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Over 500 hours of content are uploaded to YouTube every minute. All it takes is one video to begin your YouTuber journey.
If you always wanted to create and share content online but never really started a YouTube channel, there’s still a place at the creator’s table. All you need to do is come up with the idea, the main topic that is going to hold your channel and videos together and with time, attract a loyal audience.
In this article, we’ll explore different channel ideas like Tutorials, Vlogs, Reviews, Recipes, Financial and Studying Tips, with examples so you can get a clearer picture of what is out there and how you can start your YouTube journey!
There are tons of different types of channels you can explore and create to fulfill your YouTuber dream. Whatever you decide to pursue, it’s really important that you find your style and best skills.
Here are some tips to follow to discover the best YouTube channel idea for you!
Start by asking: What can I create consistently for the next 6–12 months? Use tools like Google Trends, TubeBuddy, or even ChatGPT to explore demand and validate interest in your idea.
To learn more, check out our article on Most Profitable YouTube Niches to get to know which topics can generate more revenue!
If your goal is to monetize your content on YouTube you must know there are different ways to earn money on the platform.
If you want to dive deeper, check out our full guide on How Much Do YouTubers Make!
If you are starting your YouTuber journey, here are beginner-friendly YouTube channel ideas that require minimal gear and editing skills so you can keep things simple!
You can use your phone to record, and focus on audio clarity and authenticity over perfection.
The thing when starting your channel is finding something that really motivates you. A topic you are truly interested in so you can address it in a way that makes your content stand out from all the other videos on the platform.
If you already consider yourself a YouTuber, these scalable channel ideas can help you go from creator to authority on a particular niche!
If you are looking to grow your channel by leveraging on monetization opportunities, there are some formats you can explore to increase your potential income, especially when paired with affiliate links, selling digital products and pursuing brand deals.
Every YouTube channel started with an idea. Whether you are looking to make video reviews, create content with a student focus, become a health and wellness guru or thrive online with a faceless channel without the need to share your true identity, you are going to be able to find profitable channel ideas.
So let’s explore this list to see what type of content goes better with you along with some Pro Tips and bonuses ideas to monetize your journey!
These channels have consistent search interest, broad audiences, and long-term monetization potential.
Tech is more and more into our daily stuff. If you consider yourself a geek and enjoy typing out the latest products and gadgets, this might be the perfect channel idea for you. You can start by trying out products you already own and then keep going on the latest launches or trending devices.
Reviews and unboxing videos work really well on YouTube as viewers really appreciate honest opinions and recommendations to buy or not a product.
Pro Tips:
Monetization Bonus: Brands are often open to collaborating with review and unboxing channels when they see loyal audiences engaging with your content.
Marques, a.k.a MKBHD, is well known on YouTube for his latest electronic products and honest reviews. He managed to build a community of viewers that really take into account the product he recommends when deciding to purchase or not.
This is why, over his YouTube journey, he partnered up with several electronic brands like Samsung or Apple.
Finance is one of the best paying niches on YouTube. People are always looking for experts on this topic as it can be really complicated and tricky. If you get how the finance world moves you can really make a living out of content with investment advice.
Pro Tips:
Monetization Bonus: As your audience grows, consider launching your own online course or eBook about the fundamentals of investing. These can offer huge value to your viewers and open a new revenue stream for you.
Graham is a Real Stat Investor who shares his experiences in real estate, personal finance, and investing news. He has successfully launched his course on “How To Become a Successful Real State Agent”. You can enroll for $497.
If you are a health coach or personal trainer and don’t mind a little social exposure, you can definitely try out making workout routines on YouTube. This kind of content really grew during the pandemic with lots of people doing exercise at home. Now, some of them still voice this way to workout.
Pro Tips:
Monetization Bonus: You can launch a fitness guide or workout plan that people can purchase and follow.
Chloe Ting, a fitness influencer, gained a lot of new followers during the pandemic by sharing free, accessible workout videos on YouTube. Her at-home training exercises, designed for various fitness levels, allowed people to stay active while staying indoors. Later on she launched her subscription to access premium features and exercises.
