Adidas Affiliate US Program: In-Depth Review, Pros, and Cons

The Adidas Affiliate Program offers a lucrative opportunity for affiliates to earn commissions by promoting one of the world's largest sports brands. With Adidas reporting global revenue of over €22.5 billion in 2022, affiliates can tap into a thriving market. The program offers competitive commission rates, with up to 10% per sale, and a 30-day cookie duration. As the company continues to expand, particularly in e-commerce, affiliates can leverage Adidas' global presence to boost their earnings.

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What Is The Adidas Affiliate Program?

The Adidas Affiliate Program allows individuals to earn commissions by promoting Adidas products through their websites, blogs, or social media channels. Affiliates receive a percentage of sales generated from their unique referral links, benefiting from Adidas' global brand recognition and extensive product range, including footwear, apparel, and accessories.

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What Do You Get As An Adidas Affiliate Partner?

As an Adidas affiliate partner, you get the following:

• Commission percentage: Up to 10% per sale
• Cookie duration: 30 days
• Access to creatives: Banners, product links, and other marketing materials
• Real-time reporting: Tools to track performance and earnings
• Global brand recognition: Leverage the Adidas brand to enhance your promotions
• Wide product range: Promote footwear, apparel, accessories, and more

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What Are The Benefits Of The Adidas Affiliate Program?

The Adidas Affiliate Program comes with several additional perks that make it an attractive option for affiliates looking to monetize their content. These benefits go beyond just commissions, providing tools and support to help you succeed.

• High Conversion Rate: Adidas' global brand recognition and loyal customer base contribute to a higher conversion rate, making it easier for affiliates to generate sales and commissions.
• Exclusive Offers and Discounts: Affiliates can promote exclusive deals and limited-time discounts, giving their audience extra incentives to purchase through their links, increasing potential earnings.
• Dedicated Affiliate Support: Affiliates receive assistance from a dedicated support team, helping with any queries, optimizing campaigns, and offering insights to improve performance.
• Wide Range of Products: With Adidas offering footwear, apparel, and accessories for various sports and lifestyles, affiliates can cater to different audiences and increase their earning potential.

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‍How To Become A Adidas Affiliate Partner

Becoming an Adidas affiliate partner is a straightforward process that can be completed in just a few steps:

Step 1: Sign up on their website

‍Visit the Adidas Affiliate Program page (https://impact.com) and fill out the application form with your details, including your website, blog, or social media information. You will notice that you will be referred to a landing page from Impact which is the 3 party affiliate platform Adidas uses.

Step 2: Wait for approval

‍After submitting your application, the Adidas team will review your site to ensure it aligns with their brand values. This process usually takes a few days.‍

Step 3: Access your affiliate dashboard

‍Once approved, you’ll receive access to your affiliate dashboard, where you can find banners, product links, and tracking tools.

Step 4: Start promoting

‍Use the provided creatives and product links to start promoting Adidas products on your website, blog, or social media channels.

Step 5: Earn commissions

‍You’ll earn up to 10% commission on every sale made through your referral links, with real-time tracking to monitor your performance and earnings.

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Best Options To Sign Up For The Adidas Affiliate Program

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Adidas Affiliate Program via Impact (native program through the Adidas website)

• Commission Rate: Up to 10%
• Cookie Duration: 30 days
• Available Countries: Global availability
• Sign-up URL: https://impact.com

Adidas Affiliate Program via Rakuten Advertising

• Commission Rate: Up to 10%
• Cookie Duration: 30 days
• Available Countries: United States, Canada, United Kingdom, and various European countries
• Sign-up URL: https://rakutenadvertising.com

Adidas Affiliate Program via Awin

• Commission Rate: Up to 8-10%
• Cookie Duration: 30 days
• Available Countries: United States, United Kingdom, and several countries in Europe and Asia
• Sign-up URL: https://www.awin.com/us/affiliate-marketing/our-clients/adidas

Adidas Affiliate Program via CJ Affiliate

• Commission Rate: Up to 7%
• Cookie Duration: 30 days
• Available Countries: United States and global availability
• Sign-up URL: https://www.cj.com

Adidas Affiliate Program via Partnerize

• Commission Rate: Up to 10%
• Cookie Duration: 30 days
• Available Countries: United States, United Kingdom, and various global regions
• Sign-up URL: https://www.partnerize.com

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What Are The Requirements Of Becoming An Adidas Affiliate Partner?

