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Blick Art Materials Affiliate Program: In-Depth Review, Pros, and Cons

The Blick Art Materials Affiliate Program is a great opportunity for creators, art bloggers, and influencers to earn by promoting a trusted brand in the art supplies industry. Blick, a leader in the market, has been serving artists for over 100 years, offering over 90,000 products, from paints and canvases to drawing tools and studio furniture. According to Statista, the global art & craft materials market size is projected to grow from over 21 billion in 2023 to 30 billion by 2030. 

With tools like Creator Hero, a Creator storefront platform tailored for creators, showcasing brands like Blick alongside other recommended products becomes easier, allowing you to share trusted options your followers love.

What is the Blick Art Materials Affiliate Program?

The Blick Art Materials Affiliate Program allows creators, influencers, and bloggers to earn commissions by promoting Blick’s extensive range of art supplies. Affiliates can share links to Blick products and earn a percentage of sales generated through their referrals. It's an excellent program for those passionate about art and looking to monetize their audience by endorsing a trusted brand.

What Do You Get As A Blick Art Materials Affiliate Partner?

  • Commission Rate: 10% commission rate on every sale made through your referral link.
  • Cookie Duration: 1-day cookie duration, ensuring you earn from purchases made within 24 hours of a user's click.
  • Promotional Tools: Access to banners, text links, and marketing creatives to help drive traffic and conversions.
  • Trusted Brand Association: Partner with one of the most reputable names in the art supplies industry, trusted by artists for over a century.
  • Dedicated Affiliate Support: Receive assistance and guidance to maximize your affiliate marketing efforts.

What Are The Benefits Of The Blick Art Materials Affiliate Program?

High-Quality Brand Reputation

As one of the most trusted names in the art supplies industry, Blick’s century-long history and commitment to quality ensure that your audience associates your recommendations with credibility and reliability.

Extensive Product Selection

Affiliates can promote over 90,000 products, including paints, brushes, canvases, and studio essentials, catering to a diverse range of creative needs and niches.

Dedicated Affiliate Support

Blick provides a responsive affiliate team to assist you with questions, resources, and strategies to help you maximize your earnings and streamline your promotional efforts.

Seasonal Promotions and Discounts

Affiliates can leverage Blick’s frequent sales, seasonal campaigns, and exclusive discounts to drive more conversions and offer additional value to their audience.

How to Become A Blick Art Materials Affiliate Partner

Step 1: Visit the Blick Website

Head to Blick’s official website and navigate to their affiliate program section  (https://www.dickblick.com/affiliates/). 

Step 2: Choose Your Affiliate Platform

Blick partners with CJ Affiliate and ShareASale to manage their affiliate program. Select the platform you prefer for sign-up.

Step 3: Create an Account

If you don’t already have an account with CJ Affiliate or ShareASale, create one by providing basic details about yourself, your website, or your social media profiles.

Step 4: Apply to the Program

Search for Blick Art Materials within your chosen platform and submit your application. Be sure to provide accurate information about your audience and promotional strategy.

Step 5: Start Promoting

Once approved, access your unique affiliate links, banners, and other resources to promote Blick products.

Best Option To Sign Up For The Blick Art Materials Affiliate Program

If you’re interested in joining the Blick Art Materials Affiliate Program, you can sign up through Share A Sale:

Affiliate Network Table
Affiliate Network Commission Rate Cookie Duration Available Countries
ShareASale 10% 1 day Accessible globally
  • Commission Rate: 10% on each sale made through your referral link.
  • Cookie Duration: 1 day (earn commissions on purchases made within 24 hours of a click).
  • Available Countries: Accessible globally, but ensure you comply with ShareASale's regional policies and requirements.
  • Sign-Up URL: https://www.shareasale.com/shareasale.cfm?merchantID=30103

What Are The Requirements Of Becoming A Blick Art Materials Affiliate Partner?

