New Balance Affiliate Program: In-Depth Review, Pros, and Cons
The New Balance Affiliate Program offers a lucrative opportunity for marketers to partner with a brand that achieved $6.5 billion in sales in 2023, marking a 23% increase from the previous year.
Affiliates can earn commissions starting at 2%, with potential increases based on performance. The program features a 30-day cookie duration, providing ample time to convert referrals into sales.
With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like New Balance alongside other recommended products becomes easier, allowing you to share trusted options your followers love.
What is the New Balance Affiliate Program?
The New Balance Affiliate Program is a partnership initiative allowing content creators and marketers to earn commissions by promoting New Balance’s popular footwear, apparel, and athletic accessories.
Affiliates receive a unique referral link and earn a percentage of sales made through that link, typically around 2%. This program provides a way for fans of the brand to monetize their influence while endorsing quality athletic products.
What Do You Get As A New Balance Affiliate Partner?
As a New Balance affiliate partner, you receive:
- Commission Rate: Earn commissions starting at 2%.
- Cookie Duration: Benefit from a 30-day cookie period, allowing you to earn commissions on purchases made within 30 days of a user's initial click on your affiliate link.
- Access to Exclusive Content: Gain access to exclusive sneaker releases and imagery upon request, enabling you to offer unique content to your audience.
- Product Data Feed: Utilize a daily updated product feed to feature New Balance products directly on your website, ensuring your listings are current and accurate.
- Dedicated Affiliate Management Team: Receive support from a team focused on assisting affiliates, helping you optimize your promotional efforts. Monthly Newsletters: Stay informed with updates on promotions, content, and sales opportunities through regular newsletters.
What Are The Benefits Of The New Balance Affiliate Program?
The New Balance Affiliate Program provides additional perks that make it an attractive choice for affiliates looking to engage with a renowned athletic brand. Here are some of the key benefits:
Access to Exclusive Launches
Affiliates gain early access to exclusive sneaker releases and high-demand products, allowing them to promote New Balance’s latest offerings before they hit the general market. This exclusive content can drive engagement and make affiliate promotions more enticing to followers.
Customizable Product Feeds
With a regularly updated product feed, affiliates can feature the latest New Balance items directly on their sites, ensuring customers see current offerings and accurate pricing. This convenience allows affiliates to seamlessly integrate New Balance’s catalog into their promotions.
Dedicated Affiliate Support
New Balance provides affiliates with a team dedicated to assisting with inquiries, promotional strategies, and troubleshooting. This support helps affiliates optimize their marketing efforts and make the most of New Balance’s program resources.
Monthly Affiliate Newsletters
Affiliates receive monthly updates with information on upcoming product launches, seasonal promotions, and marketing tips. This helps affiliates stay aligned with New Balance’s sales calendar and keep promotions fresh for their audiences.
How to Become a New Balance Affiliate Partner
To become a New Balance affiliate partner, follow these easy steps to apply and start promoting their products:
Step 1: Visit the New Balance Affiliate Program Page
Go to the official New Balance affiliate program page on their website (https://www.newbalance.com/affiliate/), which will redirect you to their affiliate partner, Impact. This page provides program details, including commission rates and cookie duration.
Step 2: Create an Account on the Affiliate Platform
Sign up for an account on the affiliate platform that New Balance uses, such as Impact. If you already have an account, log in to proceed with your application.
Step 3: Complete the Application Form
Fill out the application form with accurate information about yourself and your promotional platforms. Include details about your website, blog, or social media channels, as this helps New Balance determine if you're a good fit for their program.
Step 4: Submit Your Application for Review
After completing the application, submit it for review. New Balance’s team will assess your application and notify you if you’re accepted. Approval times may vary, so keep an eye on your email for updates.
Step 5: Receive Your Affiliate Links
Once approved, you’ll receive access to your unique New Balance affiliate links. You can start using these links on your website, blog, or social media channels to promote New Balance products and earn commissions.
Step 6: Start Promoting New Balance Products
Use your affiliate links to recommend New Balance products to your audience. You’ll earn a commission on qualifying purchases made through your links.
Best Options To Sign Up For The New Balance Affiliate Program
New Balance offers affiliate programs through various networks, each with specific terms and regional availability. Here's an overview:
| Affiliate Network |
Commission Rate |
Cookie Duration |
Countries |
| Impact |
Starts at 2% |
30 days |
U.S. |
| Awin |
Starts at 2% |
30 days |
U.S. |
| Rakuten |
7% |
30 days |
U.S. and Australia |
New Balance Affiliate Program via Impact
- Commission Rate: Starts at 2%.
