ASOS Affiliate Program: In-Depth Review, Pros, and Cons

The ASOS Affiliate Program presents a valuable opportunity for affiliates to earn commissions by promoting one of the UK’s top fashion retailers. ASOS generated £3.54 billion in revenue in 2023.

The program offers up to 7% commission on new customer purchases and features a 45-day cookie duration, beneficial for maximizing earnings potential. With 26.4 million active users, ASOS is popular among fashion-conscious audiences globally, making it a high-traffic platform ideal for affiliates targeting young, trend-focused demographics.

‍

What is the ASOS Affiliate Program?

The ASOS Affiliate Program enables marketers to earn commissions by promoting ASOS products through unique affiliate links. Affiliates earn up to 7% for each sale generated by new customers and have a 45-day cookie duration, giving them a longer window to earn from referrals. This program is especially popular among fashion and lifestyle affiliates aiming to reach ASOS’s trend-focused audience.

‍

What Do You Get As An ASOS Affiliate Partner?

As an ASOS affiliate partner, you receive the following benefits:

• Commission Rate: Earn up to 7% on new customer sales and varying rates (typically lower) on existing customer and sale item purchases.
• Cookie Duration: A 45-day tracking cookie, allowing you to earn commissions on referred sales within this window.
• Product Range: Access to a vast catalog of ASOS’s 850+ brands, including trending apparel, shoes, and beauty products.
• Promotional Tools: Regularly updated banners, creatives, and tracking tools for optimizing performance and engagement.‍
• Audience Benefits: Access to exclusive discounts like a 10% student discount, attracting a younger audience base.

‍

What Are The Benefits Of The ASOS Affiliate Program?

The ASOS Affiliate Program offers a range of perks that help affiliates boost earnings and enhance engagement with their audience. Here are some of the standout benefits:

High Conversion Potential

With 26.4 million active users and an established presence in multiple markets, ASOS appeals to a broad, fashion-focused audience. This extensive reach makes it easier for affiliates to convert traffic into sales, especially with exclusive deals that drive engagement.

Flexible Commission Rates

Affiliates earn up to 7% for new customer sales and 3% for existing customers, which is competitive in the retail affiliate landscape. This structure rewards affiliates for bringing in first-time buyers while also incentivizing repeat purchase.

Promotional Tools and Banners

ASOS provides affiliates with various marketing materials, such as updated banners and product feeds, allowing for effective customization in their promotions. These tools are designed to increase click-through rates and support affiliates in tailoring their campaigns to specific target groups.

Long Cookie Duration

The 45-day cookie duration offers affiliates a generous window for earning commissions on referrals, giving them a competitive edge compared to other programs that have shorter tracking periods.

‍

How To Become a ASOS Affiliate Partner

Step 1: Sign Up on ASOS’s Affiliate Platform

Visit the ASOS affiliate program page on a partner network such as FlexOffers or Rakuten. Select your country to ensure you’re signing up for the right program, as ASOS tailors its commission rates by region. Complete the application form with basic information about your website, audience, and marketing strategy.

Step 2: Wait for Approval

‍After submitting, ASOS will review your application to ensure it aligns with their brand. This process may take several days, and approval generally depends on the relevancy and quality of your content.

Step 3: Access Affiliate Tools

‍Once approved, you’ll gain access to ASOS’s affiliate resources, including banners, links, and product feeds. These tools make it easy to integrate ASOS’s offerings into your content and start earning commissions immediately.

Step 4: Start Promoting ASOS Products

Add affiliate links, banners, and ASOS products to your website, blog, or social media. Track your performance through the affiliate dashboard to see which campaigns are generating traffic and conversions.

