Kohl's Affiliate Program: In-Depth Review, Pros, and Cons

The Kohl’s Affiliate Program offers an enticing opportunity for content creators to earn commissions by promoting one of the largest retail chains in the US, generating over $17 billion in revenue in 2023. With commissions ranging from 2.4% to 3% and a cookie duration of up to 7 days, this program supports creators focused on fashion, home goods, and lifestyle niches. 

Tools like Creator Hero, a Creator storefront platform, simplify showcasing trusted brands like Kohl’s alongside other curated recommendations, helping you share options your followers love. Maximize your affiliate earnings with a trusted retail giant today.

What is the Kohl's Affiliate Program?

The Kohl's Affiliate Program is a partnership opportunity that allows content creators and affiliate marketers to earn commissions by promoting Kohl's products through custom affiliate links. By joining the program, affiliates can monetize their platforms while promoting a wide range of products, from fashion and home goods to electronics, with commission rates typically ranging from 2.4% to 3%. Affiliates also benefit from a 7-day cookie window, ensuring credit for purchases made within that time frame.

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What Do You Get As A Kohl's Affiliate Partner?

• Commission Rate: Earn up to 3% commission on qualifying sales.
• Cookie Duration: Benefit from a 7-day cookie window, allowing you to earn commissions on purchases made within seven days of a referral.
• Promotional Support: Access to a variety of marketing materials, including links, banners, and social media ads, to effectively promote Kohl's products.
• Payout Details: Receive monthly payouts with no minimum threshold, through methods such as bank transfers or PayPal.
• Affiliate Support: Benefit from a dedicated affiliate team providing assistance and resources to help you succeed. 

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What Are The Benefits Of The Kohl's Affiliate Program?

Wide Product Selection

As an affiliate, you can promote a vast inventory that includes fashion, home goods, electronics, and seasonal products. This diversity allows you to cater to a broad audience, increasing the likelihood of conversions and higher earnings.

Marketing Materials Provided

Affiliates gain access to ready-to-use banners, text links, and promotional assets. These tools save time and enhance your campaigns, ensuring that your promotions are both effective and professional.

Reliable Tracking and Reporting

The program uses advanced tracking tools to ensure accurate attribution of sales. Detailed reports help affiliates analyze performance and optimize their strategies for better results.

Dedicated Affiliate Support

A responsive affiliate management team is available to assist with any questions or challenges. This support ensures that you have guidance every step of the way, from onboarding to scaling your affiliate efforts.

Regular Promotions and Offers

Kohl's frequently runs discounts and promotional campaigns, making it easier for affiliates to drive sales. Affiliates can leverage these deals to attract more customers and boost conversions.

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How to Become A Kohl's Affiliate Partner

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Step 1: Sign Up on Kohl’s Affiliate Page

Visit Kohl’s affiliate page (https://www.kohls.com/info/affiliate-program.shtml) which will take you to their elected affiliate network. Impact handles Kohl’s primary affiliate program, while FlexOffers provides an alternative option for affiliates. Both platforms allow you to manage tracking, earnings, and access promotional materials.

Step 2: Complete the Application

On your chosen platform, fill out the application form by providing details about your website, audience demographics, and promotional strategies. Be thorough, as Kohl’s reviews applications to ensure affiliates align with their brand image.

Step 3: Wait for Approval

After submitting your application, the Kohl’s affiliate team will review it. This process usually takes a few days. Once approved, you’ll gain access to affiliate resources such as banners, text links, and a dashboard for tracking performance.

Step 4: Start Promoting

Log into either Impact or FlexOffers to access Kohl’s affiliate links and marketing materials. Share these links on your blog, social media platforms, or email campaigns to drive traffic and start earning commissions on qualified sales.

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Best Options To Sign Up For The Kohl's Affiliate Program

Impact Affiliate Network

• Commission Rate: Up to 3% per sale.
• Cookie Duration: 7 days.
• Accessible Countries: Primarily the United States.
• Sign-Up URL: https://app.impact.com/campaign-promo-signup/Kohls.brand

Note: Kohl's affiliate program via Impact is primarily available to affiliates based in the U.S.2. FlexOffers

• Commission Rate: Up to 2.4% per sale.
• Cookie Duration: 7 days.
• Accessible Countries: Primarily the United States.
• Sign-Up URL: https://www.flexoffers.com/affiliate-programs/kohls-affiliate-program/

Note: FlexOffers provides an alternative platform for accessing Kohl's affiliate program, with similar commission structures and terms.

