%201.png)
Fitness is a booming industry, with the global market projected to reach $434 billion by 2028. For content creators, affiliate marketing presents a lucrative way to tap into this ever-growing demand.
Leading fitness brands like Gymshark, Nike, and Beachbody offer competitive commissions, often ranging from 5% to 20%, with top programs offering up to $100 per referral. Whether you're promoting supplements from MyProtein, fitness gear from Peloton, or workout plans through apps like Sweat, fitness affiliate programs provide excellent earning potential.
With fitness brands actively seeking influencers across social media platforms like Instagram, TikTok, and YouTube, now is the perfect time for creators to explore the best US fitness affiliate programs. These partnerships offer both lucrative commissions and the chance to collaborate with some of the biggest names in the fitness industry, helping you grow your brand while promoting products your audience will love.
In this article, we will cover the top 20 best & highest-paying fitness affiliate programs in the US, including:
Lululemon is a globally recognized activewear brand known for its high-quality yoga, running, and workout clothing. In 2023, Lululemon’s revenue exceeded $8 billion, making it a dominant player in the athleisure market. The brand's combination of style and functionality appeals to fitness enthusiasts worldwide.
Cookie Duration: 30 days
Lululemon’s global recognition and premium product quality make it easier for affiliates to convert sales, particularly among fashion-conscious fitness enthusiasts.
The commission rate is on the lower side, and the price of Lululemon products might be prohibitive for some audiences, potentially affecting conversion rates.
Lululemon is known for its premium quality, especially in the yoga and athleisure categories. The brand’s loyal following provides affiliates with a reliable market for high-end fitness apparel.
Lululemon’s affiliate program offers strong marketing support, including high-quality images and banners, making it easier for affiliates to promote their products effectively.
Lululemon is looking for influencers and content creators who align with their brand values, focusing on fitness, wellness, and an active lifestyle. Ideal candidates include fitness enthusiasts, yoga instructors, athletes, and lifestyle influencers with an engaged audience that resonates with Lululemon’s premium, high-quality products. Content should be authentic, visually appealing, and emphasize a commitment to health, wellness, and personal growth.
Sign up URL for Affiliate Program: https://www.lululemon.com/affiliate-program
Fabletics is a subscription-based activewear brand that offers stylish and affordable workout clothing for women and men. With a growing customer base and monthly VIP membership option, Fabletics is a favorite among fitness and fashion enthusiasts alike.
Cookie duration: 30 days
Fabletics’ generous commission rate and affordable product range make it easier to convert casual fitness enthusiasts and fashion-forward consumers alike.
Affiliates may face challenges in promoting the subscription model, as some audiences might be hesitant to commit to a monthly membership.
Fabletics is known for its trendy, affordable activewear and VIP membership model, which sets it apart from other fitness apparel brands by offering exclusive discounts to loyal customers.
The program frequently runs promotions, offering affiliates plenty of opportunities to capitalize on sales and discounts, driving conversions with ease.
Fabletics is looking for fitness and lifestyle influencers who promote an active, healthy, and body-positive lifestyle. They seek creators who produce engaging content showcasing fitness routines, athleisure fashion, and overall wellness. Fabletics values influencers who can connect authentically with their audience and align with their inclusive brand message.
Sign up URL for affiliate program: https://www.fabletics.com/affiliate-program
Optimum Nutrition is a leading supplement brand offering high-quality sports nutrition products, including its best-selling Gold Standard Whey Protein. The company has established itself as a trusted brand in the fitness supplement space.
Cookie duration: 30 days
Optimum Nutrition’s high-quality products and strong brand reputation make it easier for affiliates to promote and convert sales. The supplement market is booming, offering high potential for earnings.
The supplement industry is highly competitive, and affiliates may face challenges in standing out among the many options available in this space.
Optimum Nutrition’s Gold Standard Whey Protein is a top-selling product, widely recognized and trusted by fitness enthusiasts, making it a strong selling point for affiliates.
Affiliates can benefit from promoting popular Optimum Nutrition products during peak fitness seasons, such as New Year’s or pre-summer workout preparations.
Optimum Nutrition is always seeking fitness influencers who can authentically promote their supplements, particularly Gold Standard Whey Protein, to a health-conscious audience. Influencers in the health, nutrition, and bodybuilding niches are a perfect fit.
Sign up URL for affiliate program: https://www.optimumnutrition.com/affiliate-program
Reebok is a globally recognized athletic brand offering a wide range of fitness apparel, footwear, and accessories. Known for its innovative designs and collaborations with fitness programs like CrossFit, Reebok remains a favorite among fitness enthusiasts.
