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The more, the merrier! Instagram’s Collab feature, introduced by Meta, allows content creators, influencers, and businesses to co-author Reels and Feed posts, maximizing reach, engagement, and visibility.
With Instagram Collabs, users can invite one or more accounts as collaborators on a Feed post or Reel, displaying the content on multiple profiles while sharing likes, comments, and engagement metrics—a game-changer for brands, digital marketers, and influencers looking to expand their audience without duplicate posts.
But what if you forgot to add a collaborator after publishing? Can you add a collaborator on Instagram after posting? Yes, and we’ll show you how!
How to Add a Collaborator on Instagram After Posting:
What You’ll Learn in This Guide:
Let’s dive in and optimize your Instagram collaboration strategy for maximum impact!
The Instagram Collab feature enables users, especially content creators, influencers, and brands, to co-author posts and Reels, displaying the content on both profiles while sharing engagement metrics and enhancing reach and visibility through the Instagram algorithm —making content more discoverable—all without posting separately.
Additionally, Instagram Collab is designed with user privacy in mind. When you tag someone in a post, you don’t need their permission to mention their account—though they can control which tagged photos and videos appear in their profile’s tagged section.
Inviting someone as a collaborator, however, requires their approval before the post is shared on their profile, giving them control over the publishing process.
1. Open Instagram and log into your account.
2. Click on the “+” inside a square at the bottom center or top right corner to create a new post.
3. Upload your content, select Post or Reel at the bottom, and click Next.
4. Select “Tag People.”
5. Tap on “Invite Collaborator.”
6. Search for and select the account(s) you want to collaborate with.
7. Click “Done.”
8. Proceed to publish your post.
9. Once the invitee accepts, the post will appear on their profile and be shared with their followers, with both of you listed as co-authors.
Yes! Fortunately, Instagram allows you to invite collaborators after publishing a single photo feed post or Reel, ensuring you don’t miss an opportunity to co-create content and boost engagement!
Yes, as long as it's a single photo post or a Reel. Editing a post to invite a collaborator allows both accounts to share engagement metrics and show the content on each other's profiles.
To add a collaborator on Instagram after posting a single photo feed post or Reel, follow these steps:
1. Open Instagram, go to your profile, and select the Reel you want to edit.
2. Tap the three-dot menu in the top-right corner and select "Edit."
3. Tap "Tag People" and then "Invite Collaborator." Note: On the desktop, after selecting "Edit," go to the "Add Collaborators" section, type and select the handle of the person or brand you want to add, and click "Done."
4. Search for the username of the person or brand you want to add, click on “Invite to collaborate”, and then on “Done”.
5. Click "Done!" Once they accept, the post will appear on both profiles.
1. Open Instagram, go to your profile, and select the feed post you want to edit.
2. Tap the three-dot menu in the top-right corner and select "Edit."
3. Tap "Tag People" and then "Invite Collaborator." Note: On the desktop, after selecting "Edit," go to the "Add Collaborators" section, type and select the handle of the person or brand you want to add, and click "Done."
4. Search for the username of the person or brand you want to add.
5. Click "Done!" Once they accept, the post will appear on both profiles.
Instagram’s Collab feature enhances content visibility by:
If you're unable to access the Invite Collaborator option, here are possible reasons:
If the "Invite Collaborator" option is missing, try these solutions:
Important! Public, Business, and Creator accounts have full access to Collab and other features.
Additionally, collaboration requests may sometimes fail due to:
If the feature isn’t working or your post isn’t eligible, consider these alternatives to credit a collaborator:
Repost with a collaborator (if early in the lifecycle and reach is key): if your post is still new and hasn't gained much traction yet, consider deleting it, reposting it, and properly inviting the collaborator. This ensures that both accounts benefit from shared engagement, reach, and visibility right from the start.
To make the most of the Collab feature, follow these strategies:
If you forget to invite a collaborator while posting, you no longer have to worry about being unable to edit and add them afterward—fortunately, that’s changed! Instagram now lets you easily add a collaborator after posting with just a few taps. This way, you can avoid the hassle of deleting and reposting, losing valuable likes, comments, and shares, and instead, maximize your reach and boost visibility.
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