Backcountry Affiliate Program: In-Depth Review, Pros, and Cons
The Backcountry Affiliate Program is a lucrative opportunity for content creators passionate about outdoor gear and adventure. With a competitive commission rate of up to 12% and a generous 30-day cookie duration, Backcountry empowers creators to earn while promoting trusted outdoor brands.
In 2023, the global outdoor gear market was valued over $55 billion, expected to reach over $94 million by 2032. This makes Backcountry an ideal partner for creators targeting this booming niche.
Using a platform like Creator Hero, you can seamlessly showcase your recommended outdoor gear, from premium apparel to essential equipment, creating a personalized storefront to drive engagement and earnings.
What is the Backcountry Affiliate Program?
The Backcountry Affiliate Program is a partnership opportunity that allows content creators, bloggers, and influencers to earn commissions by promoting Backcountry's extensive range of premium outdoor gear, apparel, and equipment.
Affiliates earn competitive commissions of up to 12% on sales and benefit from a 30-day cookie duration, making it an attractive option for creators in the outdoor and adventure niche. By joining the program, you can share curated product links with your audience and earn passive income through successful referrals.
What Do You Get As A Backcountry Affiliate Partner?
Commission Rate: Earn between 4% and 12% on every sale, depending on your sales volume.
Cookie Duration: Benefit from a 30-day cookie window, allowing you to earn commissions on purchases made within 30 days of a referral.
Marketing Materials: Access official banners, text links, and a comprehensive product data feed to enhance your promotional efforts.
Dedicated Support: Receive assistance from an expert affiliate management team committed to helping you succeed.
Regular Updates: Stay informed with monthly newsletters featuring the latest Backcountry news, promotions, and tips to boost your sales.
What Are The Benefits Of The Backcountry Affiliate Program?
Access to a Premium Product Range
Backcountry features a curated selection of premium outdoor gear and apparel from top brands, enabling you to promote high-quality products that resonate with outdoor enthusiasts. This ensures your audience trusts and values your recommendations, boosting conversions.
Exclusive Affiliate Promotions
Affiliates can participate in special promotions, including discounts and seasonal offers, which make your marketing campaigns more compelling. These promotions often lead to higher click-through and conversion rates, increasing your earnings.
Comprehensive Tracking and Reporting
With Backcountry’s affiliate program, you gain access to detailed analytics and performance reports. These tools allow you to monitor your referrals, optimize campaigns, and make data-driven decisions to improve results.
Dedicated Affiliate Support
Backcountry provides a dedicated support team to assist you with any questions or issues. This ensures you have the resources and guidance needed to excel as a partner, whether you're just starting or scaling your affiliate efforts.
How to Become A Backcountry Affiliate Partner
Step 1: Sign Up on Backcountry's Affiliate Page
Visit the official Backcountry Affiliate Program page and join through Impact Radius (https://www.backcountry.com/info/affiliate-program) which is the affiliate network Backcountry uses. You’ll be redirected to Impact’s platform, where you can create your account or log in if you already have one.
Step 2: Complete the Application
Fill out the application form with your website details, audience demographics, and marketing approach. Ensure your website aligns with Backcountry’s niche and guidelines to increase your chances of approval.
Step 3: Await Approval
Once you submit your application, Backcountry’s team will review it. This process usually takes a few business days. You'll be notified via email if your application is approved.
Step 4: Access Marketing Tools
After approval, you’ll gain access to banners, links, and a product feed to start promoting Backcountry’s products. Use these tools to integrate affiliate links into your content.
Step 5: Start Promoting
Share affiliate links through your website, social media, email campaigns, or other platforms. Make your promotions natural and engaging to encourage clicks and conversions.
Best Options To Sign Up For The Backcountry Affiliate Program
The Backcountry Affiliate Program is exclusively available through Impact Radius, a leading affiliate marketing network. This means all prospective affiliates must sign up via Impact to partner with Backcountry and access its affiliate tools.
Feature
Details
Commission Rate
4%-12%
Cookie Duration
30 days
Availability
Regions supported by Impact Radius
Backcountry’s affiliate program via Impact:
Commission Rate: Earn between 4% and 12%, depending on your sales performance.
Cookie Duration: Benefit from a 30-day cookie window, allowing you to earn on purchases made within 30 days of a referral.
