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“We absolutely love your content and would love to collaborate with you”. If you’re a Twitch streamer, you know you’re on the right track when not only people start following and engaging with you, but also when brands reach out with exciting partnership opportunities. But how do you land that kind of message in your inbox?
Like everything, securing brand partnerships on Twitch requires preparation and strategy. It involves creating and offering engaging and unique content, building a loyal and interactive audience, networking with companies, and presenting yourself as a valuable partner in the streaming industry, who can promote a brand’s products, services, or campaigns, in exchange for compensation, which could be in the form of sponsorships, free products, affiliate commissions, or other benefits.
In this article, we’ll guide you step by step to help you secure collaborations that align with your personal brand. Whether you’re targeting companies like Razer, Logitech, or Red Bull, or exploring smaller brands in your niche, we’ll provide actionable tips, recommendations, and even an email outreach template to start connecting with your favorite companies.
Twitch brand partnerships are a way for companies to authentically advertise and reach to an engaged and targeted audience, particularly gamers and digital-first consumers, through trusted streamers — who can also be highly benefited — to ultimately drive brand awareness, traffic, sales and conversions.
Brands evaluate Twitch influencers not only by follower count but also by niche, audience engagement, and content quality.
Best for niche and community-driven sponsorships due to their strongly bonded communities and highly personal interactions
Ideal for mid-tier brand deals because of their strong engagement rates.
Suitable for high-paying sponsorships due to their larger audience reach.
Often collaborate with top-tier brands because of their global reach across diverse demographics.
Pro Tip: Even smaller streamers can secure deals if they have a dedicated, engaged audience that aligns with a brand’s target market.
If you’re just starting, it’s not a matter of followers amount, but engaged audience and valuable content. Quality over quantity. Brands are open to work with streamers who can create high- quality content and reach a wide audience, but most importantly a loyal community who connects on a personal level with the Twitch streamer. That said, focus on:
Stream regularly and establish defined days and hours so your audience can always look forward to watching your content.
Interact with your chat and foster a sense of belonging and community among your followers.
Find your differentiation, your unique selling points, what distinguishes and gives you a distinct value in the streaming world and offer it through your content. It can be your fun personality, relatability or creative editing skills!
Market yourself by actively promoting your Twitch channel on platforms like Instagram, Twitter, TikTok or Youtube to boost visibility and reach a broader audience.
The streamer @jasontheween, for example, includes keywords like “stream” and “Twitch” in his bio, along with his Linktree, where he features his Twitch channel as the first clickable link. What is more, he consistently posts engaging clips from his streams on TikTok and Instagram, where he has over 600,000 followers on each platform; leverages trends, such as the launch of the second season of Squid Game, tying it into his content and style by playing the Roblox version of the game; and uses trending hashtags to reach a larger audience and appear on the Discover or For You pages.
For more information on How To Grow As A Streamer On Twitch, read this Reddit article!
While follower count is important, brands also value metrics that highlight engagement and reach, as they want to see a strong and engaged audience that aligns with their target demographic. Here are key metrics to focus on and strategies to grow them:
Optimize your streaming equipment and content to ensure it remains fresh, interactive, and high-quality to acquire and retain viewers.
Your portfolio will act as your resume for brands, providing them with a quick overview of your work. You can create it using platforms like Canva or Google Slides, and it should include the following:
Followers and subscribers amount and growth, average and peak viewers, engagement (watch time, chat activity, number of clips made from your stream).
Location, language, age, gender.
If any, include highlights and key data.
Include short clips of your streams showcasing your style.
Identify brands that align with your niche and audience — make sure to always work with companies you believe in to maintain trust with your viewers —and start pitching yourself, by highlighting what makes you unique and a good fit for their brand as well as how you can help them reach their goals.
When pitching to brands, be proactive and patient. Also, be open to working with smaller companies or start-ups and accepting smaller deals, product gifting and affiliate programs at first. Every creator has been at this early stage—it’s part of the process. So, if you’re still growing, don’t be discouraged by smaller offers, free products or affiliate programs, as they can eventually lead to larger and long-term partnerships as your channel grows.
Once you’re an established streamer and start working with bigger brands, it’s important to define clear terms or contracts to ensure that both parties are protected, aligned, and fulfill their promises and commitments. Some key elements to include in your contracts are:
Providing the company with performance results build trust with the brand, show the value you provided and increase the likelihood of future collaborations.
Streamers can track the performance of their brand deals using a combination of Twitch’s built-in analytics and third-party tools. Key metrics to monitor include:
Social Media Engagement: Monitor reactions to posts promoting the stream on platforms like Twitter, Instagram, and TikTok. Analyze metrics such as likes, comments, shares, impressions, and reach to evaluate how well your audience responded to the collaboration and whether the content drove traffic to the stream and/or the brand.
Once you’ve gathered your performance data, it’s time to solidify your relationship with the brand:
Some ideas for how Twitch streamers and brands can collaborate include:
Feature a product or service during a live stream, such as wearing branded apparel, drinking a specific beverage, using a sponsored gaming setup, or playing a specific game.
Promote the brand in real-time during key moments like the start, end, breaks or peak engagement hours. Shoutouts often feel more genuine than traditional ads, boosting engagement, shaping audience perception, and driving conversions.
Promote brands like Logitech, Razer and Corsair and earn commissions on sales through your unique links or codes. High performers may unlock exclusive sponsorships or fixed-fee deals. Check out the Top 10 Influencer Affiliate Programs & Networks for Creators here!
