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HubSpot Affiliate Program: In-Depth Review, Pros, and Cons

The HubSpot Affiliate Program offers a lucrative opportunity for marketers and content creators to earn commissions by promoting HubSpot's marketing, sales, and CRM software. HubSpot, a leading name in inbound marketing, reported $2.17 billion in revenue for 2023, showcasing its growth and relevance in the SaaS space.

Affiliates can earn up to 30% of recurring commission based on the referred product tier, making it one of the more generous affiliate programs in the industry. With a 140-day cookie window, affiliates have ample time to convert leads into sales.

What is the HubSpot Affiliate Program?

​​The HubSpot Affiliate Program allows marketers, content creators, and website owners to earn commissions by promoting HubSpot's CRM, marketing, and sales software. Affiliates can earn a 30% recurring commission for up to one year on referred customers who subscribe to HubSpot’s software solutions. This program is ideal for those targeting businesses and professionals seeking inbound marketing and sales tools.

What Do You Get As A HubSpot Affiliate Partner?

As a HubSpot affiliate partner, you receive the following benefits:

  • Commission Percentage: Earn 30% recurring commission on sales for up to one year.
  • Cookie Duration: A 140-day cookie window, providing ample time to convert leads into sales.
  • Access to Marketing Assets: Over 400+ marketing materials such as banners, email templates, and demo content to help with promotion.
  • Recurring Revenue: Continue earning commissions for every recurring payment made by referred customers during their first year.
  • Free to Join: No cost to sign up and become an affiliate partner.

What Are The Benefits Of The HubSpot Affiliate Program?

The HubSpot Affiliate Program offers several perks beyond its competitive commission structure. These benefits are designed to help affiliates maximize their earnings while promoting HubSpot’s suite of tools.

Long Cookie Duration

HubSpot provides a 140-day cookie window, which is significantly longer than many other affiliate programs. This extended period gives affiliates more time to convert leads into sales and capture commissions from interested prospects who might take longer to make purchasing decisions.

Comprehensive Marketing Resources

Affiliates gain access to over 400+ marketing assets, including banners, email templates, landing pages, and product demos. These resources make it easier to create targeted campaigns and increase conversion rates.

High Conversion Potential

HubSpot's well-established brand and wide range of CRM, marketing, and sales tools appeal to businesses of all sizes, giving affiliates a broad audience to target, increasing the likelihood of conversions.

Access to Webinars and Training

Affiliates can participate in HubSpot’s educational webinars and training resources, which provide insights into best practices for promoting HubSpot and driving conversions.

Different Affiliate Tiers

The HubSpot Affiliate Program offers three tiers: Affiliate, Super Affiliate, and Elite Affiliate. All tiers start with a 30% recurring commission for up to one year, and as affiliates grow, they can earn additional bonuses or custom commissions. Higher-tier affiliates benefit from extra perks like detailed reports, co-branded landing pages, and dedicated managers.

How To Become A HubSpot Affiliate Partner

Becoming a HubSpot affiliate partner is a simple process, and you can get started by following these steps:

Step 1: Sign Up on the HubSpot Affiliate Page

Visit the HubSpot Affiliate Program page (https://www.HubSpot.com/partners/affiliates) and click the "Apply Now" button.

Step 2: Fill Out the Application

You’ll be redirected to Impact, where you’ll need to fill out their application form with

information about your website or platform, audience demographics, and how you plan to promote HubSpot products.

Step 3: Wait for Approval

After submitting your application, HubSpot will review it. Approval takes between 2-3 days, and once accepted, you’ll gain access to the affiliate dashboard.

Step 4: Access Affiliate Tools

Once approved, you’ll receive access to over 400 marketing assets, including banners, links, and other resources. Use these to start promoting HubSpot products on your blog, website, social media, or email campaigns.

Step 5: Start Promoting and Earning

Add your affiliate links to your content and start driving traffic to HubSpot’s products. You’ll earn a 30% recurring commission for up to one year for every referred customer that makes a purchase.