Cookie duration: 30 days
Reebok’s high-quality fitness gear and footwear appeal to both athletes and casual fitness enthusiasts, making it easier for affiliates to convert sales.
Competition from other athletic brands such as Nike and Adidas may make it harder for Reebok affiliates to stand out, especially among mainstream audiences.
Reebok is well-known for its partnerships with fitness communities like CrossFit, setting it apart as a brand focused on strength training and functional fitness.
Reebok frequently releases exclusive fitness collaborations, giving affiliates unique promotional opportunities to engage their audience with limited-edition products.
Reebok partners with influencers who are passionate about fitness, particularly those involved in CrossFit or strength training. They are looking for content creators who can promote their innovative fitness footwear and apparel through workouts, reviews, and tutorials.
Sign up URL for affiliate program: https://www.reebok.com/affiliate
Transparent Labs is a fitness supplement company that prides itself on providing clean, scientifically-backed products without artificial ingredients or harmful additives. Their product line focuses on performance, muscle gain, and overall wellness.
Cookie duration: 30 days
Transparent Labs’ high commission rate and strong reputation for clean, effective supplements make it an attractive option for health-conscious fitness influencers.
The niche focus on clean supplements may limit appeal to broader audiences who are more price-conscious or brand-loyal to competitors.
Transparent Labs is known for its transparency, with no artificial ingredients, proprietary blends, or harmful chemicals. This unique positioning appeals to affiliates whose audiences prioritize clean, natural products.
Transparent Labs provides detailed product information and research, making it easy for affiliates to promote their supplements with credibility and authority.
Transparent Labs is seeking influencers in the fitness and wellness space who focus on clean, scientifically-backed supplements. Ideal influencers will emphasize transparency in product ingredients and promote the brand’s commitment to natural, performance-driven products.
Sign up URL for affiliate program: https://www.transparentlabs.com/affiliate-program
Nike is a global leader in athletic footwear, apparel, and sports equipment, with a brand valuation of over $34 billion in 2023. Its extensive range of products caters to various sports, making it a go-to for fitness enthusiasts worldwide. The Nike affiliate program offers an excellent opportunity for affiliates to partner with this industry giant.
Cookie duration: 30 days
Nike’s high commission rate of 11% is one of the most competitive in the fitness affiliate industry. Affiliates also benefit from the brand’s worldwide recognition and trust, making conversions more likely.
Affiliates may face higher competition due to Nike’s popularity. Some product categories are excluded from the commission structure, limiting earning potential.
Nike’s global brand recognition and vast product range make its affiliate program stand out. The brand's reputation alone drives conversions for fitness-related products.
Nike provides its affiliates with access to marketing tools and creatives, making it easier to promote products. Affiliates can also participate in seasonal campaigns and exclusive product launches.
Nike is looking for influencers across all fitness and sports niches to promote their athletic footwear and apparel. They collaborate with influencers who can highlight product launches and exclusive campaigns through engaging content, from fitness routines to lifestyle posts.
Sign up URL for affiliate program: https://www.nike.com/affiliate
Bowflex, a leading name in home fitness equipment, offers high-end workout solutions. From treadmills to adjustable dumbbells, Bowflex caters to both beginners and professional athletes. Their affiliate program presents a solid opportunity for fitness content creators.
Cookie duration: 30 days
High commissions on a wide range of home gym products, especially valuable for affiliates promoting premium fitness equipment. Bowflex’s strong brand reputation helps build trust with potential buyers.
Affiliates are limited by product seasonality; certain equipment may not be as in-demand during specific times of the year, affecting conversion rates.
Bowflex is known for its innovative home workout systems. Their affiliate program’s flexible commission rates are highly appealing, particularly on big-ticket items like home gyms.
Bowflex frequently runs promotions and sales, which affiliates can leverage to boost their conversions and commissions. Top-performing affiliates might also receive complimentary products to review.
Bowflex is seeking fitness influencers who can demonstrate their premium home gym equipment in action. Ideal influencers will create home workout tutorials and product reviews that showcase Bowflex’s high-quality equipment to fitness enthusiasts interested in home workouts.
Sign up URL for affiliate program: https://www.bowflex.com/affiliate
TRX is a pioneer in suspension training, a versatile workout technique that’s used in gyms and homes worldwide. Known for its high-quality gear, TRX has become a favorite for fitness influencers and personal trainers.
Cookie duration: 30 days
TRX’s flexible affiliate structure provides great incentives, especially for influencers who are deeply integrated into the fitness niche. The commission is particularly high on training systems.
As a niche product, TRX may not appeal to general fitness audiences, limiting the reach for affiliates focused on broader fitness categories.