‍

Best Options To Sign Up For The ASOS Affiliate Program

Here’s an overview of where you can sign up for the ASOS Affiliate Program, along with the commission rates, cookie duration, country access, and sign-up URLs for each option:

‍

Rakuten Marketing

• Commission Rate: Up to 6% for new customers, 3% for existing customers, and 1% on sale items.
• Cookie Duration: 45 days.
• Countries: Available globally with specific rates for regions such as Australia, the United States, and the UK.
• Sign-Up URL: rakutenadvertising.com

FlexOffers

• Commission Rate: 4.8% on new customer sales, 2.4% for existing customers, and 0.8% on app sales.
• Cookie Duration: 45 days.
• Countries: Accessible in New Zealand, Australia, and the United States.
• Sign-Up URL: https://www.flexoffers.com/affiliate-programs/asos-com-au-nz-affiliate-program/

Sovrn

• Commission Rate: 0.8%-4.8%
• Cookie Duration: 30 days.
• Countries: Globally.
• Sign-Up URL: https://uppromote.com/affiliate-program-directory/asos/

Viglink

• Commission Rate: Up to 7%
• Cookie Duration: 30 days.
• Countries: Available in countries like the United Kingdom, the United States, China, Malaysia, Singapore, Thailand, and India.‍
• Sign-Up URL: https://www.viglink.com/merchants/3963/asos-affiliate-program

‍

What Are The Requirements Of Becoming An ASOS Affiliate Partner?

To become an ASOS affiliate partner, you’ll need to meet a few key requirements:

1. Relevant Content: ASOS looks for affiliates with fashion, lifestyle, or beauty-focused content that aligns with their brand. Your website, blog, or social media profiles should have quality content that resonates with ASOS’s young, trend-focused audience.
2. Compliance with Guidelines: ASOS requires affiliates to follow specific program guidelines, such as adhering to their promotional policies and not engaging in deceptive practices, like misleading promotions or unauthorized discount codes.‍
3. Application Approval: After applying through a network like Rakuten or FlexOffers, ASOS reviews applications to ensure the brand alignment and reach needed to meet their goals. Approval can vary based on your audience size and relevancy.

‍

ASOS Affiliate Program vs Other Brands

When comparing the ASOS Affiliate Program to other major brands in the fashion and lifestyle category, several factors stand out, including commission rates, cookie duration, and audience appeal.

1. ASOS vs. H&M

• Commission Rate: ASOS offers up to 7% for new customers, whereas H&M provides around 5-7% on most items.
• Cookie Duration: ASOS has a 45-day cookie window, longer than H&M's 30-day duration, which gives ASOS affiliates more time to earn from referrals.
• Audience Reach: While both brands attract a young audience, ASOS’s extensive catalog and student discounts help drive higher engagement among college-aged shoppers.

2. ASOS vs. Boohoo

• Commission Rate: Boohoo offers a 1% commission across categories, much lower than ASOS.
• Cookie Duration: ASOS offers a longer 45-day tracking period, compared to Boohoo’s 30-day duration.
• Promotional Support: Both brands provide a variety of affiliate tools, though Boohoo’s frequent sales and lower prices drive high conversion potential among price-sensitive audiences.

3. ASOS vs. Revolve

• Commission Rate: Revolve offers 5% on specific high-end products, similar to ASOS 7%.
• Cookie Duration: Revolve only has a 7-day window period.
• Target Audience: Revolve targets a luxury fashion audience, while ASOS offers a mix of budget and premium fashion, making it suitable for a broader range of affiliates.

‍

What Are The Drawbacks Of ASOS’s Affiliate Program Compared To Other Similar Programs?

Here are some drawbacks of the ASOS Affiliate Program compared to similar programs:

• Lower Commission Rates: ASOS offers up to 7% commission for new customer sales, which is lower than other brands.
• Limited Brand Exclusivity: ASOS sells over 850 brands, which can dilute the affiliate’s promotion focus.
• Audience Demographics: ASOS’s target audience skews younger, focusing mainly on students and young professionals. While this is beneficial for affiliates with similar demographics, it might limit potential for affiliates targeting broader age ranges.‍
• Return Policy Impact on Commissions: Like most fashion affiliates, ASOS may reverse commissions if referred customers return products.

‍

Final Takeaways On The ASOS Affiliate Program

The ASOS Affiliate Program offers a compelling opportunity for affiliates in fashion and lifestyle to earn commissions while promoting a highly popular brand. With competitive commissions, a 45-day cookie duration, and a broad product range, ASOS appeals especially to affiliates targeting younger audiences. However, slightly lower commission rates and high return rates may limit earning potential compared to some competitors. Overall, ASOS’s program is a solid choice for affiliates seeking to monetize trendy, accessible fashion content effectively.