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A 100 million views on YouTube is a huge achievement. Just to put it into perspective, every year almost 1 million people gather at Times Square in NewYork to watch the countdown for New Year, so 100M means almost every New Year's Eve crowd for the next 100 years!
YouTube attracts 122 million users every day. So in order to get your 100 million views you must attract almost everyone's attention. Gaining 100 million views in a single day is unlikely, but focusing on high-quality content increases your chances over time.
Once you decide the type of content you want to produce, you can move on to finding the best monetization strategy for your videos.
If you are getting 100 million views on YouTube, you can make from $100,000 - $1,500,000 from ad revenue approximately.
Understanding factors such as CPM, RPM, different monetization opportunities and audience engagement are going to become key to maximizing your potential earnings!
A 100 million views sounds like a dream. With 100M views you can make from $100,000 to $1,500,000 only by displaying ads on your videos.
However, the revenue you can make is going to be determined by different factors such as niche, ad engagement and audience location. Always remember that in order to be able to make money out of ads, you as a creator must join the YouTube Partner Program.
YouTube has an ad revenue model where brands pay money in order to showcase their products or services on creator’s videos. Then creators get to keep a portion of this money based on the amount of ads displayed on their videos. From the amount made from ad revenue, 55% goes to the creator and 45% is for YouTube to keep as a platform fee.
How do we know how much money can you make with 100 million views? Using two key YouTube metrics CPM (Cost Per Mille) and RPM (Revenue Per Mille).
The CPM shows us how much brands are willing to pay in order to get 1,000 ad views. That’s why whenever you are talking about making money through ads on YouTube you need to focus on ad views, not all views.
The average CPM is $0.018 per ad view so if we multiply it by 100,000,000 ad views we know that the earnings would be around $1,800,000 in total.
However, from those $1,800,000 on total earnings creators only get to keep a share. YouTube works on a shared revenue model that establishes that for every amount of money made through advertising, the platform keeps 45% and the 55% left is for the creator to keep. Here's where RPM makes its appearance to get to a more realistic figure.
Depending on the CPM and RPM you get, the earnings you are going to make each month from ad revenue.
Quick note: These numbers are estimates. There are multiple factors such as niche, audience demographic and advertiser demand influencing your potential final revenue. There is also a CPM variability related to specific dates or occasions like holidays or festivities where the advertiser demand grows, growing the CPM as well.
If you want to learn more, check our guide about YouTube CPM & RPM to fully understand the importance of these metrics!
YouTube Monetization System works mainly on ad views. This means that the main income source for creators and YouTube is determined by ads. And that’s why as a creator you need to focus on ad views rather than just views. You need to understand this in order to make money on the platform.
For instance, if your video has 100,000,000 views but no ads, you won’t be making any money. If your video has 100,000,000 views and 60,000,000 ad views, you’ll be making money from those 60,000,000 ad views.
To make money based on ads, you must join the YouTube Partner Program.
To be part of the program you must meet the following criteria:
AdSense is the Google platform that is going to let you monetize your videos through ads. How? Different brands or advertisers buy ad placements through AdSense auctions using different bidding strategies.
Creator’s earnings depend on CPM (Cost Per Mille), which represents the amount advertisers pay for every 1,000 ad impressions.
You can go check out our other article and find out How Much Money Is 200K Views!
Hitting 100M views is an extraordinary success! This amount of views can also mean great amounts of money. However, not every view pays the same.
Even when you are getting big numbers in views, as a creator you must consider and understand these key factors that are influencing your potential final earnings.
Where your viewers are based is truly important. Countries with stronger economies tend to get higher CPM’s as the brands advertising there acknowledge the population purchasing power. The better the economy is, the better chances of people buying stuff online.
As a creator you must focus on countries with higher CPM rates, wide audiences and high ad demand. In that case The US, The UK, Switzerland, Canada and Australia are the ones that will likely bring in more revenue.
For instance, The US is one of the countries with more active daily YouTube users. Here the average CPM is $12. So with 100M views you can make $660,000 (after YouTube’s 45% share cut).
The niche you are working in is determinative in how much you can make from your views. The topics you address are strictly related to the type of brands willing to advertise their products and services on your videos.
It’s important to understand what brands are the best fit for your content whenever you are thinking about making money through ads. If you are working in the area of really big brands, chances are they are willing to invest more money on ads, making your CPM higher and final revenue higher as well. The higher CPM, the higher revenue potential.
Some niches such as Finance, Tech, and Business attract higher-paying ads. On the other hand, niches like Entertainment or Gaming typically have lower CPMs.
The location of your audience is a key determining factor of your earnings on YouTube. As a creator you must focus on countries with higher CPM rates, wide audiences and high ad demand.
With 100,000,000 views and an average CPM of $12 you can make almost $660,000 after YouTube’s cut.
The US is one of the countries with more daily active users on the platform, making the country an advertiser favorite.
Australia has a solid digital ad market, and while CPMs are a bit lower than in the US or UK, brands still invest to reach engaged Aussie audiences. With 100,000,000 views and an average CPM of $10 you can make almost $550,000.
With 100,000,000 views and an average CPM of $10 you can make almost $550,000. The UK holds the 5th place in the world’s largest economy ranking. The purchasing power is strong so brands are willing to pay a little more to advertise to British viewers.
The topics you often talk about on your videos are strictly related to the type of brands willing to advertise their products and services. If you are working in the area of really big brands, chances are they are willing to invest more money on ads, making your CPM higher and final revenue higher as well.
The finance world is the highest CPM niche on YouTube. If we consider the average CPM to be $30 and a scenario of 100,000,000 ad views you can make up to $1,500,000 after YouTube’s 45% share.
