B&H Photo Video Affiliate Program: In-Depth Review, Pros, And Cons

The B&H Photo Video Affiliate Program offers affiliates an up to 8% commission on sales, with a 60 hours cookie duration and monthly payouts requiring a minimum of $80. 

In December 2024, B&H Photo Video reported a revenue of approximately $79.3 million,  showcasing its position as a trusted and significant player in the photography and videography retail market. 

With tools like Creator Hero, a creator storefront platform tailored for creators, showcasing brands like B&H Photo Video alongside other recommended products becomes easier, allowing you to share trusted options your followers love.

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What Is The B&H Photo Video Affiliate Program?

The B&H Photo Video Affiliate Program allows individuals to earn commissions by promoting B&H’s extensive range of photography, videography, and electronics products. Affiliates receive an up to 8% commission on referred sales, supported by a 60 hours cookie duration, ensuring they benefit from delayed purchases. This program is ideal for content creators, influencers, and website owners targeting tech-savvy and creative audiences.

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What Do You Get As A B&H Photo Video Affiliate Partner?

As a B&H Photo Video affiliate partner, you can expect the following benefits:

• Commission Percentage: Earn an up to 8% commission on referred sales.
• Cookie Duration: Benefit from a 60 hours tracking cookie.
• Wide Product Range: Promote an extensive catalog of photography, videography, and electronic products.
• Dedicated Affiliate Support: Access to a support team to assist with questions and optimize performance.
• Marketing Tools: Gain access to banners, links, and promotional assets for effective advertising.
• Monthly Payouts: Receive payouts promptly, with a minimum threshold of $80.
• Trusted Brand: Partner with a reputable retailer known for quality and customer service.

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What Are The Benefits Of The B&H Photo Video Affiliate Program? H2

The B&H Photo Video Affiliate Program offers more than just competitive commissions and reliable tracking. Affiliates also benefit from additional features that enhance their experience and help maximize their earnings.

Exclusive Promotions and Discounts

Affiliates gain access to exclusive deals and discounts, which they can share with their audience to drive more conversions. These promotions can significantly boost engagement and affiliate earnings.

High Conversion Rates

B&H’s reputation for quality products and exceptional customer service results in higher conversion rates. Affiliates benefit from promoting a trusted brand that resonates with customers.

Global Shipping and Tax-Free Options

B&H ships worldwide, making it easier to reach an international audience. Additionally, customers in certain regions can enjoy tax-free shopping, enhancing the appeal of the store.

Advanced Reporting Tools

Affiliates have access to robust analytics and reporting dashboards to track performance, identify trends, and optimize campaigns for maximum success.

Scalable Opportunities

Whether you're a beginner or an established affiliate marketer, the program accommodates affiliates of all levels with resources and support tailored to different needs.

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How To Become A B&H Photo Video Affiliate Partner

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Becoming a B&H Photo Video affiliate partner is a straightforward process. Here’s a step-by-step guide to get you started:

Step 1: Sign Up on the B&H Affiliate Page

Visit the official B&H affiliate program page at https://www.bhphotovideo.com/find/shared/affiliates.jsp and fill out the application form with your website details, audience demographics, and promotional plans. Once submitted, your application will be reviewed for approval.

Step 2: Get Approved

After submitting your application, you will receive a confirmation email once your account is approved. This process usually takes a few business days.

Step 3: Access Your Affiliate Dashboard

Log into the affiliate dashboard to access tracking links, banners, and promotional assets. This platform allows you to monitor your performance and earnings.

Step 4: Start Promoting

Share your affiliate links on your website, social media, email newsletters, or blogs. Highlight B&H’s wide range of products and exclusive deals to engage your audience.

Step 5: Earn and Track Commissions

Earn commissions on every qualifying sale through your referral links. Use the dashboard to track your conversions, payouts, and overall performance.

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Best Options To Sign Up For The B&H Photo Video Affiliate Program

To become a B&H affiliate partner, you can sign up through the Impact affiliate network. Here are the details:

• Commission Rate: Up to 8% per sale.
• Cookie Duration: 60 hours.
• Geographical Availability: Global; affiliates from various countries can apply.
• Sign-Up URL: https://www.bhphotovideo.com/find/shared/affiliates.jsp

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What Are The Requirements Of Becoming A B&H Photo Video Affiliate Partner?

To join the B&H Photo Video Affiliate Program, you must meet the following criteria:

• Active Website or Platform: You need to have a functional website, blog, or platform where you plan to promote B&H products. Social media profiles, YouTube channels, and email newsletters are also accepted.
• Relevant Content: Your platform should contain content related to photography, videography, electronics, or similar niches that align with B&H’s products.
• Compliance with Terms: Affiliates must adhere to B&H's terms and conditions, which include ethical marketing practices, avoiding spam, and ensuring truthful promotions.
• Traffic Requirements: While not explicitly stated, having steady traffic on your platform increases your chances of approval.
• Account Approval: Applications are subject to review, and B&H reserves the right to approve or deny any applicant.

Once accepted, affiliates can access their dashboard to start promoting B&H’s extensive catalog and earning commissions.

