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As a content creator on YouTube, you understand the power of affiliate programs in turning views into revenue. With YouTube influencer marketing projected to be a key player in the $24 billion influencer marketing industry by the end of 2024, affiliate partnerships offer tremendous earning potential, especially for US-based YouTubers. Affiliate commissions can range from 5% to over 30%, depending on the brand, with programs offering cookie durations of up to 90 days, allowing you to maximize earnings with every mention.
With tools like Creator Hero, a creator-focused storefront platform, it’s now simpler than ever to feature your favorite YouTuber brands alongside other products your audience loves. If you're looking to dive deeper into YouTube brand partnership opportunities, don't miss our detailed guides on How to Get Brand Deals on YouTube and YouTube BrandConnect: A Complete Guide for Influencers.
In this article, we’ll cover the top 10 affiliate programs that fit your channel, detailing key features, commission rates, pros and cons, and steps to join.
Amazon, one of the largest e-commerce platforms globally, offers a versatile affiliate program perfect for YouTubers, allowing you to earn on virtually any product Amazon offers.
24 hours
Amazon’s extensive product range means you can promote items that closely align with your audience’s interests, and the setup is simple for any content creator.
The short 24-hour cookie duration means that purchases need to happen quickly after your audience clicks your link to earn commissions.
Amazon’s program is known for its sheer variety and ease of entry, making it accessible for new content creators as well.
Amazon’s brand recognition can help improve your affiliate link click-through rates as customers already trust the platform.
Creators with diverse content, from tech reviews to lifestyle, who can naturally integrate Amazon products into their videos.
https://affiliate-program.amazon.com/
Target, a popular US retail brand with over 1,900 stores nationwide, allows you to earn on a wide range of categories, driving significant engagement from its trusted name.
7 days
Target’s broad selection of products and competitive commission rates make it suitable for lifestyle, family, and fashion-focused channels.
Commission rates vary significantly by category, so high-commission items might not always align with your niche.
Known for its diverse product range and brand loyalty, Target’s affiliate program is ideal for YouTubers in family, lifestyle, or home decor niches.
As a household name, Target’s reputation helps affiliates drive higher engagement.
YouTubers covering lifestyle, family, or fashion who can highlight Target’s stylish and affordable products. Check out the Target affiliate program in depth to discover special perks and how you can get started.
https://affiliate.target.com/
Walmart, the largest retail company in the world, reported over $559 billion in revenue in 2021, making it a powerful choice for affiliates looking to promote a vast range of products.
3 days
Walmart’s brand presence and affordability make it attractive for YouTubers with audiences interested in budget-friendly products.
The 3-day cookie duration is shorter than many affiliate programs, potentially limiting long-term commissions.
Walmart’s program is unique for its focus on everyday essentials, perfect for influencers focused on budget-conscious shopping.
Walmart’s program supports mobile-responsive links, optimizing the experience for mobile viewers.
Influencers focusing on lifestyle, budget living, or family-oriented content can benefit from Walmart’s broad selection.
https://affiliates.walmart.com/
eBay’s global marketplace, with billions in annual sales, is a hub for unique and vintage finds, making it appealing for niche content creators.
24 hours
eBay’s wide range of products, including hard-to-find items, allows you to cater to niche audiences effectively.
The 24-hour cookie duration requires timely purchases after link clicks.
eBay is uniquely positioned with its offerings of vintage and rare items, ideal for specialized YouTubers.
eBay offers affiliates performance incentives and bonuses for high sales volume.
Influencers with audiences interested in collectibles, DIY, or tech often find great success with eBay.
https://partnernetwork.ebay.com/
ShareASale hosts over 3,900 affiliate programs, including top brands in the US. Its network enables creators to partner with niche and established companies alike.
Varies by merchant, generally 30+ days
ShareASale’s wide brand access allows you to pick partners that align closely with your channel’s focus.
Managing multiple brands within the platform can require more time for setup and tracking.
ShareASale’s range and reputation make it ideal for creators looking to diversify income sources without joining multiple platforms.
