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There are plenty of content creators around the world making real money from their presence on platforms like YouTube. Yes, making a living out of YouTube is possible! Whether you're a macro influencer, micro influencer, or just starting out, finding your niche, creating high-quality and engaging content, and staying committed to your audience can open up significant monetization opportunities, including YouTube ad revenue, brand partnerships, and affiliate marketing.
To help you better understand your potential earnings, YouTube Money Calculators like the Influencer Marketing Hub YouTube Money Calculator are essential tools. These calculators estimate your income based on factors such as views, engagement rate, and CPM (Cost Per Thousand Impressions), offering insights into how your content performs across different YouTube monetization strategies.
In this article, we'll dive into the specifics of how the Influencer Marketing Hub YouTube Money Calculator works and how you can use it to optimize your YouTube growth strategy, improve engagement, and increase your earnings. Here’s what you need to know to get the most out of your content creator journey!
CPM and RPM are 2 key metrics you need to take into account to understand the way YouTube’s monetization system works and how it affects your total earnings.
Cost Per Mille (CPM) stands for the cost to the advertiser, most in particular the amount of money brands are willing to pay for 1,000 ad impressions.
Revenue Per Mille (RPM) stands for the revenue to the creator earned from all revenue sources (ads, memberships, super chats, etc.) per 1,000 video views.
Another thing that is important to know is that YouTube works on a revenue share model basis, creators earn a 55% share of ad revenue, while the remaining 45% is for YouTube to keep as a platform fee.
Let’s make this clearer with an example. You made a video that got 1,000 views. Typically 60% of your total views are also ad impressions, so let's say you got 600 ad views. The average CPM brands are paying ranges from $2 to $15.
With 1,000 views and this CPM as reference, you can be making from $1.5 to $9 over 1,000 views. However, this is before YouTube's 45% cut!
If you want to know more about these metrics often used by YouTube Calculators to provide your estimates, you can check out our guide on YouTube CPM & RPM!
Influencer Marketing Hub YouTube money calculator is a free online tool designed to help creators run the best campaigns and strategies.
How does it work? Creators input basic information on the tool to estimate potential earnings on the platform based on their own channel. Actual revenue is going to be determined by other factors like audience location, niche, video length and engagement rate.
If you are interested, you can go check our article on Most Profitable YouTube Niches to learn how to maximize earnings with high CPM content!
Influencer Marketing Hub uses your daily views and average engagement rate to estimate the potential daily, monthly and annual earnings.
It combines two key metrics:
Engagement rate measures how actively your audience interacts with your content. It helps determine the quality of your views and can affect how advertisers value your channel.
To know your ER (Engagement Rate) you can use this formula:
For instance, if your video gets 1,000 views and 150 combined interactions (likes, comments, and shares), your engagement rate would be:
This money calculator is focused on the earnings made through ad revenue. This means that the tool calculates your earnings based on the money you earn when YouTube displays different brand’s ads on your videos.
Unlike other tools that rely on CPM and number of views, Influencer Marketing Hub considers your likes, comments, shares and any other interaction to provide more detailed projections.
Here are the simple steps you need to follow in order to estimate your earnings:
Go to the calculator and put your actual daily views. Play with the sidebars until you find the correct amount. This is going to be the basic information for estimating your potential income.
Once you add the views, use the other sidebar to add your engagement rate. The more your audience interacts with your content, the more you may earn.
Once you’ve added your data, the tool will show you your estimated earnings based on daily, monthly, and yearly projections. You can always readjust the sliders to change the projections.
As with most of the tools out there, Influencer Marketing Hub has both benefits and drawbacks.
1. User Friendly Interface: Influencer Marketing Hub offers a simple way to project earnings. There’s no need to log in or link to your channel. You can just manually adjust the sliders for your views and engagement and instantly see your potential income.
2. Considers Engagement, Not Just Views: Unlike other tools, this one takes into account how active your audience is. Every like, comment and share has an impact on your revenue and can provide a more personalized and accurate estimate.
3. Great For Planning In Advance: You can play with different numbers to project how increasing your views or improving engagement could impact your income.