• Relevant Online Presence: You must own a website, blog, or social media channel that aligns with the Adidas brand, typically focused on sports, fitness, lifestyle, or fashion content. Your platform should generate regular traffic and have an engaged audience.
• High-Quality Content: Adidas looks for affiliates who produce original, high-quality content that resonates with their target market. This content should ideally focus on promoting products related to sports and fashion.
• Compliance with Affiliate Policies: You must agree to the terms and conditions of the specific affiliate network (e.g., Rakuten, Awin, CJ, etc.), which may include adhering to guidelines about how you promote Adidas products, not engaging in fraudulent activity, and respecting brand integrity.
• Geographic Availability: The Adidas affiliate program is available in multiple countries, but you must ensure that your audience and promotional efforts match the geographic scope of the program for the network you choose.
• Approval Process: Once you apply to the Adidas affiliate program, your website or social media presence will go through a review process. Adidas assesses the quality of your platform and how well it aligns with their brand values.‍
• Minimum Age: You must generally be 18 years or older to participate in most affiliate programs, including Adidas.

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Adidas Affiliate Program vs. Other Activewear Affiliate Programs

When comparing the Adidas affiliate program to other major brands in the sports and fitness category, several key factors stand out, such as commission rates, cookie duration, and brand strength.

Adidas vs. Nike

1. Commission Rate: Adidas offers up to 10%, while Nike's affiliate program provides a lower commission rate of around 3-5%.
2. Cookie Duration: Both Adidas and Nike offer a 30-day cookie duration.
3. Brand Strength: Both brands have strong global recognition, but Adidas tends to have a slightly higher payout, making it more attractive for affiliates focused on maximizing earnings.

Adidas vs. Under Armour

1. Commission Rate: Adidas offers up to 10%, while Under Armour’s affiliate program typically provides around 5-7%.
2. Cookie Duration: Both Adidas and Under Armour offer a 30-day cookie window.
3. Product Range: Adidas has a broader product range, including casual fashion and sportswear, while Under Armour focuses more heavily on performance apparel, giving affiliates more variety with Adidas.‍

Adidas vs. Fabletics

1. Commission Rate: Fabletics offers a higher commission rate of up to 12%, compared to Adidas’ 10%.
2. Cookie Duration: Both programs offer a 30-day cookie duration.
3. Target Audience: Adidas appeals to a broader audience, including casual wear and performance sportswear, while Fabletics focuses more on athleisure and women’s fashion, making it more niche.

Adidas vs. MyProtein

1. Commission Rate: MyProtein offers commissions as high as 12-15%, compared to Adidas’ 10%.
2. Cookie Duration: MyProtein offers a 30-day cookie duration, similar to Adidas.
3. Product Focus: Adidas covers a wider range of sports apparel, while MyProtein focuses on nutrition and supplements, giving affiliates more versatility with Adidas in terms of products.

In summary, Adidas offers competitive commissions, a reasonable cookie duration, and strong brand loyalty, but for affiliates purely looking for the highest payout, brands like MyProtein and Fabletics offer higher commission rates. However, Adidas' strong brand recognition and diverse product offering make it a valuable choice for affiliates targeting a broader, more global audience.

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What Are The Drawbacks Of Adidas’s Affiliate Program Compared To Other Similar Programs?

1. Lower Commission Rates: While Adidas offers up to 10%, other programs like Fabletics or MyProtein provide higher commission rates, with some offering up to 12-15%, giving affiliates a better payout per sale.
2. High Competition: Given Adidas’ global popularity, affiliates face more competition from other content creators, making it harder to stand out and capture sales compared to smaller or niche brands.
3. Limited Exclusive Discounts: Adidas doesn’t offer as many exclusive discounts or promotions for affiliates to share, whereas brands like Nike or Under Armour frequently offer special promotions to incentivize purchases, which can boost conversions.
4. Niche Audience: Adidas targets a wide range of audiences, which can dilute the focus compared to brands like Fabletics, which cater to a more specific niche (e.g., women’s athleisure), allowing for more targeted marketing.

While Adidas is a strong global brand with reliable affiliate support, the lower commission rates and stiff competition may be drawbacks for affiliates looking for higher earnings or more exclusive promotions.

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Final Takeaways On The Adidas Affiliate Program

In conclusion, the Adidas Affiliate Program presents a solid opportunity for affiliates to earn commissions by partnering with a globally recognized brand. While its commission rates of up to 10% are competitive, they may fall short compared to other programs like Fabletics or MyProtein. Nevertheless, Adidas' strong brand loyalty, broad product range, and access to marketing tools make it a reliable choice for affiliates. With global reach and a 30-day cookie duration, it's ideal for those seeking to promote a trusted and well-loved sports brand.