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Etsy remains a powerhouse for handmade, vintage, and unique products, with over 5 million active sellers catering to millions of buyers worldwide. As consumer preferences evolve, understanding what sells best on Etsy is key to standing out in 2025.
From trending categories like Home & Living and Jewelry to emerging niches such as eco-friendly goods and digital downloads, sellers have endless opportunities to grow.
Whether you're an artist, influencer, or small business owner, this guide breaks down the top-selling products and strategies to help you succeed on Etsy this year.
These are the best selling categories on Etsy:
Etsy is a global eCommerce marketplace specializing in handmade, vintage, and unique items, connecting millions of buyers and sellers worldwide. With over 7.3 million active sellers and 96.71 million buyers in 2024, it offers a niche platform for artisans, creatives, and small businesses. Unlike mass retailers, Etsy focuses on one-of-a-kind products, from handmade jewelry and home décor to digital downloads and craft supplies. Its built-in audience, seller tools, and personalized shopping experience make it a top choice for independent entrepreneurs.
During the first half of 2024, Etsy had 96.71 million buyers, generating over $1 billion in revenue. Selling on Etsy is a way to diversify your product presence across different platforms and reach that mainstream audience.
Both brands and content creators can benefit from selling on Etsy. Influencers often use this platform to sell their merchandise, or products they own or use that their audience can purchase.
The products that sell best on Etsy are featured in the categories that we will explore below:
The “Home & Living” section on Etsy holds the highest number of sellers, representing 25% of the total from the platform. In this section, you can find furniture, decor, art, and everything you may need to enhance the looks of your home.
This section is a gold mine, because it is always on high-demand for Etsy’s customers, but also showcases a wide range of prices for people to shop.
In the Home and Living category you can find:
If you're planning to buy products and resell them, but you're not sure what to do yet, this category may be a good option. To define a product to sell, you can explore "Home and Living Products" on Pinterest and see what's trending.
Some of these products are available for sale at affordable prices and can be resold. If not, it still shows you what your audience is currently searching for.
For content creators in the arts and crafts niche, or those looking to sell their merchandise, this category is for you. You can sell stickers, hats, or branded clothing on your account (with catchy phrases, logos, or things that represent your social media presence).
If you upload content about making pottery, drawings, paintings, crochet, or other types of crafts, you can sell them in this section and link to them in your posts so your followers can buy them.
In this category, quality and authenticity are two key factors that will make you stand out from the rest. People who scroll through this category are looking for something handcrafted, something they can't find in any retail store or on Amazon.
The jewelry market is valued at $327 billion worldwide and is only expected to grow. On Etsy, it's one of the most popular categories, thanks to its variety in prices and styles.
Content creators can choose to sell jewelry of varying price points or designs based on their niche. They can also partner with brands that have a presence on Etsy and link to them on their storefront.
These are some of the products that are featured on the jewelry category on Etsy:
To be successful in this category, make sure you choose products that are aesthetically pleasing or targeted to a specific niche. For example, colorful feather earrings and headbands are still used in boho chic, you can look for something old-timey for cottagecore, etc.
Etsy is regularly visited by people looking to get into the world of crafts, and for that they need tools and supplies. Therefore, the platform often highlights these products, making them best-sellers.
If you're a content creator, you can take advantage of this opportunity by becoming an affiliate for brands with an Etsy presence if they're the same ones you use to make your crafts. You can also sell your own materials and tools on Etsy, linking them to your videos or posts.
In the craft tools and materials category you can find:
In this category, you'll be selling to artists who know what they're looking for. Make sure you work with highly reputable brands or offer something unique to them. You can complement your video posts by using the products, showcasing their features and effects.
Now that we've explored which categories and products sell best on Etsy, we can focus on analyzing the various factors they have in common. Applying these factors will increase the chances of success for the products you want to sell or advertise.
Photos must be high-quality and show the product's true features, leaving no doubt to the potential buyer. You can include product size references and other details to give more precision.
The description has to be catchy yet true to what you are selling (don’t oversell a product that can’t deliver what you promise). An SEO optimized description will make products pop up among the others. You can also complement it with a paid ad if needed.
You need to offer products that stand out from the crowd, so if you're an artist, it's important to showcase your style in each product and stay true to it. Give it a trendy twist that can attract the attention of a wider audience.
If you partner with brands, make sure their products are high-quality. Beauty can be subjective, but make sure it's a product you'd actually buy, and so would your followers.
Given the option to choose from hundreds of similar products, customers will gravitate toward those with the best reviews. To do this, the first thing you need to do is ensure your product is of good quality, which will make people want to give you good reviews.
You can combine this with attentive customer service, answering questions and queries when necessary. You can also include a call to action inviting people to rate your product, but it has to be organic or it can have a negative impact.
Since this section has a lot of sellers, that also means that it has multiple competitors offering similar products. To stand out, a good technique is to offer discounts, as those products get a better ranking.
A survey by Walker Sands shows that 90% of people see free shipping as a top incentive to buy a product. You can add free shipping to these promotions for more expensive products, or if they buy more products from your store.
The "Ecofriendly" category is seeing an increase in searches in 2025. In addition, Etsy has established a partnership with EcoEnclose (to provide sellers with eco-friendly product packaging), so the platform is expected to give better rankings to products that demonstrate their environmental friendliness.
It seems like people have an obsession with vintage, and Etsy is no exception. The number of vintage products sold on the platform has increased in the last year, although the requirements for proving whether the product belongs to the advertised era are expected to be increased.
Don't think that vintage has to be something from the 1930s; today, it can be products from the 1980s, 1990s, and even the 2000s with the rise of Y2K fashion.
However, Etsy sellers affirm that it is essential to sell products that are in good condition; otherwise, it is better to sell them at a low price on eBay, as Etsy is more likely to downgrade sellers who sell products in poor condition.
In 2025, the categories we mentioned will continue to reign, but one up and coming trend is to adapt them to a particular niche. This means creating art, jewelry, or handmade products for a niche such as pop culture, TV shows, sports, and more.
In 2025, Etsy is boosting the "Digital Media and Virtual Services" category, which, as it is recent, has no figures to reflect its performance. However, it represents a great option for brands and content creators looking to sell digital products or services.
These can be downloadable files or PDFs (art, books, planners, stamps, stickers, cards, and more) or virtual services. Without a doubt, this category will take center stage in the near future.
Succeeding on Etsy in 2025 requires a mix of trend awareness, quality products, and smart marketing strategies. With millions of active buyers, the most profitable sellers focus on high-demand categories like Home & Living, Handmade Goods, and Jewelry while adapting to emerging trends such as eco-friendly products and digital downloads.
By optimizing product listings, maintaining competitive pricing, and leveraging Etsy’s built-in audience, you can increase visibility and sales. Stay creative, follow market shifts, and position your store for long-term success.
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