Their platform provides detailed metrics for tracking affiliate success and optimizing content.
ShareASale suits influencers across various niches, particularly those seeking multiple partnerships to cater to diverse audience interests.
https://www.shareasale.com/
Rakuten, a major global e-commerce platform with over $14.5 billion in revenue in 2023, provides diverse brand options and extensive tracking tools, making it a valuable resource for YouTubers.
Varies by merchant, generally 30 days
Rakuten’s strong global network and high-quality tracking tools make it perfect for creators wanting accurate and transparent data on their referrals.
Some affiliates may find Rakuten’s platform navigation a bit complex due to its multiple brand partnerships.
Rakuten stands out with its strong brand relationships, offering you the opportunity to partner with global leaders across many categories.
Rakuten regularly features seasonal promotional materials and offers, giving you fresh content ideas throughout the year.
YouTubers in beauty, fashion, health, and tech who can promote specific brand partnerships within the Rakuten network.
https://rakutenadvertising.com/
ClickBank, generating over $3 billion in affiliate commissions since its inception, is a well-known platform for digital products, including e-books, courses, and software.
Typically 60 days
High commission rates make ClickBank a lucrative option for promoting digital products that align with your channel’s focus.
Products on ClickBank may vary in quality, so it’s essential to select trusted options that suit your audience.
Known for high commissions, ClickBank is ideal for digital creators and YouTubers who focus on niches like self-improvement or online education.
ClickBank provides extensive support and resources to help you choose products that match your content style.
YouTubers in education, digital marketing, health, and wellness who are comfortable promoting digital products.
https://www.clickbank.com/
FlexOffers, a fast-growing affiliate network, partners with top brands and offers high-paying programs across multiple categories. It provides excellent resources for YouTubers aiming to diversify affiliate income.
Varies by brand, generally 30 days
FlexOffers provides access to a broad selection of brands, allowing for highly personalized affiliate marketing.
The vast range of options can feel overwhelming to new affiliates and may require time to find the best brands.
FlexOffers stands out for its vast selection and support resources, making it easy to find brand partners that align with different niche audiences.
The platform provides user-friendly tools to manage multiple brands and analyze data for strategic content planning.
YouTubers in travel, finance, fashion, or education who are skilled at integrating diverse products into content.
https://www.flexoffers.com/
Impact, a top affiliate marketing platform, supports partnerships with major brands, providing creators with high-quality tools and analytics to optimize affiliate strategies.
Varies by brand, generally 30 days
Impact’s high-quality tracking tools and detailed performance metrics make it an excellent choice for creators looking to optimize affiliate campaigns.
Some affiliates may find Impact’s interface complex due to the advanced tools offered.
Known for top-notch analytics, Impact is perfect for affiliates looking to scale their campaigns with detailed data.
Impact’s platform allows you to partner with leading brands like Adidas and Walmart, adding credibility to your content.
Influencers across lifestyle, tech, and fashion, who can provide authentic recommendations to their audience.
https://impact.com/
Awin, a global affiliate network with over a million active affiliates, provides access to many US-based brands, making it a versatile choice for YouTubers.
Varies by brand, typically 30 days
Awin’s broad brand range provides you with multiple affiliate options, allowing you to focus on what best fits your niche.
Navigating Awin’s wide selection may feel overwhelming initially, as it requires time to pick out suitable programs.
Awin is known for its reliable affiliate network and wide brand partnerships, allowing you to work with trusted US-based and global brands.
Awin’s detailed analytics and reporting features help creators refine their affiliate strategies over time.
Content creators in lifestyle, home, and technology who can integrate products seamlessly into their videos.
https://www.awin.com/us/
Choosing the right affiliate program can make a significant impact on your YouTube earnings. With various programs offering competitive commissions, long cookie durations, and unique benefits, there's a program tailored for every creator.
From Amazon’s massive product catalog to ClickBank’s high digital commissions, each platform brings its advantages. Evaluate your channel’s niche and audience to find the best fit, and don’t forget to leverage tools like Creator Hero to boost your income and expand your partnerships.