To join the Blick Art Materials Affiliate Program, you need to meet the following requirements:

  • Affiliate Platform Account: You must have an account with either CJ Affiliate or ShareASale, as Blick uses these platforms to manage their program.
  • Relevant Website or Social Media Presence: You should own a website, blog, or active social media account that aligns with Blick’s niche, such as art supplies, education, creativity, or DIY projects.
  • Audience Targeted for Art Supplies: Your audience should consist of artists, educators, hobbyists, or others interested in creative tools and resources, making them more likely to engage with Blick’s products.
  • Compliance with Affiliate Platform Policies: Follow the terms and conditions outlined by CJ Affiliate or ShareASale, including ethical promotional practices and adherence to regional guidelines.
  • Approval by Blick Art Materials: After applying through CJ Affiliate or ShareASale, Blick will review your application. Approval depends on your content quality, audience reach, and relevance to the art industry.

Blick Art Materials Affiliate Program vs Other Brands

Blick Art Materials vs. Arteza

  • Commission Rate: Blick offers a 10% commission rate, while Arteza provides a 5% rate across its product range, making Blick a more lucrative choice for affiliates.
  • Cookie Duration: Blick’s 1-day cookie duration is significantly shorter compared to Arteza, which offers a 30-day cookie window, allowing more time to earn from referrals.
  • Unique Feature: Arteza is known for its vibrant, affordable art supplies, catering to hobbyists and beginners, whereas Blick caters to professional artists, educators, and institutions with an extensive selection of over 90,000 premium art products.

Blick Art Materials vs. Michaels

  • Commission Rate: Blick provides a 10% commission rate, while Michaels typically offers a 2-10% rate through its affiliate program.
  • Cookie Duration: Both Blick and Michaels have a 1-day cookie duration, meaning tracking is limited to user activity within 24 hours of the initial interaction.
  • Unique Feature: Michaels attracts DIY enthusiasts with its crafting kits and seasonal decor, while Blick focuses on serving serious artists with premium tools, paints, and studio furniture, catering to professional and educational markets.

Blick Art Materials vs. Utrecht Art Supplies

  • Commission Rate: Blick affiliates earn a 10% commission, compared to Utrecht, which generally offers a 3% rate based on the type of product.
  • Cookie Duration:  Both Blick and Utrecht have a 1-day cookie duration, meaning tracking is limited to user activity within 24 hours of the initial interaction.
  • Unique Feature: While Utrecht is known for its exclusive line of paints and brushes, Blick differentiates itself with its massive selection of over 90,000 items and a commitment to supporting educators and large institutions with bulk orders

What Are The Drawbacks Of The Blick Art Materials Affiliate Program Compared To Other Similar Programs?

  1. Short Cookie Duration: With a 1-day cookie duration, Blick’s program offers a much shorter earning window than competitors like Arteza (30 days), limiting your potential to earn from delayed purchases.
  2. Limited Commission Stability for Niche Products: While the 10% commission rate is competitive, some competitors, like Utrecht, may offer higher rates on exclusive product lines, making it potentially less attractive for affiliates focusing on niche categories.
  3. Fewer Seasonal Campaigns: Compared to brands like Michaels, which frequently run seasonal promotions and crafting campaigns, Blick's program may feel less dynamic for affiliates looking to leverage ongoing sales events.
  4. Specialized Target Audience: Blick’s focus on professional artists and educators may limit appeal to general audiences or hobbyists, compared to programs like Arteza, which caters to beginners and casual artists.

Final Takeaways on The Blick Art Materials Affiliate Program

The Blick Art Materials Affiliate Program is an excellent choice for creators, bloggers, and influencers passionate about art. With a competitive 10% commission rate, a vast product catalog, and trusted brand recognition, it offers affiliates a strong earning potential. 

However, its 1-day cookie duration and niche audience focus may limit its appeal compared to other programs. For those interested in exploring more affiliate opportunities in the art industry, check out our article on the 10 best art affiliate programs for additional options.

Looking for More Affiliate Program Reviews?

Check out these program reviews as well:
FAQs
What is the average order value (AOV) for purchases made through the Blick Art Materials Affiliate Program?
Are there any restrictions on the type of content or websites that can join the affiliate program?
Does Blick Art Materials provide affiliates with promotional materials?
How can affiliates track their performance and earnings?
Are there any specific guidelines affiliates must follow regarding advertising?

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