If you are passionate about sharing knowledge, or you really know lots of a particular topic or niche, educational content might be a good fit for you. Whether it is language lessons, science breakdown or productivity hacks, viewers are always searching for videos with clear explanations that can make complex topics more easy to understand.
Pro Tips:
Monetization Bonus: Once you build your community, selling online courses with your proven expertise can be a solid extra monetization opportunity.
Veritasium is a channel about science, education, and anything other interesting things. With its unique approach to making complex scientific concepts accessible and engaging.
The channel launched for sale “Snatoms”, a modular atomic model that helps learners better understand complex molecular structures in a fun way.
If you are a student and crafted a way to make studying easier, you can turn that into a YouTube channel. You can share your real studying methods or strategies that really worked for you.
Pro Tips:
Monetization Bonus: You can offer different templates for viewers to download. You can also launch your own online course.
Jade is the owner of StudyQuill, a channel where she shares study routines, productivity hacks, and stationery hauls, all delivered with calm and aesthetic visuals. She earns through brand partnerships, affiliate links, and has even launched her own digital resources and downloadable planners.
If you have the capacity to explain complicated things in an easy, relaxed way, tutorials may be your go to channel idea. More and more users are exploring YouTube in search of practical solutions.
Pro Tips:
Monetization Bonus: With time you can turn your most famous tutorials into online courses. You can also monetize through affiliate links by recommending tools or products shown in your videos.
A popular YouTuber known for his engaging art tutorials, creative challenges, and digital illustration content. He has his own storefront with recommended products that he usually uses on his videos so viewers can get the same as he.
If you enjoy cooking or are an enthusiastic foodie, cooking and recipes have a lot to offer to you. There´s a lot of potential when it comes to creating something delicious out of a combination of ingredients and viewers always enjoy watching that process, even if they never get to actually make the recipe themselves.
Pro Tips:
Monetization Bonus: You can partner up with food chains or cooking equipment brands and also publish a digital cookbook or sell meal prep plans with exclusive recipes.
Joshua claims he’s obsessed with bread and things with lots of butter. He makes videos featuring different recipes and plates to get people excited about cooking and eating. He partnered up with several brands along his career as a creator, including a brand deal with DoorDash, the food delivery service, where he shares his culinary journey and favorite restaurants.
Yoga and meditation channels offer content that improves both physical and mental well-being. These types of videos are becoming more and more popular across all age groups.
Pro Tips:
Monetization Bonus: As a Yoga content creator you can monetize your content with affiliate links to yoga related products and wellness gear. You can also launch online courses or apps for viewers to follow your routines more closely.
Adriene is one of the most beloved yoga creators on YouTube. She has lots of free exercises but she also invites her viewers to her premium membership platform where she has more exclusive content.
These channels often attract high CPM advertisers or offer extra monetization options via affiliate marketing, sponsorships, or product sales.
There are lots of channels on make up, beauty and skincare. If this is something that speaks to you and your artistic side, don’t hesitate to jump into this niche.
Pro Tips:
Monetization Bonus: You can partner up with several brands for PR packages, brand ambassadorships and exclusive affiliate links.
Nikki is a Dutch makeup artist and beauty vlogger on YouTube. Her popularity led her to associate with brands like Too Faced Cosmetics in a partnership where they launched “The Power Of MakeUp Collection”, Beauty Bay and Nimya.
These tutorials walk viewers through processes on a computer or phone screen. The topics may vary between explaining how an app works, showing shortcuts, or breaking down a complex topic visually.
Pro Tips:
Monetization Bonus: These videos are great for affiliate links and memberships. You can recommend different products used on your videos or start your own memberships with exclusive perks, content and interaction spaces with your subscribers.
This channel uses visual storytelling with simple animations and voiceovers to break down complex ideas. They launched different subscription plans so viewers can support their work while getting access to exclusive content. Prices vary from $3 up to $100 a month.
There’s a big community of readers online who really enjoy sharing their thoughts on different stories online. If you are an enthusiastic reader, BookTube can be what you are looking for.
Pro Tips:
Monetization Bonus: If you gain viewers that trust your recommendations you can partner up with editorials or authors to read and review their books on your videos. Also, you can have your own affiliate links for exclusive book discounts for your subscribers.