Availability: Open to affiliates in regions supported by Impact Radius.
What Are The Requirements Of Becoming A Backcountry Affiliate Partner?
To become a Backcountry affiliate partner, you should meet the following requirements:
Relevant Content: Your platform—be it a blog, website, or social media channel—should focus on outdoor activities, adventure, or related lifestyles. This alignment ensures that Backcountry's products resonate with your audience.
Established Audience: While Backcountry doesn't specify exact traffic numbers, having an engaged and substantial audience increases your chances of approval. Demonstrating consistent traffic and audience engagement can be beneficial.
Quality Content: Your content should be original, high-quality, and regularly updated. Platforms with minimal or outdated content may face challenges during the approval process.
Compliance with Policies: Adherence to Backcountry's affiliate program terms and conditions is essential. This includes ethical promotion of products and compliance with advertising standards.
Backcountry Affiliate Program vs Other Brands
Backcountry vs. Patagonia
Commission Rate: Backcountry offers a variable commission rate ranging from 4% to 12%, depending on sales volume. In contrast, Patagonia provides a consistent 8% commission across all products.
Cookie Duration: Backcountry's cookie duration is 30 days, allowing affiliates a month to earn commissions on referred sales. Patagonia extends this period to 60 days, offering a longer window for potential earnings.
Unique Feature: Patagonia is renowned for its strong commitment to environmental activism and sustainability, appealing to eco-conscious consumers. Backcountry distinguishes itself by providing a vast selection of premium outdoor gear and apparel, catering to a wide range of outdoor enthusiasts.
Commission Rate: Backcountry's commission structure ranges from 4% to 12%, based on performance. REI offers a commission rate of up to 5% on certain items, which may be lower than Backcountry's potential maximum.
Cookie Duration: Backcountry provides a 30-day cookie window, whereas REI's cookie duration is 15 days, offering a shorter timeframe for affiliates to earn commissions.
Unique Feature: REI emphasizes community engagement and outdoor education, fostering a cooperative retail model. Backcountry focuses on delivering a curated selection of high-quality outdoor products, supported by expert advice and customer service.
What Are The Drawbacks Of The Backcountry Affiliate Program Compared To Other Similar Programs?
Premium Pricing: Backcountry specializes in high-end outdoor gear, which may not appeal to budget-conscious audiences, potentially leading to lower conversion rates.
Limited Affiliate Network: Backcountry operates exclusively through the Impact Radius platform, which may not be as widely used as other networks, potentially limiting exposure and convenience for some affiliates.
High Competition: As a popular retailer, many affiliates promote Backcountry, increasing competition and making it challenging to stand out compared to promoting smaller, niche brands.
Final Takeaways on The Backcountry Affiliate Program
The Backcountry Affiliate Program is a strong choice for creators passionate about outdoor gear, offering competitive commissions of up to 12% and a 30-day cookie duration. While the high-end product range may limit appeal to budget-conscious audiences, the program’s access to premium gear, dedicated support, and marketing tools make it a reliable partner for affiliates.
Backcountry provides affiliates with official banners, text links, and a comprehensive product data feed to enhance promotional efforts. Additionally, affiliates receive monthly newsletters with the latest Backcountry news, promotions, and tips to boost sales.
Is there a loyalty program for Backcountry customers?
Yes, Backcountry offers the Expedition Perks loyalty program, where members earn points on purchases, receive a birthday bonus, and enjoy other exclusive benefits. Affiliates can promote this program to enhance customer engagement.
Does Backcountry offer discounts for specific groups?
Backcountry provides discounts to active duty military personnel, veterans, military family members, government employees, and educators through the ID.me program. Affiliates can highlight these discounts to attract eligible customers.
What is the average order value (AOV) for Backcountry?
While specific AOV figures aren't publicly disclosed, Backcountry specializes in high-quality outdoor gear, suggesting a relatively high AOV. Affiliates can expect substantial earnings per sale due to the premium nature of the products.
Are there any restrictions on promotional methods for Backcountry affiliates?
Affiliates are expected to adhere to Backcountry's affiliate program terms and conditions, which include ethical promotion of products and compliance with advertising standards. Specific restrictions may apply, and it's advisable to review the program's policies upon acceptance.
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