TRX’s suspension systems are widely used by fitness professionals, giving affiliates a chance to promote products that are trusted by industry experts.
TRX offers affiliates the chance to participate in their educational programs, making it an ideal fit for fitness professionals who want to align with training innovation.
TRX is looking for influencers who specialize in functional fitness or personal training to showcase their suspension training systems. Influencers with a focus on creative workout routines and training innovations are highly valued by the brand.
Sign up URL for affiliate program: https://www.trxtraining.com/affiliate-program
MyProtein is one of the largest and most popular sports nutrition brands globally, offering an extensive range of products at competitive prices. Their affiliate program targets fitness influencers looking to promote high-quality supplements and nutrition products.
Cookie duration: 30 days
The wide range of supplements, coupled with high commissions, makes MyProtein’s affiliate program highly attractive for content creators in the fitness and wellness niches.
The nutrition market is competitive, and MyProtein often runs sales, which can reduce the final commission amount earned on discounted items.
MyProtein’s program is unique in its tiered commission structure, allowing top-performing affiliates to earn more through performance bonuses.
Affiliates have access to high-converting marketing materials and regular product promotions. The brand is also expanding its activewear line, which opens new affiliate opportunities.
MyProtein is actively seeking fitness influencers who can promote their extensive range of supplements, nutrition products, and activewear. Influencers who can create engaging content around fitness, nutrition, and health are an ideal fit for this program.
Sign up URL for affiliate program: https://www.myprotein.com/affiliate-program.list
Rogue Fitness is a well-known American manufacturer of high-quality strength and conditioning equipment, catering to CrossFit, powerlifting, and general fitness. Rogue has a reputation for durability and functionality, making its affiliate program an attractive option.
Cookie duration: 30 days
Rogue’s affiliate program allows content creators to promote premium fitness equipment, which leads to higher commission payouts on large orders.
With a lower commission range than some other programs, affiliates promoting smaller ticket items may need to generate high volumes of sales to see significant earnings.
Rogue Fitness is the go-to brand for strength and conditioning athletes. Its reputation for quality products makes it easier for affiliates to convert sales.
Rogue affiliates benefit from the brand’s large and passionate customer base. They frequently launch new gear, giving affiliates opportunities to continuously promote new products.
Rogue Fitness partners with influencers who focus on strength training, CrossFit, or powerlifting. They are looking for content creators who can promote their high-quality strength and conditioning equipment through workout demonstrations and product reviews.
Sign up URL for affiliate program:https://www.roguefitness.com/affiliate
Perform Better specializes in providing functional training equipment for athletes, personal trainers, and fitness facilities. Known for top-notch gear and innovative workout tools, they offer fitness products designed to improve performance and mobility.
Cookie duration: 30 days
High commissions and a wide selection of functional training tools make it appealing for fitness influencers with a performance-based audience.
Niche focus on functional training might not appeal to general fitness audiences. Products may not have mass market appeal outside of professional training.
Perform Better is highly regarded for its premium functional training equipment and educational resources, making it ideal for influencers who focus on performance improvement.
Affiliates benefit from access to Perform Better’s fitness events and training workshops, adding value to their personal knowledge and content creation.
Perform Better is seeking influencers who specialize in functional training and performance improvement. Influencers in the personal training or athletic performance niches are a perfect fit to promote their high-quality conditioning tools and functional training gear.
Sign up URL for affiliate program: https://www.performbetter.com/affiliate
Gainful is a custom-made nutrition company that offers personalized protein powders, hydration supplements, and pre-workout formulas. Their products are tailored to individual dietary needs, making them a popular choice for fitness enthusiasts and athletes.
Cookie duration: 30 days
With a generous 15% commission rate, Gainful offers one of the highest affiliate payouts in the fitness nutrition sector. The customization aspect appeals to health-conscious consumers.
Because Gainful is a niche brand focused on personalization, affiliates may find it more challenging to convert audiences who prefer standardized nutrition products.
Gainful’s unique selling point is its personalized nutrition plans, which offer tailored solutions based on the consumer’s dietary needs, setting it apart from generic supplement companies.
Affiliates benefit from promoting high-value subscriptions, allowing for continuous commission payouts. Gainful’s brand trust helps with conversions, especially in the wellness niche.
Gainful is looking for influencers who can promote personalized nutrition solutions to fitness and wellness audiences. Influencers who emphasize tailored fitness and nutrition plans are ideal for collaborating with this brand, promoting products like personalized protein powders and hydration supplements.