Hannah is a YouTuber that likes to read, and that’s why she created her YouTube channel. In a promotional offer, Hannah partnered with Skillshare, providing her audience with a free one-month subscription using her unique special code.
Movie reviewers are pretty watched on YouTube. Channels often include ratings or recommendations, and engagement with the audience through comments and discussions about particular films.
Pro Tips:
Monetization Bonus: If you gain viewers that trust your recommendations you can partner up with filmmakers, directors and platforms to watch and review their movies on your videos.
Jeremy is a YouTuber that enjoys watching films and discussing them on YouTube. He has collaborated with different brands sharing promoted videos. Recently he partnered with NordVPN for a video presenting the service and how it allows you to still watch your favorite content even if you travel away from home.
Series reviewers are pretty popular on YouTube, especially as audiences more often like to binge-watch shows on different platforms.
Pro Tips:
Monetization Bonus: Once you gather views and subs you can partner up with different streaming platforms for early access or special content. You can also create your own merch and launch channel subscriptions for early reviews or more private discussions.
The go-to channel for shows and series recommendations, insightful reviews, and curated top 10 lists to transform your screen time into an unforgettable experience. They explore partnerships with platforms like Hulu, Netflix, and Apple TV, where they talk about binge-worthy series to watch on each specific platform.
ASMR content is very popular on YouTube. Tapping, whispering, or brushing sounds are the actual choice for relaxation and going to sleep. If you have the right mic setup and enjoy exploring sensory triggers, this could be your niche.
Pro Tips:
Monetization Bonus: You can partner up with different self care brands and create different membership plans with exclusive content.
Gibi is one of the most famous ASMR on the platform. Her unique voice and style make their videos truly relaxing. She monetizes her content through memberships and even showcasing her own ASMR product collabs.
These are hot right now, but trends can evolve. Make sure to stay on them and work on the flexibility to change your approach when needed.
There are plenty of creators making content about their daily lifestyle. Viewers are often intrigued by everyday content. So if you are comfortable talking in front of camera and sharing your life with an online community, this might be the perfect channel idea for your.
Pro Tips:
Monetization Bonus: You can offer exclusive perks, such as behind the scenes content, to premium subscribers or members. This way you open up another interaction opportunity with your viewers whilst making a little extra money out of it. You can also partner up with brands for sponsored content.
Niki and Gabi are twins and share their daily life’s looks, fashion, and moods. The sisters have participated in various brand collaborations and promotions along their YouTube journey. For example, “Vush” was a brand they shared with their followers promoting wellness-related products.
If you travel a lot or are a digital nomad, making content about your adventures can be a great idea. You can go from sharing tips on how to travel on a budget to destinations with the best hidden gems around the world.
Viewers are always intrigued by new places, and your videos could inspire their next vacation.
Pro Tips:
Monetization Bonus: You can create your own travel guide or itinerary as you unlock new places and make it available for your subscribers to download. You can also offer exclusive content of your adventures for your premium subs or channel members.
A family that decided to sell everything and go travel the world as digital nomads. They created their own website and app for viewers to personalize their next adventure. They also sell different products like backpacks and clothing.
They have the “Friends Club” where they share exclusive podcast content to the members. All you have to do to access is pay $5 a month.
Watching people react or comment on different subjects is always entertaining. If you feel you can find a topic or niche and really add your personal insight, go for it! If you wonder how you can record a portion of someone else’s video and then react to it, you can find some interesting tips on our article How To Record a YouTube Video!
Pro Tips:
Monetization Bonus: Create exclusive commentary breakdowns for a private community of premium subscribers.
Danny is known on YouTube for his unique humour and criticism of the internet culture and bad movies. He has his own merch line and loyal members that enjoy early access to premium videos.
If you are a creative soul and like to sing, YouTube is the place for you. Even though there are lots of channels talking about music and making covers, there’s such a big audience that it’s always a good idea to take your shot at it.
Pro Tips:
Bonus Monetization: You can offer your viewers exclusive memberships to show them more about your recording process and behind the scenes of your music.
