Ulta Affiliate Program: In-Depth Review, Pros, and Cons  

The UB Creates Creator Program is Ulta Beauty's affiliate program designed specifically for content creators looking to partner with the beauty giant. Through this program, affiliates earn a 2% commission on qualifying sales with a 30-day cookie window to track conversions.

Ulta also offers two other programs: the Impact Program, tailored for bloggers, media, and editorial publishers, and the Associate Ambassador Program, which allows creators to craft content for Ulta's social media channels. This article focuses on the UB Creates Creator Program, providing an in-depth review of its benefits and potential for content creators.

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What is the Ulta Affiliate Program?

The Ulta Affiliate Program, also known as the UB Creates Creator Program, allows content creators to earn a 2% commission on qualifying beauty product sales with a 30-day cookie window for tracking conversions. This program is designed to help creators partner with Ulta Beauty and promote its wide range of cosmetics, skincare, and fragrance products.

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What Do You Get As A Ulta Affiliate Partner?

As an Ulta affiliate partner through the UB Creates Creator Program, you receive the following benefits:

• Earn Commission: Receive a 2% commission on all qualifying product sales.
• Cookie Duration: Enjoy a 30-day cookie window to track conversions and earn commissions on purchases made within that time frame.
• Product Links and Promotional Banners: You’ll have access to exclusive product links, banners, and other promotional tools to incorporate into your content.‍
• Exciting Brand Moments: Get involved in key Ulta promotions and brand moments with newsletters, promos, and links to help you create compelling content.

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What Are The Benefits Of The Ulta Affiliate Program?

The Ulta Affiliate Program offers more than just commissions, providing a variety of perks designed to help creators grow their platforms and maximize earnings. These perks allow for seamless promotion and brand integration, ensuring affiliates have everything they need to succeed.

Access to Exclusive Offers and Discounts

Affiliates get early access to promotions, special offers, and sales events. This enables you to share timely deals with your audience, boosting engagement and driving more conversions.

Support with Content Creation

Ulta offers regular newsletters and promo materials, including product links and banners, allowing affiliates to craft creative, unique content around key brand moments and seasonal promotions.

Wide Product Range

With Ulta’s extensive catalog, including cosmetics, skincare, and fragrances, affiliates can cater to a broad audience, increasing the potential for more sales across different categories.

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How To Become A Ulta Affiliate Partner

Becoming an Ulta affiliate partner is simple, but it depends on which program best fits your profile. Here’s how you can join:

Step 1: Choose the Right Program

If you are a social media creator, apply through the UB Creators Creator Program (https://www.ulta.com/company/affiliate) designed for influencers across platforms like Instagram, YouTube, and TikTok. Publishers, bloggers, and media professionals should apply through Ulta’s Impact Program. Ulta Beauty Associates will be eligible for the Ambassador Program opening in 2025.

Step 2: Sign Up on Their Platform

Visit Ulta’s affiliate page or the respective program platform. Complete the application process with details about your content or platform and submit it for review.

Step 3: Wait for Approval ‍

Ulta reviews each application to ensure it aligns with their program goals. You’ll be notified once accepted. By following these steps, you can start earning commissions and promoting Ulta Beauty through the right program for you.

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Best Options To Sign Up For The Ulta Affiliate Program

Here are the exclusive options for affiliates to join Ulta's various programs, including commission rates, cookie durations, and access information:

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UB Creates Creator Program

• Commission Rate: 2% on all qualifying sales.
• Cookie Duration: 30 days.
• Countries: Accessible globally for social media influencers and creators across platforms like Instagram, YouTube, and TikTok.
• Sign-Up URL: https://www.ulta.com/company/affiliate

Post Affiliate Pro

• Commission Rate: 2%
• Cookie Duration: 30 days
• Countries: Globally
• Sign-Up URL: https://www.postaffiliatepro.com/affiliate-program-directory/ulta-beauty-affiliate-program/

Impact

• Commission Rate: 2%
• Cookie Duration: 30 days
• Countries: Globally
• Sign-Up URL: https://app.impact.com/campaign-promo-signup/Ulta.brand?execution=e2s1&#/?viewkey=signUpPreStart

Lasso

• Commission Rate: 6%
• Cookie Duration: 30 days
• Countries: Globally ‍
• Sign-Up URL: https://getlasso.co/affiliate/ulta-beauty/

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What Are The Requirements Of Becoming A Ulta Affiliate Partner?