YouTube has over 40 million gaming channels. If we consider the average CPM to be $6 and a scenario of 100,000,000 ad views if safe to say they can earn $300,000 from ad revenue (after YouTube’s 45% cut).
There's a huge difference between these two particular niches. Two videos discussing different topics can achieve the same amount of views but with a notable difference in revenue. This is why it’s important to know and understand where you are working so you can make the most out of every possibility.
If you are a creator working on the gaming niche right now, don’t panic. There are many well known gamers out there who are really making a living out of YouTube. How? They diversify their income streams! Yes, ads are a huge part of making money on YouTube, but if you want to really make a living out of the platform, don’t rely just on ads. Take every monetization opportunity available and add them to your strategy.
Up until now we discussed the way to make money on YouTube through ads. However, that's not the only way to make profit out of your creativity.
Once a creator has joined the YouTube Partner Program, money can be made through:
These are ways to make extra money from fan support. Subscribers pay monthly fees for exclusive channel perks or to highlight their messages during live streams.
Memberships cost range from $0.99 to $49.99 a month. In exchange of the fee amount selected, exclusive content such as behind the scenes, early product releases, private Q&A sessions, that are going to be available. On average, YouTubers make between $3 to $7 per member per month after YouTube's 30% cut.
As a youtuber you can kindly ask your viewers for support with Super Chats during your lives to be able to keep providing the content they enjoy. Some youtubers make $100 to $500 per stream, while high-profile creators can earn thousands per live session. The platform also gets 30% of this revenue.
If you want to know more about going live on YouTube, check out our article How Much Does YouTube Pay for Live Streaming!
A share of subscription revenue when Premium members watch your content. The more premium users watch your content, the more revenue share you’ll get.
Affiliate marketing is a great way to make the views you get into more potential earnings.
Your own personal link to different products or services to recommend. Anytime someone makes a purchase using your link, you earn a commission. Depending on the product price, the percentage you get but most of the time youtubers earn way more from affiliate links than from ads.
You can share links from different sites or create your own curated storefront using platforms like Creator Hero, so your audience can easily find and shop your top picks!
Lots of views means brands are more interested in partnering with you. Why? Because those views show that your content is good, liked and respected by viewers.
A partnership with brands to promote their products or services can significantly increase your earnings. Depending on the type of agreement, the term to fulfill and the type of content to produce the amount of money you can make out of it. Most times, what starts with a one time deal can lead to a sponsorship or an ambassador role that implies a relationship over time. Rates are negotiated between the creator and the brand. And the best part is: YouTube doesn't take a share of these deals.
If you are interested in the possibility of working with different brands, check out our article on 10 Ways to Get Brand Deals on YouTube!
Youtubers design their own line of custom merchandise, list it on an e-commerce platform (like Shopify), and promote it to their audience. Products like T-shirts, hoodies, mugs, phone cases, skincare and sweets are popular choices.
YouTube Shorts earnings are significantly lower because ad revenue is pooled across creators. Shorts ad revenue is distributed based on collective views. For instance, if your Shorts account for 10% of all Shorts views in the U.S., you’ll receive 10% of the revenue from the YouTube Creator Pool for that region.
With an average of 100,000,000 views each month on Shorts youtubers can make an estimate of $500 to $20,000 monthly, with an estimated RPM of $0.005 to $0.02, depending on engagement levels, advertiser demand, and the distribution of the YouTube Creator Pool.
Child Beast is a Youtuber known for creating entertaining challenge videos. He shared his whole YouTube revenue for the month of February 2025 when he managed to make $2,206 on YouTube Shorts.
As there are many ways to explore and make money out of your YouTube content, you need to know that there are also multiple factors influencing your potential earnings.
Your niche and audience are the main ones because they are strictly related to the topic you are making videos about, the engagement you get from your community and the countries you are more popular in.
If you want to correctly estimate how much money you can make you must contemplate these other factors as well in order to get the real picture and correctly estimate how much your 100M views can be worth.
The way your viewers react to your content. AdSense works based on CPM so the more impressions, likes, comments and shares you have, the higher CPM you can get.
CPM varies considering the amount of advertisers wanting the ad space. Specific occasions like holidays, Cyber monday or any other festivity dates can get higher CPM as the demand for advertising grows. The higher CPM, the higher your earnings.
In order for you to make money, you need your viewers to watch the ads. If most of them are using any kind of ad-blocking tools, ads won’t be shown and your total revenue is going to decrease.
Longer videos can include more ads, increasing potential earnings. However, the content must be engaging to retain viewers until the end of the video.
YouTube takes 45% of all ad revenue, meaning creators only receive 55%.
If you are wondering how much you can make with less views, you can check our article on How Much Money Is 50K Views On YouTube and find out!
Not every youtuber can say that they hold 100M views on just one video. Some of them can get to these figures doing Shorts or combining different video views to get to the total amount of 100,000,000.
That´s the case of Gabriel Traveler, a travel youtuber, who decided to share his whole YouTube revenue experience once he got over 100M views on his channel.
He started making videos in 2009. Two years later he decided to get monetized and join the YouTube Partner Program. Ten years later, in 2022, he reached over 100,000,040 views and was able to make $195,584.75.
It may take time to get to those 100M views but in between you can explore other monetization opportunities, as Gabriel explains on his video, to make the most out of your content.
No matter how many views you can get, YouTube is only going to care for them as long as they come along with ad views.
Hitting 100 million views is an impeccable milestone and besides ad revenue it opens up a door to multiple monetization opportunities on and off the platform. Whether it is through sponsorships or affiliate marketing, as a creator you can combine every one of these and make the strategy that fits you best.
No matter which monetization method you prefer, always keep in mind that creating good quality content is the key to keep making good money on the platform. If you keep your audience entertained, your potential earnings will continue to grow.
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