Sign up URL for affiliate program: https://www.gainful.com/affiliate
NordicTrack is a premier home fitness equipment brand, offering high-quality treadmills, exercise bikes, ellipticals, and rowers. With its state-of-the-art technology, such as iFit integration, NordicTrack products provide a unique workout experience.
Cookie duration: 30 days
High commission rates on big-ticket items make NordicTrack an attractive option for affiliates, especially those who target high-end fitness enthusiasts.
The price of NordicTrack’s equipment may be prohibitive for some audiences, limiting the potential number of conversions in specific markets.
NordicTrack’s integration with iFit, a digital fitness platform, offers a unique workout experience that’s highly appealing to tech-savvy fitness enthusiasts looking for guided training programs.
NordicTrack frequently introduces new features and workout technology, providing affiliates with fresh content to promote regularly. Their strong brand recognition in the home fitness market helps with conversions.
NordicTrack is seeking influencers who can promote their high-end home fitness equipment, including treadmills, bikes, and rowers. Ideal influencers will focus on promoting the unique iFit-integrated workout experiences, catering to tech-savvy fitness enthusiasts.
Sign up URL for affiliate program: https://www.nordictrack.com/affiliate-program
Onnit is a popular fitness and wellness brand offering a wide range of supplements, functional fitness equipment, and mental performance products. Their holistic approach to fitness and health makes them a favorite among athletes and fitness professionals.
Cookie duration: 30 days
Onnit’s diverse product lineup and strong brand loyalty allow affiliates to tap into multiple fitness and wellness niches. The commission structure is particularly attractive for those promoting high-ticket items.
As a specialized brand, Onnit’s focus on niche products like brain supplements and unconventional fitness tools may limit appeal to broader fitness audiences.
Onnit is renowned for its innovative fitness products and supplements designed to enhance both physical and mental performance, making it stand out from traditional fitness brands.
Affiliates can participate in Onnit’s various marketing campaigns and promotions throughout the year. The brand is highly recognizable due to partnerships with athletes and celebrities.
Onnit is looking for fitness influencers who can promote their innovative fitness and wellness products, including supplements like Alpha Brain and unconventional fitness equipment like kettlebells and maces. Influencers focusing on holistic health and fitness are a great match for Onnit.
Sign up URL for affiliate program: https://www.onnit.com/affiliate-program
Hydrow is a premium home rowing machine company that combines immersive technology with full-body workouts. Known for its high-tech, connected fitness experience, Hydrow provides users with live and on-demand rowing classes.
Cookie duration: 30 days
Hydrow offers high commissions on its premium rowing machines, which can cost over $2,000, making each sale very lucrative for affiliates.
The high cost of the rowing machine may limit conversions, especially among casual fitness enthusiasts who may not be willing to invest in premium equipment.
Hydrow’s unique selling point is its immersive, connected rowing experience, offering live and on-demand workouts that give users the feeling of rowing on water.
Hydrow’s program also offers performance bonuses, which can significantly boost affiliate earnings. It’s particularly well-suited for influencers in the high-end fitness or luxury home workout niche.
Hydrow is seeking influencers who focus on premium, tech-driven fitness experiences. Influencers with an audience interested in immersive home workouts will be ideal for promoting Hydrow’s connected rowing machines and on-demand rowing classes.
Sign up URL for affiliate program:https://www.hydrow.com/affiliate
Life Fitness is a leading brand in commercial and home fitness equipment, known for its durability and cutting-edge technology. They offer a wide range of products, from cardio machines to strength training equipment, which are used in gyms worldwide.
Cookie duration: 30 days
Life Fitness offers high commission rates on premium, big-ticket fitness equipment. The brand’s reputation helps affiliates attract high-end consumers looking for quality fitness gear.
The high price of Life Fitness products may limit conversions in certain markets, particularly those aimed at casual fitness users or beginners.
Life Fitness is widely known for its commercial-grade equipment, making this program perfect for affiliates targeting personal trainers, fitness facilities, or serious home gym users.
Life Fitness frequently updates its product range, giving affiliates opportunities to promote the latest fitness technology. Their marketing support includes access to high-quality promotional materials.
Life Fitness seeks influencers who can promote their commercial-grade fitness equipment to both personal trainers and serious home gym enthusiasts. Ideal influencers are those focused on strength training, cardio, and professional fitness routines.
Sign up URL for affiliate program:https://www.lifefitness.com/affiliate-program
ProForm, part of the Icon Health & Fitness family, offers state-of-the-art home fitness equipment, including treadmills, ellipticals, and exercise bikes. Known for integrating technology with fitness, ProForm is a popular choice among home workout enthusiasts.