Display brands’ logos, colors, graphics, taglines or products on-screen or within the stream’s setting for visibility and interaction. Overlays should be eye-catching yet unobtrusive, ensuring the sponsorship feels natural and doesn’t disrupt the viewing experience.
Give away brand-sponsored prizes, such as gaming gear, gift cards, merchandise, or exclusive experiences, to drive excitement, engagement, and community loyalty. Set entry actions for viewers to complete (e.g., following accounts, interacting, or clicking links).
Collaborate with brands for special events or campaigns, like product launches, tournaments, competitions or even charity streams.
Pro Tip: Brands love multi-platform promotion. Cross-promoting on Twitter, Instagram, TikTok, and YouTube makes your sponsorship more valuable.
Craft a personalized, professional, and respectful outreach message to introduce yourself, explaining why you're a good fit and how you can help promote their brand authentically and successfully. Don’t forget to attach your portfolio and follow up as well!
Below, you'll find an outreach email template for contacting and working with your favorite brands. Feel free to adjust it as needed!
Subject: Collaboration Opportunity with [Your Twitch Channel Name]
Hi [Brand Representative’s Name or Brand Team],
Hope you’re doing well!
My name is [Your Name], and I’m a content creator on Twitch specializing in [briefly describe your niche]. With a dedicated audience of [# of followers/viewers], I’ve built an engaged and growing community that loves [mention key topics or content themes your audience enjoys].
I’ve been following [Brand Name] for a while, and I believe that a collaboration between [Brand Name] and my channel could be a fantastic fit for both of us.
Here are a few key metrics about my Twitch channel:
I’d love to discuss how we can create authentic and valuable content that resonates with my audience while showcasing your brand in a way that drives engagement and visibility.
Feel free to check out my portfolio [attach link] to learn more details, including additional metrics and previous collaborations.
If this sounds interesting, please let me know a convenient time for us to connect!
Looking forward to the opportunity to work together.
Best,
[Full Name]
[Twitch Channel Name attached] | [Social Media Handles attached, if relevant]
Follow the brands you want to partner with on social media and actively engage with their content. Like, comment, respond to stories, and share their posts to get noticed and increase the chances of them reaching out to you. This shows that you're genuinely invested in the brand, and that you're actively participating in their community.
Also, by following brands, you'll stay updated on their latest campaigns, product launches, and overall marketing efforts, keeping you in the loop for future opportunities.
If the brand’s product or service aligns with your content, feature and tag them in your streams or posts to demonstrate that you’re already an organic supporter. This increases the chances of the brand noticing your content and reaching out for a potential partnership.
In addition to showcasing the brands’ products or services, consider creating a curated list of products you truly recommend—and endorse, if applicable—allowing your audience to purchase them while you earn a commission on the sales.
The platform Creator Hero, for example, allows creators to feature their favorite products in their own store, so your audience can shop directly from you without being redirected to another website, all while you earn a commission on the sales. For more information on how to monetize your influence through product recommendations, check out this article on 'What Are Influencer Storefronts: How to Monetize Your Influence Using Storefronts.'
Join sites like StreamElements’ SE.Sponsorships to connect with brands looking for streamers. These platforms often match you with companies and campaigns suited to your niche, channel size and audience.
Attend streaming and gaming events or conventions, such as TwitchCon, E3, or PAX, to meet brand representatives and industry professionals, exchange contact details, and potentially get invited to other events, collaborations, or early access to products. Join Twitter and Discord communities for Twitch creators to connect with peers—and even collaborate to cross-promote each other’s channels through co-streams, shoutouts, or guest appearances.
Lastly, always be brave and “shoot your shot”—you’ve already got a “No” if you don’t try. And, if you do receive a “No,” remember that many factors—including unforeseen ones— influence a brand’s decision. Stay optimistic and persistent (but not pushy), as a more suitable and rewarding opportunity is bound to come your way.
Below is a list of the top brands collaborating with Twitch streamers. For more details, check out this article: How To Find Brands Looking For Small Influencers
Spreen is a popular Argentine content creator known for his engaging gaming streams and videos.
His partnership with the energy drink brand Speed Unlimited included social media campaigns, in-stream shoutouts, product placements, giveaways of branded merchandise and product bundles, and even a limited-edition can, featuring the streamer.
Spreen’s influence and creative approach have made the partnership a hit among younger demographics in Argentina. His fans shared the branded content widely on social media, increasing the campaign’s reach and engagement and boosting sales. Additionally, the partnership strengthened Spreen’s personal brand as a sought-after content creator in the streaming world.
Ibai Llanos is one of the most influential Twitch streamers and content creators in Spain and globally and is well-known for his humorous content.
His partnership with Pepsi Max, aimed to enhance the brand’s presence in the digital and gaming space, included branded live streams and tournaments with custom overlays and product placements, and social media campaigns.
This collaboration leveraged Ibai’s massive reach and ability to authentically connect with his audience. As a result, Pepsi Max boosted sales and increased visibility within the gaming and streaming community, successfully reaching a younger, digital-first, and highly interactive audience.
By consistently growing your channel, networking, and pitching yourself effectively, you’ll position yourself for success in securing brand deals on Twitch.
Brand deals are a win-win for both streamers and companies. While streamers gain financial support and opportunities, brands get access to an engaged audience in a highly interactive environment. However, there are always three main parties involved in brand deals: the streamer, the brand, and the audience. In addition to considering your and the brand’s interests, it’s important to keep your viewers’ interests in mind. Streamers should always partner with companies that align with their values in order to create authentic collaborations that resonate with their community.