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What Are The Requirements Of Becoming A Kohl's Affiliate Partner?

To become a Kohl's affiliate partner, applicants should meet the following criteria:

• Active Online Presence: Maintain a functional website, blog, or social media platform that aligns with Kohl's product offerings, such as apparel, home goods, and electronics.
• Quality Content: Produce high-quality, original content that engages your audience and complements Kohl's brand image.
• Audience Demographics: Possess an audience demographic that matches Kohl's target market, primarily consumers interested in affordable fashion, home décor, and family-oriented products.
• Compliance with Policies: Adhere to Kohl's affiliate program terms and conditions, including guidelines on promotional methods and brand representation.

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Kohl's Affiliate Program vs Other Brands

Kohl's VS Target

• Commission Rate:
  Target offers a commission rate of up to 8% depending on the product category, while Kohl's provides a flat commission rate of 2.4% - 3%. Target's tiered structure can be advantageous for affiliates focusing on higher-commission categories like home goods and baby products.
• Cookie Duration:
  Both Kohl’s and Target have a 7-day cookie duration, putting them on equal footing in terms of earning opportunities based on referral time.
• Unique Feature:
  Kohl's stands out with frequent sales, promotions, and Kohl's Cash, which affiliates can leverage to drive conversions. On the other hand, Target’s vast product catalog and strong omnichannel presence, including same-day delivery and in-store pick-up, offer broader appeal to diverse audiences.

Dive into Creator Hero’s in-depth review of the Target affiliate program and learn how its tiered commission structure and broad product selection can help you maximize your affiliate earnings.

‍Kohl's VS Macy’s

• Commission Rate:
  Macy’s provides affiliates with a commission rate of up to 4%, which is slightly higher than Kohl’s 2.4% - 3% rate. Macy’s higher payout can be more enticing for luxury or fashion-focused affiliates.
• Cookie Duration:
  Kohl's has a 7-day cookie window, while Macy’s extends this to 10 days, giving affiliates slightly more time to benefit from their referrals.
• Unique Feature:
  Kohl's strength lies in its family-oriented product selection and loyalty programs like Kohl’s Rewards, which can boost customer retention. Macy’s differentiates itself with a focus on designer brands and exclusive collections, making it more appealing to premium fashion affiliates.

Kohl's VS Walmart

• Commission Rate:
  Walmart’s commission rates vary widely, ranging from 1% to 4%, depending on the category. While Kohl’s offers 2.4% - 3%, Walmart’s rates can be lower in some categories but higher for others, such as electronics.
• Cookie Duration:
  Both Kohl’s and Walmart have a 7-day cookie duration, putting them on equal footing in terms of earning opportunities based on referral time.
• Unique Feature:
  Kohl's provides added value through its Kohl’s Cash program and regular discounts, making it attractive for budget-conscious audiences. Walmart, however, excels with its vast inventory and competitive pricing, which cater to a broader audience looking for convenience and variety.

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What Are The Drawbacks Of The Kohl's Affiliate Program Compared To Other Similar Programs?

1. Lower Commission Rate: Kohl's offers a flat commission rate of 2.4%–3%, which is lower than competitors like Macy’s (up to 4%) or Target (up to 8%). This limits earning potential for affiliates promoting similar products.
2. Short Cookie Duration: Kohl’s has a 7-day cookie duration, this shorter window reduces the chance of earning commissions from delayed purchases.
3. Limited Product Categories: While Kohl’s has a broad range of family-oriented products, it lacks the specialized luxury brands available at Macy’s or the expansive product catalog offered by Walmart, which could appeal to more diverse audiences.
4. Less International Accessibility: Kohl’s affiliate program primarily targets U.S.-based audiences, unlike Walmart or Amazon, which have global reach. This limits opportunities for affiliates with international audiences.‍
5. No Tiered Commission Structure: Unlike some competitors, Kohl’s does not offer higher commissions for top-performing affiliates, which might demotivate high-earning marketers looking for more incentives.

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Final Takeaways on The Kohl's Affiliate Program

The Kohl's Affiliate Program provides a straightforward way for content creators to monetize their platforms by promoting a well-established retail brand. While it offers reliable tracking, marketing support, and a broad product selection, its drawbacks, such as a lower commission rate and short cookie duration, make it less competitive than similar programs. 

However, its family-focused offerings, frequent promotions, and loyalty incentives like Kohl’s Cash create unique opportunities for affiliates targeting budget-conscious audiences. For those in niche markets, it’s a dependable choice to start earning commissions.