- Cookie Duration: 30 days.
- Availability: Primarily for the U.S. market.
- Sign-Up URL: https://www.newbalance.com/affiliate/
New Balance Affiliate Program via Awin
- Commission Rate: 2-20%.
- Cookie Duration: 30 days.
- Availability: U.S.
- Sign-Up URL: https://ui.awin.com/merchant-profile/6533
New Balance Affiliate Program via Rakuten
- Commission Rate: 7%.
- Cookie Duration: 30 days.
- Availability: U.S. and Australia
- Sign-Up URL: https://www.newbalance.com.au/exp-affiliate.html
What Are The Requirements Of Becoming A New Balance Affiliate Partner?
To become a New Balance affiliate partner, you must meet the following requirements:
- Website Content: Operate a family-friendly website that aligns with New Balance's brand values.
- Application Process: Submit an application through New Balance's affiliate program page. The application will be reviewed, and you'll be notified of approval or rejection.
- Geographical Considerations: While international websites can apply, New Balance currently ships only to the 48 contiguous U.S. states, Alaska, Hawaii, and APO/FPO addresses. Ensure your audience aligns with these shipping regions.
- Affiliate Platform Membership: Be a member of the Impact affiliate network, as New Balance's program operates through this platform.
New Balance Affiliate Program Vs Other Brands
Here’s a comparison of the New Balance Affiliate Program against other leading sportswear affiliate programs, such as Puma, Nike, and Adidas, highlighting key features like commission rates, cookie duration, and product range.
1. New Balance vs. Puma
- Commission Rate: New Balance offers a commission rate starting at 2% commission depending on the customer type (new or returning), while Puma affiliate program generally offers a similar commission range of 2-10%.
- Cookie Duration: New Balance provides a 30-day cookie window, giving affiliates a solid timeframe for tracking conversions. Puma also offers a 30-day cookie duration, making both programs fairly flexible.
- Product Range: Both New Balance and Puma focus on sportswear, athletic footwear, and casual apparel. New Balance is known for its focus on running and lifestyle shoes, while Puma has a broader appeal across various sports, including soccer and basketball.
2. New Balance vs. Nike
- Commission Rate: New Balance's rate of 2% is competitive but often slightly lower than Nike's typical 15% commission.
- Cookie Duration: Both have a 30-day cookie window.
- Product Range: Nike’s product range is extensive and includes everything from sportswear to lifestyle products, with a significant focus on innovation and high-performance gear. New Balance has a more targeted approach, known for high-quality running and lifestyle shoes but a narrower product selection.
3. New Balance vs. Adidas
- Commission Rate: New Balance’s commission rate, which starts at 2%, is similar to the Adidas affiliate program, which offers a commission range of 4-10%, depending on the region and type of product.
- Cookie Duration: New Balance and Adidas offer a 30-day cookie window.
- Product Range: Adidas has a wider variety of products across sports categories and also collaborates with fashion designers, making it a popular choice for a broad audience. New Balance, while popular, has a more focused lineup, mainly in the running and lifestyle categories.
What Are The Drawbacks Of New Balance’s Affiliate Program Compared To Other Similar Programs?
Here are some potential drawbacks of the New Balance Affiliate Program compared to other similar shoe affiliate programs in the US:
- Lower Commission Rates for Some Affiliates: New Balance’s commission rate of starting at 2% is competitive but can be lower than other brands.
- Limited Global Reach: New Balance primarily ships to the U.S. and a few international locations, whereas competitors like Nike and Adidas have a stronger global shipping network.
- Niche Product Focus: New Balance is best known for its running and lifestyle footwear, which can limit its appeal for affiliates looking to promote a broader range of sports categories.
Final Takeaways On The New Balance Affiliate Program
The New Balance Affiliate Program provides a solid opportunity for affiliates passionate about quality athletic and lifestyle footwear. While it may offer lower commission rates and a narrower product range compared to competitors like Nike and Adidas, its 30-day cookie duration and dedicated U.S. customer base make it an appealing option for affiliates targeting this market.
With the right strategies and platforms, like Creator Hero, you can effectively showcase New Balance products to your audience, helping them discover trusted athletic gear while earning steady commissions.
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