To become an Ulta affiliate partner, you must meet the following requirements:

• Content Alignment: Your content should align with Ulta's brand values, promoting beauty, skincare, or related topics. Whether you're a social media creator or a publisher, your audience should be interested in Ulta’s product categories.
• No Inappropriate Content: Your site or platform must not feature offensive, illegal, or inappropriate content. Ulta carefully reviews applications to ensure content is brand-safe.
• Application Review: Ulta will review your application to determine if your platform meets their standards.

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Ulta Affiliate Program vs Other Brands

When comparing the Ulta Affiliate Program (UB Creates Creator Program) to other beauty brand affiliate programs, it’s essential to evaluate key factors such as commission rates, cookie durations, and program perks.

1. Ulta vs. Sephora

• Commission Rate: Ulta offers a 2% commission, whereas Sephora’s Affiliate Program through Rakuten provides 5-7% commission depending on the product category​.
• Cookie Duration: Both Ulta and Sephora have a 30-day cookie duration, offering affiliates a reasonable time to convert clicks into sales.
• Brand Focus: While both Ulta and Sephora are major beauty retailers, Sephora leans more toward luxury brands, while Ultacarries both high-end and drugstore brands, giving Ulta affiliates a broader product range to promote.

2. Ulta vs. Target

• Commission Rate: Ulta provides a 2% commission, whereas Target’s Affiliate Program offers up to 8%, making it a higher-earning potential for affiliates​.
• Cookie Duration: Ulta offers a 30 -day cookie while Target has a 7-day cookie window.
• Product Range: Target offers a wide range of beauty and personal care products but also includes other product categories like home goods, apparel, and electronics, giving affiliates more flexibility. However, Ulta’s focus on beauty makes it a better option for creators focused solely on beauty and skincare.

3. Ulta vs. Amazon  

• Commission Rate: Ulta’s 2% is competitive but lower than Amazon’s Beauty Category, which offers up to 10% commission for beauty products.
• Cookie Duration: Ulta’s 30-day cookie is more favorable compared to Amazon’s 24-hour cookie window, giving affiliates more time to drive conversions.
• Perks: Ulta offers affiliates access to exclusive promotions, newsletters, and branded content, while Amazon provides vast product access but lacks personalized affiliate perks.

‍4. Ulta vs. Walmart

• Commission Rate: Ulta affiliates earn 2% commission, while Walmart’s Affiliate Program offers up to 4% on beauty products​.
• Cookie Duration: Ulta and Walmart both offer a 30-day cookie duration, providing ample conversion tracking time for affiliates.‍
• Brand Focus: Ulta focuses solely on beauty and skincare, which is ideal for creators dedicated to beauty content, while Walmart provides a mix of beauty, personal care, and other general products.

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What Are The Drawbacks Of Ulta’s Affiliate Program Compared To Other Similar Programs?

While the Ulta Affiliate Program offers many perks for beauty creators, there are a few drawbacks when compared to other similar programs:

• Lower Commission Rate: Ulta offers only 2% commission, which is significantly lower than other beauty programs. Affiliates may find it harder to maximize earnings with Ulta’s lower rates​.
• Limited Audience Reach: The UB Creates Creator Program mainly targets social media influencers and creators, leaving out bloggers, publishers, and editorial outlets, who might earn better with programs like Sephora’s or Target’s affiliate networks.
• Niche Focus: Ulta focuses exclusively on beauty products, which limits versatility for affiliates. Programs like Amazon or Target Offer a broader range of categories (from beauty to home goods), allowing affiliates to cater to a wider audience​.‍
• Lack of Frequent Promotions: While Ulta does offer access to some promotions and sales, other programs like Sephora or Target run frequent high-value deals that may drive higher traffic and conversions for affiliates.

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Final Takeaways On The Ulta Affiliate Program

The Ulta affiliate program, through the UB Creates Creator Program, offers a valuable opportunity for beauty-focused creators to partner with one of the largest beauty retailers. While it has some drawbacks like a lower 2% commission rate and niche focus compared to competitors, the program’s strong brand reputation, access to diverse beauty products, and exclusive promotional tools make it a great option for influencers in the beauty space. For those targeting a beauty-savvy audience, Ulta remains a solid affiliate program choice.