On the other hand, this tool also presents some cons worth considering before deciding whether to add it to your YouTube strategy or not.
1. Does Not Account YouTube’s Cut: The calculator shows your potential earnings in a slightly tricky way. The numbers shown as estimates are figures before the platform takes its 45% cut as established. For every amount of money made on the platform made through ad revenue, creators only get to keep 55%, the rest percentage goes to YouTube.
So before getting excited about your possible earnings, manually subtract YouTube’s share for a more accurate figure.
2. Provides Just Estimates: As this particular tool does not offer integration with YouTube Analytics, every number shown is just an estimate. Numbers in reality may not exactly match the ones provided by the calculator.
3. Only Considers Ad Revenue: This tool provides potential earnings based only on ad revenue as an unique income stream. If you pursue memberships, merchandise sales or affiliate marketing, these won’t be reflected on your estimates.
Making money on YouTube is a real thing. More and more creators are integrating Money Calculators into their monetization strategies to get an estimated view of their potential earnings.
Here are some other free YouTube Calculator tools you can try to find the perfect match!
Creator Hero also offers its own YouTube Money Calculator. In this one, you can type your channel’s name and it will collect the necessary data to come up with average ad revenue, average, average sponsorships revenue and average affiliate earnings from your own Creator Hero’s storefront.
Main features:
Step 1: Enter your YouTube channel name on the search bar.
Step 2: The calculator automatically gathers all your channel’s data such as views, engagement and monetization potential.
Step 3: You get an estimate of your ad revenue plus sponsorship earnings and affiliate marketing potential.
The tool considers different factors and data in order to estimate your earnings:
Unlike many other YouTube Calculators, Creator Hero does not only focus on the money you can make from ad revenue. It analyzes different factors so you can unlock more ways to earn money on the platform.
With Creator Hero you can maximize your earnings! How? creating your own personal storefront! Storefronts are online platforms or designated sections of e-commerce websites where creators can showcase and recommend products to their viewers and make the most out of affiliate marketing!
With Creator Hero’s Calculator you not only get to see your potential ad revenue earnings but also discover the possibilities in exploring other income streams like brand deals and affiliate marketing. With this you don’t only rely on ad revenue but also on other monetization strategies that have an impact on your overall earnings.
NoxInfluencer also has a free YouTube Money Calculator where you can input your data and estimate your potential earnings as a YouTuber.
Main features:
Step 1: Input your daily views into the tool
Step 2: Pick your CPM
Step 3: The calculator will show your potential ad revenue and sponsorship fees
Step 4 (optional): You can paste your YouTube channel URL for even more detailed results.
The tool considers different factors and data in order to estimate your earnings:
You can also paste your channel URL on the YouTube Channel Calculator bar to get access to more specific insights.
With NoxInfluencer you can get a more accurate total earnings estimation as the platform helps estimate multiple income streams.
The Social Blade YouTube Money Calculator is a free tool for creators to estimate how much their YouTube channel can make through ad revenue.
Main features:
Step 1: Input your daily views into the tool
Step 2: Pick your RPM
Step 3: The calculator will show your potential minimum and maximum ad revenue estimates
The tool considers different factors and data in order to estimate your earnings. Once you enter your channel views and choose your RPM (the platform suggests a $0.25 to $4 range, which may not reflect actual RPMs for all creators) and you’ll be able to see your potential earnings. The estimates provided by Social Blade range a lot between the lowest and highest CPM used to calculate.
You can also input any YouTube channel bar to get access to more specific insights from your channel or the competition.
Social Blade’s YouTube Calculator offers:
If you want to try out another Calculator alternative, you can check out our review on Views4You YouTube Money Calculator!
Influencer Marketing Hub Offers a friendly interface and income projections based on daily views and engagement rate. Ideal for beginners who want to know a little bit more about their monetization possibilities and learn how the bond with their audience can impact earnings.
Adding YouTube Money Calculators into your strategy can be a great way to play your odds and plan in more detail your next steps on the platform. You can explore different ones until you find the perfect match for you and your channel.
But always remember they are estimation tools. Use them wisely to gauge your monetization potential and plan your content strategy based on it, but don’t take their estimations for granted.
Check out these as well:
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