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The US wedding industry, valued at over $70.5 billion annually, presents unique opportunities for you as a content creator to partner with top brands through affiliate programs. With over 2 million weddings projected each year in the US, wedding influencers can help couples discover everything from fashion and decor to venues and planners, making your insights invaluable to engaged audiences.
In this article, we’ll explore popular affiliate programs, like The Knot for planning essentials, David’s Bridal for attire, and Etsy for unique decor. We’ll also look at Zola and Joy, platforms that make creating registries and websites seamless, as well as jewelry brands like James Allen and Zales for the perfect rings. You’ll find key features, commission rates, pros, cons, and joining steps to help you tap into this lucrative space and align with the best brands in the wedding industry.
Zola is a prominent wedding planning and registry platform, assisting over 2 million couples in planning their dream weddings. The brand offers a variety of services, including registry options, customizable invitations, and wedding websites to simplify the planning experience.
7 days
Zola’s commission structure and access to an extensive range of products makes it ideal for wedding content creators who wish to recommend high-quality items.
Some products may have limited availability, and the commission is solely on registry purchases, not on other services offered by Zola.
Zola’s extensive range of registry options and planning tools makes it a one-stop shop for couples, giving affiliates a diverse set of products to promote.
With user-friendly tools and data on popular wedding trends, Zola provides affiliates valuable insights to cater to couples planning their weddings.
Zola seeks wedding influencers with audiences looking for unique registry options and full-service planning support. Ideal content includes wedding planning tips, product reviews, and registry recommendations.
https://app.impact.com/campaign-promo-signup/Zola.brand
The Knot is a leading wedding website, helping couples plan their big day with ease. Known for its vendor marketplace and planning tools, The Knot reaches 4 million couples each year as per the latest details in the website.
30 days
The Knot’s large vendor network and planning resources make it a preferred choice among wedding affiliates, enabling you to cater to a diverse audience.
The commission rate is slightly lower compared to other platforms, limiting potential earnings for high-ticket items.
The Knot’s comprehensive planning tools and directory of vendors set it apart, helping couples connect with local businesses.
With The Knot’s reputation in the industry, affiliates benefit from promoting a well-established brand that appeals to a wide audience.
The Knot targets influencers focused on wedding planning, organization tips, and vendor recommendations. Content that showcases planning guides and budget-friendly solutions is ideal.
https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1105792
Etsy is a global marketplace offering handmade and vintage items, including unique wedding decor, attire, and gifts. With millions of listings, Etsy serves a wide array of couples seeking personalized wedding options.
30 days
Etsy offers diverse product categories, allowing affiliates to promote unique items tailored to different wedding themes and styles.
The commission only applies to specific categories, which may limit earnings if users purchase items outside of wedding-related listings.
Etsy’s one-of-a-kind handmade and vintage wedding items make it a go-to for couples looking for a unique touch.
Etsy’s wide selection and custom options are ideal for affiliates aiming to promote distinct products that resonate with couples wanting personalized items.
Etsy looks for influencers with an eye for design and creativity, who can showcase personalized wedding items, unique decor, and handcrafted gifts.
https://ui.awin.com/merchant-profile/6220
Minted is a design marketplace known for its exclusive wedding invitations, stationery, and decor sourced from independent artists. It has served over 10 million customers worldwide.
7 days
Minted’s high-quality stationery and artistic options appeal to couples seeking customized wedding invitations and decor, providing affiliates with exclusive products to promote.
The product range is somewhat limited to invitations and decor, making it less suitable for affiliates looking to promote a full range of wedding items.
Minted’s partnership with independent artists ensures a unique selection of designs, setting it apart from standard wedding stationery providers.
Minted’s focus on unique art and quality makes it attractive to affiliates whose audiences appreciate luxury and bespoke wedding elements.
Minted looks for creative wedding influencers with a focus on stylish and artistic design, catering to couples interested in high-quality stationery and decor.
https://www.minted.com/lp/affiliate
David’s Bridal is a well-known wedding retailer in the US, offering affordable bridal and special occasion dresses. With 300+ stores nationwide, it serves a vast clientele yearly.
Not listed
David’s Bridal is widely recognized and has a variety of dresses at multiple price points, appealing to brides across various budgets.
The not listed cookie duration could make it challenging for affiliates to predict their earnings potential over time.
David’s Bridal is unique in its affordability and broad selection, catering to both brides on a budget and those looking for luxurious options.
The brand’s presence across the US offers convenience for affiliates with a national audience who seek accessible bridal fashion.