Cookie duration: 30 days
ProForm’s high commission rates, especially on premium fitness equipment, make this an attractive option for affiliates. Their broad range of fitness products offers ample opportunities for promotion.
ProForm’s products may be too expensive for casual fitness users, limiting the number of conversions for certain audiences.
ProForm is known for integrating iFit, a fitness platform that provides guided workouts, into its equipment, offering a unique, tech-focused workout experience.
ProForm’s affiliate program offers excellent support for top-performing affiliates, including access to high-quality promotional assets and exclusive product launches.
ProForm is looking for fitness influencers who can highlight their high-tech home fitness equipment, such as treadmills, ellipticals, and exercise bikes. Influencers who emphasize tech-driven, guided workouts will find success promoting ProForm’s iFit-integrated equipment.
Sign up URL for affiliate program: https://www.proform.com/affiliate
JAXJOX is a cutting-edge fitness technology company known for its smart, connected workout equipment. They focus on products that track users’ performance and integrate AI for a more personalized workout experience.
Cookie duration: 30 days
JAXJOX’s high-tech, innovative fitness products attract tech-savvy fitness enthusiasts. The high commission rate and innovative product range provide affiliates with unique promotional opportunities.
JAXJOX’s niche focus on smart, connected fitness products may limit its appeal to general fitness audiences who are not as tech-focused.
JAXJOX is known for its AI-driven fitness technology, providing real-time performance feedback to users. This unique offering sets the program apart from traditional fitness equipment brands.
JAXJOX provides access to in-depth product training and resources for affiliates, helping them promote the brand more effectively. Their innovative product line can attract tech enthusiasts and fitness influencers alike.
JAXJOX is seeking influencers who focus on innovative fitness technology. Ideal influencers are those who can showcase their smart, connected workout gear, including adjustable kettlebells and dumbbells, and emphasize the performance-tracking features integrated into their products.
Sign up URL for affiliate program: https://www.jaxjox.com/affiliate-program
GNC (General Nutrition Centers) is a well-established retailer specializing in health and wellness products, including supplements, vitamins, and sports nutrition. GNC has a strong reputation and wide recognition across the US.
Cookie duration: 14 days
GNC’s program allows affiliates to promote a wide range of supplements and wellness products with a recognized and trusted brand. Its reputation helps drive consumer trust, making it easier for affiliates to convert sales.
The shorter cookie duration of 14 days may reduce the opportunity for affiliates to earn commissions on repeat visits. Additionally, the supplement market is highly competitive.
GNC is known for its strong brand presence and comprehensive range of health and wellness products, making it appealing to affiliates who want to promote trusted, established products.
GNC frequently runs promotions, such as buy-one-get-one deals, which affiliates can leverage to boost conversions. They also provide ample marketing resources, making it easier for affiliates to run successful campaigns.
GNC is looking for health and wellness influencers who can promote their wide range of supplements, vitamins, and sports nutrition products. Influencers with a focus on fitness, health, and overall wellness are a perfect fit for promoting GNC’s trusted brand
Sign up URL for affiliate program: https://www.gnc.com/affiliate
Beachbody is a household name in the fitness industry, offering a variety of home workout programs, nutritional products, and supplements. With programs like P90X and Insanity, Beachbody has built a loyal following among fitness enthusiasts.
Cookie duration: 30 days
Beachbody’s well-established brand and recognizable fitness programs make it easy for affiliates to promote and convert sales. Their high commission rates are a significant draw for affiliates in the fitness niche.
The home workout space is highly competitive, and affiliates may find it challenging to stand out when promoting Beachbody products alongside other popular fitness brands.
Beachbody is best known for its online fitness programs like P90X and Insanity, which have a massive global following, giving affiliates a vast audience to target.
Beachbody’s affiliate program offers detailed promotional assets, including banners, links, and creative support, allowing affiliates to market their products effectively.
Beachbody seeks influencers who can promote their popular home workout programs, such as P90X and Insanity, along with their supplements and meal plans. Ideal influencers will focus on at-home fitness, offering followers guidance on effective workout routines and healthy living.
Sign up URL for affiliate program: https://www.teambeachbody.com/affiliate-program
The fitness industry provides numerous opportunities for content creators to generate significant income through affiliate marketing. With commissions ranging from 5% to 20%, these programs offer excellent earning potential by promoting top brands like Bowflex, MyProtein, Peloton, and more.
Whether you're targeting home gym enthusiasts, supplement consumers, or wearable tech users, there’s a fitness affiliate program to suit your niche. As the fitness market continues to grow, content creators can capitalize on this trend by promoting these high-paying programs and maximizing their revenue potential.
