User-generated content can be any form of content created by a user rather than a brand or business. With 70% of consumers considering UGC reviews before making a purchase, you can offer a uniqueness brands can not always achieve with traditional advertising.
For beginner UGC creators, the freedom of creating authentic content, while genuinely connecting with your audience and boosting your engagement, can turn into a profitable opportunity when adding brand partnerships to the equation.
In this article, we will discover 10 brands actively working with beginner UGC creators, the benefits of brand partnerships for UGC creators, and explore tools and resources to better your UGC marketing strategies.
Finding your place as a UGC creator can sometimes be challenging, but brand partnerships offer a valuable way to grow an audience, gain experience, and create revenue. Brands like the ones listed in this article are already providing an opportunity for smaller creators like you to establish their credibility in the industry.
Let’s take a look at some of the main benefits of brand partnerships for beginner UGC creators:
As a small creator, exposure may be one of the first benefits brands are able to offer. When a trusted brand shares your content in their socials, website, or ads, it not only exposes your profile to a new, relevant audience, but helps you build a strong reputation as a reliable creator.
Brand partnerships for beginner user-generated content creators often involve various compensation structures. Here's a breakdown of these models:
To maximize earnings, you should negotiate rates based on your experience, the project's scope, and investigate industry standards.
From storytelling to video editing, creating content can demand many different skills. Brand partnerships allow UGC beginners to understand how brand content guidelines work and how they can balance each requirement while also maintaining their own content style.
If you are just starting as a UGC creator and want to learn key strategies for growing your profile, check out what this Reddit user has to say and start connecting with your favorite brands. Some of these suggestions include 8 helpful tips on what to add to your UGC portfolio, like analytics or call-to-actions (CTAs) and customizable Instagram DM templates to pitch and connect with brands.
Explore our insights on Instagram vs TikTok for brand deals and learn how to choose between both platforms for brand collaborations to maximize your reach and engagement.
No matter the niche, landing brand deals as a beginner can be challenging. But with UGC, brands will often prioritize content quality and skill over big followings. Let’s discover how to best showcase your strengths and land brand deals as a beginner creator.
As a beginner UGC creator, having a tool to showcase your best work plus unique style is a must when searching for brand partnerships.
If you don’t yet have past successful brand collabs to showcase, add original UGC examples that might have done well on any social media platform. By showcasing successful analytics and the content quality you can deliver, brands get a clear view of what collaborating with you looks like.
Using platforms like Canva, Wix, Behance, or Adobe Portfolio, beginner UGC creators can professionally customize, design, and edit their creator portfolios to maintain a consistent brand identity and effectively organize their past creations.
Discover experiences UGC creators who offer helpful user-generated content creation tips for beginners, like @ugcang offers 40-minute-long YouTube seminars on how to build a creator portfolio, outreach tips, and more.
A creator pitch is your own first approach towards someone you want to work or collaborate
with. It can be directed towards a brand, agency, or another creator, and in that short, to the point, persuasive email, you pitch your services as a UGC creator.
When it comes to UGC, personalization is key. Not only for creating content but for your communication with brands as well. If your initial approach comes off as a copy-and-paste generic interaction, it may be destined for the spam / trash folder. Try a personalized pitch instead, highlighting what you love about that brand. How can working with you benefit them?
Different-sized brands often carry different responsibilities and objectives.
“Hi, (brand name) team,
I’ve been a huge fan of your mission to (brand’s unique value). As a creator passionate about (specific niche), I’d love to bring authentic storytelling to your audience through engaging UGC.
Middle section – showcase your value:
Example:
"With over (X) successful collaborations in (specific industry), I specialize in creating relatable content that drives engagement and fosters trust. Here’s a recent example: (insert link)."
Call to Action - ending with an invitation to discuss further:
Example:
"I’d love the chance to chat about how we can create impactful UGC together.
Please let me know if you’d like to schedule a quick call or if there’s additional information I can provide.
Looking forward to hearing from you!"
Signature:
Include your contact details and links to your socials.
Before you dive into pitching brands, it's essential to understand the basics of UGC creation. Check out our guide on how to become a UGC creator and learn the key steps and strategies for building a successful career as a creator.
As @ugcwithingrid discussed on her Threads post, beginner UGC market rates for 2025 go from $150 to $200 per deliverable, intermediate rates (6 months to 2 years of experience) from $300 to $500 per deliverable, and expert rates (3+ years of experience) from $600 to $1.000 per deliverable.
Keep in mind your rates can vary depending on your experience and expertise, content type and quality demanded, audience size, brand, niche, etc.
Check out Ingrid’s Threads post to find further creator insights on her comments and replies.
Breaking into the UGC scene as a beginner can be both exciting and rewarding. By partnering with the right brands, you gain exposure, credibility, and financial opportunities while improving your content creation skills. These brands actively support beginner creators like you, to reach new audiences together and showcase their products in the best light possible.
For basic to intermediate creators, explore these 10 brands that work with UGC creators and start positioning yourself professionally at the center of each opportunity.
_logo.svg.png){kind=logo}
%201.png)