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B&H Photo Video Affiliate Program Vs Other Brands

B&H Photo Video vs Best Buy

• Commission Rate: B&H Photo Video offers up to 8% commission on sales referred through affiliate links, while Best Buy typically offers a lower 1-2% commission on electronics and tech-related sales. B&H’s higher commission rate allows affiliates to earn more, particularly on high-ticket photography and videography equipment.
• Cookie Duration: B&H Photo Video provides a 30-day cookie duration, while Best Buy offers a shorter 24-hour cookie window. This gives B&H affiliates more time to earn commissions on referred clicks that result in delayed purchases.
• Unique Feature: B&H Photo Video is renowned for its extensive selection of high-end photography, videography, and audio equipment. Best Buy, while offering a broad range of electronics, caters more to mainstream consumer electronics. Affiliates focused on niche, professional-grade gear for creatives may find B&H's affiliate program more rewarding.
  If your audience is interested in photography or professional tech, B&H Photo Video’s program provides greater opportunities for specialized affiliate earnings.

B&H Photo Video vs Adorama

• Commission Rate: B&H Photo Video offers up to 8% commission, while Adorama affiliate program offers a similar 4-8% commission range, depending on the product category. Both programs provide competitive earning potential, though B&H's larger product selection offers more opportunities for diverse affiliate campaigns.
• Cookie Duration: Both B&H and Adorama offer a 30-day cookie duration, giving affiliates a similar window to earn commissions. However, B&H’s wide variety of high-end equipment may lead to more frequent conversions, benefiting affiliates in the long run.
• Unique Feature: B&H Photo Video is a leading retailer for professional photographers and videographers, while Adorama, although competitive, is more diverse, offering a wide range of products from musical instruments to photography gear. B&H stands out for its reputation and specialized focus in the creative tech industry.
  If you're targeting professionals in photography and videography, B&H’s affiliate program is likely a stronger choice due to its specialized catalog and brand trust.

B&H Photo Video vs Newegg

• Commission Rate: B&H Photo Video offers up to 8% commission, while Newegg’s affiliate program typically offers 1-5% commission, depending on the category. B&H's higher commission rate provides a more lucrative opportunity for affiliates, particularly when promoting higher-ticket photography and electronics products.
• Cookie Duration: B&H Photo Video provides a 30-day cookie window, while Newegg offers a similar duration of 30 days. The cookie duration is comparable, but B&H's specialized tech and camera equipment may result in higher conversion rates for affiliates.
• Unique Feature: B&H Photo Video is focused on professional-grade photography, videography, and audio equipment, making it the go-to for creative professionals. Newegg, while strong in the tech space, has a broader focus on consumer electronics and computer hardware. Affiliates looking to target professional photographers, videographers, and audio engineers may find B&H’s affiliate program a better fit.
  For affiliates in the creative tech niche, B&H provides a specialized and lucrative opportunity compared to more generalized tech retailers like Newegg.

B&H Photo Video vs Samy's Camera

• Commission Rate: B&H Photo Video offers up to 8% commission, while Samy's Camera typically offers a slightly lower commission rate of around 4-6%. B&H’s higher commission rate provides more earning potential, especially for high-ticket photography and videography products.
• Cookie Duration: B&H Photo Video provides a 30-day cookie duration, while Samy's Camera offers a shorter 15-day cookie window. B&H’s longer cookie duration gives affiliates more time to convert leads into sales and earn commissions.
• Unique Feature: B&H Photo Video is renowned for its broad selection of professional-grade photography, videography, and audio equipment. Samy’s Camera also offers high-quality products but is more regionally focused. Affiliates targeting a broader audience or international markets may find B&H’s program more beneficial due to its global reach and comprehensive inventory.
  B&H’s affiliate program stands out for its superior commission rate, longer cookie duration, and extensive selection, making it a strong contender for those focusing on professional imaging gear.

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What Are The Drawbacks Of B&H Photo Video’s Affiliate Program Compared To Other Similar Programs?

While B&H Photo Video offers a competitive affiliate program, it has some drawbacks compared to similar programs:

1. Limited Commission Range: While B&H offers up to 8% commission, some competitors provide higher rates in specific categories. For instance, niche-focused retailers may offer up to 10% or more on select products, giving affiliates greater earning potential.
2. Shorter Cookie Duration: The 30-day cookie duration is decent but not as generous as programs like Zola Mod, which offers a 120-day cookie window. Longer cookie durations give affiliates more time to earn commissions from referred customers.
3. Product Category Restrictions: Certain products may have lower commission rates, limiting earnings for affiliates promoting those categories. Competitors with a flat or higher commission structure might appeal more to affiliates targeting specific items.
4. Regional Limitations: While B&H ships globally, their primary market focus remains in the U.S. Affiliates targeting international audiences might find programs from retailers with a stronger global presence more effective.
5. Approval Process: B&H’s approval process can be selective, potentially excluding smaller or newer platforms. In contrast, some competitors have more lenient criteria, allowing a wider range of affiliates to join.

While B&H’s affiliate program excels in reliability and product quality, affiliates should consider these factors to ensure it aligns with their specific goals and audience.

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Final Takeaways On The B&H Photo Video Affiliate Program

The B&H Photo Video Affiliate Program stands out as a reliable and rewarding option for affiliates in the creative tech and electronics niches. With up to 8% commissions, a 30-day cookie duration, and access to a vast product range, affiliates can benefit from promoting a trusted, established brand. 

While it has some limitations, such as shorter cookie durations compared to competitors, the program’s high conversion rates and robust support tools make it a strong choice for content creators and marketers aiming to monetize their platforms effectively.

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Looking For More Affiliate Programs? 

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