Madilyn is known for her emotional covers and original music. She has launched her own merchandise and exclusive music packages for her biggest fans and subscribers.
If you enjoy video games you can definitely explore this niche with your channel. From playing online, doing challenges or making games reviews this niche has a lot of fans and support.
Pro Tips:
Monetization Bonus: You can create your own merch, related to the main games you play or something in particular from your channel and sell them to your viewers.
A Swedish Youtuber that makes videos about different games. His Minecraft series gained massive popularity and then he explored other games such as Amnesia: The Dark Descent, and The Last of Us. He has launched his own website where he sells his own branded merchandise.
Silent vlogging is a type of content that focuses on actions rather than words. Daily routines, organizing tips or cozy days are some of the main ideas of calming immersive videos.
Pro Tips:
Monetization Bonus: The best monetization opportunity for silent vlogs is affiliate marketing. You can link to all the things, products or services shown on your videos.
Shin is just an aesthetic girl making content. She recently uploaded her moving vlog and shared with viewers links to different IKEA products that she shows on her videos of her new home.
If you want to stand out, these ideas attract loyal audiences and tend to perform well on longer-form content.
Study vlogs are perfect for those who enjoy productivity, aesthetic setups, and sharing their academic journey. These channels feature real-time study sessions, planning routines and tips to stay focused and organized!
Pro Tips:
Monetization Bonus: Study vloggers often sell digital downloads like planners or Notion templates, and promote productivity tools through affiliate links.
A creator who shares real-time study sessions, practical study tips, and cozy vlogs that motivate viewers to hit the books. She also offers personalized merch and curated playlists to help others create the perfect study atmosphere.
These channels create immersive audio experiences designed to help people focus, study, sleep, or simply chill at home.
Pro Tips:
Monetization Bonus: You can distribute your music and playlists on several streaming platforms and license your tracks for use in other content. You can also create and sell digital albums.
Lofi Girl is a YouTube channel made to connect people through music. The channel runs a 24/7 livestream, has its own record label, sells merch, and offers playlists on all major music platforms.
Virtual Tour channels are an unique idea that takes viewers around the world. Different locations and activities shared across a good camera. These videos give people an immersive travel experience from the commodity of home.
Pro tips:
Monetization Bonus: Virtual Tours channel can always promote affiliate links to travel gear or booking platforms. They can also partner up with several tourism brands or local businesses to promote their products or services. Besides this, they can offer memberships to support their travels with those monthly fees.
This YouTube channel takes you on tour of the most exciting streets of the world's big cities. In their video descriptions, they include a PayPal link where fans can contribute to help fund future walking tours and explore new destinations.
Tips on better sleeping habits are considered valued content on YouTube. Channels in this space create guided meditations, soft spoken affirmations, sleep stories, calming music.
Pro Tips:
Monetization Bonus: Once you build your audience, you can share with them affiliate links to recommended sleeping related products and create downloadable sleeping guides and meditations.
The Mindful Movement is a YouTube Channel, owned by Sara and Les, offering guided meditation, visualizations, hypnosis and a variety of mindful movement practices. They have their own online courses to work on a personal level with their viewers.
YouTube channels with techniques on how to manage stress are growing rapidly as more and more people are seeking ways to improve their mental health. These types of channels offer guidance in breathing exercises to relax both body and mind.
Pro Tips:
Monetization Bonus: You can look for sponsorships with wellness brands and meditation apps. You can also build your own guides and courses and sell them online to your viewers.
Mike is a breath work instructor who shares tips on his YouTube channel. He shares with his viewers a huge variety of Breathing Exercises for Health, Relaxation & Motivation. He also developed his free course for beginners and other paid options for those wanting to go deeper into relaxation. (Prices vary from $199 to $497)
If you have an idea and want to be a YouTuber, just go for it! There’s a huge universe to explore on the platform and lots of niches to choose from.
No matter what you choose, always stay true to yourself and consistent with your content. These two key aspects will help your channel grow! And remember that growth takes time, it’s a marathon, not a sprint.
Your first video probably won’t perform as well as you expect, but if you keep making videos and getting better, you’ll find your audience and the opportunities YouTube has for you.
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