David’s Bridal targets fashion-focused wedding influencers who can showcase bridal fashion ideas, outfit inspiration, and tips on styling for the big day.
https://www.viglink.com/merchants/9304/davids-bridal-affiliate-program
Joy is a comprehensive wedding planning platform known for its free wedding website builder, RSVP management, and guest communication tools. It has helped over 100,000 couples plan their weddings.
30 days
Joy’s all-in-one platform simplifies the planning process, making it attractive for affiliates who wish to promote a comprehensive tool for wedding coordination.
The affiliate program mainly focuses on registry sales, which may limit potential earnings if users don’t engage in registry purchases.
Joy is one of the few platforms offering a free wedding website, RSVP tools, and guest management, appealing to couples looking for convenient, no-cost solutions.
Joy’s user-friendly tools are highly rated, making it easier for affiliates to promote a platform trusted by thousands of couples.
Joy seeks wedding influencers who focus on planning tips and organizational tools. Content like checklists, planning guides, and advice on managing guest lists is ideal.
Sign Up URL for Affiliate Program Powered by Sovrn:
https://www.viglink.com/merchants/167845/joy-affiliate-program
James Allen is a top online retailer known for offering high-quality, customizable engagement rings and fine jewelry. With their innovative 360° HD technology, customers can view their diamonds in detail before making a purchase.
30 days
James Allen’s high commission rate and focus on high-value items such as engagement rings and wedding bands make it an attractive program for affiliates.
Due to the nature of high-ticket items, sales volume might be lower compared to other platforms, which may affect overall earnings.
James Allen’s extensive selection of customizable engagement rings and cutting-edge virtual viewing tools sets it apart from other jewelry retailers.
James Allen provides customers with lifetime warranties and free shipping, which helps increase conversion rates for affiliates.
James Allen seeks wedding influencers focused on luxury and elegance, catering to couples shopping for engagement rings and wedding bands.
https://www.jamesallen.com/affiliates-and-community
Zales is a well-known jewelry retailer, offering a wide range of affordable engagement rings, wedding bands, and fine jewelry for all occasions.
7 days
Zales offers a competitive commission rate, and its extensive jewelry collection makes it ideal for affiliates promoting affordable and elegant wedding options.
The brand's focus on budget-friendly options may lead to lower commission earnings compared to luxury brands.
Zales is known for its accessible price points and a variety of engagement and wedding rings, catering to couples across different budgets.
Zales often runs seasonal promotions and offers exclusive discounts to affiliates, which helps boost conversions.
Zales targets influencers focused on fashion and wedding jewelry, particularly those showcasing affordable and elegant options.
https://www.flexoffers.com/affiliate-programs/zales-affiliate-program/
Kate Aspen is a popular brand specializing in wedding favors, decorations, and gifts, offering a wide range of products designed to add a personalized touch to any celebration.
30 days
Kate Aspen’s focus on wedding favors and unique decorations gives affiliates a niche set of products to promote, ideal for influencers in the wedding planning space.
The product offerings are limited to favors and gifts, which may not appeal to all wedding content creators looking for more diverse categories.
Kate Aspen is known for its creative and customizable wedding favors, which are a favorite among couples looking for personal touches.
Kate Aspen’s items are ideal for promoting DIY-style weddings and bridal showers, with products that cater to unique wedding themes.
Kate Aspen is looking for wedding influencers with a focus on wedding decor, DIY projects, and bridal shower inspiration.
Sign Up URL for Affiliate Program powered byImpact:
https://app.impact.com/campaign-promo-signup/Kate-Aspen.brand
Unbox The Dress is a unique service that transforms a bride’s wedding dress into keepsakes like robes, pillows, or heirloom gifts. This sentimental service allows couples to preserve their special day in a new and meaningful way.
30 days
Unbox The Dress provides affiliates the opportunity to promote a sentimental and niche service that appeals to couples looking to preserve their wedding memories.
The highly specific nature of the service may limit the broader appeal to couples who may not want to repurpose their wedding dresses.
Unbox The Dress offers a one-of-a-kind service, turning wedding dresses into keepsakes that can be cherished for a lifetime.
The company provides personalized consultation and custom design services, which can appeal to couples wanting to preserve their gown in a creative way.
Unbox The Dress is ideal for wedding influencers focused on sentimental wedding ideas and personalized keepsakes.
https://www.shareasale.com/shareasale.cfm?merchantID=117135
Exploring the best wedding affiliate programs offers a valuable way for you to turn your wedding-related content into a profitable venture. From customizable stationery and attire to unique registry solutions, each program brings distinct benefits, helping you provide personalized recommendations to engaged couples.
Whether you’re sharing DIY ideas, planning tips, or product suggestions, these affiliate partnerships give you the tools to grow your earnings while helping couples make their wedding visions a reality.
