dedicated golf audience.
TaylorMade seeks creators focused on golf, with a passion for the sport and a following that values premium golf gear.
https://www.viglink.com/merchants/35750/taylor-made-golf-affiliate-program
New Balance is a globally recognized athletic footwear and apparel brand, known for quality and innovation. The brand offers a wide range of products designed for performance, style, and comfort.
Check out Creator Hero’s New Balance affiliate program for affiliates passionate about quality athletic and lifestyle footwear.
30 days
Affiliates can leverage the popularity of a well-established brand with a loyal customer base, increasing their potential for conversions.
The competitive market in athletic wear may require affiliates to find unique ways to stand out and attract buyers.
New Balance is known for its dedication to quality and innovation, with iconic models that appeal to a wide range of athletic and lifestyle consumers.
Affiliates benefit from the brand’s strong reputation and extensive marketing resources, making it easier to attract sportswear enthusiasts.
New Balance seeks fitness, lifestyle, and fashion influencers who inspire active and health-conscious lifestyles.
https://www.newbalance.com.au/exp-affiliate.html
Adidas is a leading sportswear brand, celebrated for its innovation in footwear, apparel, and accessories, appealing to athletes and fashion-forward consumers alike.
Check out Creator Hero’s Adidas affiliate program in-depth review to earn commissions by partnering with a globally recognized brand.
30 days
Affiliates benefit from the brand’s global recognition and frequent promotions, making it easier to attract a broad audience of sports and fashion enthusiasts.
The shorter cookie duration may require affiliates to focus on high-traffic content to drive quick conversions.
Adidas is renowned for its innovative designs and collaborations with athletes and fashion icons, giving affiliates a unique selling point.
With Adidas’s wide variety of products, affiliates can cater to diverse audiences interested in performance sports, street style, and sustainable fashion.
Adidas seeks influencers focused on fitness, fashion, and lifestyle, especially those who embrace active and trend-conscious lifestyles.
https://www.awin.com/us/affiliate-marketing/our-clients/adidas
Puma is an iconic brand in athletic footwear and apparel, known for blending performance with bold style, appealing to both athletes and urban fashion enthusiasts.
Check out Creator Hero’s Puma affiliate program in-depth review to promote a globally recognized sports brand.
30 days
Affiliates can promote a brand with a legacy of high-performance products and streetwear appeal, broadening their audience reach.
Given Puma's established market, affiliates may need to highlight unique product features to compete effectively.
Puma is recognized for its bold and innovative designs, as well as partnerships with athletes and celebrities, creating an appealing brand image.
With a range of athletic and streetwear products, affiliates can cater to a variety of customer preferences, from sports to urban lifestyle.
Puma seeks influencers with a focus on fitness, sports, and urban lifestyle, particularly those who connect with audiences interested in bold, stylish activewear.
https://us.puma.com/us/en/help/affiliates
DICK’S Sporting Goods is a leading U.S. retailer offering a wide range of sports equipment, apparel, and footwear. With over 850 stores nationwide, it serves athletes and outdoor enthusiasts across the country.
3 days
Affiliates can leverage the brand's extensive product range and nationwide recognition to attract a broad audience.
The commission rate and cookie length is lower compared to some other programs, which may affect earning potential.
DICK’S Sporting Goods is known for its comprehensive selection of sports and outdoor products, catering to a wide range of athletic and recreational activities.
Affiliates can benefit from the brand's frequent sales events and promotions, providing timely content opportunities to drive traffic and conversions.
The brand seeks influencers with audiences interested in sports, fitness, and outdoor activities, particularly those who can showcase a variety of products in real-world settings.
https://www.dickssportinggoods.com/s/marketing/affiliate-program?
Love Fitness is a leading fitness and activewear brand, known for its high-quality, durable, and stylish workout apparel that resonates with fitness enthusiasts globally. With a strong online presence and positive customer feedback, Love Fitness has carved out a significant space in the fitness industry, continuing to grow its loyal fan base.
30 days
Love Fitness affiliates enjoy competitive commission rates and the opportunity to receive free products. The brand’s dedicated support team assists affiliates in maximizing their earnings through sales.
Affiliates must meet minimum performance requirements to remain eligible for some of the exclusive perks. Additionally, payouts occur monthly, which might not suit those looking for weekly earnings.
Love Fitness stands out for its emphasis on community and engagement, actively working with affiliates to feature them across their social media channels. The brand also offers an enhanced commission structure for high performers.
Affiliates receive comprehensive marketing assets, including pre-made banners and visuals that can be customized to match personal branding. Love Fitness regularly provides training on how to create high-converting content.
Love Fitness seeks fitness enthusiasts, personal trainers, wellness advocates, and influencers with a passion for promoting healthy, active lifestyles. Influencers who create engaging fitness, wellness, and motivational content that resonates with Love Fitness’ audience are ideal for this program.
https://lovefitnessapparel.com/pages/brand-affiliate-program?
Exploring these top US sports affiliate programs opens doors for sports and fitness creators to boost earnings with industry-leading brands. With competitive commissions, from high-value gear to trendy activewear, each program offers unique benefits tailored for influencer success.
Leveraging platforms like Creator Hero makes it easy to feature your recommended brands and engage followers. Whether you’re promoting performance apparel or fitness equipment, these programs empower you to monetize your passion for sports and wellness effectively.
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