What Are The Requirements Of Becoming A HubSpot Affiliate Partner?

To become a HubSpot affiliate partner, you need to meet the following requirements:

    1. Have a live Website: You must have a live website, blog, or platform where you can promote HubSpot’s products. This is a key factor for approval.
    2. Relevant Audience: Your platform should have an audience relevant to HubSpot’s products, such as businesses, marketers, or entrepreneurs interested in CRM, sales, and marketing tools.
    3. Join the Impact Affiliate Network: Since the HubSpot Affiliate Program operates through Impact, you need to create an account on the Impact platform to apply.
    4. Comply with HubSpot's Guidelines: Affiliates must adhere to HubSpot’s affiliate program terms, including proper use of marketing materials and following best practices in promotion.
    5. Application Approval: HubSpot will review your application based on the quality and relevance of your platform to their services before approval.

HubSpot Affiliate Program vs Other Brands

Here’s the comparison of the HubSpot Affiliate Program versus other SaaS affiliate programs in the requested format:

1. HubSpot vs. ActiveCampaign

  • Commission Rate: HubSpot offers 30% recurring commission for up to 12 months, while ActiveCampaign offers up to 30% recurring for the lifetime of the customer.
  • Cookie Duration: HubSpot provides a 140-day cookie window, while ActiveCampaign offers a 90-day cookie duration.
  • Product Focus: HubSpot focuses on CRM, marketing, and sales tools, whereas ActiveCampaign emphasizes email marketing and automation, making it ideal for affiliates promoting email solutions.

2. HubSpot vs. GetResponse

  • Commission Rate: HubSpot offers 30% recurring commission, while GetResponse  depending on the program, pays up to 50% recurring commission or a one-time commission of $100 for standard plans and $150 for Content Monetization plan.
  • Cookie Duration: HubSpot offers a 140-day cookie window, while GetResponse has a 120-day cookie window.
  • Product Focus: HubSpot covers a wide range of CRM and marketing automation tools, whereas GetResponse is focused on email marketing, webinars, and landing pages.

3. HubSpot vs. ClickFunnels

  • Commission Rate: HubSpot offers a 30% recurring commission for up to 12 months, while ClickFunnels provides a 40% recurring commission.
  • Cookie Duration: HubSpot offers a 140-day cookie window, whereas ClickFunnels offers a 45-day cookie window.
  • Product Focus: HubSpot is focused on CRM, marketing, and sales tools, while ClickFunnels specializes in funnel-building and online sales conversion, ideal for affiliates targeting digital marketers.

What Are The Drawbacks Of HubSpot’s Affiliate Program Compared To Other Similar Programs?

  • Limited Commission Duration: HubSpot offers a 30% recurring commission but only for the first 12 months, whereas some programs, like ActiveCampaign, provide lifetime commissions on customer subscriptions.
  • Lower Commission Percentage: With a 30% commission rate, HubSpot offers a competitive rate but falls short compared to programs like ClickFunnels, which provides 40% recurring commissions.
  • Specific Product Focus: HubSpot focuses primarily on CRM and marketing tools, which may limit affiliate appeal compared to programs that cover a broader range of digital tools (like ClickFunnels with sales funnels).

Final Takeaways On The HubSpot Affiliate Program

The HubSpot Affiliate Program is a solid choice for marketers, offering a 30% recurring commission for up to 12 months, a 140-day cookie window, and access to over 400+ marketing assets. While its commission duration and rate may not be as high as some competitors, it remains a strong option for those promoting CRM and marketing tools to businesses.

Overall, HubSpot’s trusted brand and comprehensive support make it a reliable affiliate program, especially for B2B-focused content creators and marketers.

FAQs
How does the HubSpot Affiliate Program work?
What is the commission rate for HubSpot’s Affiliate Program?
What is the cookie duration for the HubSpot Affiliate Program?
Do you need to be a HubSpot user to join the affiliate program?
What can you promote as a HubSpot affiliate?

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